Content Marketing: Page 228

  • How to Kick Start Your Conversion Rate Optimization Campaign

    What is Conversion Rate Optimization?In the most technical terms, conversion rate is the percentage of website visitors who perform a desired action during their visit. Conversion rate is typically related to the number of sales per user visits, but, in recent years, it has grown to include othe...

    By • June 5, 2014

  • The Accidental Narcissist and the Future of Customer Engagement

    Have you ever noticed that your Facebook News Feed is the digital equivalent to "It's a Wonderful Life?" Perhaps you've liked your Instagram stream to that of "Lifestyles of the Digital Rich and Internet Famous."In each network, and across multiple social streams, you're fed a visual buffet of tr...

    By • June 5, 2014

  • Are Your KPIs Leading You to a Disaster?

    A few years ago, when I would mention "customer experience" to business people, I often received the same response. Smiling, nodding, then changing the subject or brushing me off completely. It just wasn't important enough to them at the time.Back when the economy was booming, sales were undoubte...

    By • June 5, 2014

  • 5 Advanced Landing Page Techniques That Make Great Pages Even Better

    In my last post, I walked you through seven basic guidelines that every landing page should follow. And while those were all great starting points, the problem is that they're exactly just that: starting points. Once you've created a standard, functioning landing page for the first time, there ar...

    By • June 5, 2014

  • Three Steps Towards Developing an Authentic Brand Voice in Social Media

    One term that gets thrown around quite a bit in social media best practice advice is 'authenticity'. Experts highlight the need for your brand to have an 'authentic' voice, to have an 'authentic' and real presence through your social media profiles. This is definitely true, authentic is the way t...

    By • June 5, 2014

  • Influence at the Crossroads of Tech, Context, and Mobile

    Everything we knew about tourism marketing has changed, or is about to. New travel industry marketing theories are an advanced rubric for understanding the convergence and integration of influence, social media, context, and mobile customer conversion.While detractors of social based marketing cl...

    By • June 5, 2014

  • Rise of the Challenger Marketer: What It Means and How to Be One

    The Challenger Sale is arguably the most important sales book written in the past five years. It's not entirely original ideas, but that's not the point. More than perhaps anything else, this book and its core ideas are accelerating how sales professionals take a proactive, customer-centric app...

    By • June 5, 2014

  • Social Media and Litigation: Social Media Streams Tell an Important Story

    While many people are under the impression that their social media feeds are private, simply based on their own privacy settings, that simply is not the case.Facebook, Instagram, and Twitter have grown in popularity exponentially since their entrance into the mainstream. Social media after all is...

    By • June 5, 2014

  • RISJ Points the Way Toward Successful Marketing Content Curation

    The line between marketing and journalism continues to blur. But regardless of which side of the line content lands on, accuracy is critical. As content curation emerges as an important newsgathering method, journalists and marketing teams alike must stay vigilant in their quest for clean, trustw...

    By • June 5, 2014

  • How I Became the Person Most Mentioned by Digital Marketers on Twitter

    A quick parenting tip:If you want your pre-teen and teen kids to listen to you (at least temporarily), beat out Pharrell and Jimmy Fallon on an Internet list.That happened to me - and you're damn right I dad-milked that sucker - when it was announced last week that (among digital marketers) I am ...

    By • June 5, 2014

  • Social Startups: SoAmpli Empowers Employees in the Shift to Becoming a Social Enterprise

    Becoming a socially enabled enterprise is a top priority for an astounding 97 percent of executives. This is according to an online survey of more than 900 marketing and technology C-Suiters. Of course, it's easier said on a survey than done. The transition toward becoming a social business is ex...

    By • June 5, 2014

  • Improving Customer Targeting and Personalization Through Social Identity

    Modern marketing is about more than just informing prospects and customers about products, but building relationships with them. The contextual insight available in social media offers marketers an opportunity to better know and engage audiences with compelling, personalized content and experienc...

    By • June 4, 2014

  • 7 Tips for Working With a Designer: A Cheat Sheet for the Non-Designer

    Being a designer comes with plenty of challenges. I'm often assigned to work with non-designers to build something impressive for our audience. Designs can be interpreted differently depending on who is viewing it, and I know sometimes all parties can get frustrated with a visual design's approva...

    By • June 4, 2014

  • Effectively Utilizing Facebook Audience Insights for Better Advertising

    This morning when I logged onto Facebook and glanced up in the right-hand-corner at the overview of my running Ads, I saw this: "Your Ad Set is Performing Well. Your ad set's cost per Event Response of $0.59 is less than 90% of similar ad sets."Well, thanks, Facebook! In reality, the Ad Set was ...

    By • June 4, 2014

  • How to Develop a Mature Content Marketing Plan

    A mature content marketing plan builds leads and drives conversions - here's how you can develop one that works for you.You wouldn't send an email to a friend without making a reference to them, so why would you create content that isn't targeted to your customer?After all, it's a crowded market ...

    By • June 4, 2014

  • Social, Digital and Mobile in the Americas [SLIDESHARE]

    It's been a few months since our Europe report, but today we're delighted to announce the publication of the latest in our series of studies on the Social, Digital and Mobile landscapes from around the world.This new report explores 30 countries across North, Central, and South America and The C...

    By • June 4, 2014

  • Adrift in the Google Sea: How to Create a Diverse Link Profile

    Two new video gaming consoles, both alike in dignity, are created by two different people, who decide to sell their consoles online. Neither have much money nor do they have friends in high places. They're just two people trying to push their near-identical consoles to the same market.So who's go...

    By • June 4, 2014

  • Getting Creative on Facebook: Direct Response Best Practices

    For marketers on Facebook, standing out has never been more difficult than it is today. Along with audience targeting, a well thought out creative approach is the key success with Facebook advertising. Social departments everywhere are spending hours analyzing content strategy and determining how...

    By • June 4, 2014

  • 7 Ways to Improve Copywriting on Your Landing Page

    When you're a great content marketer, you not only write engaging brand related articles for the corporate blog, you're often involved in crafting ever more powerful marketing copy for your company landing pages.To be clear, by landing page I'm talking about a website page that's built, designed ...

    By • June 3, 2014

  • The Lies PR Firms Tell

    A few weeks ago, Dorothy Crenshaw - the founder of Crenshaw Communications and senior communications professional - wrote a blog post called, "Lies (PR) Agencies Tell."As the author of Spin Sucks, I was interested to read something written about the lies PR firms tell...and I was saddened to lear...

    By • June 3, 2014

  • Tips for World Cup 2014 success on social media

    Approximately 2.3 billion users engaged in real-time with the 2010 World Cup; it's been predicted that that figure will rise to at least 3 billion this summer. Where sport is concerned, anything can happen from stunning goals to hotly debated red cards to the unpredictable injuries and pitch inva...

    By • June 3, 2014

  • A Complete Guide to Improving Engagement on GooglePlus [INFOGRAPHIC]

    Do you use Google+ in your marketing mix? Are you wondering how to get the most out of GooglePlus? With more than 300 million+ in-stream active users, Google+ is definitely worth paying attention to.The entire purpose of social networking is to connect, share and engage. GooglePlus makes it simp...

    By • June 3, 2014

  • Show Your True Colors: How to Use Color in Marketing

    Everyone knows that advertising is visual. People are automatically drawn to things (websites, products, stores, ads...basically everything) that look nicer, calmer, more organized. But what is it that not only attracts the eye, but also conveys a certain message? Why is it that when someone sees...

    By • June 3, 2014

  • Social Marketing: What's Really Happening in 2014? [INFOGRAPHIC]

    At the end of 2013, the marketing industry was absolutely packed with predictions about the future of social marketing in 2014. We even had a few infographics of our own! (See? One here, and one here.) But after all of those predictions were known, many stopped digging in to the marketing landscape this year.

    By • June 3, 2014

  • 4 Sad Ways Your Social Media Is Hurting Your Brand

    Social media is a platform for branding - personal and business. Your views, news, achievements, philosophy, personality is all reflected in your social media performance.Unfortunately, some performances are not stellar.Some of you out there are not leveraging social media to best benefit your br...

    By • June 3, 2014