Content Marketing: Page 228

  • Using PR to Grow Your Business

    Creating a public relations plan may seem daunting, but do it right and it can help grow your brand and improve profits. The traditional model of PR relied on media such as radio, television and newspapers to spread the word and talk to potential customers. However, with 67% of the typical B2B bu...

    By • May 30, 2014

  • Whisper Campaigns and Why Spin Sucks

    In Spin Sucks (the book), there is an entire section dedicated to all the bad things communications professionals do to gain attention.Titled, "Scammers, Liars, and Beggars," the nearly 50 pages details whisper campaigns, anonymous attackers, media manipulation, content farms, and content scraper...

    By • May 30, 2014

  • What Personalized TV Means for Content Marketing

    How long has it been since you were excited about watching commercials during a television broadcast? With the exception of the Super Bowl, probably never. Internet TV executives recognize the annoyance that commercials cause, and are banking on a personalized content experience becoming common i...

    By • May 30, 2014

  • The Quest For Great Content [INFOGRAPHIC]

    It's no secret that content marketing is an effective way for brands and marketers to reach a new internet audience; however, just like any new and effective tactic, there are considerable growing pains that marketers are experiencing as they try to meet this increased demand. Here's an infograph...

    By • May 30, 2014

  • We're Talking About Practice, Man!

    Allen Iverson had a heck of an NBA career, but what he'll probably be remembered for most didn't take place on the court. Every sports fan has seen - and probably re-seen - the highlights of the infamous post-game press conference in which Iverson ranted about the meaninglessness of practice.Whic...

    By Koka Sexton • May 30, 2014

  • Build Your Future-Proof Mobile Strategy: A Firm Foundation

    US adults now spend more time with dig­i­tal media-primarily mobile-than with their tele­vi­sions. Recent Nielsen data shows that con­sumers pre­fer mobile apps, spend­ing "89 per­cent of media time in mobile" using social net­work­ing, email, and con­tent apps. That's why the great­est invest­me...

    By • May 29, 2014

  • 14 Insights Gleaned from the Speakeasy Community Manager Interview Series

    Over at Speakeasy, our own Taisa Veras has interviewed a slew of awesome community managers from organizations like PSFK, Spartan Race and Vitamin T to get their insights on reaching their audiences, earning engagement, developing new campaigns and more. In this round up, we're sharing some thei...

    By • May 29, 2014

  • Connected Customers Are Invisible to Those Who Value Demographics

    Why Generation-C requires empathy and personalization not marketing...In 2012, I spoke at a conference in Amsterdam focused on big data and intelligence to help businesses keep pace with the new generation of connected customers. I remember watching an informative and entertaining presentation by...

    By • May 29, 2014

  • Utilizing a Small Budget to Make a Big Point with Viral Marketing

    Looking to make a name for you business on social media, but don't have the money in your budget for advertising? One quick-ish way to introduce your business is with viral marketing. If you haven't heard before, viral marketing is a strategy that puts all if its efforts into spreading informati...

    By • May 29, 2014

  • Graphics and Video Boost Social Media Success

    Let visual design promote your workSocial media was born from the need and desire to share news and ideas (aka content) with lots of people as quickly as possible. Email and bulletin boards arguably served this purpose for a long time before early internet sites like GeoCities and Friendster. The...

    By • May 29, 2014

  • Building a Website That Works

    This post was originally published at Biznology.Your website needs to work. That's obvious. But what does "working" really mean?Well, probably just as obviously, that will depend on what your website does and how it fits into your overall marketing. Here are a few thoughts on what you should be p...

    By • May 29, 2014

  • 3 Talking Points Following Success on Kickstarter

    You've just successfully funded your product or service on Kickstarter. It might have taken you a couple of attempts, especially if you are a newcomer to your industry. There are a select few Kickstarter campaigns that not only reach their goals the first time around but completely blow by the go...

    By • May 29, 2014

  • Content Curation, Content Marketing and Facebook's New Policies

    The powers that be at Facebook like to keep us on our toes. Sometimes it feels like they change security, posting, and other features on a whim. But today there was some good news - at least for some of us.A new update from Facebook's elders has quelled previously whispered rumors that they would...

    By • May 29, 2014

  • 3 Ways To Grow Your Email List

    Email marketing is a valuable tool in your personal branding strategy, but you may be wondering how you can find the right subscribers for your list. Here are three types of activities you can implement that will attract people to your email list - and your personal brand.#1: Host an online chall...

    By • May 29, 2014

  • What Do Yerdle, the Collaborative Economy and the Social Shake-Up Have in Common?

    It's true: "One person's trash is another person's treasure."I have an addiction and it's called "yerdling." I blame Jeremiah Owyang of CrowdCompanies. He introduced me to Yerdle during a presentation on the #Collaborative Economy.So what is this Collaborative Economy and what the heck is Yerdle?...

    By • May 29, 2014

  • Top Social Efforts to Boost Referral Traffic to Your Website

    Social media has many benefits for a brand. Raising awareness, generating buzz around events or news, keeping your name or products top of mind, managing customer service, gathering consumer-generated content, market research, and the list goes on. But for some reason, many of us get hung up on t...

    By • May 29, 2014

  • From Employee to Advocate: Mobilize Your Team to Share Your Brand Content

    This week I moderated another webinar from the Social Media Today Best Thinker webinar series, this time on the topic of From Employee to Advocate: Mobilize Your Team to Share Your Brand Content. This webinar was sponsored by SocialChorus. The webinar included a superb group of panelists: Natanya...

    By • May 29, 2014

  • Social Media Tips from Successful Brands

    To say that social media has changed the way people interact with one another is an understatement. Social media and its countless array of Internet-based tools and platforms have become an integral part of modern society from sharing photos and videos to connecting with old friends and relatives...

    By • May 28, 2014
  • SMT Expert

    Totally Insane Ways to Triple Your Click Through Rate

    What's the average click-through rate for a Google AdWords ad? When people ask this question, it's often because they want to benchmark their own ad CTR's. Unfortunately, way too many advertisers are content to reach an average click-through rate and leave it at that.We recently held a well-atten...

    By • May 28, 2014

  • The Great Facebook Fail: It's All Your Fault

    Hey you, you forgot the basics and now look what's happened.Where is the center of your social media universe? Facebook? Well then we have a clear #Fail.The primary goal of social media networking and sharing has always been to lead the viewer back to your "home base". Your website, your hub, t...

    By • May 28, 2014

  • A Search Engine Optimization Strategy for Content Marketing Success

    Search Engine Optimization (or simply SEO) is the process of getting traffic from the "free," "organic," "editorial" or "natural" listings on search engines. All the major search engines including Google, Yahoo and Bing present search results along with links to web pages and other content including videos or local listings.

    By • May 28, 2014

  • 3 Brands That Do Crowdsourcing Right

    When it comes to customer engagement, there are some brands that just do it right. Each audience is different and expects a certain type of brand to customer interaction depending on your brand's persona. Even between social media platforms, companies should make sure to tailor the message accord...

    By • May 28, 2014

  • Why Controversy Works for Digital Campaigns, and Why You Should be Trying It

    Working on social media campaigns can be tricky, especially when the client has no idea what they want. Yes, they know they want a viral video, which is going to get billions of shares, but they don't want it to be different or controversial in any way at all, and they don't actually specify how ...

    By • May 28, 2014

  • A Closer Look at Native Advertising

    Long Story Short: Similar to "advertorials," native advertising is designed to be entertaining enough in its own right to compel visitors to consume, be influenced by, and even share the content, be it videos, images, articles, or music, based only on the targeted and contextual appeal that holds...

    By • May 28, 2014

  • How to Avoid the 4 Common Mistakes Most Companies Make in Digital Marketing

    Managing your entire digital marketing strategy is not easy. With an ever growing number of software options and services, it becomes very difficult to stay focused. One minute someone is telling you to do email marketing, then social media, and then blogging. Oh and by the way, run a business. U...

    By • May 28, 2014