Content Marketing: Page 229

  • Hashtag Blunders That Hurt Your Social Media Marketing Efforts

    Twitter's humble creation, the hashtag, was first created by Twitter users themselves to collate Tweets under the same category and has since become an essential marketing tool for any social media maven. The hashtag has found itself taking over many social media platforms showing its face on Fac...

    By • June 3, 2014

  • New SEC Guidance on How Financial Advisors Can Use Social Media

    Recently, the U.S. Securities and Exchange Commission (SEC) issued a guidance to help financial advisors determine when it is appropriate to use social media. The guidance helps to clarify Section 206(4)-1(a)(1) of the Investment Advisors Act of 1940. This section of the rule makes it unlawful to...

    By • June 3, 2014

  • Culture Change and Engaged Employees

    Last week Scott Monty wrote an excellent article about the leaked New York Times internal digital report. "What Brands Can Learn..." is his synopsis of the key points in the report that could, as he points out, apply to any company in any industry. He got my attention by focusing on the core cult...

    By • June 3, 2014

  • How to Scale Your Brand's Online Engagement Through Instagram Marketing

    With over 150 million active users worldwide, Instagram has become such a successful marketing tool for many brands. Like Facebook and Twitter, Instagram is also a leader when it comes to social media marketing, but with the added personal touch to its followers. In addition, it's mobile, simple ...

    By • June 3, 2014

  • Google vs. Facebook: Who Is Winning the Tech Cold War? [INFOGRAPHIC]

    Facebook and Google are at war spending billions on technology specialists and applications. And it seems like these tech companies are battling for control of the internet. The new cold war isn't about army, tanks or missiles - it's about winning the digital world and commanding consumer attenti...

    By • June 3, 2014

  • The New Rule of Business: Everyone Is a Marketer

    Everyone has become a marketer. In fact, everyone's own brand is at stake in this new economy, where an individual's brand is shaped by what we share. And despite your title, the choices you make as a "marketer" affect customer's decisions. Although business is divided into 3 distinct categories ...

    By • June 3, 2014

  • How to Make Content Marketing Your Recruiting Machine

    Ask any growth-minded entrepreneur, and he will tell you that people are the lifeblood of his business. Dig a little deeper, and that same entrepreneur will tell you that hiring, retaining, and motivating great people is one of the most difficult - and at the same time, most rewarding - facets of...

    By • June 2, 2014

  • Finding the Discount Sweet Spot

    Discounts work. Want quantitative proof? Just four months since our Coupon Pop marketing tool was launched, it is already responsible for 20% of our merchants' sales. Merchants collect emails, fans and followers, customers are more engaged with stores and visit 2.5x more pages while seeking what ...

    By • June 2, 2014

  • How MasterCard Generates ROI Through Social Media

    I produce an event called the Westchester Digital Summit. This year we were named by Forbes as one of the "Must-Attend Marketing Conferences For Leaders in 2014." Each year we curate the brightest minds in tech, media, and entertainment. This year's event, held on May 15th, lived up to that monik...

    By • June 2, 2014

  • 9 Free Social Media Hacks to Fuel Content Marketing

    We are working in an Industry which is changing at such a fast pace that many can't even keep up so they just jump on the bandwagon of buzzwords and become self proclaimed experts. For instance I'm seeing a lot of Content marketers and growth hackers lately. Check out this tweet by Danny Sullivan...

    By Salman Aslam • June 2, 2014

  • Three Ways to Tell Stories with Data

    Originally posted on Creativity Unbound. Full article. In the advertising business data is typically something we measure to determine the success or effectiveness of our efforts. How many people did we reach? How many page views did we generate? How many likes does our Facebook page have? Or in...

    By • June 2, 2014

  • Are You Making This Mistake In Your Social Media Marketing?

    Do you believe that social media to be a powerful tool in marketing your business? Or do you think that it's all hype and no substance?Regardless of your feelings, chances are if you're using social media and not seeing results it's because of a common mistake I see many brands and small business...

    By • June 2, 2014

  • Web Marketing In A Nutshell

    Getting started with web marketing can be overwhelming and even intimidating. With all of the technology and terminology, newbies can find themselves lost in a sea of confusion pretty quickly. So I've put together a very basic post here to walk you through the most essential concepts and to avoid...

    By • June 2, 2014

  • 10 SEO Writing Mistakes That Will Hurt Your Rankings

    These days, webmasters have to invest a considerable amount of time, money and energy in the right optimization tactics to stay in Google's good graces, including correct SEO writing. If this is your case, good news - we've got some useful information for you to share in this blog. The bad news i...

    By • June 2, 2014

  • 5 Business Influencers You Should Follow Today

    Most of the blogs and websites I frequently read are written by powerful influencers who provide invaluable insight about their respective industries. Every day, I always make sure to plunge into the archives of my favorite influencers (business leaders, authors and speakers) with the goal of lea...

    By • June 2, 2014

  • The Write Era: Why & How Today Is the Day of Online Content

    As sad as it may be, the times are quickly moving away from print and heading towards online content. It is more expensive than ever to get something printed because of the decline of the printed word. This means one of two things: 1) either you can spend a lot of money participating in antiquate...

    By • June 1, 2014

  • Getting Started With Blogging

    Whether for business or personal reasons, writing and blogging are important skills to have. In most professions, you will need to use your writing skills at one point or another, so how do you find inspiration?In my opinion, all businesses should have their own corporate blog. Whether they promo...

    By • June 1, 2014

  • 3 Easy Ways Start-Ups Can Use Twitter to Perform Marketing Research

    Start-ups often lack the budget or funding to perform extensive marketing research. Their best option is to use cost-effective online tools to gain a better understanding of their markets. One such tool that's commonly used is Twitter.By leveraging Twitter, start-ups can monitor online conversati...

    By • June 1, 2014

  • Influential Marketers Offer Some Mighty Fine Influencer Marketing Tips [INFOGRAPHIC]

    Influencer Marketing is...An approach to marketing and public relations where you target the people your prospects turn to for information. (According to OpenView in "The Ultimate Guide to Influencer Marketing")The process of identifying, researching, engaging and supporting the people who creat...

    By • June 1, 2014

  • The Many Personalities of a Great Copywriter

    Let me introduce myself. I'm, um, I'm, uh ... Hmm. I had this a minute ago.But suddenly I'm a different person. I'm wearing a different hat. I have different strengths and skills. It's like I switched gears. The chains fall into a different combination of sprockets and I'm cruising along with an ...

    By • June 1, 2014

  • How We Reduced Our Bounce Rate by 20% Overnight

    You've probably heard of a bounce rate and chances are, you know what your website's rate is, but many site owners just don't know how important this number really is.So what is a bounce rate anyway and why should you be watching it? Your bounce rate is the number of visitors who land on one of y...

    By • June 1, 2014

  • 7 Things We Miss About Myspace

    When I first signed up for Myspace in 2003, I was reluctant. I wasn't too sure how I felt about social networking sites, but after a bit of peer pressure, I signed up. After only a few minutes, I knew this was going to be my newest obsession.Now, more than a decade later, I realize there are a lo...

    By • May 31, 2014

  • Smartphones and the Rise of Contextual Apps

    If you are familiar with where technology is heading, you know that the future belongs to smartphones. More and more, people are using their smartphone to do almost everything.So it's no surprise that mobile apps are exploding in popularity. According to Gartner analysts, users downloaded 102 bil...

    By • May 31, 2014

  • Top Ten #GoogleGlass Myths Explained

    Recently I have been using my Google Glasses for everything from traveling with Glass to keeping updated on the top news stories through my Glassware and without a doubt I am finding them invaluable. As with all new technology, there's a lot of good and bad speculation about what Google Glass wil...

    By • May 31, 2014

  • 3 Best Tools to Gain More Twitter Followers

    Gaining Twitter followers is no easy task. Well, for some anyways. There are many articles on the subject of gaining Twitter followers, but in this article I've boiled down the 3 best tools and services to jumpstart your Twitter marketing efforts and gain a following fast.It is important to note ...

    By • May 31, 2014