Content Marketing: Page 229

  • Web Marketing In A Nutshell

    Getting started with web marketing can be overwhelming and even intimidating. With all of the technology and terminology, newbies can find themselves lost in a sea of confusion pretty quickly. So I've put together a very basic post here to walk you through the most essential concepts and to avoid...

    By • June 2, 2014

  • 10 SEO Writing Mistakes That Will Hurt Your Rankings

    These days, webmasters have to invest a considerable amount of time, money and energy in the right optimization tactics to stay in Google's good graces, including correct SEO writing. If this is your case, good news - we've got some useful information for you to share in this blog. The bad news i...

    By • June 2, 2014

  • 5 Business Influencers You Should Follow Today

    Most of the blogs and websites I frequently read are written by powerful influencers who provide invaluable insight about their respective industries. Every day, I always make sure to plunge into the archives of my favorite influencers (business leaders, authors and speakers) with the goal of lea...

    By • June 2, 2014

  • The Write Era: Why & How Today Is the Day of Online Content

    As sad as it may be, the times are quickly moving away from print and heading towards online content. It is more expensive than ever to get something printed because of the decline of the printed word. This means one of two things: 1) either you can spend a lot of money participating in antiquate...

    By • June 1, 2014

  • Getting Started With Blogging

    Whether for business or personal reasons, writing and blogging are important skills to have. In most professions, you will need to use your writing skills at one point or another, so how do you find inspiration?In my opinion, all businesses should have their own corporate blog. Whether they promo...

    By • June 1, 2014

  • 3 Easy Ways Start-Ups Can Use Twitter to Perform Marketing Research

    Start-ups often lack the budget or funding to perform extensive marketing research. Their best option is to use cost-effective online tools to gain a better understanding of their markets. One such tool that's commonly used is Twitter.By leveraging Twitter, start-ups can monitor online conversati...

    By • June 1, 2014

  • Influential Marketers Offer Some Mighty Fine Influencer Marketing Tips [INFOGRAPHIC]

    Influencer Marketing is...An approach to marketing and public relations where you target the people your prospects turn to for information. (According to OpenView in "The Ultimate Guide to Influencer Marketing")The process of identifying, researching, engaging and supporting the people who creat...

    By • June 1, 2014

  • The Many Personalities of a Great Copywriter

    Let me introduce myself. I'm, um, I'm, uh ... Hmm. I had this a minute ago.But suddenly I'm a different person. I'm wearing a different hat. I have different strengths and skills. It's like I switched gears. The chains fall into a different combination of sprockets and I'm cruising along with an ...

    By • June 1, 2014

  • How We Reduced Our Bounce Rate by 20% Overnight

    You've probably heard of a bounce rate and chances are, you know what your website's rate is, but many site owners just don't know how important this number really is.So what is a bounce rate anyway and why should you be watching it? Your bounce rate is the number of visitors who land on one of y...

    By • June 1, 2014

  • 7 Things We Miss About Myspace

    When I first signed up for Myspace in 2003, I was reluctant. I wasn't too sure how I felt about social networking sites, but after a bit of peer pressure, I signed up. After only a few minutes, I knew this was going to be my newest obsession.Now, more than a decade later, I realize there are a lo...

    By • May 31, 2014

  • Smartphones and the Rise of Contextual Apps

    If you are familiar with where technology is heading, you know that the future belongs to smartphones. More and more, people are using their smartphone to do almost everything.So it's no surprise that mobile apps are exploding in popularity. According to Gartner analysts, users downloaded 102 bil...

    By • May 31, 2014

  • Top Ten #GoogleGlass Myths Explained

    Recently I have been using my Google Glasses for everything from traveling with Glass to keeping updated on the top news stories through my Glassware and without a doubt I am finding them invaluable. As with all new technology, there's a lot of good and bad speculation about what Google Glass wil...

    By • May 31, 2014

  • 3 Best Tools to Gain More Twitter Followers

    Gaining Twitter followers is no easy task. Well, for some anyways. There are many articles on the subject of gaining Twitter followers, but in this article I've boiled down the 3 best tools and services to jumpstart your Twitter marketing efforts and gain a following fast.It is important to note ...

    By • May 31, 2014

  • Social CRM: What It Is and Why It Is Important for Business

    There is a shift occurring in the way that business is being conducted. The traditional forms of marketing and sales are slowly being phased out for an increasingly social and interactive approach. New business models have formed from this rapidly evolving sales environment and it is important ...

    By • May 30, 2014

  • 6 Research-Backed Ways to Get More Followers on Twitter, Facebook, G+, and More

    Follower count is often considered one of the vainest of vanity metrics. I can relate. I've had my fair share of ego tied to that golden number on Twitter, Facebook, Google+, and LinkedIn---pointing out my follower growth to a friend one day and archiving emails just as fast as I could when growt...

    By • May 30, 2014

  • 5 Essential Rules for Effective Content Marketing

    Content marketing is its own kind of beast. Dependent on strong creative writing abilities and a fine knack for business; it is a profession that is fast-paced and in huge demand throughout the globe. Every business depends on content marketers to establish strong marketing campaigns, provide cre...

    By • May 30, 2014

  • 7 Things to Do Before You Launch a Content Marketing Campaign

    Every content marketing campaign has to start somewhere. Maybe yours is a brand new business, and you're just setting out to build some online brand equity. Or, maybe you've simply been putting off content marketing for far too long, and are ready to get serious about it. Either way, a day will c...

    By • May 30, 2014

  • Using PR to Grow Your Business

    Creating a public relations plan may seem daunting, but do it right and it can help grow your brand and improve profits. The traditional model of PR relied on media such as radio, television and newspapers to spread the word and talk to potential customers. However, with 67% of the typical B2B bu...

    By • May 30, 2014

  • Whisper Campaigns and Why Spin Sucks

    In Spin Sucks (the book), there is an entire section dedicated to all the bad things communications professionals do to gain attention.Titled, "Scammers, Liars, and Beggars," the nearly 50 pages details whisper campaigns, anonymous attackers, media manipulation, content farms, and content scraper...

    By • May 30, 2014

  • What Personalized TV Means for Content Marketing

    How long has it been since you were excited about watching commercials during a television broadcast? With the exception of the Super Bowl, probably never. Internet TV executives recognize the annoyance that commercials cause, and are banking on a personalized content experience becoming common i...

    By • May 30, 2014

  • The Quest For Great Content [INFOGRAPHIC]

    It's no secret that content marketing is an effective way for brands and marketers to reach a new internet audience; however, just like any new and effective tactic, there are considerable growing pains that marketers are experiencing as they try to meet this increased demand. Here's an infograph...

    By • May 30, 2014

  • We're Talking About Practice, Man!

    Allen Iverson had a heck of an NBA career, but what he'll probably be remembered for most didn't take place on the court. Every sports fan has seen - and probably re-seen - the highlights of the infamous post-game press conference in which Iverson ranted about the meaninglessness of practice.Whic...

    By Koka Sexton • May 30, 2014

  • Build Your Future-Proof Mobile Strategy: A Firm Foundation

    US adults now spend more time with dig­i­tal media-primarily mobile-than with their tele­vi­sions. Recent Nielsen data shows that con­sumers pre­fer mobile apps, spend­ing "89 per­cent of media time in mobile" using social net­work­ing, email, and con­tent apps. That's why the great­est invest­me...

    By • May 29, 2014

  • 14 Insights Gleaned from the Speakeasy Community Manager Interview Series

    Over at Speakeasy, our own Taisa Veras has interviewed a slew of awesome community managers from organizations like PSFK, Spartan Race and Vitamin T to get their insights on reaching their audiences, earning engagement, developing new campaigns and more. In this round up, we're sharing some thei...

    By • May 29, 2014

  • Connected Customers Are Invisible to Those Who Value Demographics

    Why Generation-C requires empathy and personalization not marketing...In 2012, I spoke at a conference in Amsterdam focused on big data and intelligence to help businesses keep pace with the new generation of connected customers. I remember watching an informative and entertaining presentation by...

    By • May 29, 2014