Content Marketing: Page 229

  • How to Avoid the 4 Common Mistakes Most Companies Make in Digital Marketing

    Managing your entire digital marketing strategy is not easy. With an ever growing number of software options and services, it becomes very difficult to stay focused. One minute someone is telling you to do email marketing, then social media, and then blogging. Oh and by the way, run a business. U...

    By • May 28, 2014

  • Founder vs. CEO: How to Scale Your Business

    A few years ago, I was in a meeting with my mentor and coach and he said to me, "Do you want to be a really good communications professional or a really good business grower?"I was reminded of this conversation recently when a friend asked for my advice on growing his PR firm.He told me he spends...

    By • May 28, 2014

  • 9 New Social Media Statistics and What They Really Mean

    My friends over at Social Media Examiner just released their 2014 Social Media Marketing Industry Report. It's a survey of 2,800 marketers from around the world, asking about their attitudes and plans for social media usage.This is the 6th annual version of this report, and I recommend you grab y...

    By • May 28, 2014

  • How to Balance Your Professional Brand and Personal Brand on Social Media

    Image by Leon Riskin via flickrWhether it's intentional or not, your personal and professional brand on social media overlap. Followers on LinkedIn might hunt down your Instagram account. Facebook friends will find you on Twitter. It can be hard to keep the professional brand professional when th...

    By • May 27, 2014

  • 12 Free Social Media Hacks to Fuel Your Content Marketing Efforts

    It's no secret that social media is a great and leading traffic source for many businesses but not everyone is getting it right.This is the reason why Gary Vaynerchuk, in his talks, constantly makes a case about using social media as a native story telling platform and not the distribution channe...

    By Salman Aslam • May 27, 2014

  • How to Create a Story for Your Content Marketing

    Content marketing is all about storytelling. Without a story, it's a lot harder to create content (and it's a lot harder to have a reason to create that content). In this post, I want to help you think more clearly about the story behind your business so you can do a better job building more impa...

    By • May 27, 2014

  • Celebrity and Other Influence Marketing Speak

    You're all familiar with the term "influence marketing" by now. Though categorizing communicative influence as marketing may not be the best way to reference the fastest medium of customer acquisition, it works as well as any. In the current age of influence communications, celebrity suggestion h...

    By • May 27, 2014

  • Dear Marketers, Enough with the Fluff

    As a marketer, it's no surprise that I'm inundated with content on a daily basis. I check through at least a dozen Google Alerts every morning, browse through SocialMediaToday and MarketingProfs, and receive tons of e-mails about articles I should be reading.Recently, I've also had the chance to ...

    By • May 27, 2014

  • How Marketers Are Using Social Media to Grow Their Businesses [2014 Industry Report]

    Whether you are just getting started in social media or are experienced in growing your company's social presence, you probably have questions about best practices, measurements, platform popularity, and the future of social media marketing. Luckily, the world's largest online social media magazi...

    By • May 27, 2014

  • 10 Secrets to Using Social Media to Drive More Traffic to Your Website

    When Google introduced their new algorithm, Hummingbird, the way we, as a business use social media has changed. You may be missing out on important tricks that could help you drive more traffic to your website. Want to improve your social media to benefit your website? Keep reading. 1. Social Me...

    By • May 27, 2014

  • Get More Facebook Likes for Your Business Page with These 4 Tips

    Are you not getting the likes and traffic to your Facebook Page that you are looking for? Creating an effective business page is the easy part, but getting people to become a fan of it is an entirely different process. Here are several ways you can transform your page into a successful one.· Comp...

    By • May 27, 2014

  • Solid Ways for Lead Generation through Social Media

    Are you looking for new ways to generate leads through Social Media? Over the last few years, social media has emerged as an effective tool for generating leads. Existing and potential customers are using social platforms to discover new offerings and also educating themselves.Businesses today ha...

    By • May 27, 2014

  • How Do You Turn Blog readers Into Paying Customers?

    Blogging can be an amazing experience. It can also be the most draining, tiring, frustrating, and demoralizing thing you will do as an online entrepreneur. The main reason for this is that it takes a really long time to see results from your efforts. I have worked with countless bloggers who all ...

    By Keith Griffis • May 27, 2014

  • What Guides Your Content Strategy?

    Just think about it: having an excellent content strategy is like having money in the bank. There's at least one good reason why you should always plan ahead when it comes to crafting content: it's easier to reach your destination when you know where you're heading. Truth be told, at this point y...

    By • May 27, 2014

  • What It Takes to Be a Damn Good Internet Marketing Entrepreneur

    Recently, someone referred to me a serial entrepreneur. I had to stop and take notice of that comment. Yes, I was CEO of a moderately successful digital advertising agency. Yes, there have been many challenges over the last couple years. Yes, this was not my first rodeo. I have started a couple o...

    By • May 27, 2014

  • Which Social Network Should My Organization Be Using?

    Ushering your organization into the world of social media can be a frightening experience. The first rule you need to know: not every company, non-profit or state agency should be on every social network or use them in the same way.Each social network was designed with a unique purpose in mind an...

    By • May 26, 2014

  • How to Measure the Impact of User Generated Content

    Certainly one of the biggest barriers to entry in the world of user generated content is proving its benefits and advantages to the boss. Sure, identifying brand influencers and increasing social mentions are nice, but what are some hard metrics you can put in a pie chart and present to the c-sui...

    By • May 26, 2014

  • 5 Steps to More Effective YouTube Video Ads

    We watch more than 6 billion hours of video on YouTube every month, which represents a major opportunity for businesses to reach their audiences active on this network every day.According to an eMarketer report, spending on online video advertising will increase by 38.9% and reach $5.75 billion b...

    By • May 26, 2014

  • 5 Ways to Kill It on Social Media That Have Nothing to Do with Content

    Social media marketers - myself included - spend a great deal of time talking about the importance of content.And the rationale for that focus is justified.Great content is an important component of a greater equation for how you can provide value to your targeted audience and positively address ...

    By Matthew Peneycad • May 26, 2014

  • How Should Your Business Use Twitter?

    Twitter is a great tool for all types of businesses, but every business should treat it differently.What's Your Goal?This should be the first question you ask yourself when starting a Twitter account for your business/brand. What is my ultimate goal of investing my time (and sometimes money) into...

    By • May 25, 2014

  • 6 Ideas For Keeping Up With Content Demands

    Today, one of the biggest investments for your online marketing is content. Just how big? Check out this interesting formula on how to calculate how many "questions" you could possibly "answer" with content for your niche audience.Take the example of a typical business content marketing flow and ...

    By • May 25, 2014

  • Gun Politics Trigger Social Media Policy Failure

    This is the story of a social media policy motivated by money and politics instead of ethics and compliance.When state legislators threatened to cut funding to the University of Kansas because a journalism professor sent out an angry tweet blaming the NRA for the Washington Navy Yard Shooting, th...

    By • May 25, 2014

  • Building a Brand? The Secret to Great Facebook Graphics

    As we all know, images when shared on social media hold so much power and when done right, it can really help your business grow its online exposure. More than 60% of social media is made up of pictures and this is because people are seeing how powerful a great graphic can be. When it comes to Fa...

    By • May 24, 2014

  • Top 5 Ingredients For A Successful Instagram Campaign!

    Despite having the highest engagement among all social media platforms, few companies have truly tried to tap into Instagram's potential to create campaigns to engage with their audiences.There are a few possible reasons that attributed to this: The disabling of URL on Instagram user's post heavi...

    By • May 24, 2014

  • Are Your Social Media Landing Pages Ready for Prime Time?

    For businesses these days, maintaining a Twitter and Facebook account is as important as having a telephone number. In many cases, more so. Customer engagement on social media is at an all-time high and shows no signs of slowing down. Consumers have come to expect their customer experience to ext...

    By • May 24, 2014