Content Marketing: Page 230

  • Here's Why Google Is Interested In Buying Twitch, the ESPN of Video Games, for $1 Billion

    In a recent interview with ex- Dhingana co-founder and VP of emerging markets at Rdio, Snehal Shinde shared that the future is all about streaming whether it is video, music or games. The recent buzz of Google's YouTube reaching a deal to buy Twitch, a popular videogame-streaming company, for mo...

    By • May 24, 2014

  • Social Media for Your Business: Finding the Time

    The most common excuse for small businesses not being active on social media is almost always that there isn't enough time. Hey, I can relate. Running a small business usually means working 80-100 hours each week, and that's just taking care of the everyday run-of-the-mill stuff to make sure that...

    By • May 24, 2014

  • Your Online Reputation: Keeping It Intact on the Social Media Platforms

    When you are running a business you need to keep an extremely important thing in mind: no matter what you do, you will never be able to satisfy everybody. A lot of people will continue to post negative reviews about whatever you do. No matter what they feel, you need to care about it. Not so cri...

    By • May 24, 2014

  • Why Women are the Real Power Behind Social Media [INFOGRAPHIC]

    Never underestimate of the power of a woman, especially when combined with social media. From the number of active users on a social network to the frequency of their interaction with other users and brands, women are a powerful force in the social media realm. Curious how much power women hold o...

    By • May 24, 2014

  • Using Social Media to Support Your Activism Goals

    Social causes have caused people to band together since what might seem like the beginning of time. However, one thing today's activists have in contrast to people who worked to support the Civil Rights Movement, or the right for American women to vote is social media. Sites like Facebook and Ins...

    By • May 24, 2014

  • A Tweet from Your Toaster: How the Internet of Things Will Affect Social Media

    If you own a smartphone, then you've already bought into the concept of the Internet of Things. Think about it. the main purpose of a telephone is to facilitate verbal communication across distances. The mobile phone makes it possible to accomplish this objective without having to remain tethered...

    By • May 23, 2014

  • How To Use Facebook Custom Audiences and Website Data to Achieve 3 Key Marketing Goals

    Now, with Custom Audiences, you can use first-party data from your website to increase the effectiveness of your Facebook campaigns. How? The Custom Audiences pixel - a line of code generated by Facebook that, when embedded within your site, records user activities and matches these users to thei...

    By • May 23, 2014

  • Measurement: Best Practices in Turning Insight into Action

    This week I moderated another webinar from the Social Media Today Best Thinker webinar series, this time on the topic of Measurement: Best Practices in Turning Insight into Action. This webinar was sponsored by BrandWatch. The webinar included a great group of panelists: Will McInnes the Chief Ma...

    By • May 23, 2014

  • Social Media for Business: What's Changing in 2014

    As expected, social media will continue to evolve and that is no different for 2014. We are close to half way through the year and so much has happened in social, and there is more to come. So, what's changing in 2014? 1. Social ListeningThis year has seen a 2% increase on marketers using social ...

    By • May 23, 2014

  • 10 Blog Posts That Will Turn Your Business Into a Blogging Powerhouse

    In the world of content marketing, it's no secret that blogging is the key to maximizing your SEO success. In fact, 59% of SEO professionals rate blogging as one of their top content marketing activities! Though it might seem like most challenging aspect of a content marketing strategy, it's defi...

    By • May 23, 2014

  • What's the Problem with Yelp?

    With Google trimming the fat on spinning SEO tactics, there are major outlets still using troublesome tactics. Take Yelp, for example. This online review medium seems to have little faith in the marketplace these days.What's the problem with Yelp? One, there's really nothing you can do when your ...

    By • May 23, 2014

  • It Is Time for Brands to Bring Their Social Media Home

    This week we had the opportunity to celebrate the accomplishments of Scott Monty as he left Ford to begin a new chapter in his storybook career. Scott has always been a hero of mine, not because of what Ford accomplished online, but more because of how he has guided people inside and outside Ford...

    By • May 23, 2014

  • How to Navigate Today's Fragmented Social Media Landscape

    Engagement and active usage on Facebook are down, while relative newcomers-Instagram, Pinterest and Tumblr-are seeing gains. Are the signs pointing to a demise of the social networking giant? Probably not. But marketers do need an action plan for navigating today's cluttered social media landscape.

    By • May 23, 2014

  • Social Media Tips for Agencies

    Quite frankly, it's amazing to me how many social dashboard companies out there have products that seem to be the equivalent of a toy rather than a tool. Are they marketing to real businesses, or just the occasional wannabe social media "guru" who has read a few articles and started their own Fac...

    By • May 23, 2014

  • 5 Common Mistakes Businesses Make on Social Media

    By now, you probably know how important social media is to any company. Businesses both large and small have the opportunity to engage with customers in news ways, making social media a vital element of any business strategy. Enacting an effective social media strategy is a whole different matter...

    By • May 22, 2014
  • SMT Expert

    eBay Just Lost 80% of its Organic Rankings: Here's Why

    Poor eBay - they're having a pretty bad day. Thanks to Google's roll-out of Panda 4.0 and the Payday Loan 2.0 update, eBay is suffering a massive loss in organic traffic and rankings. Adding insult to injury, they had to ask all users to change their passwords after a database hack.Matt Cutts kic...

    By • May 22, 2014

  • Key Considerations for B2B Social Strategy

    Define your objectives. Understand your audience. Measure your efforts. Well, duh. Of course we expect to do all that. Surfacing the obvious may indeed be helpful for newbies in our field. But if you're a MarComm professional in a B2B company, you're no longer at the entry level to be chanting th...

    By • May 22, 2014

  • The Condiments Come Out On Facebook This Memorial Day

    Beloved condiment A.1. made a big announcement last week; it's breaking up with steak and it's doing it publicly, on Facebook. After 50 years together, A.1. is removing the "steak" from its name with its "For Almost Everything. Almost." campaign, just in time for the Memorial Day kickoff to grill...

    By • May 22, 2014

  • The New York Times: All's Fair in Love and Marketing

    BuzzFeed released an internal memo from the New York Times titled "Innovation" (you can read it in full and in color on Scribd). I have done a cursory read and have come up with a number of quick takeaways for you that you can start implementing today:Digital first, traditional optional - while d...

    By • May 22, 2014

  • 9 Social Media Marketing Tips from Top Enterprise Experts [INFOGRAPHIC]

    Are you wondering, what do top social media marketing experts know that the rest of us might not be so clear about?The folks at ReferralCandy have shared an infographic that covers some of the key points from New York Times bestselling author Jay Baer's ebook, in which he interviewed 27 top enter...

    By • May 22, 2014

  • Social Startups: Find Your Influence Solves Cam "Paign" Points for Brands and Bloggers

    "It's no secret that the way companies communicate with customers is changing. For brands, leveraging the right online influencers is a growing part of how they tell their stories," says Jamie Reardon Sims, co-founder and CEO of Find Your Influence (FYI), a cloud-based application for advertisers...

    By • May 22, 2014

  • Finding Leads Through Facebook Advertising: Audience Targeting

    A primary reason Facebook is such a powerful marketing tool is that it knows virtually everything about its users. As an advertiser, I can target users on Facebook based on demographics, geography, education, incomes, relationships, interests, behaviors, the list goes on. The level of audience gr...

    By • May 22, 2014

  • GIF-ing Up Your Marketing Emails

    Graphics Interchange Format, or GIF, is a file type that displays as a series of images linked together to create a short animation. The popularity of Buzzfeed, Tumblr, Imgur and Vine show that these fast moving snippets are fun, viral, and extremely attention-grabbing. And most interestingly of ...

    By • May 22, 2014

  • How to Create a Purple Cow Social Media Marketing Strategy

    Unless you zig when others zag, you run the risk of being ordinary (a brown or black cow), and in the social media world, the most dangerous thing you can be is ordinary.If you are reading this, it is likely that you are no stranger to the social media numbers: Facebook organic reach is shrinking...

    By • May 22, 2014

  • How to Choose Keywords That Serve User Intent

    This article details processes to help improve the pairing of keywords to your content by uncovering the intent behind a search. What is the intent? To be educated, to find a price, to compare brands, to compare products and/or services and so on.This should be your #1 priority. Makes sense, give...

    By • May 21, 2014