Content Marketing: Page 231

  • 10 Secrets to Using Social Media to Drive More Traffic to Your Website

    When Google introduced their new algorithm, Hummingbird, the way we, as a business use social media has changed. You may be missing out on important tricks that could help you drive more traffic to your website. Want to improve your social media to benefit your website? Keep reading. 1. Social Me...

    By • May 27, 2014

  • Get More Facebook Likes for Your Business Page with These 4 Tips

    Are you not getting the likes and traffic to your Facebook Page that you are looking for? Creating an effective business page is the easy part, but getting people to become a fan of it is an entirely different process. Here are several ways you can transform your page into a successful one.· Comp...

    By • May 27, 2014

  • Solid Ways for Lead Generation through Social Media

    Are you looking for new ways to generate leads through Social Media? Over the last few years, social media has emerged as an effective tool for generating leads. Existing and potential customers are using social platforms to discover new offerings and also educating themselves.Businesses today ha...

    By • May 27, 2014

  • How Do You Turn Blog readers Into Paying Customers?

    Blogging can be an amazing experience. It can also be the most draining, tiring, frustrating, and demoralizing thing you will do as an online entrepreneur. The main reason for this is that it takes a really long time to see results from your efforts. I have worked with countless bloggers who all ...

    By Keith Griffis • May 27, 2014

  • What Guides Your Content Strategy?

    Just think about it: having an excellent content strategy is like having money in the bank. There's at least one good reason why you should always plan ahead when it comes to crafting content: it's easier to reach your destination when you know where you're heading. Truth be told, at this point y...

    By • May 27, 2014

  • What It Takes to Be a Damn Good Internet Marketing Entrepreneur

    Recently, someone referred to me a serial entrepreneur. I had to stop and take notice of that comment. Yes, I was CEO of a moderately successful digital advertising agency. Yes, there have been many challenges over the last couple years. Yes, this was not my first rodeo. I have started a couple o...

    By • May 27, 2014

  • Which Social Network Should My Organization Be Using?

    Ushering your organization into the world of social media can be a frightening experience. The first rule you need to know: not every company, non-profit or state agency should be on every social network or use them in the same way.Each social network was designed with a unique purpose in mind an...

    By • May 26, 2014

  • How to Measure the Impact of User Generated Content

    Certainly one of the biggest barriers to entry in the world of user generated content is proving its benefits and advantages to the boss. Sure, identifying brand influencers and increasing social mentions are nice, but what are some hard metrics you can put in a pie chart and present to the c-sui...

    By • May 26, 2014

  • 5 Steps to More Effective YouTube Video Ads

    We watch more than 6 billion hours of video on YouTube every month, which represents a major opportunity for businesses to reach their audiences active on this network every day.According to an eMarketer report, spending on online video advertising will increase by 38.9% and reach $5.75 billion b...

    By • May 26, 2014

  • 5 Ways to Kill It on Social Media That Have Nothing to Do with Content

    Social media marketers - myself included - spend a great deal of time talking about the importance of content.And the rationale for that focus is justified.Great content is an important component of a greater equation for how you can provide value to your targeted audience and positively address ...

    By Matthew Peneycad • May 26, 2014

  • How Should Your Business Use Twitter?

    Twitter is a great tool for all types of businesses, but every business should treat it differently.What's Your Goal?This should be the first question you ask yourself when starting a Twitter account for your business/brand. What is my ultimate goal of investing my time (and sometimes money) into...

    By • May 25, 2014

  • 6 Ideas For Keeping Up With Content Demands

    Today, one of the biggest investments for your online marketing is content. Just how big? Check out this interesting formula on how to calculate how many "questions" you could possibly "answer" with content for your niche audience.Take the example of a typical business content marketing flow and ...

    By • May 25, 2014

  • Gun Politics Trigger Social Media Policy Failure

    This is the story of a social media policy motivated by money and politics instead of ethics and compliance.When state legislators threatened to cut funding to the University of Kansas because a journalism professor sent out an angry tweet blaming the NRA for the Washington Navy Yard Shooting, th...

    By • May 25, 2014

  • Building a Brand? The Secret to Great Facebook Graphics

    As we all know, images when shared on social media hold so much power and when done right, it can really help your business grow its online exposure. More than 60% of social media is made up of pictures and this is because people are seeing how powerful a great graphic can be. When it comes to Fa...

    By • May 24, 2014

  • Top 5 Ingredients For A Successful Instagram Campaign!

    Despite having the highest engagement among all social media platforms, few companies have truly tried to tap into Instagram's potential to create campaigns to engage with their audiences.There are a few possible reasons that attributed to this: The disabling of URL on Instagram user's post heavi...

    By • May 24, 2014

  • Are Your Social Media Landing Pages Ready for Prime Time?

    For businesses these days, maintaining a Twitter and Facebook account is as important as having a telephone number. In many cases, more so. Customer engagement on social media is at an all-time high and shows no signs of slowing down. Consumers have come to expect their customer experience to ext...

    By • May 24, 2014

  • Here's Why Google Is Interested In Buying Twitch, the ESPN of Video Games, for $1 Billion

    In a recent interview with ex- Dhingana co-founder and VP of emerging markets at Rdio, Snehal Shinde shared that the future is all about streaming whether it is video, music or games. The recent buzz of Google's YouTube reaching a deal to buy Twitch, a popular videogame-streaming company, for mo...

    By • May 24, 2014

  • Social Media for Your Business: Finding the Time

    The most common excuse for small businesses not being active on social media is almost always that there isn't enough time. Hey, I can relate. Running a small business usually means working 80-100 hours each week, and that's just taking care of the everyday run-of-the-mill stuff to make sure that...

    By • May 24, 2014

  • Your Online Reputation: Keeping It Intact on the Social Media Platforms

    When you are running a business you need to keep an extremely important thing in mind: no matter what you do, you will never be able to satisfy everybody. A lot of people will continue to post negative reviews about whatever you do. No matter what they feel, you need to care about it. Not so cri...

    By • May 24, 2014

  • Why Women are the Real Power Behind Social Media [INFOGRAPHIC]

    Never underestimate of the power of a woman, especially when combined with social media. From the number of active users on a social network to the frequency of their interaction with other users and brands, women are a powerful force in the social media realm. Curious how much power women hold o...

    By • May 24, 2014

  • Using Social Media to Support Your Activism Goals

    Social causes have caused people to band together since what might seem like the beginning of time. However, one thing today's activists have in contrast to people who worked to support the Civil Rights Movement, or the right for American women to vote is social media. Sites like Facebook and Ins...

    By • May 24, 2014

  • A Tweet from Your Toaster: How the Internet of Things Will Affect Social Media

    If you own a smartphone, then you've already bought into the concept of the Internet of Things. Think about it. the main purpose of a telephone is to facilitate verbal communication across distances. The mobile phone makes it possible to accomplish this objective without having to remain tethered...

    By • May 23, 2014

  • How To Use Facebook Custom Audiences and Website Data to Achieve 3 Key Marketing Goals

    Now, with Custom Audiences, you can use first-party data from your website to increase the effectiveness of your Facebook campaigns. How? The Custom Audiences pixel - a line of code generated by Facebook that, when embedded within your site, records user activities and matches these users to thei...

    By • May 23, 2014

  • Measurement: Best Practices in Turning Insight into Action

    This week I moderated another webinar from the Social Media Today Best Thinker webinar series, this time on the topic of Measurement: Best Practices in Turning Insight into Action. This webinar was sponsored by BrandWatch. The webinar included a great group of panelists: Will McInnes the Chief Ma...

    By • May 23, 2014

  • Social Media for Business: What's Changing in 2014

    As expected, social media will continue to evolve and that is no different for 2014. We are close to half way through the year and so much has happened in social, and there is more to come. So, what's changing in 2014? 1. Social ListeningThis year has seen a 2% increase on marketers using social ...

    By • May 23, 2014