Content Marketing: Page 231

  • Social Media Tips for Agencies

    Quite frankly, it's amazing to me how many social dashboard companies out there have products that seem to be the equivalent of a toy rather than a tool. Are they marketing to real businesses, or just the occasional wannabe social media "guru" who has read a few articles and started their own Fac...

    By • May 23, 2014

  • 5 Common Mistakes Businesses Make on Social Media

    By now, you probably know how important social media is to any company. Businesses both large and small have the opportunity to engage with customers in news ways, making social media a vital element of any business strategy. Enacting an effective social media strategy is a whole different matter...

    By • May 22, 2014
  • SMT Expert

    eBay Just Lost 80% of its Organic Rankings: Here's Why

    Poor eBay - they're having a pretty bad day. Thanks to Google's roll-out of Panda 4.0 and the Payday Loan 2.0 update, eBay is suffering a massive loss in organic traffic and rankings. Adding insult to injury, they had to ask all users to change their passwords after a database hack.Matt Cutts kic...

    By • May 22, 2014

  • Key Considerations for B2B Social Strategy

    Define your objectives. Understand your audience. Measure your efforts. Well, duh. Of course we expect to do all that. Surfacing the obvious may indeed be helpful for newbies in our field. But if you're a MarComm professional in a B2B company, you're no longer at the entry level to be chanting th...

    By • May 22, 2014

  • The Condiments Come Out On Facebook This Memorial Day

    Beloved condiment A.1. made a big announcement last week; it's breaking up with steak and it's doing it publicly, on Facebook. After 50 years together, A.1. is removing the "steak" from its name with its "For Almost Everything. Almost." campaign, just in time for the Memorial Day kickoff to grill...

    By • May 22, 2014

  • The New York Times: All's Fair in Love and Marketing

    BuzzFeed released an internal memo from the New York Times titled "Innovation" (you can read it in full and in color on Scribd). I have done a cursory read and have come up with a number of quick takeaways for you that you can start implementing today:Digital first, traditional optional - while d...

    By • May 22, 2014

  • 9 Social Media Marketing Tips from Top Enterprise Experts [INFOGRAPHIC]

    Are you wondering, what do top social media marketing experts know that the rest of us might not be so clear about?The folks at ReferralCandy have shared an infographic that covers some of the key points from New York Times bestselling author Jay Baer's ebook, in which he interviewed 27 top enter...

    By • May 22, 2014

  • Social Startups: Find Your Influence Solves Cam "Paign" Points for Brands and Bloggers

    "It's no secret that the way companies communicate with customers is changing. For brands, leveraging the right online influencers is a growing part of how they tell their stories," says Jamie Reardon Sims, co-founder and CEO of Find Your Influence (FYI), a cloud-based application for advertisers...

    By • May 22, 2014

  • Finding Leads Through Facebook Advertising: Audience Targeting

    A primary reason Facebook is such a powerful marketing tool is that it knows virtually everything about its users. As an advertiser, I can target users on Facebook based on demographics, geography, education, incomes, relationships, interests, behaviors, the list goes on. The level of audience gr...

    By • May 22, 2014

  • GIF-ing Up Your Marketing Emails

    Graphics Interchange Format, or GIF, is a file type that displays as a series of images linked together to create a short animation. The popularity of Buzzfeed, Tumblr, Imgur and Vine show that these fast moving snippets are fun, viral, and extremely attention-grabbing. And most interestingly of ...

    By • May 22, 2014

  • How to Create a Purple Cow Social Media Marketing Strategy

    Unless you zig when others zag, you run the risk of being ordinary (a brown or black cow), and in the social media world, the most dangerous thing you can be is ordinary.If you are reading this, it is likely that you are no stranger to the social media numbers: Facebook organic reach is shrinking...

    By • May 22, 2014

  • How to Choose Keywords That Serve User Intent

    This article details processes to help improve the pairing of keywords to your content by uncovering the intent behind a search. What is the intent? To be educated, to find a price, to compare brands, to compare products and/or services and so on.This should be your #1 priority. Makes sense, give...

    By • May 21, 2014

  • 5 Hard Questions Content Marketers Must Answer

    Between social media, blogging, building websites, and customer outreach, managing content marketing campaigns is far from easy. Even when it becomes routine and results are steady, there are always ways to do better, do more, and make the invested time and money even more worthwhile.To help, I a...

    By • May 21, 2014

  • How I Generated a Year's Worth of Leads for My Sales Team with One Event

    Marketing is going through some pretty rapid changes over the last few years. I'm not just talking about the rise and power of inbound strategies. Sales and marketing have become components that work closer together than ever before. Communication between the two branches is crucial and strategie...

    By • May 21, 2014

  • Know Your Audience: How to Use Social Media Demographics to Market Efficiently

    How to Use Social Media Demographics to Market EfficientlyIn today's marketing universe, "Social Media" is a catchall phrase; it encompasses any number of websites, themes, and strategies. And with the urgency and fast-paced attitude that new media lends itself to, it's easy to slip into a minds...

    By • May 21, 2014

  • Mastering Twitter Marketing to Boost Business Profits

    Just as Google is a giant among search engines, so is Twitter among social media marketing sites. According to PCMag.com, Twitter boasts an impressive 974 million users. Even so, many businesses attempting to leverage the incredible marketing potential offered by Twitter often make critical mista...

    By • May 21, 2014

  • What Staged Viral Videos Can Teach You About Marketing

    Like 16 million other viewers, I found this video of the "worst twerk fail ever" hilarious and extremely entertaining, so of course I clicked the share button. What I didn't realize, however, was that the video was faked - or staged, rather, by Jimmy Kimmel. Chances are you remember this video, b...

    By • May 21, 2014

  • Risk vs. Reward with Cisco CMO, @BlairChristie [VIDEO]

    In this first of two episodes of Substance, President Bryan Kramer speaks with Blair Christie, Chief Marketing Officer of Cisco. Blair discusses in this 20-minute interview how important role models were growing up that made her the leader and marketer she is today. She also reveals her secrets ...

    By • May 21, 2014

  • Scott Monty Is Leaving Ford: Is It a Trend?

    While I was not stunned to learn that Scott Monty is leaving Ford, I was more taken aback by Shel Israel's view, which he's been talking about on Facebook, that Monty's departure is part of a larger trend, a trend of social media innovators and rock stars leaving large companies. I caught up with...

    By • May 21, 2014

  • McDonald's Suffers Social Media Mockery

    The social media crowd can be a tough crowd, as McDonald's is painfully learning. McDonald's just introduced a new mascot for their Happy Meal, aptly named Happy. Here's what McDonalds says about their new mascot, Happy...OAK BROOK, Ill. (May 19, 2014) - McDonald's USA is offering guests new rea...

    By • May 21, 2014

  • We're All Dorks - That's No Reason to Avoid Social Engagement

    We're all awkward dorks. The Internet didn't create us. The Internet didn't create mean people either. Or people who troll comment boards. These people are everywhere, and they've been among us since the origination of time. There was That Caveman who stuck his finger in your mammoth rib and said...

    By • May 21, 2014

  • Social Listening: Jill Abramson and the "Bossy" Thing

    Working women have always questioned the veracity of meritocracy. Ostensibly, a given? Alas, not yet, not even in the 21st century. The obtuse firing last week by Arthur Sulzberger, Jr. of New York Times Executive Editor Jill Abramson-the first woman to lead the Times in its 162-year history-who...

    By • May 21, 2014

  • Social Network Marketing Examined [VIDEO]

    As part of the #SMTPowerTalk series of monthly HOAs I host for Social Media Today, our fifth featured Laurent Francois, one of the founders of Re Up Agency, and Sergey Andrianov, founder of Smart Solutions Inc., both veteran marketers in the social media scene.Hot on the heels of "Google+ is Dead...

    By • May 21, 2014

  • Three Key Elements in Building Your Brand Through Social Media

    I have a confession to make - I don't know anything about cars. I mean, I know the basics - I can change a tyre, change the oil (probably) - but if my car breaks down and I lift the hood, I may as well be looking at a DNA chain under a microscope, I've got no idea. For me, getting the right mecha...

    By • May 21, 2014

  • 72 Hours in the Life of Content on Twitter and Other Social Media

    An analysis of my article on Social Media TodayI was recently delighted when Social Media Today accepted an article I wrote about a Twitter experiment on engagement - it's on SMT here.As we all know, distribution is a key aspect of having content read, or at least mentioned in some way, to help i...

    By • May 21, 2014