Are Mobile Phones the New BFF? [INFOGRAPHIC]

Is the mobile phone my new BFF?The mobile phone has changed the way we work, live and play. It goes everywhere we go and leaving home without it can be a disaster. In fact, 66% of people in the UK suffer from nomophobia, which is a fear of being without a mobile phone. (SecurEnvoy)The mobile phon...

By Jake Jeffries • May 20, 2014

Is Like-Gating Your Facebook Campaigns Still a Best Practice?

Like-gating your campaigns - contests, newsletter sign-ups, etc. - can be helpful if you want to drive new Page Likes, but it's not necessarily the best way to go. So before you lock your campaigns behind a Like-gate, here are a couple of things to consider.The first issue is that users may decid...

By Jim Belosic • May 20, 2014

Tips for Developing a Solid Blogger Outreach Strategy [INFOGRAPHIC]

Did you know that 8 in 10 internet users trust information and advice they get from bloggers, and that 6 in 10 have made a purchase based on a blogger's recommendation? What if I told you that 63 percent of consumers are more likely to be influenced toward purchase by a blog than a magazine? Nich...

By Irfan Ahmad • May 20, 2014

Research Innovation Passport: Three Simple Ways Social Intelligence Can Transform Market Research Teams Into Innovation Centers

The rapid growth of social media data is bringing great opportunities - and challenges - to the enterprise organization. The immediacy of social data is allowing companies to access data in minutes -not weeks - enabling faster business decisions. While some market researchers find themselves unco...

By Richard Pasewark • May 20, 2014

The Perfect Tweet [INFOGRAPHIC]

Tweets including photos have up to 35 per cent more retweets, according to new research by Twitter into effective tweets across verified accounts.However, this is in stark contrast to what B2B brands are actually sharing. B2B Marketing's recently published Social Media Benchmarking Report reveale...

By Jessica McGreal • May 20, 2014

Time to Stop the Hashtag Madness

People, we're in the middle of a hashtag epidemic and we have to put a stop to it. The use of hashtags has gone way beyond any reasonable scale, and what was once a handy tool is in danger of being horribly diluted. In this post, I'll look at the history of the hashtag, the issues the humble hash...

By Mike McGrail • May 20, 2014

Being Pretty Isn't Enough for Social Media Marketing

I always tell clients that it is no longer enough to be beautiful when it comes to marketing online. The Internet has become more like an Oscar after-party than it is like the airport Ramada. Online, you're never the lone beauty in the hotel lounge. Online, you're surrounded by equal or greater b...

By Chris Abraham • May 20, 2014

How to Spot Good Social Media Marketing Research

I have a Google Alert set up under the title, "social media study" and it's always amazing what shows up on that alert. Everybody has a social media study these days. But some of it is not as reliable as you might think. All social media marketing research is not created equal.Marketers who make ...

By Chris Syme • May 20, 2014

The Weirdest Intro to AdWords Ever

As search marketers, we spend a lot of time analyzing crazy SEO algorithms (hello, Panda and Penguin) and constantly trying to reverse-engineer ranking factors in an attempt to increase our organic rankings.Yet when it comes to paid search, there's not nearly as much research, despite the fact th...

By Larry Kim • May 20, 2014

Social Signals Are Not an SEO Ranking Factor

Straight to the point - spoiler alert - social media signals (likes, shares, +1s) - are not direct SEO ranking signals.Have you read otherwise? Yeah - me too. Almost daily I find new blog articles extolling the importance of Social Media as an SEO ranking factor.There's definitely confusion surro...

By Brent Carnduff • May 20, 2014

Social Media ROI: 7 Things Successful Clients Do Differently

Over the past few months, we've had some client turnover due to a real or perceived lack of Return on Investment (ROI) from social media. For many businesses, ROI continues to be the "white whale" of social media and the failure to achieve it can be frustrating; kind of like attending several net...

By Rachel Strella • May 20, 2014

Social Media to Site Traffic: 5 Tips from the Experts

Social media is a popular way to engage with customers and drive web page traffic, but these information outlets are busy at best and completely overwhelming at worst. You need to target your information to the right audience, link smartly, and get your audience engaged to convert your social fol...

By Philip Cohen • May 20, 2014

Mobile Friendly: How to Manage Social Media from Your Cell Phone

Time-it flies, it's ticking, it's money, it's on our side. Whatever you determine, you can't argue: time is valuable. It becomes even more valuable when talking about social media. As fast-paced as we tend to be, social media can move even faster. Being able to manage on-the-go will take your soc...

By Corey Smock • May 19, 2014

Once Upon a Time in Content Marketing Land [INFOGRAPHIC]

Want to know what content marketing is and how it can help expand your brand two-fold? Take a look at this adventure-packed infographic called "Once upon a time in content marketing land" from the Syndacast team, which summarizes the whole content marketing world in a visually appealing manner.

By Irfan Ahmad • May 19, 2014

7 Reasons to Love - and Embrace - SlideShare

According to this infographic, SlideShare is the "quiet giant of content marketing." I consider our SlideShare presence a vital part of the Denovati Digital Network. We've had a Silver Pro account ($19/month) for years, and it's definitely been a worthwhile investment.Here are some of the reasons...

By Courtney Hunt • May 19, 2014

Ad Realities: Outbound vs. Inbound Marketing

The global community perceives the term "outbound marketing", also known as "interruptive marketing", as the direct interaction with potential customers without their initial interest in a product or service. This includes TV ads, direct mass e-mailing, cold calls and other conventional strategie...

By Andy Donovan • May 19, 2014

Listen Up! 8 Benefits of Social Listening

At one point or another, many of us B2B marketers are guilty of writing content without first listening to our audience. At a time where social media networks are one of the first destinations that buyers visit when considering a product, this is a major oversight on our part. Rather than going t...

By Valerie Levin • May 19, 2014

10 Necessary Skills for Today's Modern Marketers

The world has changed so much. 50-60 years ago, the "complete marketer" could just walk into his or her newspaper and print store, finish editing yesterday's draft of today's newsletter or news piece, publish and print, circulate, and that was almost their entire circle for marketing. Today, 201...

By Julia McCoy • May 19, 2014

Algorithms and the Growth of 'Sensorship'

Here is a quick thought. As I have previously said, I think we are moving from the age of the printing press into the age of the algorithm. Printing led to the growth of censorship whereas algorithms are going to lead to the growth of sensorship.I was prompted to write this today because of the...

By Richard Stacy • May 19, 2014

9 Fresh and Effective Ideas for Your Social Media and Content Marketing Campaigns

Audiences are just drowning in horrible content, even after Google and its Hummingbird changes. Worse yet, people (and companies) are still using methods that are dated and maybe at most one or two ways to market their content. Let's think about this for a minute. Brands today have more options f...

By Bernadette Coleman • May 19, 2014

How to Get Bloggers to Answer your Email Every Time

I typically don't answer 98% of the cold emails I receive. I might have made up that statistic but there's no denying the fact that I hit delete, spam or simply choose to ignore the vast majority of emails that I receive. Why is that?Could it be because:I think I'm too important to read your mail...

By Salma Jafri • May 18, 2014

Two Ways to Market to Facebook Fans Who Like Your Email Marketing

Marketing on Facebook is a bit of a touchy subject. Overt advertisements, calls-to-action, and sales page links generally don't perform so well (and don't make your page very inviting). Marketers are well aware that Facebook should be a place to provide value and content that draws fans back agai...

By Daniel Faggella • May 18, 2014

The Content Marketing Conundrum [INFOGRAPHIC]

Marketers are spending more on content marketing than ever before, but without a clear strategy how can you calculate return-on-investment?While 88 percent of marketers in the UK are now implementing elements of content marketing, only 42 percent actually have a documented content strategy. When ...

By Irfan Ahmad • May 18, 2014

4 Traits of the Modern Social Communicator

Very rarely do we like being told what to do, especially when it comes to doing our job. But most of us do appreciate sound advice. In fact, we prefer that useful information is shared with us.With this in mind, the thoughts below are offered to those who are in a period of early discovery or are...

By Autom Tagsa • May 17, 2014

Does Content Equal Revenue?

Image: TaxCredits.netDid you know that 70% of technology buyers start their buying process prior to ever speaking with a sales person? This concept would have been unheard of previously, but with the advent of modern content marketing, it is now very much a reality.Content marketing, for our comp...

By Mark Lerner • May 17, 2014