Content Marketing: Page 247

  • A Social Butterfly's Guide to Social Media

    For extroverts, being social is usually effortless. It can also be distracting and time consuming which leads to oversharing and missed connections. For those who tend to be more extroverted, here are some tips to help you prioritize your social actions.Tip #1: Prioritize Blogging . . . Strategi...

    By • April 15, 2014

  • Four Reasons to Not Outsource Your Social to Social Media Agencies

    When most businesses look at social media, they have a few common misconceptions. First and foremost, they think that they have to be visible on every single social network in order to be credible; secondly, they think they have to be active on every network. The problem? Most businesses just don...

    By • April 15, 2014

  • 5 of the Best Examples For Optimizing Your Social Media Profiles

    Have you recently set up your social media presence and are waiting for people to like or follow your company, but no one is following? You might be questioning life and sanity if you thought setting these up meant instant followers. Well, we're here with one simple tip to help you out-it really ...

    By • April 15, 2014

  • The Jason Falls School of Social Media Success: Meet the Man

    If you put together a short list of the go-to names in social media marketing today, Jason Falls would be among the top on the list. Founder of Social Media Explorer and co-author of the best-selling No Bullshit Social Media, Falls is a sought-after authority on the business of social media. He r...

    By • April 15, 2014
  • SMT Expert

    To the Brand Behind Me in the SERPs on Google

    Dear Brand Behind Me in the SERPs (search engine results pages) on Google,You don't know me. You have no clue what my life has been like since January of 2014. You have no clue that my website has gone through the wringer thanks to Matt Cutts. You have no clue that it faced unbelievable SERP hard...

    By • April 15, 2014

  • What Do You Call Yourself? Changing Job Titles in Social Media

    As social media has permeated throughout the business community, it's necessitated an increase in social media focussed positions and roles. But with companies still learning to grow with these new platforms, industry standard job titles have not yet been fully established, leaving many unsure of...

    By • April 15, 2014

  • Yahoo Tunes In to Content Promotion and Distribution with TV Shows

    Yahoo is working its way into the television business, but the company doesn't want to create good TV-just distribute it. It's a sign that content promotion and distribution are more than good marketing strategy. They're also good business strategy-and marketers who haven't evolved to include the...

    By • April 15, 2014

  • 8 Ways to Get More Pinterest Followers

    Pinterest is a huge driver of e-commerce. Despite being much smaller than Facebook or Twitter at 25 million users, it accounts for more than 23% of all social media-driven sales. More than 47% of online consumers in the U.S. have made a purchase based on Pinterest recommendations, and the averag...

    By • April 14, 2014

  • 5 Things to Check Before Publishing Your Blog Post [INFOGRAPHIC]

    Ever wonder why most bloggers who start with enthusiasm give up so early? The most common reason is many don't get much traction to what they post, others fail to pull enough visitors in, while some just don't understand the art of content execution. Writing blogs may be an effective way for mark...

    By • April 14, 2014

  • Break Your Social Media Addiction, Without Completely Cutting Ties

    Social media is a great way to stay in touch with people from around the world, but it can also cause an individual to become too dependent so they're actually battling an addiction that adversely impacts their lifestyle. If you've realized you're using social media a bit too much, but don't want...

    By • April 14, 2014

  • #SMTPowerTalk Recap: Making Disruption Work for You [VIDEO]

    Love it or fear it, disruption has become the norm in the 21st-century market place. Large companies try to ride it out and catch up so they can remain relevant. Smaller ones try to create it and use it to their advantage to carve themselves a fresh niche in a crowded market place. The questions ...

    By • April 14, 2014

  • Understanding Social Media in China in 2014

    The social, digital and mobile ecosystem in China is unlike anywhere else on earth.With a wide variety of home-grown platforms, technologies and behaviours, understanding the Chinese digital landscape can be both daunting and difficult.Fortunately, We Are Social's new report will help to demystif...

    By • April 14, 2014

  • Retailers Love Millennial Women [INFOGRAPHIC]

    With an estimated purchasing power of $2.45 trillion worldwide by 2015, it's no surprise that the millennial generation (demographic cohort born between 1980 and 2000, also known as Gen Y) has become the most sought-after target segment for Internet retailers. But retailers are particularly inter...

    By • April 14, 2014

  • Providing a #Winning Experience for the Digital Customer

    Michael Dell said it best: "We're a company with big ears" - a good thing considering there are more than 25,000 online conversations about Dell each day in English. While that number can be overwhelming, it underscores the wonderful opportunity social media offers for companies to listen, engage...

    By • April 14, 2014

  • 8 Canadian Destinations Shining in the Digital World

    Having just returned from Toronto where I spoke at Online Revealed Canada, the country's premier online marketing conference for hospitality and tourism professionals, I thought this would be as good an occasion as any to share how a few Canadian destinations are setting themselves apart in the e...

    By • April 14, 2014

  • 5 Answers to the Question: How Can Social Media Improve Health Outcomes?

    A startling amount of American adults suffer from at least one chronic condition - almost 1 in 2 adults. Given our proclivities for inactivity, tobacco use, poor nutrition, and excessive alcohol consumption, this figure is not surprising. What is maybe more surprising is that social media - som...

    By • April 14, 2014

  • The Social Spark: 3 Sources for Social Media Success

    The world of social media is constantly evolving, and it's important for users to stay ahead of the curve in working towards profile optimization, all while avoiding being caught by social shock (such as The Facebook Organic Reach Crisis).As a social media strategist, it's not only my role to man...

    By • April 14, 2014

  • Personal Branding: A to Z, 1997 to Today [INFOGRAPHIC]

    I'm a brand. You're a brand. Tom, Dick and Harry? Brand, brand, and brand. But Tom started it. Yes, I'm talking about Tom Who-Wrote-a-Ridiculous-Number-of Non-Fiction-Best-Sellers Peters.It was 1997. The web was just a baby. Maybe you were too. I was no baby, but I was practicing personal brandin...

    By • April 14, 2014

  • Want to Keep Your Personal Information Private? Monitor Your Online Reputation!

    Personal Privacy is harder than ever to achieve. The abundance of online information, as well as the many venues available to share personal and private information, makes it extremely difficult to protect yourself against online threats to your personal reputation and identity.Though comprehensi...

    By • April 13, 2014

  • 5 Typography Terms You Must Know

    With Twitter's announcement last week about the new photo tagging and collage features and Facebook's implementation of the 20% rule, image-centric marketing is quickly overtaking traditional text-based media. Twitter reports that tweets with a photo are 35 percent more likely to get retweetedth...

    By • April 13, 2014

  • How Louis Philippe's Online Lifestyle Magazine 'The Label' Helped Build Its Brand Equity

    Louis Philippe (LP) has stood for its excellence since 1989, the time it was launched in India. The tradition of excellence dates back to the 60's when the brand was first introduced in England, inspired by the golden age of King Louis Philippe of France.The legacy became a part of the brand fami...

    By • April 13, 2014

  • 5 Tips for Brands to Get the Most Out of Twitter's Latest Update

    As you have likely already seen, Twitter began implementing a new design this week that has a major impact both on the interface and functionality of the site. The new look shares many similarities with Facebook and focuses more on improving the overall user experience while making it easier to n...

    By • April 12, 2014

  • Do's & Don'ts for Outsourcing your Social Media

    In an ideal world, every marketing department has an unlimited budget and endless time to spend on social media but that's not really a reality for most businesses. Outsourcing sometimes gets a bad rap but it's often the best strategy for businesses who want the most bang for their limited market...

    By • April 12, 2014

  • Twitter to Launch Real Time Pop Up Notifications

    On Thursday (10TH April) Twitter announced they are are set to launch pop up notifications for users of twitter.com. The notifications will be in real time and will happen when users are engaging with another user's tweets.To see the feature people will need to be logged in on twitter.com, people...

    By • April 12, 2014

  • From Boo to Woo: 10 Benefits of Publishing Compelling Content

    By now, you've probably read (skimmed, noticed, you-name-it, we know you saw it...*insert wink face*) all our articles about how to create compelling content and are well on your way to changing your 2014 content strategy.As you make your changes, you are probably wondering if content truly is th...

    By • April 12, 2014