Content Marketing: Page 247

  • How Good Are You at Inbound Marketing?

    Is your marketing team struggling to deliver the right returns on their inbound marketing efforts? Our research analysis highlights some key areas that are holding B2B marketers back - see where you rank with this 5-point checklist.B2B marketers have always had things in common with the content m...

    By • April 11, 2014

  • The One-Size-Fits-All Facebook Marketing Mentality Fail

    A few years back my wife and I tried out a personal trainer at our local gym here in Gilbert, AZ. We wanted to combine our training, making it easier on the budget and our schedules. And while we had the same goals, to get healthy, our methods had to be different based on our physical abilities -...

    By • April 11, 2014

  • 4 Keys to Linking Customers and Brand Purpose

    I honestly can't remember how I came to see this video. It features Katy Woodrow-Hill, the head of planning at Dare, describing her top four tips on becoming a 'doing' brand. But I thought the ideas were well worth repeating here.I have amended the order in which the tips are given for what I hop...

    By • April 11, 2014

  • Rise of Social Media in Ecommerce [INFOGRAPHIC]

    Every day, more and more ecommerce businesses are making the switch to social media, despite the fact that online retail experts are still debating the impact of social media on ecommerce sales. What are the benefits of doing so? Why are brands investing heavily in social media channels? This inf...

    By • April 11, 2014

  • Social Media Pundits (Mostly) Suck at Engagement

    Social media is an industry that isn't afraid to throw around buzz words. Like a restaurant's "Soup du jour" a new hot word comes spilling down the road each day (more or less) and the industry thought leaders and pundits take to the interwebs to promote the crap out of it - as if its news.About ...

    By • April 11, 2014

  • How Big Events and Social Media Can Turbo Boost Campus Success

    Big events like March Madness not only increase exposure of a school's athletic department, they are an opportunity to produce a growth spurt in every operation from admissions to alumni. So how can we take advantage of big events such as athletic events, move-in day, graduation, homecoming, and ...

    By • April 10, 2014

  • How Brands Can Make the Most Out of Twitter's New Features

    Twitter has been unusually quiet for the past few months. Little did we all know that the platform was about to unleash a frenzy of updates. It's like waiting ages for a bus, only for three to come at once.With the announcement of timeline changes, mobile updates, bigger photos as well as rumours...

    By • April 10, 2014

  • 5 Secrets to Email Marketing Success for Small Businesses

    Email marketing is the best kept secret in small business. Even though it is one of the most effective and affordable ways to stay in touch with customers and prospects, there is hesitancy about using emails to their fullest potential. When asking clients why they don't start or ramp up email mar...

    By • April 10, 2014

  • Customer Questions Holy Grail of Content Marketing

    A few weeks ago I was lucky enough to speak on a panel at Social Media Marketing World in San Diego. It was a great event that I felt really had showcased the maturing nature of this thing we call social marketing. Not only were the caliber of speakers and those attending high, but also the takea...

    By • April 10, 2014

  • 12 People Proving That Content Marketing Is More Than A Buzzword [SLIDESHARE]

    The last couple of years have brought us plenty of trends. Miley Cyrus twerking, people taking selfies, thousands of fans following shows like Game of Thrones and Breaking Bad... you name it. Content marketing might be one of those trends but it is also here to stay.According to a recent survey b...

    By • April 10, 2014

  • Determining Your Goals: Tips to Get You Started on a Website Redesign

    When you think about redesigning your website, it's likely that the first thing that jumps to your mind is design. However, there are several factors to consider when redesigning that far are more important than just aesthetics. Before you can start thinking about mockups, layouts, and content fo...

    By • April 10, 2014

  • Why You Need a Steady Flow of Content?

    A steady flow of content is an essential piece of your marketing strategy. If you want to have a successful online presence, you need to make it easier for your customers to find you. One of the best ways to do that is through your content creation. And, if you don't have a steady flow of content...

    By • April 10, 2014

  • In a Galaxy Far, Far Away: Blending Storytelling in Web Content

    There is a land not very far from our own where fairies dart around, helping travelers on their journeys and where trolls lurk laughing their vile troll-lol-lol-ol laughs. It is an exciting land with many avenues to explore. A traveler can find anything their heart desires, but they must beware! ...

    By • April 10, 2014

  • Report: Why and How Businesses are Investing in Digital Transformation and the New Customer Experience

    We're under attack! Social, mobile, real-time, cloud, big data...it's coming at us all at once! Rather than miss out, many brands are jumping from trend to trend as a way of staying relevant in an increasingly digital market.Facebook, Twitter, Youtube, Foursquare, Instagram, Pinterest...we're cov...

    By • April 10, 2014

  • Social Startups: SMPLE Is the Personal Social Media Consultant for Small Businesses

    After the baker cuts fruit and concocts a few muffin fillings, he listens to his online communities.Once the dentist examines the patient's X-rays and completes their checkup, she writes the next blog post, edits it, and shares it across social media.The tax preparer takes a break from reviewing ...

    By • April 10, 2014

  • 3 Reasons Why You Shouldn't Create LinkedIn Showcase Pages

    As you may of heard, on April 14th LinkedIn's products and services feature will be going away on Company Pages. Instead, they're encouraging you to create Showcase Pages, which they started rolling out a few months ago. Showcase Pages are great for big companies, but not so much for the little ...

    By • April 10, 2014

  • LinkedIn Influencers: Good or Bad for Pharma?

    Like many, I was intrigued when LinkedIn first launched its 'influencer' blogging programme, back in late 2012. It seemed to be a significant step for the world's largest professional network in going from being a connector towards a conversation driver, with good content forming the basis for go...

    By • April 9, 2014

  • 5 Things I Wish Everyone Knew About Email Marketing

    Email marketing is often misunderstood. Email marketing professionals often battle misconceptions, misunderstandings and misanthropy in explaining what we do and why we do it. From defending our email campaigns, to the CFO who thinks we "send free letters," to convincing our moms that we aren't t...

    By • April 9, 2014

  • 3 Tips on Hosting a Successful Reddit AMA

    All press is good press, sure, but nobody wants to be the face that launched a thousand down-votes.Reddit's ever-popular As Me Anything (AMA) format is one way that the site has been leveraged to promote products. Multiple movie and TV stars, astronauts, athletes, entrepreneurs, and even the Pres...

    By • April 9, 2014

  • 3 Types of Data You Can Use to Increase Profits

    Tommy Marzella discusses three types of data that can be analyzed to discover strategic insights and increase profit.I think of data scientists as artists; each silo of data is a different jar of paint adding to the beauty of the final piece. Instead of seeing an excel file filed with pages of nu...

    By • April 9, 2014

  • How to Combat User Anonymity

    Remember the days of AOL? The Internet was a largely uncharted, somewhat daunting landscape driven by user anonymity. You went online to escape yourself, not to be yourself. Take the movie You've Got Mail as a classic example of this: "Shopgirl" was Meg Ryan's AOL user name, and it was a near sca...

    By • April 9, 2014

  • Twitter Launches Editorial Calendar Tool

    Shifting your social media marketing efforts from reactive, last minute posts to being pre-planned, proactive communications designed in advance to achieve a specific goal is an ambition that every social media marketer should aspire to.Twitter knows this and today rolled out a new service design...

    By • April 9, 2014

  • 4 Telltale Signs That You Need a Website Redesign

    Undergoing a website redesign can be a big commitment; however, having an updated website is essential for enabling you to remain competitive in any industry. If you haven't updated your website in the past few years, you may actually be hindering your business and your online presence with an ou...

    By • April 9, 2014

  • Competitive Silos or Collaborative Success

    One of the most popular uses of enterprise gamification is to create competition. I don't mean in the form of marketing campaigns, I am talking about internal competitions between employees. Sales leader-boards, fitness competitions, who is best at social etc.The idea is to drive employees to wa...

    By • April 9, 2014

  • The Social C-Suite: Let's Get Real

    Sometimes the hype of social media outstrips common sense. This is one of those times.There seems to be a growing amount of buzz and attention about creating a "social enterprise." This is a good thing. Complicated, but good.But somehow in this same conversation there is this expectation that the...

    By • April 9, 2014