Content Marketing: Page 247

  • 5 Answers to the Question: How Can Social Media Improve Health Outcomes?

    A startling amount of American adults suffer from at least one chronic condition - almost 1 in 2 adults. Given our proclivities for inactivity, tobacco use, poor nutrition, and excessive alcohol consumption, this figure is not surprising. What is maybe more surprising is that social media - som...

    By • April 14, 2014

  • The Social Spark: 3 Sources for Social Media Success

    The world of social media is constantly evolving, and it's important for users to stay ahead of the curve in working towards profile optimization, all while avoiding being caught by social shock (such as The Facebook Organic Reach Crisis).As a social media strategist, it's not only my role to man...

    By • April 14, 2014

  • Personal Branding: A to Z, 1997 to Today [INFOGRAPHIC]

    I'm a brand. You're a brand. Tom, Dick and Harry? Brand, brand, and brand. But Tom started it. Yes, I'm talking about Tom Who-Wrote-a-Ridiculous-Number-of Non-Fiction-Best-Sellers Peters.It was 1997. The web was just a baby. Maybe you were too. I was no baby, but I was practicing personal brandin...

    By • April 14, 2014

  • Want to Keep Your Personal Information Private? Monitor Your Online Reputation!

    Personal Privacy is harder than ever to achieve. The abundance of online information, as well as the many venues available to share personal and private information, makes it extremely difficult to protect yourself against online threats to your personal reputation and identity.Though comprehensi...

    By • April 13, 2014

  • 5 Typography Terms You Must Know

    With Twitter's announcement last week about the new photo tagging and collage features and Facebook's implementation of the 20% rule, image-centric marketing is quickly overtaking traditional text-based media. Twitter reports that tweets with a photo are 35 percent more likely to get retweetedth...

    By • April 13, 2014

  • How Louis Philippe's Online Lifestyle Magazine 'The Label' Helped Build Its Brand Equity

    Louis Philippe (LP) has stood for its excellence since 1989, the time it was launched in India. The tradition of excellence dates back to the 60's when the brand was first introduced in England, inspired by the golden age of King Louis Philippe of France.The legacy became a part of the brand fami...

    By • April 13, 2014

  • 5 Tips for Brands to Get the Most Out of Twitter's Latest Update

    As you have likely already seen, Twitter began implementing a new design this week that has a major impact both on the interface and functionality of the site. The new look shares many similarities with Facebook and focuses more on improving the overall user experience while making it easier to n...

    By • April 12, 2014

  • Do's & Don'ts for Outsourcing your Social Media

    In an ideal world, every marketing department has an unlimited budget and endless time to spend on social media but that's not really a reality for most businesses. Outsourcing sometimes gets a bad rap but it's often the best strategy for businesses who want the most bang for their limited market...

    By • April 12, 2014

  • Twitter to Launch Real Time Pop Up Notifications

    On Thursday (10TH April) Twitter announced they are are set to launch pop up notifications for users of twitter.com. The notifications will be in real time and will happen when users are engaging with another user's tweets.To see the feature people will need to be logged in on twitter.com, people...

    By • April 12, 2014

  • From Boo to Woo: 10 Benefits of Publishing Compelling Content

    By now, you've probably read (skimmed, noticed, you-name-it, we know you saw it...*insert wink face*) all our articles about how to create compelling content and are well on your way to changing your 2014 content strategy.As you make your changes, you are probably wondering if content truly is th...

    By • April 12, 2014

  • Consumer Training as a Method to Improve Organic Reach on Facebook

    Declining organic reach on Facebook has been a hot topic as of late.Potential solutions are being offered up left and right for how to overcome this trend and earn content a valuable position in the News Feed. I wrote a piece about this as well, which you can read here if you have any interest.Th...

    By Matthew Peneycad • April 12, 2014

  • 10 Instagram Rules Every Business Needs to Know Before Posting

    Instagram is a visual social platform (with over 150 million active users), where users capture, customize, and share photos and videos with their followers. While some people think Instagram is nothing more than "selfies", "what I ate for lunch", and "look at this sunset through a cool filter", ...

    By • April 12, 2014

  • How Do Google and Facebook Measure Your Content's Quality?

    Find out how your content compares, plus three quick changes you can make right now. Quality is a popular content marketing buzzword at the moment and quality content can be loosely defined as content that online users find valuable. Since so much of content is routed through Google and Facebook...

    By • April 11, 2014

  • How to Proofread Typos Out of Your Content: 8 Tips

    Proofreading written content before publishing it is no longer a given, as evidenced by the number of careless typos I see everywhere. In the rush to publish, it seems that many writers view proofreading as optional. I have read some great blog posts, and just as I am thinking about how I am goin...

    By • April 11, 2014

  • Three Myths About Social Platforms Debunked

    At its core, marketing is about reaching a targeted audience with a specific piece of brand content. Platforms set the stage for content; without them there would be no way to reach our customers and prospects.While the brands we talk to tend to be very tapped into the rapid evolution of social p...

    By • April 11, 2014

  • 5 Comedians That You Didn't Know Were Killing It on Social Media

    1. Bo BurnhamBo Burnham got his start on YouTube in the late 2000s, posting videos of himself singing in his bedroom. Since then, he's gone on to perform in multiple comedy tours and even had his own show on MTV. Though Burnham's popularity has grown substantially and his YouTube account has bee...

    By • April 11, 2014

  • The Ultimate Marketing Guide to Using Snapchat for Business

    The internet is filled with guides on the latest social networks and marketing trends. A quick search on Google will deliver you a handful of guides on Twitter best practices and Facebook strategies. It's exciting that we live in a world where information is always at our fingertips.In developing...

    By • April 11, 2014

  • How Good Are You at Inbound Marketing?

    Is your marketing team struggling to deliver the right returns on their inbound marketing efforts? Our research analysis highlights some key areas that are holding B2B marketers back - see where you rank with this 5-point checklist.B2B marketers have always had things in common with the content m...

    By • April 11, 2014

  • The One-Size-Fits-All Facebook Marketing Mentality Fail

    A few years back my wife and I tried out a personal trainer at our local gym here in Gilbert, AZ. We wanted to combine our training, making it easier on the budget and our schedules. And while we had the same goals, to get healthy, our methods had to be different based on our physical abilities -...

    By • April 11, 2014

  • 4 Keys to Linking Customers and Brand Purpose

    I honestly can't remember how I came to see this video. It features Katy Woodrow-Hill, the head of planning at Dare, describing her top four tips on becoming a 'doing' brand. But I thought the ideas were well worth repeating here.I have amended the order in which the tips are given for what I hop...

    By • April 11, 2014

  • Rise of Social Media in Ecommerce [INFOGRAPHIC]

    Every day, more and more ecommerce businesses are making the switch to social media, despite the fact that online retail experts are still debating the impact of social media on ecommerce sales. What are the benefits of doing so? Why are brands investing heavily in social media channels? This inf...

    By • April 11, 2014

  • Social Media Pundits (Mostly) Suck at Engagement

    Social media is an industry that isn't afraid to throw around buzz words. Like a restaurant's "Soup du jour" a new hot word comes spilling down the road each day (more or less) and the industry thought leaders and pundits take to the interwebs to promote the crap out of it - as if its news.About ...

    By • April 11, 2014

  • How Big Events and Social Media Can Turbo Boost Campus Success

    Big events like March Madness not only increase exposure of a school's athletic department, they are an opportunity to produce a growth spurt in every operation from admissions to alumni. So how can we take advantage of big events such as athletic events, move-in day, graduation, homecoming, and ...

    By • April 10, 2014

  • How Brands Can Make the Most Out of Twitter's New Features

    Twitter has been unusually quiet for the past few months. Little did we all know that the platform was about to unleash a frenzy of updates. It's like waiting ages for a bus, only for three to come at once.With the announcement of timeline changes, mobile updates, bigger photos as well as rumours...

    By • April 10, 2014

  • 5 Secrets to Email Marketing Success for Small Businesses

    Email marketing is the best kept secret in small business. Even though it is one of the most effective and affordable ways to stay in touch with customers and prospects, there is hesitancy about using emails to their fullest potential. When asking clients why they don't start or ramp up email mar...

    By • April 10, 2014