Content Marketing: Page 246

  • 8 Ways to Get More Pinterest Followers

    Pinterest is a huge driver of e-commerce. Despite being much smaller than Facebook or Twitter at 25 million users, it accounts for more than 23% of all social media-driven sales. More than 47% of online consumers in the U.S. have made a purchase based on Pinterest recommendations, and the averag...

    By • April 14, 2014

  • 5 Things to Check Before Publishing Your Blog Post [INFOGRAPHIC]

    Ever wonder why most bloggers who start with enthusiasm give up so early? The most common reason is many don't get much traction to what they post, others fail to pull enough visitors in, while some just don't understand the art of content execution. Writing blogs may be an effective way for mark...

    By • April 14, 2014

  • Break Your Social Media Addiction, Without Completely Cutting Ties

    Social media is a great way to stay in touch with people from around the world, but it can also cause an individual to become too dependent so they're actually battling an addiction that adversely impacts their lifestyle. If you've realized you're using social media a bit too much, but don't want...

    By • April 14, 2014

  • #SMTPowerTalk Recap: Making Disruption Work for You [VIDEO]

    Love it or fear it, disruption has become the norm in the 21st-century market place. Large companies try to ride it out and catch up so they can remain relevant. Smaller ones try to create it and use it to their advantage to carve themselves a fresh niche in a crowded market place. The questions ...

    By • April 14, 2014

  • Understanding Social Media in China in 2014

    The social, digital and mobile ecosystem in China is unlike anywhere else on earth.With a wide variety of home-grown platforms, technologies and behaviours, understanding the Chinese digital landscape can be both daunting and difficult.Fortunately, We Are Social's new report will help to demystif...

    By • April 14, 2014

  • Retailers Love Millennial Women [INFOGRAPHIC]

    With an estimated purchasing power of $2.45 trillion worldwide by 2015, it's no surprise that the millennial generation (demographic cohort born between 1980 and 2000, also known as Gen Y) has become the most sought-after target segment for Internet retailers. But retailers are particularly inter...

    By • April 14, 2014

  • Providing a #Winning Experience for the Digital Customer

    Michael Dell said it best: "We're a company with big ears" - a good thing considering there are more than 25,000 online conversations about Dell each day in English. While that number can be overwhelming, it underscores the wonderful opportunity social media offers for companies to listen, engage...

    By • April 14, 2014

  • 8 Canadian Destinations Shining in the Digital World

    Having just returned from Toronto where I spoke at Online Revealed Canada, the country's premier online marketing conference for hospitality and tourism professionals, I thought this would be as good an occasion as any to share how a few Canadian destinations are setting themselves apart in the e...

    By • April 14, 2014

  • 5 Answers to the Question: How Can Social Media Improve Health Outcomes?

    A startling amount of American adults suffer from at least one chronic condition - almost 1 in 2 adults. Given our proclivities for inactivity, tobacco use, poor nutrition, and excessive alcohol consumption, this figure is not surprising. What is maybe more surprising is that social media - som...

    By • April 14, 2014

  • The Social Spark: 3 Sources for Social Media Success

    The world of social media is constantly evolving, and it's important for users to stay ahead of the curve in working towards profile optimization, all while avoiding being caught by social shock (such as The Facebook Organic Reach Crisis).As a social media strategist, it's not only my role to man...

    By • April 14, 2014

  • Personal Branding: A to Z, 1997 to Today [INFOGRAPHIC]

    I'm a brand. You're a brand. Tom, Dick and Harry? Brand, brand, and brand. But Tom started it. Yes, I'm talking about Tom Who-Wrote-a-Ridiculous-Number-of Non-Fiction-Best-Sellers Peters.It was 1997. The web was just a baby. Maybe you were too. I was no baby, but I was practicing personal brandin...

    By • April 14, 2014

  • Want to Keep Your Personal Information Private? Monitor Your Online Reputation!

    Personal Privacy is harder than ever to achieve. The abundance of online information, as well as the many venues available to share personal and private information, makes it extremely difficult to protect yourself against online threats to your personal reputation and identity.Though comprehensi...

    By • April 13, 2014

  • 5 Typography Terms You Must Know

    With Twitter's announcement last week about the new photo tagging and collage features and Facebook's implementation of the 20% rule, image-centric marketing is quickly overtaking traditional text-based media. Twitter reports that tweets with a photo are 35 percent more likely to get retweetedth...

    By • April 13, 2014

  • How Louis Philippe's Online Lifestyle Magazine 'The Label' Helped Build Its Brand Equity

    Louis Philippe (LP) has stood for its excellence since 1989, the time it was launched in India. The tradition of excellence dates back to the 60's when the brand was first introduced in England, inspired by the golden age of King Louis Philippe of France.The legacy became a part of the brand fami...

    By • April 13, 2014

  • 5 Tips for Brands to Get the Most Out of Twitter's Latest Update

    As you have likely already seen, Twitter began implementing a new design this week that has a major impact both on the interface and functionality of the site. The new look shares many similarities with Facebook and focuses more on improving the overall user experience while making it easier to n...

    By • April 12, 2014

  • Do's & Don'ts for Outsourcing your Social Media

    In an ideal world, every marketing department has an unlimited budget and endless time to spend on social media but that's not really a reality for most businesses. Outsourcing sometimes gets a bad rap but it's often the best strategy for businesses who want the most bang for their limited market...

    By • April 12, 2014

  • Twitter to Launch Real Time Pop Up Notifications

    On Thursday (10TH April) Twitter announced they are are set to launch pop up notifications for users of twitter.com. The notifications will be in real time and will happen when users are engaging with another user's tweets.To see the feature people will need to be logged in on twitter.com, people...

    By • April 12, 2014

  • From Boo to Woo: 10 Benefits of Publishing Compelling Content

    By now, you've probably read (skimmed, noticed, you-name-it, we know you saw it...*insert wink face*) all our articles about how to create compelling content and are well on your way to changing your 2014 content strategy.As you make your changes, you are probably wondering if content truly is th...

    By • April 12, 2014

  • Consumer Training as a Method to Improve Organic Reach on Facebook

    Declining organic reach on Facebook has been a hot topic as of late.Potential solutions are being offered up left and right for how to overcome this trend and earn content a valuable position in the News Feed. I wrote a piece about this as well, which you can read here if you have any interest.Th...

    By Matthew Peneycad • April 12, 2014

  • 10 Instagram Rules Every Business Needs to Know Before Posting

    Instagram is a visual social platform (with over 150 million active users), where users capture, customize, and share photos and videos with their followers. While some people think Instagram is nothing more than "selfies", "what I ate for lunch", and "look at this sunset through a cool filter", ...

    By • April 12, 2014

  • How Do Google and Facebook Measure Your Content's Quality?

    Find out how your content compares, plus three quick changes you can make right now. Quality is a popular content marketing buzzword at the moment and quality content can be loosely defined as content that online users find valuable. Since so much of content is routed through Google and Facebook...

    By • April 11, 2014

  • How to Proofread Typos Out of Your Content: 8 Tips

    Proofreading written content before publishing it is no longer a given, as evidenced by the number of careless typos I see everywhere. In the rush to publish, it seems that many writers view proofreading as optional. I have read some great blog posts, and just as I am thinking about how I am goin...

    By • April 11, 2014

  • Three Myths About Social Platforms Debunked

    At its core, marketing is about reaching a targeted audience with a specific piece of brand content. Platforms set the stage for content; without them there would be no way to reach our customers and prospects.While the brands we talk to tend to be very tapped into the rapid evolution of social p...

    By • April 11, 2014

  • 5 Comedians That You Didn't Know Were Killing It on Social Media

    1. Bo BurnhamBo Burnham got his start on YouTube in the late 2000s, posting videos of himself singing in his bedroom. Since then, he's gone on to perform in multiple comedy tours and even had his own show on MTV. Though Burnham's popularity has grown substantially and his YouTube account has bee...

    By • April 11, 2014

  • The Ultimate Marketing Guide to Using Snapchat for Business

    The internet is filled with guides on the latest social networks and marketing trends. A quick search on Google will deliver you a handful of guides on Twitter best practices and Facebook strategies. It's exciting that we live in a world where information is always at our fingertips.In developing...

    By • April 11, 2014