Content Marketing: Page 246

  • Getting Real About 'Fauxthenticity'

    Many brands want their gold star simply for showing up in the social environment. They believe that they're somehow ahead of the shift by virtue of just being there. Their arrival is often reluctant, reactive and triggered by fear, through a competitor's presence or a panicked "why aren't we doin...

    By • April 16, 2014

  • 3 Talking Points for Facebook's E-Money Endeavor

    Like most people, I like making purchases over the Internet. More specifically, I am partial to PayPal as my means of distributing money because I always found it to be reliable. Yes, it may have its problems - especially during those particular transactions gone wrong - but it remains the most n...

    By • April 16, 2014

  • The New Backstage Pass Takes Center Stage: Performing Arts Is Now Tweet or Perish

    All live performances begin in inky darkness before the curtain rises. But the real birth of an arts performance begins backstage and in rehearsals and class.My wife, Nanelle, was a professional ballerina for most of her life. I spent countless hours backstage at her ballet performances living th...

    By • April 16, 2014

  • Differences in Using Social Media Around the Globe

    How do social media styles differ by culture/nation? This is part II of a blog series in which JC Giraldo and I try to provide answers to this question by surveying our world-wide networks.Note: We make no claim that the results of our informal survey are statistically relevant but they represent...

    By • April 16, 2014

  • 7 Ways Businesses Should Use Blogs

    Almost every serious business (with a website) has a blog. But why? In this post, I'll explore 7 of the primary reasons companies host, write, and maintain blogs. Most of these businesses blog out of instinct, though recognizing the potential is the first step to making a blog worthwhile.1. A Pro...

    By • April 16, 2014
  • SMT Expert

    Overcoming the 7 Greatest Content Marketing Challenges of 2014

    Curata, a content curation software company, recently published its 2014 Content Marketing Tactics Planner using survey data it gathered from more than 500 marketers. While the ebook itself is chock-full of good advice and insights, the stack ranking of the perceived challenges of marketers reall...

    By • April 15, 2014

  • Emerging Applications of Social Data for Business

    Businesses are always looking for the next creative method to reach more customers. Finding ways to engage with and interest new consumers is how a business is able to grow and thrive. One tool being used increasingly in recent years is social media. While many people may use sites like Facebook,...

    By • April 15, 2014

  • Paying for Facebook

    If you want to reach your Facebook fans, you're going to have to spend money. Many businesses are prepared to spend money to build their fan base, yet balk at the idea of paying to get their posts into the newsfeed of their fans.But, if you're not prepared to spend money to show up in the news fe...

    By • April 15, 2014

  • 5 Ways to Take Advantage of Twitter's New Layout

    Twitter is rolling out its new layout and it's giving brands a chance to perform a quick social media facelift. The platform is a popular way for brands to reach out and engage their audiences, offering followers everything from customer service to exclusive content and deals.But despite programs...

    By • April 15, 2014

  • 5 Ways Small Businesses Can Make a Big Impact on Social Media

    I'm going to pull the rug out from under you right quick: There is no magic hat trick for making your small business successful on social media. Does that make you nervous? It shouldn't. Recent studies show that an increasing number of small businesses are profiting from social media marketing....

    By • April 15, 2014

  • A Social Butterfly's Guide to Social Media

    For extroverts, being social is usually effortless. It can also be distracting and time consuming which leads to oversharing and missed connections. For those who tend to be more extroverted, here are some tips to help you prioritize your social actions.Tip #1: Prioritize Blogging . . . Strategi...

    By • April 15, 2014

  • Four Reasons to Not Outsource Your Social to Social Media Agencies

    When most businesses look at social media, they have a few common misconceptions. First and foremost, they think that they have to be visible on every single social network in order to be credible; secondly, they think they have to be active on every network. The problem? Most businesses just don...

    By • April 15, 2014

  • 5 of the Best Examples For Optimizing Your Social Media Profiles

    Have you recently set up your social media presence and are waiting for people to like or follow your company, but no one is following? You might be questioning life and sanity if you thought setting these up meant instant followers. Well, we're here with one simple tip to help you out-it really ...

    By • April 15, 2014

  • The Jason Falls School of Social Media Success: Meet the Man

    If you put together a short list of the go-to names in social media marketing today, Jason Falls would be among the top on the list. Founder of Social Media Explorer and co-author of the best-selling No Bullshit Social Media, Falls is a sought-after authority on the business of social media. He r...

    By • April 15, 2014
  • SMT Expert

    To the Brand Behind Me in the SERPs on Google

    Dear Brand Behind Me in the SERPs (search engine results pages) on Google,You don't know me. You have no clue what my life has been like since January of 2014. You have no clue that my website has gone through the wringer thanks to Matt Cutts. You have no clue that it faced unbelievable SERP hard...

    By • April 15, 2014

  • What Do You Call Yourself? Changing Job Titles in Social Media

    As social media has permeated throughout the business community, it's necessitated an increase in social media focussed positions and roles. But with companies still learning to grow with these new platforms, industry standard job titles have not yet been fully established, leaving many unsure of...

    By • April 15, 2014

  • Yahoo Tunes In to Content Promotion and Distribution with TV Shows

    Yahoo is working its way into the television business, but the company doesn't want to create good TV-just distribute it. It's a sign that content promotion and distribution are more than good marketing strategy. They're also good business strategy-and marketers who haven't evolved to include the...

    By • April 15, 2014

  • 8 Ways to Get More Pinterest Followers

    Pinterest is a huge driver of e-commerce. Despite being much smaller than Facebook or Twitter at 25 million users, it accounts for more than 23% of all social media-driven sales. More than 47% of online consumers in the U.S. have made a purchase based on Pinterest recommendations, and the averag...

    By • April 14, 2014

  • 5 Things to Check Before Publishing Your Blog Post [INFOGRAPHIC]

    Ever wonder why most bloggers who start with enthusiasm give up so early? The most common reason is many don't get much traction to what they post, others fail to pull enough visitors in, while some just don't understand the art of content execution. Writing blogs may be an effective way for mark...

    By • April 14, 2014

  • Break Your Social Media Addiction, Without Completely Cutting Ties

    Social media is a great way to stay in touch with people from around the world, but it can also cause an individual to become too dependent so they're actually battling an addiction that adversely impacts their lifestyle. If you've realized you're using social media a bit too much, but don't want...

    By • April 14, 2014

  • #SMTPowerTalk Recap: Making Disruption Work for You [VIDEO]

    Love it or fear it, disruption has become the norm in the 21st-century market place. Large companies try to ride it out and catch up so they can remain relevant. Smaller ones try to create it and use it to their advantage to carve themselves a fresh niche in a crowded market place. The questions ...

    By • April 14, 2014

  • Understanding Social Media in China in 2014

    The social, digital and mobile ecosystem in China is unlike anywhere else on earth.With a wide variety of home-grown platforms, technologies and behaviours, understanding the Chinese digital landscape can be both daunting and difficult.Fortunately, We Are Social's new report will help to demystif...

    By • April 14, 2014

  • Retailers Love Millennial Women [INFOGRAPHIC]

    With an estimated purchasing power of $2.45 trillion worldwide by 2015, it's no surprise that the millennial generation (demographic cohort born between 1980 and 2000, also known as Gen Y) has become the most sought-after target segment for Internet retailers. But retailers are particularly inter...

    By • April 14, 2014

  • Providing a #Winning Experience for the Digital Customer

    Michael Dell said it best: "We're a company with big ears" - a good thing considering there are more than 25,000 online conversations about Dell each day in English. While that number can be overwhelming, it underscores the wonderful opportunity social media offers for companies to listen, engage...

    By • April 14, 2014

  • 8 Canadian Destinations Shining in the Digital World

    Having just returned from Toronto where I spoke at Online Revealed Canada, the country's premier online marketing conference for hospitality and tourism professionals, I thought this would be as good an occasion as any to share how a few Canadian destinations are setting themselves apart in the e...

    By • April 14, 2014