Content Marketing: Page 253

  • Why People Hate Google+ and Why You Should Learn to Love It

    Ever since its birth in 2011, people have viewed Google+ with everything from disdain to outright disgust. Seen as the search giant's attempt to muscle into the social media market, many felt that Google+ was unpolished, redundant, and obscure. But, in just a few short years, Google+ has become a...

    By • March 25, 2014

  • A Social Media Myth Debunked: You Really Don't Have to Use Them All

    In the world of online marketing, it's amazing how often things like "general advice" and "best practices" make the quick but substantial leap into immutable truth.That has become particularly true with regard to social media marketing (or as we refer to it, social networking), where it has been ...

    By • March 25, 2014

  • Facts vs. Insights: How To Know You Have Truly Profound Customer Insights

    Archeological dig continues to discover new artifacts on USACE construction site in Wiesbaden (Photo credit: USACE Europe District)The edge. When you have it, it is powerful. It is what many B2B organizations are seeking today. What is sought is an edge over competitors, which translates into ...

    By • March 25, 2014

  • The Future of Learning Is Stuck in the Past

    Here's a story I haven't shared much, but I'm doing so now because of an opportunity I recently had to present at the Learning Technology conference in London. Over the last two years, I've personally studied learning technology and also learning behaviors to relearn how to engage Generation C t...

    By • March 25, 2014

  • LinkedIn Showcase Pages: Are You Ready to Build Yours?

    LinkedIn is having a great run. The B2B platform recently launched in China; it has opened up its blogging platform to all its members; and it has announced a useful member blocking feature among a raft of recent updates and design tweaks. It has also announced that, as of April 2014, it will n...

    By • March 25, 2014

  • Grammar Mistakes Can Ruin Your Content Marketing

    Do I capitalize that word or not?I must be getting more sensitive to bad grammar in blog posts, email newsletters and other types of content marketing. These errors glare out from the content and totally distract me from the topic of interest. The sad truth is that these grammar mistakes are foun...

    By • March 25, 2014

  • Your Facebook Page's Organic Reach Is About to Plummet

    Your Facebook page's organic reach is about to plummet - even more so than it has in the past six months, down to a lowly 1-2%, actually. That means if you have 1,000 Facebook likes on your page, only about 10-20 of those fans will even see your posts! While organic reach has long been declining,...

    By • March 24, 2014

  • Defining Your MQL: A Guide to Lead Conversion!

    You want as many leads as you can get for your business, right? Wrong.That is a mistake that many companies fall victim to. You shouldn't want as many leads as you can get, but the best leads you can get, the ones that you are most likely to convert into sales. A crappy lead just wastes the sales...

    By • March 24, 2014

  • Amp Up Sociability on Your YouTube Channel

    YouTube shouldn't be viewed solely as a video publication platform.It should be just as socially driven as Facebook, Twitter, Google+, or any other social media network.Yes, the staggering amount of content that is consumed on YouTube is a major reason why businesses and brands are drawn to the ...

    By Matthew Peneycad • March 24, 2014

  • How to Hire and Onboard Salespeople the Right Way

    Thinking about hiring any new salespeople in the not-too-distant future? Or are you still suffering from a bad hire? If so, check out my interview with Lee Salz, onboarding expert and author of Hire Right, Higher Profits. I know you'll get some good ideas.(Note: Click here to download a sample ch...

    By • March 24, 2014

  • 7 Reasons Why Good Copy Is Your Most Powerful Tool

    Have you ever played a game entitled "Good Copy, Bad Copy"? The rules are simple. Oh, wait; there is actually just one rule: you have to create good copy to promote your online business and stay far away from bad copy that can compromise your image, make you lose prospects and help you put a smil...

    By • March 24, 2014

  • Three Practical Strategies for Boosting Awareness and Credibility with Guest Posting

    Despite ongoing changes to Google, guest posting remains as a highly effective strategy for establishing credibility. Whether you are a coach, consultant, small business or corporation, guest posting offers a proven, low-cost way to share expert views and ideas with your target audience.The lates...

    By • March 24, 2014

  • Companies That Need to Improve Their Customer Service

    Nearly a third of brands responded to tweets I sent them over a six-month period, a large increase from the paltry 6% in my previous unscientific study. But that number is still surprisingly low, considering that most brands have a Customer Service department that responds in other channels. Why...

    By • March 24, 2014

  • How to Plan for Online Marketing Success

    "What so many small businesses need more than anything is ... a plan." ~ Brian Clark, CopybloggerLooking for the great shortcut to immense success with online marketing? Sorry, wrong article.Ready to roll up your sleeves and get busy forging a plan to create the kind of content that will produce...

    By • March 24, 2014

  • Make a Name for Yourself: 11 Personal Branding Power Tips

    You. Me. Michael Hyatt. Popeye.Perhaps we don't have that much in common. Ah, but we do. Personal brands are we. Our agendas may differ-better job, more clients, book sales, or (your goal here)-but we seek the same things: recognition, respect, influence and success.You, my friend, are a brand.A ...

    By • March 24, 2014

  • 10 Years in Social Media [INFOGRAPHIC]

    A decade is a long time - especially in the world of social media. Today's major social networks barely existed ten years ago, and early mainstays like Friendster and MySpace hardly resemble their former selves. And a decade later, we are Liking, Tweeting, Pinning, Plussing, and following more th...

    By • March 23, 2014

  • How Mindful Social Media Improves Your Life and Your Business

    We have to go back to our beloved ones, to nature, because electronic devices [can] help us to run away from ourselves. We lose ourselves in the Internet...and we have no time to be with ourselves. We do not have the time to take care of our beloved ones and do not allow Mother Earth to heal us. ...

    By • March 23, 2014

  • Online Video as the Modern Day Yellow Pages Ad

    Remember Yellow Page's "Let Your Fingers Do the Walking" slogan? That simple tag and the campaign surrounding it creatively expressed the value of the Yellow Pages for the average consumer: one book that contained the names, addresses and phone numbers of virtually every local business offering w...

    By • March 23, 2014

  • Email Marketing: Your Mega-Guide for Success

    The ace in online marketing is email.If you're not playing this card, your chips are bound to land in your competitor's stack. In other words, you'll lose.I find this little poker lesson falling on deaf ears all too often. I don't get it. Why must I constantly plead with clients to do email ma...

    By • March 23, 2014

  • Organic Facebook Reach Throttle: The Good News for Brands

    Hang on there, marketing folks: the Facebook Reach ride isn't free anymore.If you know what organic Facebook Reach is, you've probably already heard that Facebook is throttling the results for brands. This doesn't mean that they're turning it off entirely, but if this Valleywag article is to be ...

    By • March 22, 2014

  • 6 Tactics For Getting More From Your Press Release Campaigns

    Regardless of people saying press releases are going the way of the dinosaur, we all know a great press release is important in bringing more people to your company. Press releases will get the public to come see the new aquarium addition, go to a book signing, listen to a newly released album, a...

    By • March 22, 2014

  • 5 Things You Should Absolutely Never Do on LinkedIn

    About a month ago, I talked here about LinkedIn opening up its publishing platform to the outside world. And before you know it, the platform has people flocking to it in hordes, setting up accounts, trying to expand their connection network in an attempt to start getting their content out there,...

    By • March 22, 2014

  • How to Convert a Curious Researcher into a Paying Customer

    We all know at any one point in time, there are millions of people searching, learning and sharing content online.When prospects are in this 'early discovery' phase, their minds are at their most open to connecting and receiving guidance from industry influencers like you!Here is a sure-fire stra...

    By • March 22, 2014

  • The Art of the Perfect Press Release Follow-Up

    (Hint: it's not stalking.)You hit send on your press release, emailing it out to your list of targeted journalists.... Not mass-blasted (bite your tongue, evil temptation of the past!), but sent to a carefully built list of only those who would find this particular release news relevant and of in...

    By • March 21, 2014

  • Your Website's Broken: When Website Visitors Don't Turn Into Sales

    Before making any purchases, buyers are doing most of their research online. They compare your company with the competition and may have made their decision without ever talking to a human. By the year 2020, customers will manage 85% of this traditional sales relationship without even talking to ...

    By • March 21, 2014