Content Marketing: Page 253

  • The Shift Towards Social Media for the Marketer

    Traditionally, when marketing a product or service, businesses would invest in above the line promotions in the form of TV ads, billboards, newspapers, magazines, etc, in order to display advertisements in places the customer are most likely to see. However with the steady decline in sales of new...

    By • March 31, 2014

  • 5 Free Apps to Simplify Your Digital Life in 2014

    Being productive has been made so much simpler thanks to amazing advances in technology. At an arm's-length, we have some great time-saving apps and tools to use while on the go; however, we are still finding it hard to actually find the time to use these apps.Like most people in the social media...

    By • March 31, 2014

  • How Content Curation Keeps You Visible and Valuable to Your Network

    There is a lot of information out there, and the people in your network are probably feeling overwhelmed by it all. This can be an unfortunate source of stress for them, but it's also an important opportunity for you.What is content curation?Content curation is the process of scouring the Interne...

    By • March 31, 2014

  • How Do We Know It's You? Brand Identity Online

    A white, lowercase "f" in a blue square (hexidecimal color #4c66a4) is the logo for Facebook. Connected, white, rounded letters "CNN" surrounded by a red gradiant that runs from hexidecimal shade #920000 to hexidecimal shade #D60000 is the logo for CNN. The letters WSJ written in "Escrow" font in...

    By • March 31, 2014

  • How to Win at SEO and Earned Media with Horrible Content

    Any content marketer worth their salt has seen "Crap. The Content Marketing Deluge" - a slidedeck that serves as a call-to-arms for only producing quality content online and a condemnation of the alternative. What Velocity Partners may not have predicted, however, is a successful B2B content mark...

    By • March 31, 2014

  • Content Mixology: Engaging Audiences With Custom Content [INFOGRAPHIC]

    Like mixing a drink, content marketing demands that business marketers serve information in ways that are attractive to their audience. This includes creating and curating custom streams of content, which give users richer and more appealing experiences.How many brands are using custom content? W...

    By • March 31, 2014

  • Social Media Usage Policy Among Employees

    It wasn't too long ago when social media sites such as Facebook were only perceived as harmful to the productivity of employees. Now, there are companies that coach employees to become brand advocates in social media. In fact, social media is here to stay. It is used both within and outside compa...

    By • March 31, 2014

  • 21 Twitter Tips: Twitter for Business

    When it comes to Twitter, most people find it hard to really maximise all of the tools available to benefit their business. To help you really understand how Twitter can work for your business, here are 21 tips to help you build your best practice around Twitter.1. Have a PurposeWhen it comes to ...

    By • March 31, 2014

  • 5 INfluencers all Marketers Should Follow

    @LinkHumansThough it has recently been opened up to us mere mortals, the LinkedIn publishing tool was initially only given to the cream of the thought-leadership crop. The "INfluencers" Program went live back in 2012, with the main goal of allowing major movers and shakers in various industries t...

    By • March 30, 2014

  • 5 Steps to Executing a Perfect Facebook Sweepstakes

    Building a successful Facebook app goes beyond making the app look good. Of course design helps: A clean look that's branded and clearly displays your promotion or strategy looks better than an app that has been thrown together. However, an app that is executed well involves a variety of elements...

    By • March 30, 2014

  • Four Things You Can Do Now to Increase Traffic to Your Website

    How much web traffic can you generate with 26K Twitter followers, 1K Facebook Fans and a few thousand people in your Google Plus circle? I share from experience: not a lot.Distribution is challenging for publishers. You may write articles that are perfect for the topical pages on Facebook Paper, ...

    By • March 30, 2014

  • 5 Tips for Hiring a Good Social Media Manager

    It goes nearly without saying that a social media presence is a must for any organization these days. Fact of the matter is that, whether you are present or not, the public is bound to be talking about your products and service - and knowing what they are saying is critical to properly targeting ...

    By • March 29, 2014

  • Facebook Acquires Oculus: Virtual Social Gaming, Wearables, or the Next Platform?

    Facebook announced via classic Mark Zuckerberg Facebook post that they will be acquiring Oculus VR, the leader in immersive, virtual reality technology for around $2 billion. Oculus, which began as a Kickstarter project, currently has released two Development Kits for their Oculus Rift virtual re...

    By • March 29, 2014

  • Making Your LinkedIn Profile More Attractive to Potential Partners

    In February 2014, there were 277 million total LinkedIn users, with two new ones joining each second. That means that every minute, there are 120 potential customers, mentors, and connections creating new accounts. That also means there are now more than 277 million people who are trying to seem ...

    By • March 29, 2014

  • Hey Brands: Get Your Game On!

    The majority of Americans and more than 500 million consumers worldwide play social and mobile games. Digital games are the newest mass medium. Every demographic plays.Players play often and for long periods of time. Most social-mobile games are free, with opportunities to buy items within the ga...

    By • March 29, 2014

  • The Perfect Facebook Post Revisited

    Back in May of last year I published an article here on Social Media Today titled "The Perfect Facebook Post - What the Experts Know." Of course I crafted that title to be controversial, and added a few suggestions within the article to get under some people's skin. However, overall the article w...

    By • March 29, 2014

  • Lithium Bets Big and Acquires Klout: Published Deal Size in Question

    When Kara Swisher broke the story last month, it seemed implausible, and perhaps even ridiculous to many at first. I theorized shortly thereafter why it might make sense for Lithium Technologies, known primarily as a customer community vendor, to acquire Klout, often considered both "the standard...

    By • March 29, 2014

  • The Definitive Guide to Live Tweeting

    "Much speech is one thing, well-timed speech is another."It's safe to say that Sophocles wasn't referring to Twitter when he first wrote this phrase, but little did he know how relevant it would be to us today.Building on these profound words, we can now determine that it is not just well-timed s...

    By • March 29, 2014

  • 3 Steps to Powerful LinkedIn Page Optimization

    One of the most powerful tools for marketing your business is a LinkedIn page, but what do you know about optimizing your page? It's an art, not a science. Here are three ways you can better optimize your LinkedIn business page and drive more traffic to your website.Share updates often - Some peo...

    By • March 28, 2014

  • Could Businesses Survive a Social Media Blackout?

    If you are reading this article, then chances are high that you are using the internet-right? Actually, it would be virtually impossible to read this otherwise, unless it was to be put in print. Allow us all to be very, very honest with ourselves: the internet practically rules everything. How ma...

    By • March 28, 2014

  • From Interrupting to Connecting

    In my last post, From Advertising to Engagement, I outlined the three crucial transitions that organizations need to go through when implementing social as a core competency in their marketing activities:From Interrupting to Connecting -- the new marketing style starts with the curation of commun...

    By • March 28, 2014

  • Social Media: Why It's Best to Rock at One Channel, Not All

    Here are examples of brands who chose the road less traveled, and succeeded. You'll hear marketers shouting about multi-channel marketing every chance they get. Get on Pinterest, Facebook, Twitter, Tumblr and Google+ - all at the same time - they say.When you're a small or medium-sized business w...

    By • March 28, 2014

  • 3 Tips for Creating Creative Titles

    If you read last week's post on inbound marketing tips - you would know that one of the challenges people face with blogging are good, strong and creative titles. You may think you have it down, but consider the thought process behind some of the titles you see every day - they need to speak the ...

    By • March 28, 2014

  • The First Step to Brand Advocacy: Referral Marketing

    When brands approach us to increase their social reach and brand advocacy, the first social tool we suggest is a referral program. Refer a Friend is one of the easiest ways to get your shoppers to share your products with their friends, increasing your social reach, driving new traffic and helpin...

    By • March 28, 2014

  • Facebook Page Reach: A Trick to Increase Your Posts' Reach

    Facebook's pages reach have been going down... a lot. This it not news and we wanted to have a clear view about how much worse things got.In this blog post, we're confirming the hard truth (with some hope). And we're also trying to answer this question: what if I were to post twice more, would I ...

    By • March 28, 2014