Content Marketing: Page 252

  • 7 Reasons the Title of This Post Will Change Your Life and Restore Your Faith in Humanity

    There's been a lot of talk lately about how sites like Buzzfeed and Upworthy use titles like the one on this post in order to get you to click through. And it works. I mean, I got you to click through here, right? Don't deny it. You're here and I have a record of you being here in my analytics.B...

    By • April 2, 2014

  • Changes Coming to LinkedIn Company Pages

    I got an e-mail from LinkedIn letting me know that they'll be doing away with the Products & Services tab on Company Pages. Before you start crying, understand that this won't be a big game changer. I don't know how many companies actually use that tab, but I'd guess that those who do probabl...

    By • April 2, 2014

  • 9 Twitter Experiments to Help Simplify and Increase Reach

    Twitter recently celebrated its 8th birthday and with that we have witnessed a sprout of new features. Some of the features have been officially confirmed and for the rest the 140-character network has left us to do the word of mouth. Listed below are nine such experiments that Twitter has recent...

    By • April 2, 2014

  • 6 Types of Content Financial Services Firms Can Use

    Content is king.Bill Gates immortalised the saying back in 1996, but the old saying's never been more relevant than in our current information age.With the veritable flood of high quality content and the growth of channels through which said content can be promoted, businesses are now able to rea...

    By • April 2, 2014

  • Disney Analogies for Internet Marketing Job Roles

    Over the past few years, most companies have started to build out the right new roles and responsibilities to accommodate the new tools and techniques associated with inbound and internet marketing. This has resulted in some new job titles, different priorities, and in some cases, a wholesale rew...

    By • April 2, 2014

  • Introducing Your New BFF: The Superfan

    We all know what it's like to be a fan. Have you ever bought a mag­a­zine just because your celebrity crush was on the cover? Or pre­ordered an album before hear­ing it out of loy­alty to your favorite band? Some­times it's purely sen­ti­men­tal, like cheer­ing for the same team your dad cheered ...

    By • April 2, 2014

  • Using Twitter as Marketing Tool Is Tough for Brands [INFOGRAPHIC]

    Is Twitter an effective marketing tool for brands? What sorts of challenges are businesses facing on Twitter? According to a recent survey conducted by SMMU, 40 percent of brands consider Twitter to be an effective marketing tool. Brands face a number of challenges (like building an audience, de...

    By • April 2, 2014

  • Developing a Winning Social Media Optimization Strategy

    Social Media Optimization, the SEO of social media, involves implementing changes both on-site and in social accounts to make content more visible, liked, shared and linked to via social networks. It's no doubt that creating content that can easily be shared throughout the web is vital to the suc...

    By • April 2, 2014

  • C.R.E.A.M. (Content Rules Everything Around Me) for Wu-Tang Clan

    When it comes to innovative content distribution strategy, Wu-Tang Clan ain't nothin' to mess with. The legendary hip-hop collective is made up of content distribution pioneers, releasing classic albums both together and separately to maximize visibility and influence. And the Wu is changing the ...

    By • April 2, 2014

  • 11 Things You Should Not Post Online

    Social media and the web offer us so much in terms of access to information, people, ideas, resources, and news. It also gives us the opportunity to connect with old friends, and new, and to instantly share a concept, concern, complaint, compliment, opinion, or even joke and post it to thousands ...

    By • April 1, 2014

  • Eight-Step Process to Clean-up Your Online Reputation

    Yesterday, Sean McGinnis wrote an interesting post about online reputation and how he ended up in porn (oh the things you learn about your friends when they guest blog for you!).One day, he Googled himself to discover an adult movie called The Fluffer had been released...and the star character's ...

    By • April 1, 2014

  • Who Ya Gonna Call? Social Business Buyer Guide [PART TWO]

    When things got spooky back in the '80s, "Ghostbusters" were the guys to call for help. But now there are lots of agencies, consulting firms and vendor services who can help you deal with those elusive (and sometimes scary) online social initiatives.Social Media Marketing AgencyMost social media ...

    By • April 1, 2014

  • Social Media and the Auto Industry

    If you are in the business of selling and repairing cars, not using social media outlets to their full extent is equivalent to giving up a large amount of revenue on purpose. Sound like an extreme statement? I understand that every social media guru everywhere tries to convince every single type ...

    By • April 1, 2014

  • Google Field Tests a Gmail Change That's Good for Marketers

    Google is quietly testing a change to Gmail's Promotion tab. The field test announced this week gives users the option to view incoming messages in a list or image format. The image format view has a Pinterest feel and gives marketers the ability to snag attention with great graphics. The example...

    By • April 1, 2014

  • The Ideal Length of Everything Online, Backed by Research

    Every so often when I'm tweeting or emailing, I'll think: Should I really be writing so much?I tend to get carried away. And for the times that I do, it sure would be nice to know if all this extra typing is hurting or helping my cause. I want to stand out on social media, but I want to do it in ...

    By • April 1, 2014

  • Learning to Flow: How Content Marketing Leads to Conversions

    It can be hard to predict what goes through the mind of Internet users. What can you do to appeal to them? In finding a way to generate leads and turn each visitor into a client, companies strive to make their sites more user-friendly, while facilitating the visitor's attention through the sales ...

    By • April 1, 2014

  • Did MLB Set the New Standard for Social Media Listening Command Centers?

    Social Listening Command Centers are nothing new to social media managers. Dell, MasterCard, Cisco, and Tyson have industry-recognized listening command centers to monitor and measure online brand activity, and to find opportunities to engage customers.Major League Baseball (MLB) unveiled a $30 m...

    By • April 1, 2014

  • How to Pull Off Real-Time Marketing Like a Pro

    This is the era when a single tweet, composed in a couple of minutes, can outshine an advertisement that costs millions of dollars and months to produce and broadcast. Real-time marketing - the practice of brands engaging their online audience around a live event - is a big opportunity for brands...

    By • April 1, 2014

  • How a Conversation About a New Movie Made Me Rethink How I Chase My Aspirations [VIDEOS]

    On this episode of Revolution, I invited, or rather subjected myself to the antics of my good friend Hooman while on camera. In San Francisco, he's best known as one of the main personalities on the drive-time morning show at Alice 97.3. In Silicon Valley, he's an active participant in learning ...

    By • April 1, 2014

  • Facebook's Crazy Targeting Options

    Have you ever noticed if you visit a website, such as Nordstrom, you will start seeing advertisements for this company on Facebook and other sites all over the web. This is called re-marketing. A pixel is placed on a companies website and once you hit this specific webpage, it'll start serving ad...

    By • April 1, 2014
  • SMT Expert

    27 Marketing Tips from Top Enterprise Social Media Pros

    New York Times bestselling author Jay Baer granted me early access to his latest ebook called, Social Pros All-Stars: Career Paths & Tips from 27 Big Company Social Media Professionals. The ebook explores the professional lives of 27 social media marketing professionals at some of the most re...

    By • April 1, 2014

  • 7 Habits of Highly Effective Social Media Managers

    What makes a social media manager stand out from the crowd?While every social media manager approaches his or her job differently (after all, the job changes quite drastically depending on your goals) there are a few habits that the most effective social media managers will have in common.These s...

    By • April 1, 2014

  • 13 Content Marketing Tips

    Do you remember how in the past, marketing consisted of grabbing your attention with loud colours, catchy (and then later, irritating) jingles, pretty people - and if that didn't work, huge billboards? These days, businesses are slowly giving those campaigns up in favor of getting in touch with t...

    By • April 1, 2014

  • 7 Hot Content Marketing Tips for Management Consultants

    The new business buying process is one of the best things to ever happen to the management consulting industry. The Corporate Executive Board found that the average buyer completes 57% of their sales process before ever contacting a salesperson. They conduct pre-purchase research with search engi...

    By • March 31, 2014

  • Google Flu Trends: Importance of Veracity, the 4th 'V' in Big Data

    A lot has been written recently criticizing Goolge's Flu Trends - a flu tracker service that predicts flu activity based on specific search terms using aggregated Google search data and estimates current flu activity around the world in near real-time. For more, read How does this work?Science ma...

    By • March 31, 2014