Content Marketing: Page 252

  • Is AirBnB the Next Powerhouse Travel Brand?

    To most people in the general public, AirBnB is the poster child of the sharing economy. It started with a simple concept, nearly six years ago in 2008 : invite people over to your house or apartment, charge a minimal fee for a spare couch, a guest room and sometimes even the whole flat. Connecti...

    By • March 27, 2014

  • 4 Scientific Reasons Why Marketers Fail to Change People's Minds

    Lead generation, lead nurturing, lead scoring, lead grading. The bountiful terms we have to describe different actions we can take with leads show how incredibly pervasive the lead is to sales and marketing. Salespeople are trained to pursue them, convince them that their product is better than t...

    By • March 27, 2014

  • 7 Ways Content Is Setting the Trends for SEO and Google Algorithms

    There's just no veiling this fact, folks: content has been king for a while now. (Did you know Bill Gates forecasted this all the way back in 1996?) Back in 2013, Entrepreneur told us to ditch the cold call sales technique and invest in blogs and Twitter instead. Notable sources like Copyblogger ...

    By • March 27, 2014

  • A Lesson Learned from the NY Times' Ad Blunder Applied to Social Automation

    As I'm sure you saw on Twitter, Facebook or your favourite news source, there was a major breakthrough yesterday about the disappearance of Malaysia Airlines Flight 370.For those unaware, on March 8, Malaysia Airlines Flight 370 mysteriously went missing. Since, investigations and large-scale sea...

    By Matthew Peneycad • March 27, 2014

  • Social Startups: Circa Modernizes the Mobile News Consumption Experience

    A report released last week by Millward Brown confirms U.S. daily smartphone screen time is No. 1, outpacing television. This applies worldwide, too, according to the report. While we have the technology to read news on the go, the pace of news is almost real-time on all channels (radio, TV, and ...

    By • March 27, 2014

  • A Sound Social Media Strategy Is Imperative

    Brands who ignore social media do so at their own peril. Although the business world seems to have accepted social media as a viable marketing channel, many organizations completely lack or struggle with social media strategy. Winning social media marketing is not solely brand-focused; it is ab...

    By • March 27, 2014

  • Personally Branded Employees as Brand Advocates Prove Excellent ROI

    CFO's will love the statement' Personally Branded Employees as Brand Advocates prove excellent ROI'as this fits in with budgets and financial forecasts. The truth of this is that everyone in the company should be celebrating this simple truth, it has been there all along.Both HR, IT and CIO's CEO...

    By • March 26, 2014

  • Tips for Getting More Customers Online for Your Local Business

    Ultimately, the goal with an online presence for any local business is: make money. Any time or money spent getting your local business online needs to be compared with the return it provides. Sometimes that's easy to measure, and other times it can get pretty hard. That means you have to be sel...

    By • March 26, 2014

  • 3 Ways Your Mom Is Better Than You at Facebook

    In their third quarter report this past October, Facebook admitted that they had seen a decline in daily teenage users in the U.S. This admission confirmed a recent Piper Jaffray report that showed how Twitter had surpassed Facebook as the most important social network among teens. So what happen...

    By • March 26, 2014

  • 33 Compelling Statistics That Will Power Your Marketing Strategy

    Can you ever have too much of a good thing? Not when it comes to facts that could shape your marketing strategy. A second edition of our previous fact post, here are 33 more riveting stats that could impact your strategies.Pinterest drives twice the website referral traffic of LinkedIn, Google+ a...

    By • March 26, 2014

  • 7 Steps to Integrate Social Media into Your Online Marketing

    Social media has changed the way we communicate, on a global scale (heck, we're now able to quickly engage three million people to globally crowdsource sattelite maps in search of a missing place, for example). Social media has changed how we do business.Social media has changed how we market to...

    By • March 26, 2014

  • Social Business: The CEO's Conundrum

    The CEO should be at the center of emerging social business models. But before I get into that argument, some level-setting on terminology is grossly needed. Social business - as a term - is one that began to sneak into our lexicon as a result of fatigue over social media being abused by individu...

    By • March 26, 2014

  • LinkedIn Engagement Tips for Small Business Owners

    Engaging on LinkedIn is a great way to position yourself as an industry expert and, ultimately, raise brand awareness.With 277 million users, LinkedIn is a thriving group of professionals frequently searching and sharing niche content.So how do you approach this large group of professionals and m...

    By • March 26, 2014

  • 7 Hot Social Media Predictions for 2014

    We are coming to the end of 2013 which is a scary thought considering I remember last New Years Eve like it is was yesterday! Social media has been THE hot topic for 2013 and I can't see that changing. Here are my 7 hot predictions in social media for 2014.1. The Rise of Short Lived Social Networ...

    By • March 26, 2014

  • 5 Beautiful Brands on Instagram and How You Can Do the Same

    As a brand, you should always aim to increase engagement in order to grow your audience. For this, you have to share compelling content that inspires action among your followers.Sharing wonderful photos on your own is a great start, but getting help from your community is a notch cooler (and more...

    By • March 26, 2014

  • 5 Things You Need to Know Before Advertising on Facebook

    Advertising on social media has been frowned upon in the past but things have changed. You might be thinking about including Facebook advertising as part of your online marketing strategy moving forward so here are 5 things you need to know before advertising on Facebook.1. Create a Facebook Page...

    By • March 26, 2014

  • PR: The Missing Piece of the Influence Equation

    As the world turns and brand journalism elevates to the forefront of the content overload experience known as the internet, the desire for increased visibility and placement has become the holy grail for comms and PR.For the longest time the role of PR for brands was to pitch stories to media and...

    By • March 26, 2014

  • The Best Words to Use for Facebook, Twitter and Blog Titles to Get Shares [INFOGRAPHIC]

    There is an art to writing the kinds of attention-grabbing headlines, tweets and Facebook posts that motivate readers to immediately hit share or tweet. But as it turns out, there's a bit of science to it as well. When various social media experts examined thousands of blog posts, Facebook status updates and tweets, and looked at the ones that were most likely to be shared, they noticed a pattern.

    By • March 25, 2014

  • What Content Marketing and First Dates Have In Common [SLIDESHARE]

    Ok. So you've figured out how to get people to visit your content. Now, how do you make sure that they come back and are on the road to being loyal followers? You have a chance to make a great first impression and to really hook users with a great content experience.The first time a user visits y...

    By • March 25, 2014

  • Lessons Learned from Analyzing 1,000,000,000 Company Mentions [INFOGRAPHIC]

    Every day, millions of businesses are mentioned on the social web. Analyzing one billion company mentions, or instances where companies are referenced online, detected from almost 200,000 alerts created by brands and businesses, is a great way to answer some of the questions raised by many social...

    By • March 25, 2014

  • Engage Your Facebook Followers With These 5 Word Games

    These classic games can help breathe life into your Facebook page.You might spend your time pouring over content strategies to find ways to keep your audience engaged on social media. Hey, we don't blame you - the reward can be quite high. But has it ever crossed your mind that you might be overl...

    By • March 25, 2014

  • New to Social Media? Follow These Health and Beauty Experts for a Guide on Engagement

    Whether you are using social media for personal reasons or jumping into it the first time for your business, knowing what is effective and what's not can be difficult. One incrediby valuable source for learning the type of content you should be creating is other social media users who have garner...

    By • March 25, 2014

  • 5 Signs of Mobile Madness

    If you've been waiting for the year of mobile--forget about it-I am officially declaring this the Mobile Century. Internet usage on mobile devices now exceeds that of fixed machines, global mobile ad sales will top $20 billion this year and ads on tablets now convert at a higher rate than laptops...

    By • March 25, 2014

  • Why People Hate Google+ and Why You Should Learn to Love It

    Ever since its birth in 2011, people have viewed Google+ with everything from disdain to outright disgust. Seen as the search giant's attempt to muscle into the social media market, many felt that Google+ was unpolished, redundant, and obscure. But, in just a few short years, Google+ has become a...

    By • March 25, 2014

  • A Social Media Myth Debunked: You Really Don't Have to Use Them All

    In the world of online marketing, it's amazing how often things like "general advice" and "best practices" make the quick but substantial leap into immutable truth.That has become particularly true with regard to social media marketing (or as we refer to it, social networking), where it has been ...

    By • March 25, 2014