Content Marketing: Page 252

  • The Perfect Facebook Post Revisited

    Back in May of last year I published an article here on Social Media Today titled "The Perfect Facebook Post - What the Experts Know." Of course I crafted that title to be controversial, and added a few suggestions within the article to get under some people's skin. However, overall the article w...

    By • March 29, 2014

  • Lithium Bets Big and Acquires Klout: Published Deal Size in Question

    When Kara Swisher broke the story last month, it seemed implausible, and perhaps even ridiculous to many at first. I theorized shortly thereafter why it might make sense for Lithium Technologies, known primarily as a customer community vendor, to acquire Klout, often considered both "the standard...

    By • March 29, 2014

  • The Definitive Guide to Live Tweeting

    "Much speech is one thing, well-timed speech is another."It's safe to say that Sophocles wasn't referring to Twitter when he first wrote this phrase, but little did he know how relevant it would be to us today.Building on these profound words, we can now determine that it is not just well-timed s...

    By • March 29, 2014

  • 3 Steps to Powerful LinkedIn Page Optimization

    One of the most powerful tools for marketing your business is a LinkedIn page, but what do you know about optimizing your page? It's an art, not a science. Here are three ways you can better optimize your LinkedIn business page and drive more traffic to your website.Share updates often - Some peo...

    By • March 28, 2014

  • Could Businesses Survive a Social Media Blackout?

    If you are reading this article, then chances are high that you are using the internet-right? Actually, it would be virtually impossible to read this otherwise, unless it was to be put in print. Allow us all to be very, very honest with ourselves: the internet practically rules everything. How ma...

    By • March 28, 2014

  • From Interrupting to Connecting

    In my last post, From Advertising to Engagement, I outlined the three crucial transitions that organizations need to go through when implementing social as a core competency in their marketing activities:From Interrupting to Connecting -- the new marketing style starts with the curation of commun...

    By • March 28, 2014

  • Social Media: Why It's Best to Rock at One Channel, Not All

    Here are examples of brands who chose the road less traveled, and succeeded. You'll hear marketers shouting about multi-channel marketing every chance they get. Get on Pinterest, Facebook, Twitter, Tumblr and Google+ - all at the same time - they say.When you're a small or medium-sized business w...

    By • March 28, 2014

  • 3 Tips for Creating Creative Titles

    If you read last week's post on inbound marketing tips - you would know that one of the challenges people face with blogging are good, strong and creative titles. You may think you have it down, but consider the thought process behind some of the titles you see every day - they need to speak the ...

    By • March 28, 2014

  • The First Step to Brand Advocacy: Referral Marketing

    When brands approach us to increase their social reach and brand advocacy, the first social tool we suggest is a referral program. Refer a Friend is one of the easiest ways to get your shoppers to share your products with their friends, increasing your social reach, driving new traffic and helpin...

    By • March 28, 2014

  • Facebook Page Reach: A Trick to Increase Your Posts' Reach

    Facebook's pages reach have been going down... a lot. This it not news and we wanted to have a clear view about how much worse things got.In this blog post, we're confirming the hard truth (with some hope). And we're also trying to answer this question: what if I were to post twice more, would I ...

    By • March 28, 2014

  • Why We Won't Shut Off Blog Comments

    A couple of weeks ago, super smarty and witty Jay Dolan wrote a blog post about closing off blog comments.His reason?Spam (well, that and he was finding no meaningful conversation in the comments).He knew bloggers (like me) would disagree with this approach so he had a message to us in the post: ...

    By • March 28, 2014

  • Using YouTube to Enhance Your Online Presence

    YouTube can be an invaluable tool for enhancing a business's online presence. With YouTube, you can develop your brand and also create awareness for your products and services.According to a blog post on Copy Pressed, there are a number of templates you can use to create a short, entertaining vid...

    By • March 28, 2014

  • Press Release or Not? 3 Easy Questions to Aid in Evaluation

    The one question every PR pro hears regularly, "should we issue a press release?"Let's face it, rarely a week goes by where a PR pro isn't asked to write a press release announcing "BIG NEWS." While PR professionals all evaluate these requests differently, there is one constant we all agree on: t...

    By • March 28, 2014

  • Instagram Hits 200 Million Users: What Does This Mean For You?

    In a release earlier today, Instagram announced that they've just hit the 200 million monthly active users mark. It's a number to celebrate, both for Instagram and Facebook, given that after the acquisition Mark Zuckerberg said Facebook would be happy if Instagram were to reach 100 million users....

    By • March 28, 2014

  • Getting Cookied: An Introduction to the World of Remarketing

    Have you ever visited a website, only to find its results seem to follow you as you continue your exploration of the world wide web?Have you ever browsed for shoes on Amazon, and see the same results in an ad on Facebook, CNN, or ESPN?No, you are not being stalked--not maliciously, at least. This...

    By • March 28, 2014

  • 3 Things Marketing and Teenagers Have In Common

    I came across an Inc. article by Abigail Tracy this morning with a brilliant Seth Godin quote in it.When asked how companies can become more effective at marketing, he said,"Start by understanding that no one cares about them. People care about themselves.Anyone who tweets about a brand or favori...

    By • March 27, 2014

  • Is AirBnB the Next Powerhouse Travel Brand?

    To most people in the general public, AirBnB is the poster child of the sharing economy. It started with a simple concept, nearly six years ago in 2008 : invite people over to your house or apartment, charge a minimal fee for a spare couch, a guest room and sometimes even the whole flat. Connecti...

    By • March 27, 2014

  • 4 Scientific Reasons Why Marketers Fail to Change People's Minds

    Lead generation, lead nurturing, lead scoring, lead grading. The bountiful terms we have to describe different actions we can take with leads show how incredibly pervasive the lead is to sales and marketing. Salespeople are trained to pursue them, convince them that their product is better than t...

    By • March 27, 2014

  • 7 Ways Content Is Setting the Trends for SEO and Google Algorithms

    There's just no veiling this fact, folks: content has been king for a while now. (Did you know Bill Gates forecasted this all the way back in 1996?) Back in 2013, Entrepreneur told us to ditch the cold call sales technique and invest in blogs and Twitter instead. Notable sources like Copyblogger ...

    By • March 27, 2014

  • A Lesson Learned from the NY Times' Ad Blunder Applied to Social Automation

    As I'm sure you saw on Twitter, Facebook or your favourite news source, there was a major breakthrough yesterday about the disappearance of Malaysia Airlines Flight 370.For those unaware, on March 8, Malaysia Airlines Flight 370 mysteriously went missing. Since, investigations and large-scale sea...

    By Matthew Peneycad • March 27, 2014

  • Social Startups: Circa Modernizes the Mobile News Consumption Experience

    A report released last week by Millward Brown confirms U.S. daily smartphone screen time is No. 1, outpacing television. This applies worldwide, too, according to the report. While we have the technology to read news on the go, the pace of news is almost real-time on all channels (radio, TV, and ...

    By • March 27, 2014

  • A Sound Social Media Strategy Is Imperative

    Brands who ignore social media do so at their own peril. Although the business world seems to have accepted social media as a viable marketing channel, many organizations completely lack or struggle with social media strategy. Winning social media marketing is not solely brand-focused; it is ab...

    By • March 27, 2014

  • Personally Branded Employees as Brand Advocates Prove Excellent ROI

    CFO's will love the statement' Personally Branded Employees as Brand Advocates prove excellent ROI'as this fits in with budgets and financial forecasts. The truth of this is that everyone in the company should be celebrating this simple truth, it has been there all along.Both HR, IT and CIO's CEO...

    By • March 26, 2014

  • Tips for Getting More Customers Online for Your Local Business

    Ultimately, the goal with an online presence for any local business is: make money. Any time or money spent getting your local business online needs to be compared with the return it provides. Sometimes that's easy to measure, and other times it can get pretty hard. That means you have to be sel...

    By • March 26, 2014

  • 3 Ways Your Mom Is Better Than You at Facebook

    In their third quarter report this past October, Facebook admitted that they had seen a decline in daily teenage users in the U.S. This admission confirmed a recent Piper Jaffray report that showed how Twitter had surpassed Facebook as the most important social network among teens. So what happen...

    By • March 26, 2014