Content Marketing: Page 270

  • Was 2013 the Year Facebook Eclipsed Google?

    This astounding chart, via Peter Kafka at Recode, shows what happened to referral traffic to the Buzzfeed network in the last two years. While it's true that Buzzfeed's content is quite literally designed for social propagation, it is still astounding to see Facebook referral traffic take off lik...

    By • Feb. 10, 2014

  • The Landscape of Social Login: GooglePlus Makes Gains in Social Logins [INFOGRAPHIC]

    Gigya, a social media login app, released a study that found that Google+ continues to evolve and gained a rapid pace in the social media landscape; however, overall Facebook remained the dominant player in social login at the end of 2013. The social network still holds a slight majority of login...

    By • Feb. 10, 2014

  • Taking the Headache Out of Social Media: Tools to Help You Plan and Share Great Content

    When helping customers strengthen their online presence, I start off by asking the main reason why they struggle with social media. More often than not, one of the top problems expressed is the lack of time to write a blog post or share content on social platforms. Unfortunately, without a strate...

    By • Feb. 10, 2014

  • 3 Ways to Increase Your Video Views

    So you want to increase your video views? We all do! And while there is no precise formula for making something go viral, there are a few ways to build momentum behind a video to help propel it into the depths of the Internet. However, there are a few things you need to know.First of all, before...

    By • Feb. 10, 2014

  • Beer Porn and the Simplicity of Social Media Content

    A few months ago I was having lunch with two friends, discussing the changing nature of social media. In particular, we talked about which content drives more engagement today.One of the friends, Sierra Cook of Anheuser-Busch, made an offhand comment about the popularity of "beer porn" on Bud Lig...

    By • Feb. 10, 2014

  • Building the Business Case for Customer Advocacy

    Word of Mouth is Still The Most Powerful Form of MarketingWhether you're buying a car or million dollar enterprise solution, word of mouth influences purchase decisions. That's why modern marketing programs are quickly realizing the value of creating customer advocates.Conversation MarketingEMC i...

    By • Feb. 10, 2014

  • Is Social Media Really a Teenage Mutant Ninja Hurdle?

    Never having accepted that puns are the lowest form of humor, I found myself revisiting "Teenage Mutant Ninja Hurdle," as a surprisingly profound catch phrase for the current state of social media. So please forgive me as I exploit the "Heroes in a Half Shell" by sharing four not-so-comical impli...

    By • Feb. 10, 2014

  • Instagram Video Done Right: 10 Inspiring Brand Examples

    Instagram video burst onto the scene in mid-2013, and in the months since we've seen good, bad and ugly video efforts from brands. The good news is that when companies do get it right, Instagram video efforts seem to pay off - according a study from Unruly Media, 40% of the most-shared Instagram ...

    By • Feb. 9, 2014

  • Buyer Personas: The Keys to Content Marketing

    Customized content can help drive your prospects through the sales funnel and ultimately convert them to buyers. But first, you need to understand your customers. Do they live in suburbs or in the city? Do they watch reality shows or PBS? Are they always online or are they oblivious to Facebook, ...

    By • Feb. 9, 2014

  • 5 Reasons Why Your Employee Advocacy Program is Doomed

    Dear Business Leader:You just read somewhere that 84 percent of people trust recommendations from people they know - more than any other form of advertising - and you know that "B2B social networking" is the trending topic on your favorite LinkedIn group. No wonder you're set to kick off an all-s...

    By • Feb. 9, 2014

  • Who's Winning Sochi Social Gold? [INFOGRAPHIC]

    The team at UberVU and Hootsuite have been tracking social conversations around the 2014 Sochi Olympics in the platforms to find out what has social buzzing. From the opening ceremonies to the closing ceremonies and every event in between, they analyze what topics social cares about most and awa...

    By • Feb. 9, 2014

  • 4 Reasons You Have to Respond on Social Media

    Yeah, I'm on Facebook and Twitter. Isn't that enough? While that is definitely a good start, by no means is that enough. In today's social atmosphere that we are a part of having a Facebook, LinkedIn, Twitter, Pinterst, Google Plus, YouTube channel, and maybe even Vine isn't enough. To see any...

    By • Feb. 9, 2014

  • Should I Share What I Ate for Lunch via Social Media? Authenticity Vs. Transparency

    One of the top questions we hear from clients, students of our workshops and training and brands of all sizes as it relates to fears of engaging in social media is..."Do I have to share what I ate for breakfast, lunch and dinner?" The simple answer to this question is NO!The next set of questions...

    By • Feb. 9, 2014

  • The Whats, Whys and Hows of Google Authorship

    You've set up a Google+ account! Now you're on your way to legitimacy in Google's eyes. But you're not there yet. That's where Google Authorship comes in. A few years ago, Google created Authorship as part of its goal of showcasing their products in search results. Ever see some random person's f...

    By • Feb. 9, 2014

  • The Rules on How to Speak Human

    I don't care what language you speak, who your brand is or what message you're trying to send, we all need to speak more human (tweet this). Often enough we complicate what we're trying to say. Ironically, as our world becomes more customer-owned and socially-enabled, we continue to see complicat...

    By • Feb. 8, 2014

  • Building a B2B Content Strategy

    If you own a Business-to-Business company, which means that you either sell products and/or services to other companies, your online content strategy will be different than if you own a different sort of business. Undoubtedly, all businesses need to generate content.The types of content that you ...

    By • Feb. 8, 2014

  • Sports & Entertainment Industries Use Beacons to Implement Location-Based Marketing

    Mobile technology and capabilities are constantly evolving. Brands that are able to stay ahead of the curve and extract value from new technologies give themselves distinct advantages.Beacon technology is evolving quickly in the mobile industry as companies from Apple to PayPal are developing bea...

    By • Feb. 8, 2014

  • 10 Steps to Rebrand Your City as a Startup Hub

    Much like a hipster with a good mustache, referring to your city as a haven for startups is rather "in" right now. Startup hubs are currently popping up in the older Rustbelt cities where manufacturing once led the way.Several cities - Cleveland, Pittsburgh, St. Louis, Nashville, and Louisville -...

    By • Feb. 8, 2014

  • Humans or Search Engines? Which One Should Your Content Marketing Strategy Be More Focused On?

    There are times when it may seem like the hardest part of content marketing is engaging the actual people searching for content via search engines. As a result, many sites opt for the easier route: targeting search engines with black hat tactics like keyword stuffing and cloaking, ensuring that t...

    By • Feb. 8, 2014

  • A Tale of Coca-Cola, Racism, Twitter and the Media

    Fact. The number of people who rant and get pissed off on the Internet is not a reflection of how many people actually care in real life - despite how much the press sometimes magnifies and exaggerates the reaction.This week I was asked by Variety to weigh in on the backlash against Coca-Cola's S...

    By • Feb. 7, 2014

  • Gillette Loses Its Way in Mustache Flap

    "P&G Blames The Mustache." That was an actual recent headline in the Wall Street Journal after Procter & Gamble Chief Financial Officer Jon Moeller blamed slumping sales of Gillette products on a "reduced incidence of shaving." Mr. Moeller suggested the booming popularity of mustaches for...

    By • Feb. 7, 2014

  • The Importance of Creating Human Connections with Your Brand in Social Media

    One of the best things about social media is that people are becoming more real, revealing more about themselves. People are showing more courage in putting themselves out there - sure, some guy you went to school with might judge you for sharing your feelings, but there are others with whom your...

    By • Feb. 7, 2014

  • Longer Is Better for Blog Content: Truth Or Myth?

    350, 500, 1,000, 1,500, 2,000... all of these numbers have been thrown at us when it comes to creating blog content. Some sources say shorter blogs are better because your audience doesn't have time to read. Other sources say longer blogs are ideal because they build credibility, authority and SE...

    By • Feb. 7, 2014

  • A Real-Time Marketing Wake-Up Call

    Remember the early days of YouTube and the first viral videos you saw on the platform? Do you remember how amazing you thought that was? That anyone could create a video, upload it to YouTube, and have it be viewed millions of times?Do you remember thinking things like that?I'm sure you do.I do.Y...

    By Matthew Peneycad • Feb. 7, 2014

  • If You Post A Status No One Reads, Does It Make A Sound?

    Social media is becoming a mainstay in businesses, unfortunately to business' own peril. The increasing amount of social media agencies, advertisers, and gimmicks that offer to give businesses 500 new followers or increase their Likes on Facebook are adding to a toxic environment where companies ...

    By • Feb. 7, 2014