Content Marketing: Page 271

  • How to Get Arianna Huffington and Pete Cashmore on Your Marketing Team [INFOGRAPHIC]

    ...and you don't even have to pay them.I'm talking about content curation - and how more and more, it's becoming a vital part of a company's content marketing strategy. Curating content is not only a way to subsidize your original content (without much extra work - yay!), it adds variety to the c...

    By • Jan. 31, 2014

  • Reputation Management 101: Claim Existing Properties

    Unclaimed ratings and review site properties are a lot like high school gossip. There's talk about you behind your back. Some of it could be complimentary and positive, based on facts or first hand experiences. But the majority? Let's be honest here, it's the result of people who have an axe to g...

    By • Jan. 31, 2014

  • 4 New Ways to Find Inspiration for Your Corporate Blog

    Corporate blogging is a great way to show the personal side of your business, showcase your interest in what's going in your industry, and establish thought leadership on important topics. Your customers benefit tremendously from sharing your stories and ideas. Blogging is a valuable marketing to...

    By • Jan. 31, 2014

  • Working with Bloggers Embodies the Shifting Role of the Influencer

    There a ton posts floating around the virtual world that go in depth about what an influencer is-many of which attempt to psychologically dissect these elusive influencers and offer complex strategies on how to get in to their web so that they want to work with your brand.This post is not that. ...

    By • Jan. 31, 2014

  • How to Convert More Mobile Pay Per Click Ads into Leads

    A pay-per-click advertising campaign generally involves paying each time that a visitor clicks, or views an ad. This is a common method of directing traffic to your website, but to get the biggest bang for your buck, you will need to optimize these campaigns for potential purchasers on mobile dev...

    By • Jan. 31, 2014

  • Let the Right One Pin

    We're awash in a bevy of new and exciting ways to land new customers and achieve customer loyalty. Furthermore, social media experience tells us that our digital reputations are fast becoming a crucial feature of whether or not we will make it as small businesses. Although clever and shocking vir...

    By • Jan. 31, 2014

  • 3 Ways to Identify Brand Advocates

    Engagement was the buzzword of 2013, so what will be the buzzword for 2014? I believe that word will be advocacy. We all know how important customer reviews and recommendations are to compelling people to make a purchase. This is because positive reviews help to build confidence in your brand and...

    By • Jan. 31, 2014

  • The New Digital Divide: Thoughts for Leaders and Laggards

    The digital divide has increasingly become about knowledge and adoption of new technologies rather than access. Which side of the divide are you on - are you a leader or a laggard? This post offers insights into the factors contributing to the growing chasm between those who have embraced and lev...

    By • Jan. 31, 2014

  • Why Brands Are Struggling With Real-Time Marketing

    I hate to bring up Oreos because it's so 2013. But ever since that sad day in January 2013 (when my heart was broken because I'm a die-hard 49ers fan), brands have attempted to steal the spotlight from cultural and societal events using real-time marketing.Many have failed.And the brands that hav...

    By • Jan. 31, 2014

  • Content Marketing Advice from 17 Online Marketing Experts

    Content marketing is becoming an increasingly sought after skill in the world of online marketing. Traditional link building for SEO purposes is becoming a riskier business, and with the amount of online noise, it is harder than ever for your content to stand out from everything else that is happ...

    By • Jan. 30, 2014

  • Why the Tag Will Replace Emails

    Probably the biggest change to management practice in recent years has been the rise of email. Almost all forms of management, from review of information to actual decision making, take place within email. Even decisions that may take place in face-to-face meetings (real or online) frequently r...

    By • Jan. 30, 2014

  • SEO Tips for Your Online Copywriting: Tricks of the Trade

    Search engine optimization is a bear of a topic. Many of us feel like we're staring down a ferocious animal as we try to wrap our heads around SEO optimization of our online copy. It can seem like a daunting task, even when we hire a professional. Today, our goal is to turn that ferocious bear in...

    By • Jan. 30, 2014

  • 6 Effective Tips for Maximizing Your Facebook Fan Page Links

    Facebook has become one of the most popular and sought after social media today. Different people use Facebook for different purposes. To most young people, it is one very efficient platform for connecting with old friends and making new ones from different parts of the world. But, to the busines...

    By • Jan. 30, 2014

  • Why Social Media Marketers Prefer Not to Use Google+

    Lots of social media marketers have different reasons why they choose to not use Google+ deliberately. Some marketers who do use it are not as intense as when they are on other social networking sites. Here are a three of the reasons they intentionally ignore Google+:1. Complicated A number of ...

    By • Jan. 30, 2014

  • Social Startups: PeopleLinx Improves Employees' Social Business

    Can you afford to overlook social networking that leads to new business? It would be a big opportunity to pass up, according to Lab42's survey that found 53 percent of business-to-business marketers have gained a customer through LinkedIn.That's all fine and dandy, except, "Companies lack a tool ...

    By • Jan. 30, 2014

  • Secrets of a Highly Successful Local PR Facebook Group

    Imagine a Facebook group for YOUR CITY that was packed with editors and journalists who post when they are looking for story sources, kind of like HARO on a local level. Where industry pros share ideas, trending articles and information others can learn from. A group with zero promotions. And wh...

    By • Jan. 30, 2014

  • 3 Tips for Social Media Managers Working Remotely

    Image credit: blogs.nature.comSocial media can be done from anywhere in the world that there is an internet connection. There's no need to ever go into the office when you can do everything from your couch or home office. Often times when I see that JetBlue or Virgin America billboards promoting...

    By • Jan. 30, 2014

  • Top Content Marketing Priorities and Challenges

    Many different components go into creating a top-notch content marketing strategy. With this in mind, it's important for marketers to prioritize their goals and know how to overcome various challenges in order to get the best results. Curata's third annual study, Content Marketing Tactics Planner...

    By • Jan. 29, 2014

  • Get Ready for the Super Bowl: 5 Tips to Prepare for Social TV Participation

    The three components of viral content are preparation, opportunity, and luck. Americans' propensity for sharing comments on social media sites while watching TV combined with a big event like Super Bowl XLVIII provides the opportunity. Good preparation and a little luck substantially improve the ...

    By • Jan. 29, 2014

  • CPAs Should Get LinkedIn to Customers, Prospects, Referral Sources and Each Other

    LinkedIn is the leading social network for businesses and networking. In 2012, the Pew Internet and Social Networking Project found 20% of adults who use online networks use LinkedIn. Only Facebook, which was initially established for socializing only, had more adult participation.Quantcast, a c...

    By • Jan. 29, 2014

  • Media Relations: Why The Economist Thinks We Have It Wrong

    It's that time of year when journalists get sick of PR professionals and lament about the industry, as a whole, in high-profile publications.This time? The Economist.The subject? The five things PR pros get wrong when "reaching out to journalists."The author lists:Dear . Forgetting to do the mail...

    By • Jan. 29, 2014

  • 4 New Ways to Find Inspiration for Your Corporate Blog

    Corporate blogging is a great way to show the personal side of your business, showcase your interest in what's going in your industry, and establish thought leadership on important topics. Your customers benefit tremendously from sharing your stories and ideas. Blogging is a valuable marketing to...

    By • Jan. 29, 2014

  • 5 Elements of a Stellar Communications Plan That Builds Donor Loyalty

    Retention is a word that will send any otherwise rational fundraiser into a panic. It's also a hot topic in the sector, as we all know that it costs more money to acquire new donors than to retain current donors. But even knowing this, somehow we're still not great at retaining donors. So what ca...

    By • Jan. 29, 2014

  • Past Success in the SERPs Does Not Guarantee SEO Success Today

    If you maintain an older, established site that has been existence for over ten years, you may be noticing that newer sites are supplanting your positions in the search results. Of course you may be curious as to why this is occurring. What factors are causing you to lose your treasured positions...

    By • Jan. 29, 2014

  • 5 Unique Ways to Improve Your Email Marketing

    So you've set up a new company or are looking to recreate your brand image? The current competitive business environment is likely to make this task extremely difficult for you. Though there are various opportunities to get connected with your prospects and consumers, you just have to find the r...

    By Alen Malkoc • Jan. 29, 2014