Content Marketing: Page 271

  • 14 Facebook Contests Ideas for Valentine's Day: Your Fans Will Love You [INFOGRAPHIC]

    According to sociallystacked, in the U.S. alone, people spend $18.6 billion on Valentine's Day, and candy is the most gifted item (47.5 percent). Moreover, almost 4 out of 10 people use their smartphone to purchase Valentine's gifts. So, are you ready to grab some of that potential business and ...

    By • Feb. 7, 2014

  • There was One New Idea (Not) on the Super Bowl [VIDEO]

    Professional critics, industry experts, colleagues and even students all agree that this year's collection of SuperBowl ads was OK but not great. It's unlikely that five or 10 years from now that anything will remain on a best of list. Sure, #bestbuds will rank among the better of the Clydesdale...

    By • Feb. 7, 2014

  • 5 Ways To Build Online Credibility

    Selling online requires you and your business to be trustworthy, authoritative and most importantly, credible. When you are competing against hundreds of other online businesses for your customers' money it comes down to your word versus theirs. And when you have a product or service that is extr...

    By • Feb. 7, 2014

  • The Social Media Trolls Will Always Be With Us

    I love social media, and the potential that it has for us, both on the personal and business levels. Just yesterday I was extolling the power of social media in my post, while the day before I was scratching my head at how some can use social media in a nasty way.And now today I seem to be back t...

    By • Feb. 7, 2014

  • Case Study: Walmart's PR Team and How They Use Twitter

    A few months ago, I did some research for a client that involved digging into corporate PR accounts and finding those who were using them in interesting or effective (in my view, at least) ways. A while later, I took some of that research (with the client's OK) and made this post featuring the D...

    By • Feb. 7, 2014

  • The Impact of Winning (and Losing) the Super Bowl on Instagram

    This year, a record 111.5 million americans tuned in to the Super Bowl to see the Seattle Seahawks battle against the Denver Broncos for the title.By now, you all know how the game went down: the Seahawks took the lead early on and managed to keep it up until the end, to a final score of 43 to 8....

    By • Feb. 7, 2014

  • SMT Power Talk: Uncovering the Human Factor in Social Media Marketing (HOA)

    Social Media can be as antisocial at times as it can be disruptive. Used as a broadcast channel, it becomes just another firehose spitting brand marketing messages to aim at the world. Bought Likes, fake +1s and bot Twitter followers frequently create a world where the word "social" stands for ma...

    By • Feb. 7, 2014

  • The Biggest Quarter Ever for Paid Facebook Advertising

    The final quarter of 2013 was the largest spending period in Facebook advertising history, according to the latest data from Nanigans' clients. Fueled by a record December for online shopping as well as an influx of new mobile device owners, advertisers found their Facebook marketing delivered m...

    By • Feb. 6, 2014

  • 5 Things Cameron Crowe Movies Can Teach Us About Social

    "Wherever you are, that's the place to be."Damone's attitude from Fast Times is one that brands can learn from as it relates to social marketing (well, at least this part). Your content should be unique, fresh and add to people's lives. It's okay to present it in a confident, active voice. Taking...

    By • Feb. 6, 2014

  • CVS Sets Example for Social Media Strategy

    On Feb. 5, 2014, CVS, one of the nation's leading retail pharmacies, announced they would end sales of all tobacco in their 7,600 stores by Oct. 1, 2014. "As a health care company, it's time for us to take a stand and to put our customers, colleagues and patients on a path to better health," the ...

    By • Feb. 6, 2014

  • 5 Easy Ways to Promote Your Blog Posts in Social Media

    You're a passionate blogger and have churned out great posts. You've published them on your blog and are worried why the posts haven't been driving as much traffic as you would have liked? They need promotion. The Internet is vast and you just cannot sit back and wait for folks to discover your p...

    By • Feb. 6, 2014

  • Social, Digital and Mobile in Europe in 2014

    Social, Digital & Mobile in Europe from We Are Social SingaporeWe're delighted to announce the latest in We Are Social's series of Social, Digital & Mobile Worldwide reports, this time with more than 250 pages of stats and behavioural indicators for 40 countries across Europe.We featur...

    By • Feb. 6, 2014

  • 5 Tips to Rise to the Top of Google's Search Results

    Whether you're a doctor, a CPA, a lawyer, business owner or another type of professional, new clients or customers are important - and helping them find you is critical to your success. Back in the day, people would pull out their Yellow Pages (remember those huge books that used to come to your...

    By • Feb. 6, 2014

  • Social Media Engagement: 7 Rules for Working Smart, Not Just Hard

    Written for both individuals and organizations, this post provides high-level guidance for rookies who are just getting started with social media, as well as those who are looking to add more structure, focus and discipline to existing initiatives. Maximizing social media engagement requires sett...

    By • Feb. 6, 2014

  • The Role of Long-Form Content in Brand Journalism

    Welcome to the fifth blog post in our series on brand journalism.If you've missed any part of the series, you can find more about the trend, how to breathe new life into old content, how to use user-generated content so it doesn't all have to be original, and how to monetize your content through ...

    By • Feb. 6, 2014

  • 10 Things You Must Know About Your Audience!

    So you think you know your audience. You are spending massive amounts of time each week creating content, posting social network updates, engaging with your community, updating and enhancing your web properties. Only problem is that your business results are dismal at best.Does this sound famil...

    By • Feb. 6, 2014

  • Social Startups: Screen-Bridge Connects Production Companies with Fans for Best Social TV Experience

    Would you want to watch the same scene repeatedly, or get a sneak peek and see behind-the-scenes footage of your favorite TV show? You probably chose the latter.That's the challenge-how to connect a television show's social media team with its production crew. Without a link between them, social ...

    By • Feb. 6, 2014

  • Content Is Your Best Product

    If you value your content like you value a product, you realise that you have the opportunity to "sell" your product every time you create and publish content. Usually, the content that sets us apart is the content we create ourselves, our own crafted content, not material we're taking from somew...

    By • Feb. 6, 2014

  • A Decade of Facebook: 10 Things the Social Network Changed Forever

    Ten years ago Tuesday, Facebook launched in the Harvard dorm room of the now infamous Mark Zuckerberg. Today, the social networking site boasts 1.23 billion members worldwide (1 in 6 people) and has 350 million photos uploaded and 6 million "likes" every single day.Nobody could have ever guessed ...

    By • Feb. 6, 2014

  • Are Social Media Jobs Being Replaced by Social Media Tools?

    Everywhere you turn, social media is the hot topic of discussion. Companies are investing in social media and people with the skills to harness these new platforms are in high demand. Initially, companies handed their social media accounts over to interns or went out and found millennials to ru...

    By • Feb. 5, 2014

  • Why Your Website Gets Less Traffic from Search Engines: It's Old

    Classic cars only get better with age as their designs capture the essence of a by-gone era. People love to see and buy classic cars that haven't been updated in any way, maybe even have their original tires from 1964. Unfortunately, not everything gets better with age. Case in point: your websit...

    By • Feb. 5, 2014

  • Super Bowl Post-Game Highlights: Social Media Stars Shine on the Big Stage

    The Super Bowl was more integrated with social media than ever this year. According to Twitter, a record 24.9 million tweets mentioning the Super Bowl in some way were sent out during the big game. It wasn't just viewers being more social, so were advertisers. This year more than half of Super Bo...

    By • Feb. 5, 2014

  • Duplicate Content: Why Attorneys Create It and How To Avoid It

    Duplicate Content? Many attorneys like to blog or even write their own website content. While this might seem a good way to avoid expense, it usually ends up harming a firm's search rankings more than it helps. Why? Because when attorneys write website content, they often create duplicate content...

    By • Feb. 5, 2014

  • Pinterest for Writers and Authors: How to Market Your Book

    Pinterest is one of the most influential - yet often overlooked - social media platforms. This is especially true for writers. Writers are driven by words; therefore, a marketing venue that is dominated by images seems inconsequential.However, Pinterest has tremendous referral potential. Accordin...

    By • Feb. 5, 2014

  • Which Brand Won the Social Super Bowl? [INFOGRAPHIC]

    The "holy grail" of American football was yet again a celebration of the big brands' commercials. The online buzz leading up to February 2nd was, of course, massive, but it was Game Day itself that made our servers explode! Lucky for us not literally, so we were able to monitor and analyze all s...

    By • Feb. 5, 2014