Content Marketing: Page 269

  • #SMTPowerTalk Recap: The Human Factor in PR & Marketing

    Yesterday we held the first of a monthly planned series of Power Talks taking place on the Social Media Today Page at Google+, and it rewarded us with some incredible insights. I hosted the session, which included guests Alex Coté and Steve Martin.We intuitively all know we live in a period of co...

    By • Feb. 13, 2014

  • Daily Social Media Statistics from Sochi [INFOGRAPHIC]

    Your Guide to Social Media Stats from the Sochi 2014 OlympicsThroughout the Games, we'll be tracking social conversations around the 2014 Sochi Olympics in this daily infographic to show what's buzzing on social. Powerful stats from uberVU via HootSuite will be updated each day to give you an ove...

    By • Feb. 13, 2014

  • Which Social Media Sites Should You Be On, and Why?

    When people ask me which platforms they should be on, I have one answer for them that will solve all their problems:You want to be where your audience is.Plain and simple. Nothing more to it. Yet there's this tendency to want to be everywhere, even if your ideal customers aren't hanging out there...

    By • Feb. 12, 2014

  • Integrating Social Media, Direct, and Email Marketing

    Business marketing used to be a relatively straightforward enterprise, costing you a fixed amount to advertise in newspapers, magazines and billboards. Direct mailers were commonplace, filling mail boxes across the neighborhood. In today's digital world, you need to take both email and social med...

    By • Feb. 12, 2014

  • Overcoming Information Overload for Employee Advocates in Social Media

    If you have a problem that persists for a very long time, maybe it's not a problem. Maybe it's a fact.That is information overload: a fact that isn't going away. And anyone managing an Employee Advocacy program needs to think about how you will help your employee advocates deal with the persisten...

    By • Feb. 12, 2014
  • SMT Expert

    How Klout Is Poised to Clean LinkedIn's Content Clock

    In May of last year I wrote, "Why LinkedIn Just Got Less Appealing," to voice the displeasure of myself and many others regarding LinkedIn Today's (now called Pulse) abrupt content curation algorithm change. Prior to the eighth of that month it would curate the best mainstream, niche and original...

    By • Feb. 12, 2014
  • SMT Expert

    How to Choose Images That Really Work for Your Social Media Campaigns

    Allen Klein, an award-winning professional keynote speaker, once said that 80% of what people learn is visual. While he was using this as a case in point for speakers to enhance their talks with visual aid accompaniments, the same can be said for social marketing and how it cannot subsist on text...

    By • Feb. 12, 2014

  • Technology, Connections and the Goldilocks Effect

    "Perhaps we are all just willing conversationalists waiting inside. We've just forgotten how to get started. Maybe all we need is a little push." -Larry BorsatoDr. Sherry Turkle, who is officially my new favorite Social Scientist, runs the very interesting Science, Technology, and Society program...

    By • Feb. 12, 2014

  • The ROI of Brand Journalism

    We are at the end of our series on brand journalism.If you've missed any part of it, you can find the trend, breathing new life into old content, user-generated content, sponsored content, and long-form content by clicking on any of those links.Thanks for sticking through it with me. It's been re...

    By • Feb. 12, 2014

  • 10 Tips to Build a Consistent, Relevant and Memorable Social Brand

    The only guarantee in life, business and social media is change. It seems every time we turn around there is a new social network popping up.You finally update your cover images on Facebook and Google+ and then wake up to an email informing you new changes have been rolled out requiring you to mo...

    By • Feb. 12, 2014

  • 6 Ways to Fix Your Social Media When Drunk Tweets Get Out

    "It happens to the best of us." You've heard this old saying, right? Unfortunately, it proved all too true for JCPenney during this year's Superbowl. The well-known brand inadvertently let (more than one) drunken tweet slip out on their Twitter feed.The problem? Most people and even other compani...

    By • Feb. 12, 2014

  • Social Advocacy & Politics: Where Are the High-Powered Women on Twitter?

    I was looking over a list of the 50 most powerful women in business, as identified by Fortune in 2013, and was struck by how few of them were on Twitter. Out of the 50 women listed, I could only find eleven that use Twitter. My gut tells me that the missing 39 powerful women are simply less power...

    By • Feb. 12, 2014

  • Profile of the Top Vine Video Creators [VIDEOS]

    Twitter's micro-video app Vine has taken the world by storm since its launch just over a year ago. This unique platform allows users to record a mere six seconds of video that run in an endless loop. Pre-recorded footage is not permitted, and it's these limitations that encourage its users to thi...

    By • Feb. 12, 2014

  • 3 Mobile Marketing Mistakes to Avoid

    Mobile marketing. It's the next frontier for marketing, and businesses are naturally excited to jump into it. More than likely you've already participated in mobile marketing in some way or are busy coming up with ideas of how mobile will fit into your marketing package. Perhaps you've created a ...

    By • Feb. 12, 2014

  • What to Make of Klout's Updated Interface

    Klout recently updated their offering to incorporate a new level of content curation and guidance. Now, when you log in to Klout, you are taken to a new homepage titled 'Create and share great content', which lists blog posts sourced by Klout that match the topics you've chosen as your primary fo...

    By • Feb. 12, 2014

  • How to Incentivize Fans to Enter and Share Your Promotions

    Users are typically introduced to a business's Facebook promotion or contest in one of three ways: through a status update, a Timeline-featured app or via a referral from a friend. And you know what they say about first impressions - they are very important!There are five primary elements of your...

    By • Feb. 11, 2014

  • The Ur Industry of Digital Transformation: IME

    Regardless of how and when you think that your company and industry will be swept into the torrential flow of change that we call "digital transformation," I think you'll agree that the very first industry to have felt the pain of creative destruction from social, mobile, analytics and cloud (SMA...

    By • Feb. 11, 2014

  • Farming a Responsible Ad Campaign: Chipotle's Scarecrow

    "Is there anything sadder than the foods of the 1950s? Canned, frozen, packaged concoctions, served up by the plateful, three meals per day; in an era in which the supermarket was king, the farmer's market was...well...for farmers, and the word 'locavore' sounded vaguely like a mythical beast." -...

    By • Feb. 11, 2014

  • Is Facebook Losing Its Relevance Among Teens?

    If you ask teens today, they would tell you that they would rather Snapchat than send a Facebook message, or they would rather Vine than upload a video to Facebook. But Yahoo! is making strategic decisions because of Facebook and Google.There is a big disconnect here. Does Marissa Mayer have it a...

    By • Feb. 11, 2014

  • Six Steps to Creating Shareable Content

    Thanks to recent, groundbreaking research, we now know that getting something to go viral takes much more than mere luck. There are ten traits that companies can bake into their marketing content to leverage the psychology of sharing[i]. Here they are, in alphabetical order:AweCelebrity (in this ...

    By • Feb. 11, 2014

  • The Collaborative Economy Is Changing How People Do Business

    At Kansas City's beautiful Union Station - a building that used to be bustling with millions of people - Crowd Companies founder Jeremiah Owyang spoke about companies moving forward before the old way of doing business dries up.What better place to drive that point home than a train station?In fa...

    By • Feb. 11, 2014

  • Over-Communicate to Be a Better Leader

    Every morning, Clay Morgan sends an email that has company-wide priorities for the day, things to get accomplished, and an article to read that helps set the tone for the day.In the beginning, I teased him mercilessly about it. But the truth of the matter is, we all love this ritual.He finds off-...

    By • Feb. 11, 2014

  • The Big Brand Theory: Sony Influencer Program

    Within 50 years of the invention of the printing press, over 20 million books had been produced. While a few authorities used some of those books to burn heretics, it was not before the availability of printed material helped to overthrow established religions and political centers throughout Eur...

    By • Feb. 11, 2014

  • The Mind-Boggling Lunacy of People Impressed with Esurance's Super Bowl Campaign

    I am deeply disappointed to see Esurance's Super Bowl sweepstakes results widely celebrated. Six years into the social era, I thought we had reached a certain point of social media maturity where we realize that fans and followers are not leads and that relationships are built through shared valu...

    By • Feb. 11, 2014

  • Creativity, Collaboration, and the Power of Silence, from Herbie Hancock

    The Miles Davis Quintet was in Stockholm performing in a huge arena. As Herbie Hancock tells it, "The night was magical, the audience was rapt, the band was hot, communicating telepathically, like a dream. The kind of night every jazz musician dreams of."Playing Miles's composition So What, all t...

    By • Feb. 11, 2014