Content Marketing: Page 269

  • Content Is Your Best Product

    If you value your content like you value a product, you realise that you have the opportunity to "sell" your product every time you create and publish content. Usually, the content that sets us apart is the content we create ourselves, our own crafted content, not material we're taking from somew...

    By • Feb. 6, 2014

  • A Decade of Facebook: 10 Things the Social Network Changed Forever

    Ten years ago Tuesday, Facebook launched in the Harvard dorm room of the now infamous Mark Zuckerberg. Today, the social networking site boasts 1.23 billion members worldwide (1 in 6 people) and has 350 million photos uploaded and 6 million "likes" every single day.Nobody could have ever guessed ...

    By • Feb. 6, 2014

  • Are Social Media Jobs Being Replaced by Social Media Tools?

    Everywhere you turn, social media is the hot topic of discussion. Companies are investing in social media and people with the skills to harness these new platforms are in high demand. Initially, companies handed their social media accounts over to interns or went out and found millennials to ru...

    By • Feb. 5, 2014

  • Why Your Website Gets Less Traffic from Search Engines: It's Old

    Classic cars only get better with age as their designs capture the essence of a by-gone era. People love to see and buy classic cars that haven't been updated in any way, maybe even have their original tires from 1964. Unfortunately, not everything gets better with age. Case in point: your websit...

    By • Feb. 5, 2014

  • Super Bowl Post-Game Highlights: Social Media Stars Shine on the Big Stage

    The Super Bowl was more integrated with social media than ever this year. According to Twitter, a record 24.9 million tweets mentioning the Super Bowl in some way were sent out during the big game. It wasn't just viewers being more social, so were advertisers. This year more than half of Super Bo...

    By • Feb. 5, 2014

  • Duplicate Content: Why Attorneys Create It and How To Avoid It

    Duplicate Content? Many attorneys like to blog or even write their own website content. While this might seem a good way to avoid expense, it usually ends up harming a firm's search rankings more than it helps. Why? Because when attorneys write website content, they often create duplicate content...

    By • Feb. 5, 2014

  • Pinterest for Writers and Authors: How to Market Your Book

    Pinterest is one of the most influential - yet often overlooked - social media platforms. This is especially true for writers. Writers are driven by words; therefore, a marketing venue that is dominated by images seems inconsequential.However, Pinterest has tremendous referral potential. Accordin...

    By • Feb. 5, 2014

  • Which Brand Won the Social Super Bowl? [INFOGRAPHIC]

    The "holy grail" of American football was yet again a celebration of the big brands' commercials. The online buzz leading up to February 2nd was, of course, massive, but it was Game Day itself that made our servers explode! Lucky for us not literally, so we were able to monitor and analyze all s...

    By • Feb. 5, 2014

  • Leveraging Google Plus Communities to Market Your Business

    Running a Google+ community isn't easy but can be a very rewarding experience. Launched in December, 2012 Google+ communities are proving to be a great way to initiate a conversation about particular interests, groups, or even organization.Google Plus Communities can be a boon for brands, if used...

    By • Feb. 5, 2014

  • Why Social Media Writers Are in Demand

    Nearly three-quarters of all internet users use social media and it is the content produced by social media writers that influences them. Unlike copy writers, social media writers are a highly specialized and creative lot. They're both in demand and compensated well for their services. Are you i...

    By • Feb. 5, 2014

  • Why Treating Super Bowl Spots Like Video Content is an Effective Strategy

    Over the last several years, I've had a sense that Super Bowl advertisers have been increasingly adopting a strategy of debuting their big Super Bowl TV spots in advance of the big game. And I'm sure I'm not alone here.

    By Matthew Peneycad • Feb. 5, 2014

  • The Three Steps to Achieving LinkedIn Success

    Think you don't have enough time for social media? Or, are just you not sure how to use it to achieve your business goals? LinkedIn doesn't have to be complicated; what it comes down to is understanding the three best practices that allow you to build and maintain a successful presence.Create a C...

    By • Feb. 5, 2014

  • Apple Still Lives in the Shadow of Steve Jobs and That's a Problem

    Don't be fooled by the coming iWatch.Don't see Apple's new TV product as the dawn of a new era of Apple innovation.The new products you're going to see from Apple this year and next are the final new designs coming to fruition from Steve Jobs' vision. And that means that in just a few short years...

    By • Feb. 4, 2014

  • Why Mobile Apps Will Drive the Future of Marketing

    Virtually every day, new evidence emerges of the consumer shift to mobile. According to new data from Gartner, by 2017, mobile apps will be downloaded more than 268 billion times, generating revenue of more than $77 billion and making apps one of the most popular computing tools for users across ...

    By • Feb. 4, 2014

  • Stop Littering Online! How Webspam Affects User Experience

    I would like you to take a quick stroll with me down main street America. On our walk we pass dozens of family stores, small shops, established restaurants, and healthy businesses. We go in and out of shops, enjoying a nice afternoon. Near the end of our trip we decide to go in one last store. It...

    By • Feb. 4, 2014

  • Marketing Lessons from the Super Bowl Champion Seahawks

    The more than 100 million people that watched the Super Bowl saw a STUNNER. Some people picked the Seahawks, but no one expected the Seahawks to utterly dominate the Broncos. No one expected the Broncos to get manhandled like they did. No one expected Manning--who threw more touchdown passes this...

    By • Feb. 4, 2014

  • What It Takes to Win the Brand Bowl

    The Super Bowl not only ushered in a walloping defeat for Denver, but a new wave of advertising that toed the line between traditional and digital media. Whether brands leaned upon the kitsch of Internet humor or took a more conservative approach to marketing, all roads led back to social.We want...

    By • Feb. 4, 2014

  • The Social Bowl [INFOGRAPHIC]

    The Super Bowl was a flurry of social media activity and hashtags dominated the conversation by showing up in more than 50 percent of commercials that aired. The longest hashtag, #Americaisbeautiful caught a lot of controversy and #esurancesave30 was a Twitter trending topic seconds after the com...

    By • Feb. 4, 2014

  • 5 Benefits of Guest Blogging

    At one time in the SEO world guest blogging was the be all, do all thing to increase your search engine rankings. Just recently, Google's very own Matt Cutts says guest blogging for SEO is a no-no. I guess it was a ploy to stop people from doing "secret tricks" to game the system. Hey, I'm all f...

    By • Feb. 4, 2014

  • 5 Ways to Brand Yourself With Blogging

    Blogging and branding go hand in hand like few other things online. You might say that to blog is to brand your business, or that branding online is blogging online. That's how connected these two Internet business concepts are.Obviously, it hasn't always been that way. What changed?In essence, t...

    By • Feb. 4, 2014

  • How to Use Social Media to Gain Viable SEO Links

    Haven't you heard? Link building is dead! But really, it's not. Not even close. The old methods of link building are dying. And Matt Cutts is continuing his homicidal link killing crusade. Just recently he struck a blow against the guest blog spammers.So, what is left for digital marketers who ...

    By • Feb. 4, 2014

  • 3 Ways: Get Out of Your Content Marketing Rut

    Are you in a content marketing rut? You create and post a set number of items to your website, your mailing list and social media accounts regularly. You're proud of yourself, as you should be: consistency counts, and your content assets will grow.You get traffic reliably, but you're not seeing t...

    By • Feb. 4, 2014

  • 5 Ways to Eliminate Wasted Time from Your Online Business in 2014

    One of the biggest difficulties to overcome when you're working on your own online business is staying focused and avoiding wasted time. It is all too tempting, for example, to spend a few minutes chatting on Facebook after you share your latest blog post. Or, you might be watching an education...

    By • Feb. 4, 2014

  • 7 B2B Marketing Lessons from this Year's Super Bowl Ads

    The biggest day of the year in sports has for years been one of the biggest days of the year for marketers as well. Even if you're a B2B marketer, the annual slate of Super Bowl ads can be incredibly fun to watch, critique and learn from.Below are a handful of B2B lessons I saw in between the ac...

    By • Feb. 4, 2014

  • How to Make a Facebook Ad That Invites Clicks

    Are you one among the thousands of business people who often find their FB ads to fall flat? If yes, then be glad because you have come to the right place. Here, you will be getting some easy tips on how to make your mediocre FB ad strategy magnificent; in other words, you will know how to get Fa...

    By • Feb. 4, 2014