Content Marketing: Page 272

  • Super Bowl XLVIII: Brand Advertising Says "Supersize Me"

    The Super Bowl is one spendy marketing event-$40 million for 30 seconds! Well, that's the average media spend that Fox Sports is bringing in for a broad array of Super Bowl 2014 brand advertisers that range from Anheuser Busch InBev, Audi, Axe (Unilever), Bank of America, Hyundai, Intuit, M&...

    By • Jan. 29, 2014

  • Social Advocacy & Politics: The People vs. Monsanto

    A great advocate of the people once said, "Give a man a fish, he'll eat for a day. Teach a man to fish, he'll eat for a lifetime." By analogy, if you give a man some bread, he'll eat for a day. Give a man some seed (and a plot of land) and he will eat for a lifetime. Unless, of course, he gets hi...

    By • Jan. 29, 2014
  • SMT Expert

    How Social Marketing Is Redefining the Super Bowl

    Would you spend $4 Million to reach over 100-million people for thirty seconds? Well, if you had that kind of money you could've bought a spot during the Super Bowl, which makes the average Super Bowl viewer worth twice as much as the average television viewer. This hefty price tag means that com...

    By • Jan. 29, 2014

  • Can Digital Finally Drive Offline Sales at Scale?

    Digital marketers have long struggled to drive offline sales. Not only has it been near impossible to track, rendering attribution futile, but how consumers shop has gotten complicated. Top thinkers have tried diligently to map the purchase journey and redefine the purchase "funnel" into more of ...

    By • Jan. 28, 2014

  • How to Use Social Media to Build a Referral Economy

    Social media is certainly a double-edged sword. As the Internet of Things is the closest humanity has gotten to a true democracy, we want to do our best to time others' sharing of opinions for when they are pleased with us--not just when they've something to complain about. With about 55 percent ...

    By • Jan. 28, 2014

  • Supercharge the Value of Your SMB Twitter Followers

    In effort to shed some light on how Twitter can help small and medium-sized businesses (SMBs), Twitter engaged Market Probe International to conduct research in hopes of proving how their platform can lead to real business results.Some interesting findings emerged that - surprise, surprise - dem...

    By Matthew Peneycad • Jan. 28, 2014

  • 6 Innovative Social Hubs Worth Imitating

    The social hub has taken off as the way that social savvy brands are bringing social back to their website and creatively engaging with their audience.Here are 6 of the best social hubs that you should be imitating:Belkin - Integrating User-Generated Content as a Sales DeviceLast year Belkin cre...

    By • Jan. 28, 2014

  • Community Management Thoughts and Challenges for 2014

    In 2013, the field of community management expanded more than ever. According to The Community Roundtable, the average community manager has 3.7 years of experience. Just imagine how many more companies are employing community managers now than in 2010!Some may ask, what does it take to be a comm...

    By • Jan. 28, 2014

  • How Google Makes Its Money: Ads, Links, Controversial Priorities

    According to the Webster's Dictionary, an oxymoron is a "combination of incongruous words," such as cruel kindness. 'Oxymoron' comes to mind when we consider Google. Their motto is, "Do no evil" - but as the lawsuits pile up, privacy issues mount, and questions are raised about their ranking syst...

    By • Jan. 28, 2014

  • 10 Tips to Maximize Your Facebook Engagement [INFOGRAPHIC]

    If you are walking on the street and someone's following you, maybe you get really scared and run away. But when it comes to social media, particularly on Facebook, you get very excited and try to engage with new followers. Every social media manager wants to get lots of followers, comments, inte...

    By • Jan. 28, 2014

  • Weight Watchers' Dutch Community Manager Shares Her Insights

    Tamara Heller started working at Your Social, a Dutch full-service social media company, in July 2012. As Community Manager, she's the most important link between brands and their fans. She's the digital voice within the communities of Weight Watchers, ERU Balans (a Dutch cheese brand), and Landa...

    By • Jan. 28, 2014

  • Interview with Marc Landsberg, CEO of Social Deviant

    I had the pleasure of interviewing Marc Landsberg, CEO of Social Deviant, on Friday, January 24, 2014. See Marc's blog and see his company online, Social Deviant. We were originally planning a Google Hangout, hosted by Open Communications, Mark's marketing team-but it refused to work for us. Yes,...

    By • Jan. 28, 2014

  • 10 Ways to Get More Pinterest Followers

    Pinterest is quickly becoming one of the most powerful social networks on the scene. Increasing your activity and knowing the tricks to get more Pinterest followers is important.If your product is targeted towards women then it is crucial to have an online presence on Pinterest. Pinterest is the ...

    By • Jan. 28, 2014

  • 7 Twitter Tips Every Marketer Should Know

    Twitter has been around since 2006 and many companies still struggle with how best to use the platform. When done well, twitter can be a powerful part of the integrated marketing mix.Whether you're new to Twitter, a veteran, or somewhere in between, here are some helpful Twitter tips.Post a cle...

    By • Jan. 28, 2014

  • Monitoring Tools for Social Media Monitoring

    A Monitoring Tool For Every Need?You can find more than 300 monitoring tools for media monitoring, Social Media and PR on the internet and that is just the start. Why? Because in the monitoring universe every day a new star is born. As a digital media communication specialist, I must have an over...

    By • Jan. 28, 2014

  • How To Build Local Links and Why They're Important For Your Brand

    Brands and organizations spend large amounts of time and money attempting to become highly visible on search engines for a national or international audience. Too often, though, the value of local searches is underestimated and pushed aside in favor of trying to rank for a high-traffic keyword. Y...

    By • Jan. 28, 2014

  • 5 Reasons Why You Should Market to Baby Boomers

    When I teach social media to students at San Francisco State or AcademyX or Hult International Business School, I always get the same "Are you crazy?" look when I tell them 33% of Twitter is made up of 55 years and older. And, it's growing. Since 2012, that age bracket (55-64) has grown 79% on Tw...

    By • Jan. 28, 2014

  • 3 Link Building Tips That Still Work

    I am breaking my own resolution here not to mention link building in marketing in 2014. Ever since Google started to clean up its Link Graph by weeding the spam link economy its Page Rank (PR) system helped spawn, link building has been associated with spammers and Black Hat SEOs. It really does ...

    By • Jan. 28, 2014

  • There Is No More B2B or B2C: There Is Only Human to Human (H2H)

    It used to be that marketing was segmented into two categories; business-to-business (B2B) or business-to-consumer (B2C). This was done (I assume), to separate specialties, audiences and segments in an effort to more highly target the groups of people who ultimately would consume a brand's messag...

    By • Jan. 28, 2014
  • SMT Expert

    An Inside View of Walmart's Digital Communications Strategy

    Walmart was recently ranked the largest public corporation in the world by Fortune Magazine. With its worldwide recognition and overall success, it's hard to imagine that the enterprise's digital communication initiatives are anything but seamless and flawless. However, Walmart, like other compan...

    By • Jan. 28, 2014

  • Five Notes on Newsjacking in Social Media

    Topical tweets are a fascinating anomaly on the social media landscape. Done right, they can achieve massive reach and coverage. Done wrong, your reputation can suffer a beat-down, losing you followers in the aftermath. Divisive or potentially sensitive news stories are the high stakes gambling o...

    By • Jan. 27, 2014

  • Card-Linked Marketing: The New Wonder Channel?

    I am an incredibly curious person. I am also, at least I like to think I am, a very well-read person, particularly when it comes to the world of marketing and advertising.When something new comes along, especially something that has 75% of marketers singing its praises, I am immediately curious a...

    By • Jan. 27, 2014

  • Social Listening: Consumers Don't Like It and What Your Brand Should Do About It

    It's common for companies to listen to conversations on social media. This way, they can understand consumer opinion about brands, products, and services.The problem is consumers don't like it.A 2012 study by JD Power and NetBase shows that 40% of consumers think social listening intrudes on priv...

    By • Jan. 27, 2014

  • 6 Social Media Things to Do Before Breakfast

    When you get involved in social media, you quickly learn that it requires regularity and discipline. Creating a daily routine is of course one of the best ways to approach this. Over time I have put together a 30-minute routine.Here are the things I do before breakfast:EmailDelete uninteresting...

    By • Jan. 27, 2014

  • Do You Need Online Marketing Therapy?

    In the website design world, ingrained patterns of thinking lead many established web designers and businesses to do the same things they did half a decade ago, which is either very little, or all the wrong things.Isn't it time we start thinking again, in a different way?I discuss this in my late...

    By • Jan. 27, 2014