Content Marketing: Page 272

  • Leveraging Google Plus Communities to Market Your Business

    Running a Google+ community isn't easy but can be a very rewarding experience. Launched in December, 2012 Google+ communities are proving to be a great way to initiate a conversation about particular interests, groups, or even organization.Google Plus Communities can be a boon for brands, if used...

    By • Feb. 5, 2014

  • Why Social Media Writers Are in Demand

    Nearly three-quarters of all internet users use social media and it is the content produced by social media writers that influences them. Unlike copy writers, social media writers are a highly specialized and creative lot. They're both in demand and compensated well for their services. Are you i...

    By • Feb. 5, 2014

  • Why Treating Super Bowl Spots Like Video Content is an Effective Strategy

    Over the last several years, I've had a sense that Super Bowl advertisers have been increasingly adopting a strategy of debuting their big Super Bowl TV spots in advance of the big game. And I'm sure I'm not alone here.

    By Matthew Peneycad • Feb. 5, 2014

  • The Three Steps to Achieving LinkedIn Success

    Think you don't have enough time for social media? Or, are just you not sure how to use it to achieve your business goals? LinkedIn doesn't have to be complicated; what it comes down to is understanding the three best practices that allow you to build and maintain a successful presence.Create a C...

    By • Feb. 5, 2014

  • Apple Still Lives in the Shadow of Steve Jobs and That's a Problem

    Don't be fooled by the coming iWatch.Don't see Apple's new TV product as the dawn of a new era of Apple innovation.The new products you're going to see from Apple this year and next are the final new designs coming to fruition from Steve Jobs' vision. And that means that in just a few short years...

    By • Feb. 4, 2014

  • Why Mobile Apps Will Drive the Future of Marketing

    Virtually every day, new evidence emerges of the consumer shift to mobile. According to new data from Gartner, by 2017, mobile apps will be downloaded more than 268 billion times, generating revenue of more than $77 billion and making apps one of the most popular computing tools for users across ...

    By • Feb. 4, 2014

  • Stop Littering Online! How Webspam Affects User Experience

    I would like you to take a quick stroll with me down main street America. On our walk we pass dozens of family stores, small shops, established restaurants, and healthy businesses. We go in and out of shops, enjoying a nice afternoon. Near the end of our trip we decide to go in one last store. It...

    By • Feb. 4, 2014

  • Marketing Lessons from the Super Bowl Champion Seahawks

    The more than 100 million people that watched the Super Bowl saw a STUNNER. Some people picked the Seahawks, but no one expected the Seahawks to utterly dominate the Broncos. No one expected the Broncos to get manhandled like they did. No one expected Manning--who threw more touchdown passes this...

    By • Feb. 4, 2014

  • What It Takes to Win the Brand Bowl

    The Super Bowl not only ushered in a walloping defeat for Denver, but a new wave of advertising that toed the line between traditional and digital media. Whether brands leaned upon the kitsch of Internet humor or took a more conservative approach to marketing, all roads led back to social.We want...

    By • Feb. 4, 2014

  • The Social Bowl [INFOGRAPHIC]

    The Super Bowl was a flurry of social media activity and hashtags dominated the conversation by showing up in more than 50 percent of commercials that aired. The longest hashtag, #Americaisbeautiful caught a lot of controversy and #esurancesave30 was a Twitter trending topic seconds after the com...

    By • Feb. 4, 2014

  • 5 Benefits of Guest Blogging

    At one time in the SEO world guest blogging was the be all, do all thing to increase your search engine rankings. Just recently, Google's very own Matt Cutts says guest blogging for SEO is a no-no. I guess it was a ploy to stop people from doing "secret tricks" to game the system. Hey, I'm all f...

    By • Feb. 4, 2014

  • 5 Ways to Brand Yourself With Blogging

    Blogging and branding go hand in hand like few other things online. You might say that to blog is to brand your business, or that branding online is blogging online. That's how connected these two Internet business concepts are.Obviously, it hasn't always been that way. What changed?In essence, t...

    By • Feb. 4, 2014

  • How to Use Social Media to Gain Viable SEO Links

    Haven't you heard? Link building is dead! But really, it's not. Not even close. The old methods of link building are dying. And Matt Cutts is continuing his homicidal link killing crusade. Just recently he struck a blow against the guest blog spammers.So, what is left for digital marketers who ...

    By • Feb. 4, 2014

  • 3 Ways: Get Out of Your Content Marketing Rut

    Are you in a content marketing rut? You create and post a set number of items to your website, your mailing list and social media accounts regularly. You're proud of yourself, as you should be: consistency counts, and your content assets will grow.You get traffic reliably, but you're not seeing t...

    By • Feb. 4, 2014

  • 5 Ways to Eliminate Wasted Time from Your Online Business in 2014

    One of the biggest difficulties to overcome when you're working on your own online business is staying focused and avoiding wasted time. It is all too tempting, for example, to spend a few minutes chatting on Facebook after you share your latest blog post. Or, you might be watching an education...

    By • Feb. 4, 2014

  • 7 B2B Marketing Lessons from this Year's Super Bowl Ads

    The biggest day of the year in sports has for years been one of the biggest days of the year for marketers as well. Even if you're a B2B marketer, the annual slate of Super Bowl ads can be incredibly fun to watch, critique and learn from.Below are a handful of B2B lessons I saw in between the ac...

    By • Feb. 4, 2014

  • How to Make a Facebook Ad That Invites Clicks

    Are you one among the thousands of business people who often find their FB ads to fall flat? If yes, then be glad because you have come to the right place. Here, you will be getting some easy tips on how to make your mediocre FB ad strategy magnificent; in other words, you will know how to get Fa...

    By • Feb. 4, 2014

  • Newcastle Brown Ale: The Best Non-Commercial at the Super Bowl

    There's a lot of chatter today about Newcastle Brown Ale and its video spoof with actress Anna Kendrick.Super Bowl advertising costs about $4 million for a 30-second spot during the Super Bowl that attracts around 100 million viewers every year. Newcastle Brown Ale is being talked about for the m...

    By • Feb. 4, 2014

  • Google Hangout with CEO of Moz, on Web Content Trends for 2014

    We had the opportunity to attend and pose a live question during a Google Hangout on Air hosted by Robert O'Haver with guest speaker Rand Fishkin, CEO of Moz, 20-year Internet veteran also known for co-authoring Art of SEO and co-founding Inbound.org.View the Hangout on YoutubeSince Rand was answ...

    By • Feb. 3, 2014

  • The Super Bowl: Our Favorite Ads

    So, it's the Super Bowl again! Rapturous applause from all of our American cousins and mainly blank stares from the rest of the British population. For those of our countrymen who haven't a clue what the Super Bowl is, think rugby with helmets and body armour with lots of popcorn. The Super Bowl ...

    By • Feb. 3, 2014

  • Why Is Social Media Engagement So Important Anyway?

    There's a lot of discussion about on the best tactics to improve engagement. How do you generate engagement on social networks? What's the best tactic to generate conversation? The thing that always stands out to me is that there's not really any tactic to it - you have to engage with people. Soc...

    By • Feb. 3, 2014

  • Social Media and the Super Bowl: A Brief History

    Can you guess how many people watched the Super Bowl last year? 10 million? 50 million? 100 million? None of the above.108 million.That's how many people watched last year's Super Bowl. 108 million! That's over 1.5% of the entire population of the earth. Regardless of whether you live in New York...

    By • Feb. 3, 2014

  • 10 Tips For Your Brand's Super Bowl Real-Time Marketing

    Yesterday I posted a snarky but honest blog post about the very real threat to brands that set out to do "real-time marketing" (RTM) during events such as the Super Bowl. I predicted that although a few brands will make headlines with some snappy and well-timed Super Bowl tweets, most brands that...

    By • Feb. 3, 2014

  • Superb Owl XLVIII: Stephen Colbert Wins the Social Marketing Strategy Game

    Stephen Colbert has some pretty epic Superbowl coverage this year, and it's not just guests like Drew Brees and Nate Silver (whose Big Data talk at SXSW last year inspired a series of social listening posts by yours truly) upping the ante. Colbert has called out the NFL for their old-school trad...

    By • Feb. 3, 2014

  • How to Promote Your Business With Pinterest [INFOGRAPHIC]

    Pinterest is a rapidly expanding online social network. It now connects over 70 million users. As a result, Pinterest provides an excellent interactive platform through which you can promote your business. Research shows that users who were notified of products on Pinterest spent 70% more money ...

    By • Feb. 3, 2014