Content Marketing: Page 287

  • Cristiano Ronaldo Launches his Own Social Network: Viva Ronaldo

    Sweden's world class football striker Zlatan Ibrahimovic changed his relationship with media when he launched his own app, "Zlatan Unplugged". Instead of just talking directly to journalists, a lot of quotes in articles today are from statements in his app. And now another football icon, Cristian...

    By • Dec. 14, 2013

  • Identifying Popping Keywords for Twitter

    There are definitely two schools of thought when it comes to the impact the Twitter has on a person's business success. One thing that is definite is that the effectiveness of the keywords are critical to your success on Twitter, whether you like it or not. Advertising on Twitter is sometimes ver...

    By • Dec. 14, 2013
  • SMT Expert

    Two Facebook Algorithm Updates You Might Not Like!

    Ready or not, here they come! Facebook has once again made tweaks to their News Feed algorithm which will probably annoy you... a lot. One of the changes seems pretty harmless but raises post structure questions while the other is sure to make community managers everywhere annoyed. Before we dive...

    By • Dec. 14, 2013

  • Where Is Content Marketing Headed in 2014? [INFOGRAPHIC]

    As the year 2013 comes to an end, marketing experts and internet professionals are taking a look forward to what the marketing terrain will be like in the year 2014, especially in the area of content marketing.2013 has experienced a lot of innovative changes as far as marketing is concerned. Ther...

    By • Dec. 14, 2013

  • 8 Ways to Optimize Your Pinterest Presence

    Pinterest is all the rage right now and for good reason. Pinterest is a powerhouse network. Use it strategically, and it can really boost your traffic and sales. While there is no doubt that Pinterest and retail go hand in hand, it shouldn't be ignored if you aren't an online retailer.As with any...

    By • Dec. 14, 2013

  • How to Outsmart 90% of Marketing Job Seekers

    Lazy. Entitled. Disloyal. Coddled. Arrogant. Sloppy.Does this sound like the type of person you'd want to hire? Me neither.Call them stereotypes or misperceptions, but if you're curious about why members of Generation Y, or millennials, are often described using these terms, look no further than ...

    By • Dec. 14, 2013

  • 7 Ways to Get Bloggers Buzzing About Your Brand

    If you are a locally-based business, connecting with nearby customers and community influencers is vital for your business. Word of mouth can be as important, if not more important, for neighborhood businesses as traditional advertising, and this is where activating your local customers to act as...

    By • Dec. 13, 2013

  • 7 Hot Predictions in Social Media for 2014

    We are coming to the end of 2013, which is a scary thought considering I remember last New Year's Eve like it was yesterday! Social media has been THE hot topic for 2013 and I can't see that changing. Here are my 7 hot predictions in social media for 2014.1. The Rise of Short Lived Social Network...

    By • Dec. 13, 2013

  • Effective Tips for Social Recruiting

    You have already heard this many times before: social media websites are great tools for recruiting and sourcing potential job candidates. Identified, which is a well-known social scoring analytics firm, adds fuel to the fire by estimating that companies that have put social media into use for re...

    By • Dec. 13, 2013

  • If The Nike Brand Doesn't Fit, LeBron Won't Commit

    Hard as it is to believe today, there was time when celebrities wouldn't lend their name to product endorsements. That was not to say they didn't, they just didn't do it in the United States. Japan was a big market for American celebrity endorsements, and if you want a laugh, there's probably a r...

    By • Dec. 13, 2013

  • 3 Myths About Nonprofit Blogging Debunked

    There are a lot of barriers in the way of nonprofits who want to get into blogging, especially when it comes to technology. At the same time, organizations with a little gumption will see those barriers crumble with a little inside information that for-profit marketers have been employing for yea...

    By • Dec. 13, 2013

  • Word of Mouth Marketing in the Digital Space

    It's safe to say that social media has forever changed the way we make recommendations about any product or brand.Marketers have known for years that word of mouth marketing (WOMM) is the most credible form of advertising because promoters don't stand to gain anything personally by recommending t...

    By • Dec. 13, 2013

  • What Has a Longer Memory Than an Elephant?

    Social media! That means those fun Facebook photos from your staff's partying days are going to live on far past their college years. Can your accounting firm handle the truth?Social media is awesome. Before the advent of Twitter, Facebook and friends, when you got drunk in a cute outfit and perf...

    By • Dec. 13, 2013

  • Facebook Promotions For Financial Advisors (Beginners Version)

    There are many ways financial advisors are using Facebook. A great way to grow your prospect list and generate new clients is by running online promotions. The idea of running a Facebook promotion may feel a bit Greek, but it is achievable - with just a quick understanding of how it works and som...

    By • Dec. 13, 2013

  • Digital: The Gap Between Importance and Performance

    If marketers aren't able to sleep at night, a study published by Adobe just might offer a reason why: we know digital marketing is important, but we're not very confident in our ability to execute it effectively.Adobe has a number of products it would like to sell to marketers - so of course we...

    By • Dec. 12, 2013

  • The Walking Dead Survival Guide for Digital Marketers [INFOGRAPHIC]

    Throughout its run, AMC's The Walking Dead has delivered some pretty important life lessons to remember: Some friends can't be trusted - especially friends named Shane. Never be the slowest runner in your group. And of course, don't stand next to a deer during hunting season. The lessons of the W...

    By • Dec. 12, 2013

  • Don't Make These Content Marketing Mistakes

    We often use our DigitalSherpa blog as an opportunity to share useful tips to aid you in your content marketing and social media marketing strategies. Since we can all learn something from mistakes made along the way, I personally think the "don't do" tips are just as important and potentially mo...

    By • Dec. 12, 2013

  • 3 Lessons for Marketers from WestJet's Viral Christmas Video [VIDEO]

    If you've been anywhere on the internet in the past three days, you've more than likely run into the joy and generosity of WestJet's Christmas Miracle video. To say it was a success may be a bit of an understatement.In three days, it received 12 million views. While the jury's still out on the e...

    By • Dec. 12, 2013

  • Integrating Social Media With Your B2B Trade Shows

    Despite the proliferation of online marketing in recent years, offline continues to be the main focus of SMBs looking to generate leads to their business. A survey conducted by the Center for Exhibition Industry Research (CEIR) in 2011 revealed that the average share of marketing budget allocated...

    By • Dec. 12, 2013

  • Agencies Must Evolve or Die

    A new study conducted by the CMO Network on Forbes asks nearly 2,000 chief marketers a bunch of questions, including the best ad agency of the year, how important is integrated marketing communication, and how they feel about measurement, the agency model, the pitch, and more.The chief marketers ...

    By • Dec. 12, 2013

  • Want Agency or Career Growth in 2014? Try a Little SMART Planning [VIDEO]

    This week, I'm all about doing my planning for 2014. After all, you can't make something manifest itself if it isn't front-and-center.You need to think about it, write it down and have it posted under your nose every day. It has to be a priority, right? Otherwise, they remain wishes instead of re...

    By • Dec. 12, 2013

  • Digital Luxury Trends 2013: Secret Accessibility, Cultural Streams and Focus on Nike

    We all know these inspiring lyrics by Cat Stevens in his sublime "Father and Son":"It's now time, to make a change, just relax, take it easy, You're still young, that's your fault, there's so much you have to know"And his advice could very well apply to us, digital or social media professionals, ...

    By • Dec. 12, 2013

  • Social Startups: Crowdly Helps Brands Find, Rank and Activate Superfans on Facebook

    "Brand communities can inherently be great communities, and it is the people in these communities that make it happen," says Dan Sullivan, the founder and CEO of Crowdly, the leading social advocate management platform for Facebook. "There are lots of tools for brands on Facebook that focus on t...

    By • Dec. 12, 2013

  • Crowd Companies with Jeremiah Owyang [VIDEO]

    In this new interview, I hear from Jeremiah Owyang, globally recognized as a researcher, analyst and now Chief Catalyst at Crowd Companies. Jeremiah releases for the first time, in conjunction with his appearance on stage at LeWeb in Paris, the mission and vision for his new company: Crowd Compan...

    By • Dec. 12, 2013

  • The 5 Best Instagram Ads

    Since being introduced early last month, Instagram ads have infiltrated users streams and now are being published nearly once a day. Here is a look at the 5 best Instagram ads so far:5. LexusLexus used Instagram ads to highlight and bring more attention to it's existing #LexusLens campaign as the...

    By • Dec. 11, 2013