Content Marketing: Page 288

  • Google Helpouts Not Ready for Business to Business Markets

    Google's newest initiative is a tool/service they call Helpouts by Google.It incorporates Google Hangouts, Google Voice Chat, Google Wallet and other Google tools to deliver a service to customers for free or for a fee. Still very new and requiring an invitation to participate, I was intrigued a...

    By • Dec. 11, 2013

  • 7 Myths of Internet Marketing You Probably Believe

    There are more myths of Internet marketing than ancient deities. Everyone has their home-grown solution, their tips and tricks, and follow flavor-of-the-month strategies.But even if you aren't directly involved with marketing, it is important to acknowledge and dismiss some of the more common myt...

    By • Dec. 11, 2013

  • Why the Principles of Inclusion and Exclusion Cut Both Ways in Social Marketing

    Much has been made of the sensational new safety video created by Virgin America featuring a star-studded cast of dancers. In one fell swoop, Virgin America took the archetype of boredom, the mandatory boarding safety video, and transformed it into pure entertainment. But what they did so elegant...

    By • Dec. 11, 2013

  • B2B Sales and Marketing Trends for 2014

    One of the great things about my job is the opportunity to work with some of the leading B2B companies in the US and worldwide. This gives the FMP team and me the ability to track the most significant issues facing marketing and sales professionals. For the past couple of years, we have been publ...

    By • Dec. 11, 2013

  • How To Run a Successful End of the Year Contest

    Last week, as part of our open beta launch, we announced a contest to find the Top 50 Content Marketing Posts of 2013. We are running this contest until Friday December 13 so if you haven't voted or nominated a post yet, do it now. Over the past seven days, we've received more than 1,800 votes fr...

    By • Dec. 11, 2013

  • 5 Ways To Get Inspired For Writing

    Writing is hard. It takes practice, discipline and consistent creativity. And the only way to get better at it is to do it every day. Yes, every day - well, at least according to Stephen King. But sometimes inspiration does not always strike. Some days we are, for lack of a better term, "blah." S...

    By • Dec. 11, 2013

  • How To Blog Your Way To More Personal Brand Authority

    Guess what?If you aren't blogging on a regular basis, you are missing out on a huge opportunity. In the changing business environment that we live in, missing out on something could mean the difference in earning more money, attracting new clients, getting more speaking gigs, or even that promoti...

    By • Dec. 11, 2013

  • 10 Reasons Why SnapChat Is a Success

    SnapChat is an application that allows you to message people through photos. The app was developed by a group of students from Stanford University, and has become a huge franchise in just a matter of two years. The app is recognized by its iconic comic ghost symbol, and has become very popular am...

    By • Dec. 11, 2013

  • 5 Steps to an Effective Inbound Marketing Strategy

    Every time I return to the house I grew up in, I look out to our wooded backyard and smile as I am reminded of the power of imagination. What is now just a small wooded forrest was once home to castles, forts, magical lands and the like.Imagination is a beautiful thing. When it comes time to crea...

    By • Dec. 11, 2013

  • Basic Principles of Improved Conversions

    The principles that underlie conversions have their roots in human psychology. You must make use of the fundamentals of human cognition to compel your visitors to behave the way you desire. You should focus your user interface design on behavioural psychology patterns that are predictable in orde...

    By • Dec. 11, 2013

  • Facebook Is Out, But Blogging and Google+ Are In

    If you use Facebook to connect to fans who are interested in your brand or company, your reach will soon diminish. According to AdAge, Facebook stated, "We expect organic distribution of an individual page's posts to gradually decline over time..." And a Facebook spokesperson said, "the best way ...

    By • Dec. 11, 2013

  • 6 Simple Steps to Grow Your Business With Social Media

    In this cut-throat web world, you need to be active on social networks and opt for a smart strategy to stay in front of your customers. If there is little or no activity on your social pages, then it is most likely that you haven't yet discovered how to attract prospects and create community with...

    By • Dec. 11, 2013

  • The Ultimate Guide to Facebook Ad Sizes

    With Facebook's proliferation of ad types (and rules), it can be quite confusing for the typical business just getting started.The guide below provides ad sizes, dimensions and other specifications for Facebook's varied advertising units including:Page Like AdsPage post text AdsPage post photo Ad...

    By • Dec. 11, 2013

  • 12 Tips for Holiday Instagram Marketing: Last-Minute Instagram Tips

    Need some last minute Instagram tips?Is your business marketing well for the holidays? Are you driving traffic to your site, on to your store? Is your Instagram bringing you the engagement you need, resulting in the sales you expect?It's not too late! Here are 12 Instagram tips to give your holid...

    By • Dec. 10, 2013

  • The 3 Letters That Kill Social Media in Pharma

    An interview I did recently for an organisation conducting some research into the future of social media use by the pharmaceutical industry prompted me to remind them, and myself, that we should not talk about pharma as a single homogenous beast when it comes to such digital engagement.The fact i...

    By • Dec. 10, 2013

  • Millennials Are the Most Marketing-Savvy Generation Ever [INFOGRAPHIC]

    Did you know that 70 percent of Millennials react to products, businesses and brands on social media? In addition, Gen Y is a more active contributor to social media content: 54% is posting info about brands, products and companies vs 45% among older generations. 66 percent reacting to comments o...

    By • Dec. 10, 2013

  • 7 Tips to Get More Twitter Shares for Your Content

    In a previous post by my colleague Leslie Nuccio, she asks, "If a tweet falls in a forest and no one is around to share it, does it make a sound?" She argues no, because "if your content isn't shared socially, it simply isn't social marketing. As social media marketers, driving word of mouth is ...

    By • Dec. 10, 2013

  • Affiliate Marketing and Social Media Go Hand-in-Hand

    It is true that social media plays a vital role in building relationships and reconnecting with friends and family. But, it has also opened diverse doors for the people, who want to make money online. Both small and big businesses have been using social media to promote their services, products a...

    By • Dec. 10, 2013

  • 7 Features Your Brand's Facebook Page Isn't Using, But Should Be

    In the world of social media marketing, Facebook has been a staple in many business' strategies for several years. And while many page managers can navigate and use their Page's features with ease, every now and then some hidden gems fly under the radar. You know, the kind you see later and say, ...

    By • Dec. 10, 2013

  • How to Run an Effective Christmas Competition

    Competitions are a great way of grabbing the attention of your existing customers and reaching new ones and at Christmas, with so many brands and businesses vying for attention, a competition can help you rise above the increased marketing noise.Making sure a competition stands out and is appeali...

    By • Dec. 10, 2013

  • The PR Firm Debate: Should Startups Hire One or Not?

    Dear Mark Cuban,I respect the heck out of you. I normally agree with most things you say and do. But this time? This time, you're wrong.Much love,GiniNever Hire a PR FirmHe recently wrote, "Mark Cuban's 12 Rules for Startups" for Entrepreneur, and I agree with nearly everything he said.Things suc...

    By • Dec. 10, 2013

  • 10 Social Media Wins of 2013

    2013 has been a banner year for social media.Twitter went public.Google+ broke 1 billion users.Vine, Instagram Video and Facebook hashtags hit the scene.And there were tons of notable social media moments from brands around the world - both epic wins and total fails. As 2013 comes to a close, let...

    By Alexis Caffrey • Dec. 10, 2013

  • SEO Experts Weigh in on the Future of Marketing [INFOGRAPHIC]

    Over the past year there have been a lot of changes in the SEO world, with the Panda, Penguin, and Hummingbird updates the game has changed for all marketers. SEO is now the life force behind all marketing efforts, from social media, to content marketing, to lead nurturing all aspects of marketin...

    By • Dec. 10, 2013

  • The Digitization of Everything and Its Impact on Customer Experience

    It's 10:30 in the morning, and her Jawbone buzzes. Jane is notified that she's been sitting too long, and her meeting is ending anyway. She rises up from her booth at the coffee shop, bids her associate good bye, and walks through the mall towards the parking lot. Her device reminds her that she'...

    By • Dec. 10, 2013

  • The Blueprint of a Content Organization

    Content is the number one challenge for brands today for a variety of reasons. The ability to create game changing content that tells a better story than your competitors and then integrate it across paid, earned, shared and owned media isn't easy. This is one reason I get irritated with those w...

    By • Dec. 10, 2013