Content Marketing: Page 288

  • If The Nike Brand Doesn't Fit, LeBron Won't Commit

    Hard as it is to believe today, there was time when celebrities wouldn't lend their name to product endorsements. That was not to say they didn't, they just didn't do it in the United States. Japan was a big market for American celebrity endorsements, and if you want a laugh, there's probably a r...

    By • Dec. 13, 2013

  • 3 Myths About Nonprofit Blogging Debunked

    There are a lot of barriers in the way of nonprofits who want to get into blogging, especially when it comes to technology. At the same time, organizations with a little gumption will see those barriers crumble with a little inside information that for-profit marketers have been employing for yea...

    By • Dec. 13, 2013

  • Word of Mouth Marketing in the Digital Space

    It's safe to say that social media has forever changed the way we make recommendations about any product or brand.Marketers have known for years that word of mouth marketing (WOMM) is the most credible form of advertising because promoters don't stand to gain anything personally by recommending t...

    By • Dec. 13, 2013

  • What Has a Longer Memory Than an Elephant?

    Social media! That means those fun Facebook photos from your staff's partying days are going to live on far past their college years. Can your accounting firm handle the truth?Social media is awesome. Before the advent of Twitter, Facebook and friends, when you got drunk in a cute outfit and perf...

    By • Dec. 13, 2013

  • Facebook Promotions For Financial Advisors (Beginners Version)

    There are many ways financial advisors are using Facebook. A great way to grow your prospect list and generate new clients is by running online promotions. The idea of running a Facebook promotion may feel a bit Greek, but it is achievable - with just a quick understanding of how it works and som...

    By • Dec. 13, 2013

  • Digital: The Gap Between Importance and Performance

    If marketers aren't able to sleep at night, a study published by Adobe just might offer a reason why: we know digital marketing is important, but we're not very confident in our ability to execute it effectively.Adobe has a number of products it would like to sell to marketers - so of course we...

    By • Dec. 12, 2013

  • The Walking Dead Survival Guide for Digital Marketers [INFOGRAPHIC]

    Throughout its run, AMC's The Walking Dead has delivered some pretty important life lessons to remember: Some friends can't be trusted - especially friends named Shane. Never be the slowest runner in your group. And of course, don't stand next to a deer during hunting season. The lessons of the W...

    By • Dec. 12, 2013

  • Don't Make These Content Marketing Mistakes

    We often use our DigitalSherpa blog as an opportunity to share useful tips to aid you in your content marketing and social media marketing strategies. Since we can all learn something from mistakes made along the way, I personally think the "don't do" tips are just as important and potentially mo...

    By • Dec. 12, 2013

  • 3 Lessons for Marketers from WestJet's Viral Christmas Video [VIDEO]

    If you've been anywhere on the internet in the past three days, you've more than likely run into the joy and generosity of WestJet's Christmas Miracle video. To say it was a success may be a bit of an understatement.In three days, it received 12 million views. While the jury's still out on the e...

    By • Dec. 12, 2013

  • Integrating Social Media With Your B2B Trade Shows

    Despite the proliferation of online marketing in recent years, offline continues to be the main focus of SMBs looking to generate leads to their business. A survey conducted by the Center for Exhibition Industry Research (CEIR) in 2011 revealed that the average share of marketing budget allocated...

    By • Dec. 12, 2013

  • Agencies Must Evolve or Die

    A new study conducted by the CMO Network on Forbes asks nearly 2,000 chief marketers a bunch of questions, including the best ad agency of the year, how important is integrated marketing communication, and how they feel about measurement, the agency model, the pitch, and more.The chief marketers ...

    By • Dec. 12, 2013

  • Want Agency or Career Growth in 2014? Try a Little SMART Planning [VIDEO]

    This week, I'm all about doing my planning for 2014. After all, you can't make something manifest itself if it isn't front-and-center.You need to think about it, write it down and have it posted under your nose every day. It has to be a priority, right? Otherwise, they remain wishes instead of re...

    By • Dec. 12, 2013

  • Digital Luxury Trends 2013: Secret Accessibility, Cultural Streams and Focus on Nike

    We all know these inspiring lyrics by Cat Stevens in his sublime "Father and Son":"It's now time, to make a change, just relax, take it easy, You're still young, that's your fault, there's so much you have to know"And his advice could very well apply to us, digital or social media professionals, ...

    By • Dec. 12, 2013

  • Social Startups: Crowdly Helps Brands Find, Rank and Activate Superfans on Facebook

    "Brand communities can inherently be great communities, and it is the people in these communities that make it happen," says Dan Sullivan, the founder and CEO of Crowdly, the leading social advocate management platform for Facebook. "There are lots of tools for brands on Facebook that focus on t...

    By • Dec. 12, 2013

  • Crowd Companies with Jeremiah Owyang [VIDEO]

    In this new interview, I hear from Jeremiah Owyang, globally recognized as a researcher, analyst and now Chief Catalyst at Crowd Companies. Jeremiah releases for the first time, in conjunction with his appearance on stage at LeWeb in Paris, the mission and vision for his new company: Crowd Compan...

    By • Dec. 12, 2013

  • The 5 Best Instagram Ads

    Since being introduced early last month, Instagram ads have infiltrated users streams and now are being published nearly once a day. Here is a look at the 5 best Instagram ads so far:5. LexusLexus used Instagram ads to highlight and bring more attention to it's existing #LexusLens campaign as the...

    By • Dec. 11, 2013

  • Google Helpouts Not Ready for Business to Business Markets

    Google's newest initiative is a tool/service they call Helpouts by Google.It incorporates Google Hangouts, Google Voice Chat, Google Wallet and other Google tools to deliver a service to customers for free or for a fee. Still very new and requiring an invitation to participate, I was intrigued a...

    By • Dec. 11, 2013

  • 7 Myths of Internet Marketing You Probably Believe

    There are more myths of Internet marketing than ancient deities. Everyone has their home-grown solution, their tips and tricks, and follow flavor-of-the-month strategies.But even if you aren't directly involved with marketing, it is important to acknowledge and dismiss some of the more common myt...

    By • Dec. 11, 2013

  • Why the Principles of Inclusion and Exclusion Cut Both Ways in Social Marketing

    Much has been made of the sensational new safety video created by Virgin America featuring a star-studded cast of dancers. In one fell swoop, Virgin America took the archetype of boredom, the mandatory boarding safety video, and transformed it into pure entertainment. But what they did so elegant...

    By • Dec. 11, 2013

  • B2B Sales and Marketing Trends for 2014

    One of the great things about my job is the opportunity to work with some of the leading B2B companies in the US and worldwide. This gives the FMP team and me the ability to track the most significant issues facing marketing and sales professionals. For the past couple of years, we have been publ...

    By • Dec. 11, 2013

  • How To Run a Successful End of the Year Contest

    Last week, as part of our open beta launch, we announced a contest to find the Top 50 Content Marketing Posts of 2013. We are running this contest until Friday December 13 so if you haven't voted or nominated a post yet, do it now. Over the past seven days, we've received more than 1,800 votes fr...

    By • Dec. 11, 2013

  • 5 Ways To Get Inspired For Writing

    Writing is hard. It takes practice, discipline and consistent creativity. And the only way to get better at it is to do it every day. Yes, every day - well, at least according to Stephen King. But sometimes inspiration does not always strike. Some days we are, for lack of a better term, "blah." S...

    By • Dec. 11, 2013

  • How To Blog Your Way To More Personal Brand Authority

    Guess what?If you aren't blogging on a regular basis, you are missing out on a huge opportunity. In the changing business environment that we live in, missing out on something could mean the difference in earning more money, attracting new clients, getting more speaking gigs, or even that promoti...

    By • Dec. 11, 2013

  • 10 Reasons Why SnapChat Is a Success

    SnapChat is an application that allows you to message people through photos. The app was developed by a group of students from Stanford University, and has become a huge franchise in just a matter of two years. The app is recognized by its iconic comic ghost symbol, and has become very popular am...

    By • Dec. 11, 2013

  • 5 Steps to an Effective Inbound Marketing Strategy

    Every time I return to the house I grew up in, I look out to our wooded backyard and smile as I am reminded of the power of imagination. What is now just a small wooded forrest was once home to castles, forts, magical lands and the like.Imagination is a beautiful thing. When it comes time to crea...

    By • Dec. 11, 2013