Content Marketing: Page 291

  • 3 Great Sources of Social Media Inspiration

    Another day, another Tweet. Or maybe it's 10 Tweets? Or 25?Maintaining social media accounts involves a lot more than just firing off a message once a day. To attract and keep a following on Twitter, Facebook or Google+, you need to engage with users and share content that is both valuable and in...

    By • Dec. 6, 2013

  • 6 Keys to Make Marketing Messages Stick [INFOGRAPHIC]

    Knowing some critical information about your services is essential: how your customers benefit, what makes them better than your competitors' and the circumstances that your ideal clients find themselves in when they need your services. But if you can't convey that information in a message that s...

    By • Dec. 6, 2013

  • Content Marketing Minds: Empowering the Ultimate Content Creation Team

    Fellow content creators, let's swallow a big honking reality pill together. The things customers say about our brand runs circles around the prose we produce.According to Nielson research, 77% of consumers are more likely to buy a product when they hear about it from friends and family.Got advoca...

    By • Dec. 6, 2013

  • Why Change What Has Always Worked For Me?

    Why change what has always worked for me?Photo by: mbeoChange is hard. Change is harder for some than for others. Many professionals, particularly those who have been in business for more than a few years, debate the value of a web presence. They have grown accustomed to having business walk thro...

    By • Dec. 6, 2013

  • The Five Best Social Media Books For Holiday Giving

    I love books. And what better holiday gift to give the reader on your list? If you've got friends that are involved in social media marketing at any level, here are the top five books I would personally recommend this holiday. Are they on your top shelf?1. Youtility by Jay Baer. This is the way ...

    By • Dec. 6, 2013

  • Move Over, Black Friday: Cyber Monday Wins the Week

    If you braved the crowds on Black Friday, you were far from alone: an estimated 100 million people were expected to go shopping over the 4-day Thanksgiving weekend. Despite the reports that people spent less this year, analysts are saying that more people were out the door and in the malls.(Did ...

    By • Dec. 5, 2013

  • The 4 Easiest Ways to Get More Email Subscribers for Your B2B Blog

    Growing your blog's email subscriber list is the best barometer of success toward increased leads and sales. Here are four easy ways to get more subscribers.If B2B companies could only do one marketing activity, it should be blogging. Of course, no company is limited to just one marketing tactic,...

    By • Dec. 5, 2013

  • Inbound Marketing Tips: The Top 10 Reasons Your Emails Suck

    I'm baaaaaack! I know you have missed me telling you how much your blog, homepage, and landing pages suck. So I've been thinking. Lately, I feel like everytime I pick up my iPhone I have 30 emails in my personal inbox and approximately 28 of those automatically get deleted. I'm a pretty girly-gir...

    By • Dec. 5, 2013

  • Ron Burgundy and Dodge: Things Every Marketer Should Learn

    If you haven't seen fictional anchorman Ron Burgundy try to sell some Dodge Durangos, you should spend a little bit more time on YouTube. The videos are ridiculous and awesome. There are more than 70 spots featuring the San Diego anchorman--of course played by Will Ferrell wearing a red suit--doi...

    By • Dec. 5, 2013

  • Five Top Tips for Social Media Branding

    Whether your company is just starting out online, or whether you've been doing this for years, there's always more to learn when it comes to social media branding.And it's important not to take your eye off the ball. The online world changes so fast, so you can no longer afford to update your web...

    By • Dec. 5, 2013

  • 5 Powerful Ways to Boost Your Brand's Social Media Presence

    Making your social channel a lively and vibrant community, isn't such an easy task. It's great you read best practices from other brands, but just copying these is not enough to stand out from your competition.Doing good on social media won't be enough to grow your audience and level of engagemen...

    By • Dec. 5, 2013

  • Social Business is Not Dead: New Data Reveals the Evolution of Social Businesses

    In recent times, I've noticed a rise in discussions around the "death of social business" and also an increase in alternative "fill in the blank but don't use the word social" businesses. Some of those discussions have been hosted here recently. There's strong merit to the discussions of course, ...

    By • Dec. 5, 2013

  • PR Spam: The Haggler Takes the PR Industry to Task

    It's always fun when a media outlet - such as the New York Times - takes a swat at the PR industry.That's exactly what they did a couple of weeks ago when David Segal, the writer of The Haggler column, wrote "Swatting at a Swarm of Public Relations Spam."The good news is he took a bigger swipe at...

    By • Dec. 5, 2013

  • 5 Reasons to Curate Content from Other Sources

    For many brands, creating a steady stream of original content is an ongoing headache. In fact, more than half of the respondents to a Content Marketing Institute and MarketingProfs joint survey last year said that producing content was the greatest challenge facing marketers.There are several wa...

    By • Dec. 5, 2013

  • Social Startups: Voyzee Makes It Easy to Share Your Whole Mobile Video Story

    In February 2005, a video-sharing website debuted. Today, YouTube is the go-to site for video on the web. Every minute, one hundred hours of video are uploaded to it. Video sharing is expected to become even more prominent next year in our mobile, on-the-go lives. Apps for making short videos to ...

    By • Dec. 5, 2013

  • Six Superb Google+ Tips to Increase Your Google Plus Expertise

    Do you want to improve your Google+ for business expertise? Are you looking for new ways to engage your Google Plus social media users and grow your brand's presence on the social network? We're going to share six tips to get you started.Start on the SidelinesAccording to a report mentioned in ...

    By • Dec. 4, 2013

  • Social Media Branding: 16 Tips to Create a Consistent, Relevant and Trusted Social Brand

    Did you know that it takes at minimum 6-7 brand touches before someone will remember your brand? Every impression counts. Each brand touch with a potential new client, current customer, brand advocate or even those who know nothing about your brand is leaving behind an impression. It's an impress...

    By • Dec. 4, 2013

  • The Right Way to 'Spam' on Twitter

    First off, I would like to note that I am not a fan of spamming on Twitter, however as a business or as an individual if you want to specifically tweet lots of users about a product or important bit of information then here is how you do it right.How to spam correctly on Twitter?Here is a trick o...

    By • Dec. 4, 2013

  • Looking Back at the Top Marketing Trends of 2013 [INFOGRAPHIC]

    No matter the industry you're in, the marketing landscape is always evolving. Five years ago, Facebook hadn't yet hit 100 million users - a far cry from the 1.19 billion the company boasts today. Twitter was still seen as a place to share what you had for breakfast that morning - but since then i...

    By • Dec. 4, 2013

  • How to Beat Your Competitors at Social Media Marketing

    Many companies engage with social media marketing because they want to win business, but effective social media engagement is about more than just showing up and shouting about products and services.And there's the added difficulty of dealing with the social media marketing efforts and campaigns ...

    By • Dec. 4, 2013

  • Content Creation: Let Creativity Thrive

    The key is finding inspiration on a regular basis, which can indeed be a challenge. Start by staying up-date with your favorite bloggers, identifying trending topics that your industry is buzzing about and doing some newsjacking. All creative work builds on what has come before it; the art of c...

    By • Dec. 4, 2013

  • Social Media: Six Ways to Evolve in 2014

    I hope everyone in the U.S. had a really good Thanksgiving!There are only 14 more business days for me in the year and, as I look to 2014, I've been thinking a lot about how social media has changed since I was BearsFan07 on Twitter six years ago.The Evolution of Social MediaThough it is no longe...

    By • Dec. 4, 2013

  • The Beginning of the End for Black Friday and Cyber Monday

    The day after Thanksgiving has been considered the biggest shopping day of the year for decades. It was the day that kicked off Christmas shopping. When retailers realized that they could draw large crowds with deep discounts on loss leaders, they turned an active shopping day into an event dubbe...

    By • Dec. 4, 2013

  • Crisis Communication Lessons from Ukraine's Unfolding Political Drama

    Protests are continuing on the streets of Ukraine's capital, Kiev, as hundreds of thousands of citizens from across the country have joined forces to call for the immediate resignation of the country's president, Victor Yanukovich. Political crisis is nothing new to the country that saw similar d...

    By • Dec. 4, 2013

  • Why Your Social Strategy Is Not One Size Fits All

    Marketers, we have a problem.We've reached a true turning point in our social media marketing. We're at the apex of the perfect storm: We're strapped for time, with more content than ever to promote on more social networks than ever before. When faced with this challenge, we can easily forget the...

    By • Dec. 4, 2013