Content Marketing: Page 291

  • Social Media Branding: 16 Tips to Create a Consistent, Relevant and Trusted Social Brand

    Did you know that it takes at minimum 6-7 brand touches before someone will remember your brand? Every impression counts. Each brand touch with a potential new client, current customer, brand advocate or even those who know nothing about your brand is leaving behind an impression. It's an impress...

    By • Dec. 4, 2013

  • The Right Way to 'Spam' on Twitter

    First off, I would like to note that I am not a fan of spamming on Twitter, however as a business or as an individual if you want to specifically tweet lots of users about a product or important bit of information then here is how you do it right.How to spam correctly on Twitter?Here is a trick o...

    By • Dec. 4, 2013

  • Looking Back at the Top Marketing Trends of 2013 [INFOGRAPHIC]

    No matter the industry you're in, the marketing landscape is always evolving. Five years ago, Facebook hadn't yet hit 100 million users - a far cry from the 1.19 billion the company boasts today. Twitter was still seen as a place to share what you had for breakfast that morning - but since then i...

    By • Dec. 4, 2013

  • How to Beat Your Competitors at Social Media Marketing

    Many companies engage with social media marketing because they want to win business, but effective social media engagement is about more than just showing up and shouting about products and services.And there's the added difficulty of dealing with the social media marketing efforts and campaigns ...

    By • Dec. 4, 2013

  • Content Creation: Let Creativity Thrive

    The key is finding inspiration on a regular basis, which can indeed be a challenge. Start by staying up-date with your favorite bloggers, identifying trending topics that your industry is buzzing about and doing some newsjacking. All creative work builds on what has come before it; the art of c...

    By • Dec. 4, 2013

  • Social Media: Six Ways to Evolve in 2014

    I hope everyone in the U.S. had a really good Thanksgiving!There are only 14 more business days for me in the year and, as I look to 2014, I've been thinking a lot about how social media has changed since I was BearsFan07 on Twitter six years ago.The Evolution of Social MediaThough it is no longe...

    By • Dec. 4, 2013

  • The Beginning of the End for Black Friday and Cyber Monday

    The day after Thanksgiving has been considered the biggest shopping day of the year for decades. It was the day that kicked off Christmas shopping. When retailers realized that they could draw large crowds with deep discounts on loss leaders, they turned an active shopping day into an event dubbe...

    By • Dec. 4, 2013

  • Crisis Communication Lessons from Ukraine's Unfolding Political Drama

    Protests are continuing on the streets of Ukraine's capital, Kiev, as hundreds of thousands of citizens from across the country have joined forces to call for the immediate resignation of the country's president, Victor Yanukovich. Political crisis is nothing new to the country that saw similar d...

    By • Dec. 4, 2013

  • Why Your Social Strategy Is Not One Size Fits All

    Marketers, we have a problem.We've reached a true turning point in our social media marketing. We're at the apex of the perfect storm: We're strapped for time, with more content than ever to promote on more social networks than ever before. When faced with this challenge, we can easily forget the...

    By • Dec. 4, 2013

  • Reengineering for the Age of Social Selling: Structuring the Modern Sales Team

    Last week I moderated another webinar in the Social Media Today Best Thinkers webinar series, this time on the topic of Reengineering for the Age of Social Selling: Structuring the Modern Sales Team. This webinar included some really great speakers like: Jill Rowley who leads Oracle's Social Sell...

    By • Dec. 3, 2013

  • Content Marketing Questions to Ask and Answer [INFOGRAPHIC]

    This infographic from AboutUs is a solid overview of the questions we need to ask as content marketers. In the case of this post, I'd answer these questions as follows:Who - our targets are new and intermediate content marketers.What - this infographic on the basic questions your content marketin...

    By • Dec. 3, 2013

  • How One Company Used Social Media to Get 80,000 Facebook Fans to Follow a Product Before It Launched

    I am constantly amazed at the power of social media. It truly is incredibly powerful when used properly and by marketing professionals.I am equally amazed and quite frankly dumbfounded by those who still, to this day, doubt the validity and veracity of social media, especially from an ROI perspec...

    By • Dec. 3, 2013

  • Dreamforce 2013: What Salesforce1 Actually Means

    Dreamforce is a circus. It's a human phenomenon. On many levels, it makes no sense. Is there really such a center of gravity that over 100,000 people would care to pay attention and invest time, money and resources in attending a software vendor's user conference?Maybe if Green Day, Sean Penn, Ma...

    By • Dec. 3, 2013

  • 10 Tips from Guy Kawasaki on Building a Social Media Following [SLIDESHARE]

    One of the things I love about social media is how it constantly changes. To stay active, you have to stay educated. That's what I was thinking when I decided to listen in on Guy Kawasaki's interview with Hubspot "10 Tips for Building a Social Media Following".We've all heard of Guy before, but ...

    By • Dec. 3, 2013

  • 7 Steps to Successful Content Marketing [INFOGRAPHIC]

    Content marketing is a way of communicating with your customers and prospects without pitching your products or services. Also known as inbound marketing, content marketing is non-interruptive. Instead of overtly trying to sell something to your audience, you consistently create and deliver valua...

    By • Dec. 3, 2013

  • Does Your Online Marketing Plan Look Like an Old Cartoon?

    As children, most of us were entertained by cartoon characters that seemed destined to always be disappointed. The cat never really seems to get the mouse, and the cunning coyote can never actually seem to get his hands on that quickly moving bird.As an Internet marketer with finite resources, a ...

    By • Dec. 3, 2013

  • Why Videos Drive Sales [INFOGRAPHIC]

    While marketers and business owners continue to wait on investing in online video marketing content (and developing their strategy), their prospective customers aren't. We have quickly become a nation of viewers, not readers. 75 million viewers watch online video per day (YES, that is PER DAY) and 40 billion videos are streamed per month (YES, that is a Billion), but these numbers are, according to Forrester Research, going to increase over the next few years.

    By • Dec. 2, 2013

  • How to Land the Perfect Image on Your Social Profiles

    I believe the time has come to replace 'Content is king' with 'Visual content is king'. Nevertheless, landing the perfect image on your social profiles is hard. Social media image marketing is definitely not just about taking advertisements or pictures of happy customers and posting them as image...

    By • Dec. 2, 2013

  • 6 Social Media Tips to Get the Most Out of the Holidays

    I can't believe it, but it's already December, and the holidays are bearing down on us.While you're undoubtedly busy planning your personal social schedule with family and friends, now is also a perfect time to be planning your social media activity for the coming weeks. Planning can be critical ...

    By Matthew Peneycad • Dec. 2, 2013

  • Thrive Under Google Hummingbird's Reign

    To excel at marketing, there is no doubt that you need to remain highly informed about Google best practices. Google rules the Internet, and Google Hummingbird now reigns supreme. If you have not done so already, it is high time to update your overall marketing strategy-optimizing for Hummingbi...

    By • Dec. 2, 2013

  • Copywriting Hooks: 5 Easy and Fast Ways to Fish for Sales

    Copywriting hooks are mysterious. They come to you like lightning strikes, usually when you're engrossed with research.It's many years since I read Donald Westlake's novel The Hook, but I remember the opening scenes. They made me laugh, and I identified with the main character.In the opening scen...

    By • Dec. 2, 2013

  • Instagram: How to Optimize Your Reach

    The first thing you see when you visit Instagram's webpage is their tagline: "Capture and Share the World's Moments" - which is the purpose for the multi-billion dollar company (now owned by Facebook). What users actually use it for, however, can vary in a multitude of ways. This is great news fo...

    By • Dec. 2, 2013

  • Everything You Need to Know About Facebook Ads [INFOGRAPHIC]

    No doubt about it: Facebook is the best social networking platform, and now marketers prefer Facebook first to promote their business. Facebook ads are effective. ComScore analyst Andrew Lipsman says, "Facebook earned media is having a statistically significant positive lift on people's purchasin...

    By Mohammed Anzil • Dec. 2, 2013

  • 5 Common Business Process Mistakes

    Having great business processes is crucial to business success!That said, if you do it wrong, the creation of business processes can actually hinder your success.How can you ensure that your business processes actually help rather than hurt you?Make sure you avoid these five mistakes:==> Mista...

    By • Dec. 1, 2013

  • How to Beat Your Enemies

    In your business life, you encounter several types of enemies. There are competitors, who are fighting for the same customers you're going after, coming up against you in deals, telling those customers all about your weaknesses, and doing their best to "position" themselves against you. There ar...

    By • Dec. 1, 2013