Content Marketing: Page 292

  • Are Facebook Insights Reported in Real Time?

    The popular social media giant Facebook has provided analytics via its popular Facebook Insights application for several years. In the past, the application has not had the ability to provide real-time analytics. It could possibly sometimes take up to 4 days before one had the ability to learn if...

    By • Dec. 1, 2013

  • How Often Do You Speak to Your Six Inner Strangers?

    A few weeks ago I interveiwed Alan Gregerman on The Engaging Brand podcast and we explored his idea that we need strangers in our life for all kinds of reasons. During the interview he made me realise that we often lose touch with ourselves, we often get derailed from our dreams and our passions ...

    By • Nov. 30, 2013

  • Are You Loved? Loveworks Helps Discover the Path to Brand Love [VIDEO]

    Brian Sheehan is the author of Loveworks a great book that talks of the emotional commitment your customers and employees need to feel to belong to a group that love your brand. Loveworks features 20 case studies and the website has some awesome tools to assess your brand.Are you loved?Find out h...

    By • Nov. 30, 2013

  • How to Use LinkedIn's Advanced Search Feature to Find Prospects [VIDEO]

    LinkedIn is an amazing social media platform to help marketers and salespeople alike find and engage with prospects. There are many books, blogs, and guides that discuss how to use LinkedIn. For high performance sellers, they use LinkedIn more for introductions, get more referrals from customers...

    By • Nov. 30, 2013

  • If You Give a PR Pro a Pancake...

    It's the Post-Turkey Apocalypse. My fridge is exploding with left-overs and all I can think about is food. Soooo.... in honor of my poorly abused stomach, here goes a fun (albeit silly) little bedtime tale.It's a spoof related to If You Give A Pig A Pancake. Blame it on the holidays!If You Give ...

    By • Nov. 30, 2013

  • Black Friday: Top US Retailers Battle for Social Media Attention

    Walmart begun its fight for Black Friday supremacy last week, when the world's largest retailer decided to match some of Target and Best Buy's top Black Friday bargains. Since last Friday when the promotion took place, on to yesterday, when Walmart opened its doors to Black Friday shoppers earlie...

    By • Nov. 29, 2013

  • Shop Black Friday Like an Inbound Marketer

    One of the aspects of inbound marketing that I love is the great technology we get to use. Inbound marketers would be pulling even more of their hair out if we didn't have great apps, websites, and tools at our disposal. I like to carry that reliance of technology over to the day-to-day activitie...

    By • Nov. 29, 2013

  • #Social Survival Manifesto Principle No. 8: Quit Being a Monolith

    As corporations adopt a peer to peer medium, they slowly learn that the multitudes out there are seeking interactions with other humans or, at the very least, interactions with a human quality to them. This, of course, is awkward for a large company that must speak for all of its employees with a...

    By Social Disruptions • Nov. 29, 2013

  • How Twitter Influences Holiday Purchases [INFOGRAPHIC]

    Twitter and shopping go hand in hand. Now I know what you might be thinking: "who says?" or "that's not what nearly every other study that has looked at Twitter's impact on shopping reports."To answer your first question: Twitter says so. To answer your second question, who are you going to belie...

    By • Nov. 29, 2013

  • 6 Social Networks to Watch in 2014

    With the holiday season in full swing and 2013 winding to a close, it's a good time to reflect on the year in social and look ahead to what might be the next big thing in 2014. While Facebook, Twitter, Instagram and Pinterest reign supreme, there are some new, unique and niched social networks po...

    By • Nov. 29, 2013

  • PR Firm Accused of Wikipedia Sockpuppetry

    About six years ago - almost to the date - I attended an event where the leader of one of the largest global holding companies for PR and advertising firms spoke.An attorney by trade, this man was hand picked to run the organization because of his expertise, not in one of the marketing discipline...

    By • Nov. 29, 2013

  • How Music Teachers Can Use the Power of Social Media

    Some people mistakenly assume that social media doesn't apply to them. Take music teachers. Their work is done in person, one student at a time, right? Not at all. If you're a music teacher and you don't already have a Twitter account, a Facebook page, and a Tumblr blog set up for your music stud...

    By • Nov. 29, 2013

  • Cranberry Sauce, Content Marketing and Giving Thanks [SLIDESHARE]

    I must have been in my mid to late 30s when one Thanksgiving afternoon my sister-in-law, Teresa, asked "Where is the cranberry sauce?" I explained cranberry sauce is a weird and unnecessary thing to put on turkey.Teresa, who somehow got the nickname "Bird," wasn't having any of that. She insiste...

    By • Nov. 29, 2013

  • Has Black Friday Lost Some of Its Retail Magic?

    According to Time Magazine, "The term Black Friday itself was originally used to describe something else entirely - the Sept. 24, 1864, stock-market panic set off by plunging gold prices. Newspapers in Philadelphia re-appropriated the phrase in the late 1960s, using it to describe the rush of cro...

    By • Nov. 28, 2013

  • Black Friday 2013 Trends and Predictions for SoLoMo

    Retailers have been trying to get people to shop on the day after Thanksgiving since the late 19th century, according to TodayIFoundOut.com. During this time large department stores such as Macy's or Eaton's would host a parade. These parades would be a major source of holiday advertising campaig...

    By • Nov. 28, 2013

  • Explainer Video on Explainer Videos: An Undervalued Tool for Marketers [VIDEO]

    With consumer attention spans continually on the decline, marketers and brands must communicate the what, why, and how without information overload. Research has found that presentations with words and images are 50% more effective when the words are communicated verbally. So why are so many br...

    By • Nov. 28, 2013

  • Trimming the Fat: Five Tips for Sticking to Your Holiday Budget

    The holidays means time with family, tasty treats, and hopefully, a few vacation days. For many people, the holidays also mean dollar signs and lots of them! Recently, CNN Money published the results of a poll they conducted where they asked readers to estimate how much money they planned on sp...

    By • Nov. 28, 2013

  • Apple's Hushed Release of iPad Mini With Retina

    The iPad Mini with Retina display was released last week. Oh - you didn't know? As it turns out, there's a reason. There are a number of ways that Apple's release of the iPad Mini Retina has been quieter than the usual exciting announcement. Unlike the hype around the iPhone 5c or even iOS 7, the...

    By • Nov. 28, 2013

  • What Sex Has Taught Us About Our Content Strategy and Attracting Prospects

    I'm a strong believer in the power of influence marketing and content marketing. So much of it overlaps, from co-creating content with influencers, to influencers sharing your content once it's published. And the beauty of it is, if you do it right, you'll have plenty of chances to attract the ri...

    By • Nov. 28, 2013

  • How to Write Better Homepage Content Than Your Competitors

    If you've been writing website content for a while then you understand the importance of creating a connection with your visitors as quick as possible. Presenting the answer they were searching for only gets you so far, it takes much more to earn their business. There are other essential elements...

    By • Nov. 28, 2013

  • Choosing Effective Twitter Calls-to-Action

    Sometimes, it is difficult to come up with effective tweets. It is difficult enough to limit your tweets to the 140 character maximum, which is one of Twitter's most difficult rules for writers. Your tweets need to pack a punch and they have to do it clearly and concisely.Tremendous activity leve...

    By • Nov. 28, 2013

  • Twitter's Influence on Christmas Shopping [INFOGRAPHIC]

    Ever wondered if investing time in being active on Twitter provides a direct, measurable result? Twitter does actively influence not only purchasing decisions, but it also plays a part in word of mouth endorsements, helping to spread positive brand sentiment.Check out Twitter's latest infographic...

    By • Nov. 28, 2013

  • 4 Ways to Use the Holidays to Your Advantage

    If you're looking forward to enjoying some turkey, football and family time in the upcoming days, that's great. We are too. But, don't use relaxation as a way to avoid a potential marketing advantage. That's right, holidays can work for you, especially if you're a brand with a solid online prese...

    By • Nov. 27, 2013

  • Four Types of Visual Content That Cut Through the Noise [SLIDESHARE]

    From the beginning of time, people have been expressing themselves through visuals. It is very natural for us to pay immediate attention to illustrations and graphics. And in an increasingly noisy digital landscape, marketers must use them to stand out."Blogs were one of the earliest forms of soc...

    By • Nov. 27, 2013

  • What Is Social Selling?

    Most sales experts mistakenly believe that growing buyer access to social platforms and collaborative websites has substantially shortened the sales cycle, when in fact - the exact opposite is true. With billions of Facebook likes and comments per day, millions of LinkedIn actively monthly users,...

    By • Nov. 27, 2013