Content Marketing: Page 292

  • Best Practices for Creating and Promoting Infographics [INFOGRAPHIC]

    This may seem a little meta to have an infographic about infographics, but the best practices that it shares are sound. The most reliable source of infographics that I've found is from press releases or direct pitches.I'm curious to know your thoughts on this one. Is there anything you would add ...

    By • Nov. 25, 2013

  • Pinterest and Travel: A Match Made in Social Media Heaven

    Ever since its creation back in 2010, Pinterest estimates there have been over 750 million pins in the 'travel' category, covering more than 1.5 million places and destinations all over the world. This makes it the second-most popular category of the social media platform that has been growing li...

    By • Nov. 25, 2013

  • Mobile Is The New Black: How to Make Your Social Media Mobile Friendly

    Are you reading this on your mobile device? The probability is likely, considering there are currently 6 billion (and growing!) active mobile devices in the world, and companies continue to tailor their marketing to the small screen of your iPhone. The simple concept of e-mail marketing is old sc...

    By • Nov. 25, 2013

  • Best Practices: Using Email to Market Renewal Products

    Customer retention is essential to companies offering renewal products. Most people don't think about their insurance or banking until they have an issue that needs resolving or they receive a renewal notice. This makes it easy for the competition to steal your customers.Your competitors promis...

    By • Nov. 25, 2013

  • What Will Be Trending in Social Marketing in 2014?

    The tremendous growth of social media has made it a valuable marketing tool for businesses of all sizes. Social media networks have become mandatory places for online advertising strategy. During the past few years, the explosive growth of online social media sites like Facebook, Google+, YouTub...

    By • Nov. 25, 2013

  • 7 Questions About Facebook's New Star Ratings System

    In this "let's get physical" edition of The Baer Facts, I talk with Kyle Lacy of ExactTarget about Facebook's new system of applying star ratings to Pages, and the merits of kettlebell as a workout option. Timely note: This episode features a guest appearance by my quasi-celebrity personal train...

    By • Nov. 24, 2013

  • Hshtags.com: Missing an A, But Earning One for a Big Idea

    You know all about hashtags. They have become second nature to us social media maniacs. But have you heard the word? Now we have hshtags. All lower case. The first "a" has been omitted. And oh yeah, it's followed by .com.And what the hell, pray tell, is hashtags.com?You read it right. It's a soci...

    By • Nov. 24, 2013

  • How Your Local Business Can Use Pinterest to Increase Foot Traffic

    Pinterest launched a new feature that could change the way small businesses and local businesses in particular can increase in-store traffic. But before I get into the nitty gritty of Pinterest for local businesses, I think it's important to note in order to be successful on Pinterest you must, ...

    By • Nov. 24, 2013

  • 26 Helpful Emails I Get, Open and Read (and You Should Too)

    Earlier this year, Google announced it'd be pulling the plug on Google Reader, their RSS app, and then did. Feed fanatics the world over were pissed.Not me. I said, "Nice to know you."Yes, I used the thing. When I found a blog I dug, I subscribed to the feed. Then I found it impossible to keep up...

    By • Nov. 24, 2013

  • Should Feedback Be Good or Bad?

    Feedback is critical to any business, and an increasing array of social tools have entered the market to allow the regular flow of feedback to course throughout an organisation. Foremost amongst these have been the kind of performance appraisal systems developed by companies such as Work.com.I'...

    By • Nov. 23, 2013

  • Preparing Your Lead Nurturing Campaigns for 2014

    Businesses have enjoyed immeasurable success in digitally targeted marketing campaigns up through 2013, especially with social media giants Pinterest and Facebook offering exciting platforms for targeting audiences, and YouTube innovating In-Video marketing campaigns to draw attention to niche vi...

    By • Nov. 23, 2013

  • Strategy Must Drive Your Social Media Marketing

    When it comes to your business, you must have a strategy for your social media marketing efforts. If you don't have a strategy in place, you will not to really make good progress. At least not the progress that you will make if you do have the strategy working for you.The purpose of your social m...

    By • Nov. 23, 2013

  • How to Choose the Best Blog Syndication or Guest Post Opportunities

    There's a lot to love about having your posts syndicated. More visibility. More reach. More traffic. More influence. More social sharing.Same goes for writing guest blog posts - if content marketing is your strategy, mastering website selection for where to place that content is essential. Otherw...

    By • Nov. 23, 2013
  • SMT Expert

    Facebook Ads Can Impact Paid Search Marketing

    I have a confession to make.... I really, really like Facebook Ads. Whew! I'm glad I got that off of my chest. While it might not be a popular thought, Facebook Ads are a great way to hyper target your desired demographic on the biggest social network out there. Don't get me wrong, I totally unde...

    By • Nov. 23, 2013

  • 17 Cartoons that Will Change Your Business [SLIDESHARE]

    When writing my new book, What's the Future of Business, Changing the way businesses create experiences, I felt that text wasn't enough. So, I sought the wit and creativity of my good friend from the ole Web 2.0 days Hugh MacLeod aka @gapingvoid to help summarize each chapter in the form of a too...

    By • Nov. 23, 2013

  • The Criteria of an Effective B2B Marketing Offer

    B2B marketing is always challenging, but even more so when you are in a crowded market space filled with tough competitors. There are ways to stand out from the crowd, such as having a strong and differentiated product and precise targeting of the potential audience. But one of the most neglected...

    By • Nov. 22, 2013

  • 4 Tell-Tale Signs That You Don't Have a Content Marketing Strategy

    It's no secret that this year, SEOs and Social Media bods have been throwing the 'C' word around like it's the next big thing. Well, it's safe to say that content is not the next big thing, it's actually been a big thing for quite some time now. A marketing discipline in its own right, it can mak...

    By • Nov. 22, 2013

  • 5 Amazing Twitter Chats Worth Tweeting About

    Twitter is a great source for locating influential people and conversations relating to numerous industries and ideas (with an average of 5,000 to 10,000 new people joining Twitter each day, you can be certain someone is tweeting about your industry). A great way to locate brand relevant conver...

    By • Nov. 22, 2013

  • Cyber Monday Is Coming: Retailers, Are You Ready?

    Cyber Monday falls on 2nd December and marks the busiest online shopping day of the year. With millions of shoppers armed with their credit cards and primed to buy, making sure you are ready in time to take advantage of the day, and indeed the whole festive shopping period, is critical.A new repo...

    By • Nov. 22, 2013

  • A New Twist on Social Media Countdowns from University of Vermont Women's Hoops

    Social media countdowns to sport seasons are all the rage in college athletics this year. The University of Vermont women's basketball Twitter feed took a page from the Wayback Machine to do their variation on a theme. Lisa Champagne, Director of Athletic Communications at UVM explains:Everyone d...

    By • Nov. 22, 2013

  • Social Media Tips for the 2013 Holiday Season

    The holidays are almost here; Turkey Day is right around the corner and after that there's no denying that the Winter Holidays are in the crosshairs. Why is that such a big deal for social media users and marketers? Well, only because a strong sector of the national economy derives a large percen...

    By • Nov. 22, 2013

  • Three Steps to Creating Customer-Centric Viral Videos [VIDEOS]

    Creating viral content is a goal shared by many brands because it exponentially increases marketing reach at minimal cost. It isn't a realistic goal because the whimsy of the general population creates viral messages. A better goal is to create videos that speak directly to customers and prospect...

    By • Nov. 22, 2013

  • The 5 Most Frustrating Twitter User Habits

    Launched in 2006, Twitter has fairly rapidly increased its number of registered users, to its current user based of not too far from a billion.Due to its worldwide popularity and accessibility, individuals as well as brands have been relying on it for a plethora of purposes such as job hunting, p...

    By • Nov. 22, 2013
  • SMT Expert

    What If Facebook Disappeared? Would It Affect Your Business?

    Imagine that tomorrow, all of a sudden, Facebook is completely gone. Maybe someone wished upon a star, a competitor visited Vito Corleone on the day of his daughter's wedding, or a group of scary hacktivists had enough of the privacy violations and somehow managed to permanently take Facebook off...

    By • Nov. 22, 2013

  • Social Media as the No. 1 Catalyst for Consumer Behavior

    Online marketing websites and blogs are filled with advice about the importance of your website and social-media accounts to overall business. Basic content will get the job done, but exceptional content will keep customers coming back. If you post a glutton of articles and other meaningless piec...

    By • Nov. 22, 2013