Content Marketing: Page 292

  • Reengineering for the Age of Social Selling: Structuring the Modern Sales Team

    Last week I moderated another webinar in the Social Media Today Best Thinkers webinar series, this time on the topic of Reengineering for the Age of Social Selling: Structuring the Modern Sales Team. This webinar included some really great speakers like: Jill Rowley who leads Oracle's Social Sell...

    By • Dec. 3, 2013

  • Content Marketing Questions to Ask and Answer [INFOGRAPHIC]

    This infographic from AboutUs is a solid overview of the questions we need to ask as content marketers. In the case of this post, I'd answer these questions as follows:Who - our targets are new and intermediate content marketers.What - this infographic on the basic questions your content marketin...

    By • Dec. 3, 2013

  • How One Company Used Social Media to Get 80,000 Facebook Fans to Follow a Product Before It Launched

    I am constantly amazed at the power of social media. It truly is incredibly powerful when used properly and by marketing professionals.I am equally amazed and quite frankly dumbfounded by those who still, to this day, doubt the validity and veracity of social media, especially from an ROI perspec...

    By • Dec. 3, 2013

  • Dreamforce 2013: What Salesforce1 Actually Means

    Dreamforce is a circus. It's a human phenomenon. On many levels, it makes no sense. Is there really such a center of gravity that over 100,000 people would care to pay attention and invest time, money and resources in attending a software vendor's user conference?Maybe if Green Day, Sean Penn, Ma...

    By • Dec. 3, 2013

  • 10 Tips from Guy Kawasaki on Building a Social Media Following [SLIDESHARE]

    One of the things I love about social media is how it constantly changes. To stay active, you have to stay educated. That's what I was thinking when I decided to listen in on Guy Kawasaki's interview with Hubspot "10 Tips for Building a Social Media Following".We've all heard of Guy before, but ...

    By • Dec. 3, 2013

  • 7 Steps to Successful Content Marketing [INFOGRAPHIC]

    Content marketing is a way of communicating with your customers and prospects without pitching your products or services. Also known as inbound marketing, content marketing is non-interruptive. Instead of overtly trying to sell something to your audience, you consistently create and deliver valua...

    By • Dec. 3, 2013

  • Does Your Online Marketing Plan Look Like an Old Cartoon?

    As children, most of us were entertained by cartoon characters that seemed destined to always be disappointed. The cat never really seems to get the mouse, and the cunning coyote can never actually seem to get his hands on that quickly moving bird.As an Internet marketer with finite resources, a ...

    By • Dec. 3, 2013

  • Why Videos Drive Sales [INFOGRAPHIC]

    While marketers and business owners continue to wait on investing in online video marketing content (and developing their strategy), their prospective customers aren't. We have quickly become a nation of viewers, not readers. 75 million viewers watch online video per day (YES, that is PER DAY) and 40 billion videos are streamed per month (YES, that is a Billion), but these numbers are, according to Forrester Research, going to increase over the next few years.

    By • Dec. 2, 2013

  • How to Land the Perfect Image on Your Social Profiles

    I believe the time has come to replace 'Content is king' with 'Visual content is king'. Nevertheless, landing the perfect image on your social profiles is hard. Social media image marketing is definitely not just about taking advertisements or pictures of happy customers and posting them as image...

    By • Dec. 2, 2013

  • 6 Social Media Tips to Get the Most Out of the Holidays

    I can't believe it, but it's already December, and the holidays are bearing down on us.While you're undoubtedly busy planning your personal social schedule with family and friends, now is also a perfect time to be planning your social media activity for the coming weeks. Planning can be critical ...

    By Matthew Peneycad • Dec. 2, 2013

  • Thrive Under Google Hummingbird's Reign

    To excel at marketing, there is no doubt that you need to remain highly informed about Google best practices. Google rules the Internet, and Google Hummingbird now reigns supreme. If you have not done so already, it is high time to update your overall marketing strategy-optimizing for Hummingbi...

    By • Dec. 2, 2013

  • Copywriting Hooks: 5 Easy and Fast Ways to Fish for Sales

    Copywriting hooks are mysterious. They come to you like lightning strikes, usually when you're engrossed with research.It's many years since I read Donald Westlake's novel The Hook, but I remember the opening scenes. They made me laugh, and I identified with the main character.In the opening scen...

    By • Dec. 2, 2013

  • Instagram: How to Optimize Your Reach

    The first thing you see when you visit Instagram's webpage is their tagline: "Capture and Share the World's Moments" - which is the purpose for the multi-billion dollar company (now owned by Facebook). What users actually use it for, however, can vary in a multitude of ways. This is great news fo...

    By • Dec. 2, 2013

  • Everything You Need to Know About Facebook Ads [INFOGRAPHIC]

    No doubt about it: Facebook is the best social networking platform, and now marketers prefer Facebook first to promote their business. Facebook ads are effective. ComScore analyst Andrew Lipsman says, "Facebook earned media is having a statistically significant positive lift on people's purchasin...

    By Mohammed Anzil • Dec. 2, 2013

  • 5 Common Business Process Mistakes

    Having great business processes is crucial to business success!That said, if you do it wrong, the creation of business processes can actually hinder your success.How can you ensure that your business processes actually help rather than hurt you?Make sure you avoid these five mistakes:==> Mista...

    By • Dec. 1, 2013

  • How to Beat Your Enemies

    In your business life, you encounter several types of enemies. There are competitors, who are fighting for the same customers you're going after, coming up against you in deals, telling those customers all about your weaknesses, and doing their best to "position" themselves against you. There ar...

    By • Dec. 1, 2013

  • Are Facebook Insights Reported in Real Time?

    The popular social media giant Facebook has provided analytics via its popular Facebook Insights application for several years. In the past, the application has not had the ability to provide real-time analytics. It could possibly sometimes take up to 4 days before one had the ability to learn if...

    By • Dec. 1, 2013

  • How Often Do You Speak to Your Six Inner Strangers?

    A few weeks ago I interveiwed Alan Gregerman on The Engaging Brand podcast and we explored his idea that we need strangers in our life for all kinds of reasons. During the interview he made me realise that we often lose touch with ourselves, we often get derailed from our dreams and our passions ...

    By • Nov. 30, 2013

  • Are You Loved? Loveworks Helps Discover the Path to Brand Love [VIDEO]

    Brian Sheehan is the author of Loveworks a great book that talks of the emotional commitment your customers and employees need to feel to belong to a group that love your brand. Loveworks features 20 case studies and the website has some awesome tools to assess your brand.Are you loved?Find out h...

    By • Nov. 30, 2013

  • How to Use LinkedIn's Advanced Search Feature to Find Prospects [VIDEO]

    LinkedIn is an amazing social media platform to help marketers and salespeople alike find and engage with prospects. There are many books, blogs, and guides that discuss how to use LinkedIn. For high performance sellers, they use LinkedIn more for introductions, get more referrals from customers...

    By • Nov. 30, 2013

  • If You Give a PR Pro a Pancake...

    It's the Post-Turkey Apocalypse. My fridge is exploding with left-overs and all I can think about is food. Soooo.... in honor of my poorly abused stomach, here goes a fun (albeit silly) little bedtime tale.It's a spoof related to If You Give A Pig A Pancake. Blame it on the holidays!If You Give ...

    By • Nov. 30, 2013

  • Black Friday: Top US Retailers Battle for Social Media Attention

    Walmart begun its fight for Black Friday supremacy last week, when the world's largest retailer decided to match some of Target and Best Buy's top Black Friday bargains. Since last Friday when the promotion took place, on to yesterday, when Walmart opened its doors to Black Friday shoppers earlie...

    By • Nov. 29, 2013

  • Shop Black Friday Like an Inbound Marketer

    One of the aspects of inbound marketing that I love is the great technology we get to use. Inbound marketers would be pulling even more of their hair out if we didn't have great apps, websites, and tools at our disposal. I like to carry that reliance of technology over to the day-to-day activitie...

    By • Nov. 29, 2013

  • #Social Survival Manifesto Principle No. 8: Quit Being a Monolith

    As corporations adopt a peer to peer medium, they slowly learn that the multitudes out there are seeking interactions with other humans or, at the very least, interactions with a human quality to them. This, of course, is awkward for a large company that must speak for all of its employees with a...

    By Social Disruptions • Nov. 29, 2013

  • How Twitter Influences Holiday Purchases [INFOGRAPHIC]

    Twitter and shopping go hand in hand. Now I know what you might be thinking: "who says?" or "that's not what nearly every other study that has looked at Twitter's impact on shopping reports."To answer your first question: Twitter says so. To answer your second question, who are you going to belie...

    By • Nov. 29, 2013