Content Marketing: Page 290

  • How Social Proof Killed the Sales Funnel (and Reinvented It)

    RIP, good ol' sales funnel. Deep in our hearts, we knew this day would come. Like used-car salesmen, the sales funnel was too polished and slick to survive in the chaos of social media today. Before online marketers and inside sales folks weep into their beers tonight, there may be a silver linin...

    By • Dec. 9, 2013

  • What Makes a Well Crafted Facebook Post?

    Most of us see quite a few posts on Facebook a day, be they messages from friends or for brands. Some Facebook posts register with us (adorable photos of kids doing hilarious things) and some just simply pass us by (your friend who just posted the 36th wedding update.) Why?What is it that makes a...

    By • Dec. 8, 2013

  • Moving Forward with Social Collaboration

    Change Agents Worldwide is a new type of consultancy, which functions as a transparent cooperative. It includes solo change agents (like me) and enterprise change agents who are trying to bring about change in their respective workplaces. This is a network of progressive and passionate profession...

    By • Dec. 8, 2013

  • 12 Tips for Holiday Tweeting: Last Minute Twitter Boosts

    Need some last minute Twitter tips?You've planned your tweets to promote your holiday marketing campaigns. You're well and truly entrenched in seasonal promotions. But, why aren't your messages getting the results you need?It's not too late to increase your sales. Here are 12 Twitter tips to give...

    By • Dec. 8, 2013

  • Copywriting Tips for a More Effective About Page

    So far in my copywriting tips series, I covered how to write a more effective home page, the hub of your marketing in this new media era. Following that post, I did a sequel on writing a more effective landing page, your key to conversion.Next up in this series: how to write a more effective abou...

    By • Dec. 8, 2013

  • Blogger Relationships: Best Practices When Reaching Out

    The way in which brands connect with bloggers reminds me of real life relationships and how they can go two very distinct ways.In one scenario, the relationship moves slow and non-abbrasively and turns in to a potential long term relationship. Or there is the relationship that starts off on an ag...

    By • Dec. 8, 2013

  • Wild West 2.0: Welcome to the New Digital Frontier

    There are a variety of books on the shelves today claiming to help you heal a broken online reputation, and I've read most of them. There are only a few I would recommend. Wild West 2.0 by Michael Fertik and David Thompson is one of them.Most of the reputation recovery books I've read have a simi...

    By • Dec. 8, 2013

  • Social Media: A Profitable Way to Develop Your Business Network

    The time is coming when all businesses must have a presence on social media if they want to build relationships with potential customers and get leads.Social media can be very useful, especially for businesses that are under pressure to get customers or perish, and also for those who want to expa...

    By • Dec. 7, 2013

  • Social Media And Holiday Shoppers: What Brands Need to Know [INFOGRAPHIC]

    You probably know that women change their spending habits for the holiday season, 81% women spend more on clothes compared to the rest of the year, but did you know that 62% of social media women get beauty inspiration online.The team at Clever Girls Collective surveyed a thousand uber-savvy soci...

    By • Dec. 7, 2013

  • 8 FAQ about Social Media in Travel

    Online marketing and social media in particular have changed how the travel decision-making process takes place, forcing travel brands to adapt their marketing accordingly. Yet, not everyone adapts at the same rate, and there are still many who question the worthiness of efforts in this sphere. A...

    By • Dec. 7, 2013

  • Super Festive Facebook Holiday Contest Ideas [INFOGRAPHIC]

    ShortStack analyzed more than 50,000 active Facebook Pages and 300,000 custom Facebook Page apps that serve more than 1.4 billion Facebook fans and, among the things they discovered: Engagement in December increases by as much as 66 percent on custom Facebook Page apps! Other data they uncovered ...

    By • Dec. 7, 2013

  • The Evolving Role of Social Media in Healthcare

    Healthcare is a breeding ground for disruption. Countless processes from patient relations to management of health records can be augmented. Surgeons wearing Google Glass, patients with NFC embedded identification bands, and nurses equipped with iPads are already a reality.Yet one area of innovat...

    By • Dec. 7, 2013

  • How To Use LinkedIn To Promote Your Professional Services

    LinkedIn is one of the best ways to promote your professional products and services because, quite simply, it was created just for that. Well, it was created as a networking tool, but in the world of business networking, a little self-promotion and sales are never far behind.No matter the industr...

    By • Dec. 7, 2013

  • How Google Will Help You Market Better in 2014

    At the very heart of semantic search lies a simple proposition that also resonates with marketing: present the right answer, information or product to the right person at the right time. To do this Google, in 2013, changed its search programming to better help it understand search queries and del...

    By • Dec. 7, 2013

  • Viral Is Not the Game Point in Complex B2B Sales

    I received an email asking me what I thought of the Van Damme Volvo video that went viral to the tune of 57M views and counting for Volvo Trucks.It's a great stunt, dubbed The Epic Split:Volvo created the video to showcase its new precision steering feature on the big rigs.It's a really good piec...

    By • Dec. 7, 2013

  • We Need to Talk About Content Marketing

    Content marketing. Now here is a trending thing. Of course, from the earliest of days, content has been one of the primary areas of focus within the social media space, but it feels as though this thing 'content marketing' is now reaching some sort of critical attention mass.A few years back ev...

    By • Dec. 6, 2013

  • Abercrombie and Glitch: Facebook Ads Gone Wrong

    Avoid Making Costly Social Media Advertising BlundersFacebook advertising does several things very well: it helps brands build their community of engaged followers and is a powerful ad platform, both as a lead generator and sales driver. But social media advertising - whether on Facebook or elsew...

    By • Dec. 6, 2013

  • Rob Greenfield Interview: Using Social Media to Spread Good

    Rob Greenfield is not your typical entrepreneur. As an eco-activist inspiring a healthy, happy earth, his job is to help people discover ways to improve the environment, their own communities, and themselves. He's the man behind RobGreenfield.TV, and he uses social media every day both to tell hi...

    By • Dec. 6, 2013

  • Netflix and Bingeing Based on Demographics

    Shifting from setting a schedule to waiting until episodes are uploaded, it's apparent that the way television is watched has changed. Netflix is arguably the greatest example of this, as the idea of bingeing has become so common. What is noteworthy as of late is Netflix's latest series named "Tu...

    By • Dec. 6, 2013

  • How to Make the Social Web Work for You

    I often receive email requests with a very specific question that, nonetheless, can involve something as wide as the universe itself. Questions such as, "What can I do with my brand/company to position it on the Internet quickly?", "How can I reach all my potential public present in the social we...

    By • Dec. 6, 2013

  • Top 7 Videos on Social Business and Enterprise Social Networks [VIDEOS]

    What exactly is Social Business? What is an Enterprise Social Network? Why Should I care?Trying to explain to clients and colleagues the concept of Social Business, Enterprise Social Networks (ESN's) and their value proposition is often complicated. Even when you spend a significant amount of tim...

    By • Dec. 6, 2013

  • The Growth of Mobile Messaging Apps in India: Numbers, Marketing and Challenges

    There was a time when I used to ask friends if they were on Facebook while they were spending time on Orkut. Today, people ask me are you on WhatsApp or WeChat, when more or less I am done with Facebook. Times have changed and the media has already written a lot on how teens are busy spending tim...

    By • Dec. 6, 2013

  • Study: Pinterest Makes the Holiday Season Less Stressful [INFOGRAPHIC]

    According to a study released by market research company Lab42, 92 percent of Pinterest users said the social network makes the holidays less stressful. In fact, 27 percent saying that the pin-board style website makes the holidays 'much less stressful'. What the heck are these people finding on...

    By • Dec. 6, 2013

  • Adapt to Address Shifts in Consumer Purchase Behaviour or Die

    It's no secret that people are making more purchases, and purchase decisions, online. Consumer purchase behaviour is undergoing a dramatic shift that is getting more pronounced every day, and unprepared retailers are seeing declines as a result.Over the course of the last week or so, there have b...

    By Matthew Peneycad • Dec. 6, 2013

  • What's Holding You Back From Online Marketing Success?

    There are a lot of things that most people would like to do, even if they aren't getting started with them at the moment. For example, many people have dreams of running a marathon, writing a novel, or learning a second language. And yet, they never seem to find the time or motivation to take act...

    By • Dec. 6, 2013