Content Marketing: Page 290

  • Abercrombie and Glitch: Facebook Ads Gone Wrong

    Avoid Making Costly Social Media Advertising BlundersFacebook advertising does several things very well: it helps brands build their community of engaged followers and is a powerful ad platform, both as a lead generator and sales driver. But social media advertising - whether on Facebook or elsew...

    By • Dec. 6, 2013

  • Rob Greenfield Interview: Using Social Media to Spread Good

    Rob Greenfield is not your typical entrepreneur. As an eco-activist inspiring a healthy, happy earth, his job is to help people discover ways to improve the environment, their own communities, and themselves. He's the man behind RobGreenfield.TV, and he uses social media every day both to tell hi...

    By • Dec. 6, 2013

  • Netflix and Bingeing Based on Demographics

    Shifting from setting a schedule to waiting until episodes are uploaded, it's apparent that the way television is watched has changed. Netflix is arguably the greatest example of this, as the idea of bingeing has become so common. What is noteworthy as of late is Netflix's latest series named "Tu...

    By • Dec. 6, 2013

  • How to Make the Social Web Work for You

    I often receive email requests with a very specific question that, nonetheless, can involve something as wide as the universe itself. Questions such as, "What can I do with my brand/company to position it on the Internet quickly?", "How can I reach all my potential public present in the social we...

    By • Dec. 6, 2013

  • Top 7 Videos on Social Business and Enterprise Social Networks [VIDEOS]

    What exactly is Social Business? What is an Enterprise Social Network? Why Should I care?Trying to explain to clients and colleagues the concept of Social Business, Enterprise Social Networks (ESN's) and their value proposition is often complicated. Even when you spend a significant amount of tim...

    By • Dec. 6, 2013

  • The Growth of Mobile Messaging Apps in India: Numbers, Marketing and Challenges

    There was a time when I used to ask friends if they were on Facebook while they were spending time on Orkut. Today, people ask me are you on WhatsApp or WeChat, when more or less I am done with Facebook. Times have changed and the media has already written a lot on how teens are busy spending tim...

    By • Dec. 6, 2013

  • Study: Pinterest Makes the Holiday Season Less Stressful [INFOGRAPHIC]

    According to a study released by market research company Lab42, 92 percent of Pinterest users said the social network makes the holidays less stressful. In fact, 27 percent saying that the pin-board style website makes the holidays 'much less stressful'. What the heck are these people finding on...

    By • Dec. 6, 2013

  • Adapt to Address Shifts in Consumer Purchase Behaviour or Die

    It's no secret that people are making more purchases, and purchase decisions, online. Consumer purchase behaviour is undergoing a dramatic shift that is getting more pronounced every day, and unprepared retailers are seeing declines as a result.Over the course of the last week or so, there have b...

    By Matthew Peneycad • Dec. 6, 2013

  • What's Holding You Back From Online Marketing Success?

    There are a lot of things that most people would like to do, even if they aren't getting started with them at the moment. For example, many people have dreams of running a marathon, writing a novel, or learning a second language. And yet, they never seem to find the time or motivation to take act...

    By • Dec. 6, 2013

  • 3 Great Sources of Social Media Inspiration

    Another day, another Tweet. Or maybe it's 10 Tweets? Or 25?Maintaining social media accounts involves a lot more than just firing off a message once a day. To attract and keep a following on Twitter, Facebook or Google+, you need to engage with users and share content that is both valuable and in...

    By • Dec. 6, 2013

  • 6 Keys to Make Marketing Messages Stick [INFOGRAPHIC]

    Knowing some critical information about your services is essential: how your customers benefit, what makes them better than your competitors' and the circumstances that your ideal clients find themselves in when they need your services. But if you can't convey that information in a message that s...

    By • Dec. 6, 2013

  • Content Marketing Minds: Empowering the Ultimate Content Creation Team

    Fellow content creators, let's swallow a big honking reality pill together. The things customers say about our brand runs circles around the prose we produce.According to Nielson research, 77% of consumers are more likely to buy a product when they hear about it from friends and family.Got advoca...

    By • Dec. 6, 2013

  • Why Change What Has Always Worked For Me?

    Why change what has always worked for me?Photo by: mbeoChange is hard. Change is harder for some than for others. Many professionals, particularly those who have been in business for more than a few years, debate the value of a web presence. They have grown accustomed to having business walk thro...

    By • Dec. 6, 2013

  • The Five Best Social Media Books For Holiday Giving

    I love books. And what better holiday gift to give the reader on your list? If you've got friends that are involved in social media marketing at any level, here are the top five books I would personally recommend this holiday. Are they on your top shelf?1. Youtility by Jay Baer. This is the way ...

    By • Dec. 6, 2013

  • Move Over, Black Friday: Cyber Monday Wins the Week

    If you braved the crowds on Black Friday, you were far from alone: an estimated 100 million people were expected to go shopping over the 4-day Thanksgiving weekend. Despite the reports that people spent less this year, analysts are saying that more people were out the door and in the malls.(Did ...

    By • Dec. 5, 2013

  • The 4 Easiest Ways to Get More Email Subscribers for Your B2B Blog

    Growing your blog's email subscriber list is the best barometer of success toward increased leads and sales. Here are four easy ways to get more subscribers.If B2B companies could only do one marketing activity, it should be blogging. Of course, no company is limited to just one marketing tactic,...

    By • Dec. 5, 2013

  • Inbound Marketing Tips: The Top 10 Reasons Your Emails Suck

    I'm baaaaaack! I know you have missed me telling you how much your blog, homepage, and landing pages suck. So I've been thinking. Lately, I feel like everytime I pick up my iPhone I have 30 emails in my personal inbox and approximately 28 of those automatically get deleted. I'm a pretty girly-gir...

    By • Dec. 5, 2013

  • Ron Burgundy and Dodge: Things Every Marketer Should Learn

    If you haven't seen fictional anchorman Ron Burgundy try to sell some Dodge Durangos, you should spend a little bit more time on YouTube. The videos are ridiculous and awesome. There are more than 70 spots featuring the San Diego anchorman--of course played by Will Ferrell wearing a red suit--doi...

    By • Dec. 5, 2013

  • Five Top Tips for Social Media Branding

    Whether your company is just starting out online, or whether you've been doing this for years, there's always more to learn when it comes to social media branding.And it's important not to take your eye off the ball. The online world changes so fast, so you can no longer afford to update your web...

    By • Dec. 5, 2013

  • 5 Powerful Ways to Boost Your Brand's Social Media Presence

    Making your social channel a lively and vibrant community, isn't such an easy task. It's great you read best practices from other brands, but just copying these is not enough to stand out from your competition.Doing good on social media won't be enough to grow your audience and level of engagemen...

    By • Dec. 5, 2013

  • Social Business is Not Dead: New Data Reveals the Evolution of Social Businesses

    In recent times, I've noticed a rise in discussions around the "death of social business" and also an increase in alternative "fill in the blank but don't use the word social" businesses. Some of those discussions have been hosted here recently. There's strong merit to the discussions of course, ...

    By • Dec. 5, 2013

  • PR Spam: The Haggler Takes the PR Industry to Task

    It's always fun when a media outlet - such as the New York Times - takes a swat at the PR industry.That's exactly what they did a couple of weeks ago when David Segal, the writer of The Haggler column, wrote "Swatting at a Swarm of Public Relations Spam."The good news is he took a bigger swipe at...

    By • Dec. 5, 2013

  • 5 Reasons to Curate Content from Other Sources

    For many brands, creating a steady stream of original content is an ongoing headache. In fact, more than half of the respondents to a Content Marketing Institute and MarketingProfs joint survey last year said that producing content was the greatest challenge facing marketers.There are several wa...

    By • Dec. 5, 2013

  • Social Startups: Voyzee Makes It Easy to Share Your Whole Mobile Video Story

    In February 2005, a video-sharing website debuted. Today, YouTube is the go-to site for video on the web. Every minute, one hundred hours of video are uploaded to it. Video sharing is expected to become even more prominent next year in our mobile, on-the-go lives. Apps for making short videos to ...

    By • Dec. 5, 2013

  • Six Superb Google+ Tips to Increase Your Google Plus Expertise

    Do you want to improve your Google+ for business expertise? Are you looking for new ways to engage your Google Plus social media users and grow your brand's presence on the social network? We're going to share six tips to get you started.Start on the SidelinesAccording to a report mentioned in ...

    By • Dec. 4, 2013