Content Marketing: Page 309

  • Walter White: The Ultimate Digital Marketer?

    Put away the gas mask and cancel the order you just made on eBay for a barrel of methylamine. And take off that ridiculous hazmat suit. We're talking about the other skills Walter White possesses.Twitter basically fell apart last night after AMC's Breaking Bad drew to a close. Topsy suggests that...

    By • Oct. 5, 2013

  • 9 Results You Can Expect From Sales Onboarding

    Wondering if investing in sales onboarding is worth it? Learn the 9 results of sales onboarding in this episode of the Sales Management Minute and the answer is clear.There's a lot of buzz today around sales onboarding and sales enablement. You may be wondering if sales onboarding should be on yo...

    By • Oct. 5, 2013

  • Funny Headlines Cut Through the Content Clutter

    I believe funny headlines have the stopping power it takes to engage a reader. They really don't crack you up. Rather, they get you to click. In the noisy world of online marketing, that's the goal. I love when readers Tweet or write to me and tell me when they LOL.

    By • Oct. 5, 2013

  • Twitter Is a Potential Contender for eCommerce Dominance

    Twitter may seem like just another place to discover news and celebrity gossip, but its potential use in eCommerce has been downplayed until recently. What if you could buy the newest pair of Nike's as soon as you find out about them through a Tweet and a hashtag? Or what if your up-and-coming re...

    By • Oct. 5, 2013

  • Courage, Creativity, Collaboration: How to Succeed in PR and Advertising

    Courage, Creativity, Collaboration: How to Succeed in the new PR and Media Landscape. from edward bochesIf you followed the story of my re-invitation to speak to the Council of PR Firms Boston event, here's a follow-up. Last night the Council held a great event for students and young professio...

    By • Oct. 5, 2013

  • 'Tis the Hour of Content Marketing

    New energy and bigger budgets are being devoted to Content Marketing, and for good reason. It's a quintessential example of "Marketing as Service," a conceptual approach that has long informed Renegade's work and is now being trumpeted by many industry thought leaders. Jay Baer's new book calls t...

    By • Oct. 5, 2013

  • It's Not Just Any Big Data: It's the Right Big Data That Matters Most

    This past July Econsultancy issued a report that made reference to the fact that Big Data is causing big frustrations for those who make their living in the marketing world. The sub-headline that appeared on their site in announcing the report read: "Big data has become something of a buzzword ov...

    By • Oct. 4, 2013

  • 4 Quick Facebook Fixes to Optimize Your Fan Page

    More often than not, it's the little things that get you. You manage to get the family to the airport with all your luggage, the tickets, and your sanity intact, but realize the toddler isn't wearing shoes. The day of the wedding arrives and things are going smoothly until suddenly you see that y...

    By • Oct. 4, 2013

  • Proving the Power of Story: Part Two, Combined Social Effect

    Two weeks ago I reported on how public relations enters into the digital mix of communication channels today. For a long time proving the ROI of PR was a splinter in the side of many. Today, the release of a study by leading hospitality marketers, World Independent Hotels Promotion (WIHP)* offers...

    By • Oct. 4, 2013

  • What Do Women Like? Marketing to the People Who Actually Buy Stuff [INFOGRAPHIC]

    Women, as we all know, hold the real power, whatever men say down the pub about being the master of the remote control and wearing the trousers in their relationship.

    By • Oct. 4, 2013

  • The Modern Travel Blogger [INFOGRAPHIC]

    The folks at the Sandymount Hotel based in Dublin seem to know a great deal about social media marketing, their blog is packed with really cool and interesting articles and they have just published a superb infographic called An Infographic Profile of the Modern Travel Blogger.The reason they hav...

    By • Oct. 4, 2013

  • Bidding Fond Farewell to BtoB Magazine

    I was sad to learn this week that BtoB magazine, which has existed under various brands for nearly 100 years, will be swallowed by Advertising Age at the end of the year. I have worked with BtoB for nearly seven years, publishing about 120 columns and articles during that time. The staff has alwa...

    By • Oct. 4, 2013

  • Google's Hummingbird Update: What You Need To Know

    Don't feel bad if you've been lost in the flock of Google updates lately. You'll want to be in the know in regards to their latest avian themed algorithm update, Hummingbird. This is a complete overhaul to Google's algorithm which flew in all at once, unlike the previous updates Penguin and Panda...

    By • Oct. 4, 2013

  • A Conversation with Adobe on the Future of Marketing and Disruption [VIDEO]

    Earlier this year, I had the opportunity to present in London at a special Adobe event to celebrate the launch of What's the Future of Business: Changing the way businesses create experiences. Immediately following the presentation, I joined Adobe's Jeremy Waite to shoot an episode of Marketing M...

    By • Oct. 4, 2013

  • Zen and the Art of Social Media Sushi

    What is Zen and the Art of Social Media Sushi? Patience, grasshopper. Put down your Facebook and Twitter posting software for a moment and I will explain.Famous, recognizable people can be seen all over Los Angeles. In the neighborhood I live, I recognize one every day. But when I walk into my f...

    By Frank Bocchino • Oct. 3, 2013

  • MixBit is Competition for Vine and Instagram Video

    A look inside MixBitA couple weeks ago, the cofounders of YouTube, Chad Hurley and Steve Chen, released the latest video app, MixBit. MixBit was originally released as an iPhone app that lets you record, edit, share videos. But being that this app was created by two former YouTube gurus, the thin...

    By • Oct. 3, 2013

  • Using Your Profile Data for Facebook Custom Audiences

    With the weakening of the third-party ecosystem, targeting consumers online the way so many do today is about to change. Instead of campaigns that rely on a less-than-ideal third-party approach, online behemoths such as Google and Facebook are developing their own tools to help marketers use the ...

    By • Oct. 3, 2013

  • How to Laser-Target Journalists With Facebook Ads to Earn Coverage

    No, I don't think of journos as dartboards, but this image was too perfect to not use.Reporters and other media pros are typically easy to reach, but much harder to influence. Their livelihoods depend on being accessible to people with tips, angles, and stories, so many of them even publish their...

    By • Oct. 3, 2013

  • Rise of Social Media as a Profession [INFOGRAPHIC]

    When I started my blog some years ago, people in my industry were shaking their heads and wondered what the benefit was to be a "social media professional". Some asked why I was wasting time on social networks like Twitter, Facebook & Co., and what the ROI is in writing blog posts and then sh...

    By • Oct. 3, 2013

  • Answer These Questions Before Launching a Marketing Campaign

    Generating a strong return on investment requires marketing campaigns that deliver more revenue than costs, new customers that become lifetime buyers, and messages that motivate the current customer base. Specialized campaigns may focus on acquisition or retention but every successful marketing...

    By • Oct. 3, 2013

  • Great Companies Have Great Stories to Tell

    Last year, we worked with a company whose goal is to become one of the greatest companies of all time.When you think about those that already hold that title, who comes to mind? Apple? GE? Starbucks?Working with that client - which is a business-to-business organization so their vision becomes ev...

    By • Oct. 3, 2013

  • For Uber Efficient PR Pros Only: The Editorial Calendar Scour on Steroids

    You know that crazy organized chick who loves systems and procedures? The one who has the messy desk but is irritatingly efficient? Yeah, that's me. How else could I possibly get in twenty hours of work in the typical 10-hour workday? It takes a plan!If you're the kind of uber efficient PR pro wh...

    By • Oct. 3, 2013

  • Out with Traditional Ad Campaigns! In with Newsfeed Marketing!

    Traditional advertising has taught us as marketers that content should be structured around a long-term campaign. "Got Milk," "A Diamond is Forever," "I'm Lovin' it," and "Insert Famous 20th Century Ad Campaign here," were all meticulously planned marketing efforts designed to span different me...

    By • Oct. 3, 2013

  • My Top Facebook Pet Peeves

    Some things you definitely should post on Facebook, but then there are things you really, really, really shouldn't, especially if you're a small business owner managing your business's page.Just like the oversharing parent who feels everyone must know when his or her little darling goes to the ba...

    By • Oct. 2, 2013

  • 3 Ways to Get B2B Content Out of Your Own Company

    Almost half (47%) of the B2B marketers surveyed in the latest Marketing Profs and Content Marketing Institute survey said they're still having issues producing engaging content. Even the majority of the most effective B2B content marketers feel that this is a big issue for them, as 35% of them sa...

    By • Oct. 2, 2013