Content Marketing: Page 309

  • Great Evergreen Content for Google Hummingbird

    Google's latest Hummingbird algorithm change is possibly the biggest thing to happen to search for a long time. One of the biggest alterations is that Google has now shifted increased focus onto 'Evergreen' content or articles that offer more depth, are established and very descriptive.Creating...

    By • Oct. 15, 2013

  • Ideas for Turning Content into Conversions [INFOGRAPHIC]

    If you've not heard of ion interactive, you really should check them out. Not only do they have some fantastic web-based software for creation and testing effective landing experiences, they also provide tons of supporting data and best practices for businesses. They speak at many events througho...

    By • Oct. 15, 2013

  • 8 Free Content Marketing eBooks

    Become a better content marketer with these free resources.Content marketing - the creation and sharing of content to promote a product or service - should be a primary focus of your marketing activities. It's a very effective way to engage your audience, establish yourself as an expert, and pro...

    By • Oct. 15, 2013

  • Hiring An SEO Firm After Google's Hummingbird Update

    Visibility on search engines is vital online, but choosing among SEOs is obscure. Most small businesses look for local web service companies, whereas national and global companies hire large online marketing firms.Then you realize that SEO prospects talk about similar things in regard to content ...

    By • Oct. 14, 2013

  • The Undeniably Helpful Nature of Business Reputation Managers

    Unless you love sitting back with a big tub of buttered popcorn as your once growing business simply crumbles overnight, it's time to handle your business, and reputation, before it manhandles you. Entrepreneurs like yourself need trusted wingmen to accurately run businesses while you, the CEO, a...

    By • Oct. 14, 2013

  • Innovation Lessons from the Rise, Fall, and Rise of LEGO

    Innovation at LEGOWhen was the last time you played with LEGOs? For me, it must have been at least 35 years, maybe longer. But then last month I built the LEGO version of Frank Lloyd Wright's Fallingwater House, part of the LEGO Architecture Series. I've been revisiting a few different thing r...

    By • Oct. 14, 2013

  • How Keyword Research Transforms You Into A Visibility Rock Star

    I have a beehive in my garden shed. Hundreds of honeybees zoom in and out of a crack in the floorboards all day long, frantically collecting nectar and bringing it back to the hive.Sadly, instead of producing a beautiful honeycomb of golden deliciousness, the end result of their hard work is some...

    By • Oct. 14, 2013

  • See How Social Media Can Land You Your Next Job

    The popularity of social media has been drastically increasing over the past few years. This huge increase is largely associated with the fact that these social media sites, which were a large part of personal lives are now becoming an important part of professional life as well. Social media sit...

    By • Oct. 14, 2013

  • The Evolving Role of the Transactional DMO

    The Destination Marketing Organization, or DMO - also known in some cities as the Convention and Visitors Bureau (CVB) - looks after the marketing and communications of a territory, municipality, or region. In most cases, a DMO represents a variety of industry stakeholders, such as accommodations...

    By • Oct. 13, 2013

  • 5 Ways Your Company Can Use Social Media: Tools to Employ [INFOGRAPHIC]

    Social Media for corporations, small businesses or startups is not just about "engagement". It's much broader than that - often including things like advertising, reputation management and customer service.The Social Media Strategies Summit team does a great job of defining 5 areas that your comp...

    By • Oct. 13, 2013

  • 6 Important Mobile App Features for Your Business

    6 Important Mobile App Features for your BusinessFrom small businesses to large scale corporate companies, Mobile has become the latest frontier. Entrepreneurs now seem to delve more into building a mobile application for their business instead of investing in a mobile friendly version of their w...

    By • Oct. 13, 2013

  • 10 B2B Content Marketing Findings and Fixes for a Bigger Payday

    The B2B Content Marketing 2014 Benchmarks, Budgets and Trends report from Content Marketing Institute and Marketing Profs has been published and it's packed with data.In the report's overview page, CMI's Joe Pulizzi and MarketingProfs' Ann Handley write:Even though we've made great strides, the i...

    By • Oct. 13, 2013

  • Top Social Media Gaffes You Wouldn't Want to Miss

    The popularity of social media sites has increased tenfold over the past few years. Being extremely easy to use and very user friendly, social media sites such as Facebook and Twitter are now being used by everyone. Whether young or old, professional or personal, everyone seems to have their own ...

    By • Oct. 13, 2013

  • 10 Copywriting Tips for a More Effective Home Page

    At the risk of stating the obvious, your website is the hub of your marketing. My next uber obvious observation is your home page will be its most visited page.I like to say your home page is the lobby of your business. So before I lay a series of copywriting tips on you for improving your home p...

    By • Oct. 13, 2013

  • Are You Automating Your Social Media?

    It is just over a month ago that Belgium had its first #kloutparty. To attend you needed to prove (or not) your influence by having a high Kloutscore.Have you ever wondered how some of these young men and women have done it to increase their influence in a short period of time? Do you really th...

    By • Oct. 12, 2013
  • SMT Expert

    A Social Conversation with The Walking Dead's Eulyn Womble

    Unless you have been living under a rock, you have definitely taken notice of the immense popularity of AMC's The Walking Dead. This show has captured the hearts (and brains) of zombie-loving horror fans all around the world. Not only is the show a hit on the TV screen, but it has also generated ...

    By • Oct. 12, 2013

  • Mobile Marketing: Use the Four Media Types in Promotion

    In the agency world, we talk a lot about the four media types: Paid, earned, owned, and shared. There is lots of content written about how to use each of the four, how to integrate them, and what they mean for increased revenue.But, unless you live and breath mobile marketing, it's rare for that ...

    By • Oct. 12, 2013

  • 5 Surprising Social Media Statistics for 2013

    There has been a lot of growth in social media websites lately. Many observers are following this growth quite keenly for various reasons. Some of them are looking to invest in companies. Others are looking to build a better brand awareness. In any case, here we present the five most surprising s...

    By • Oct. 12, 2013

  • Why? The Right Question That Builds Brands in Social Media

    Photo courtesy of @EmeraldIslePRYesterday I furnished a keynote presentation at the PR and Social Media Summit. My speech was about the power of asking "Why?," a question that leads to success in both business and social media. In my five years of research, consulting and managing social media, I...

    By • Oct. 11, 2013

  • Get Your eCommerce Site Into the Social Media Age

    So you've just invested tens or hundreds of thousands of dollars on your new e-commerce site. Sales are great, conversions are rising, and your calls to action are performing as anticipated. As an emerging brand competing against global rivals, you've finally established a foothold in the market....

    By • Oct. 11, 2013

  • Your Guide to LinkedIn Sponsored Updates

    It's been a couple of months since LinkedIn rolled out the Sponsored Updates feature for all company pages. With more than 3 million Company Pages on LinkedIn, Sponsored Updates could not have been launched at a more competitive or opportune time.Personally, I am a LinkedIn worshipper. I thorough...

    By • Oct. 11, 2013

  • The Gloves Are Off: Email vs. Mobile [INFOGRAPHIC]

    The big heavyweight fight, Email Marketing VS Mobile Marketing. If you're wondering which is more responsive, more effective, more convenient and which is flourishing and growing, then this article hopes to answer some of those questions. There will be no sugar coating, no favoritism, or looking at things through rose tinted glasses. We'll be examining just cold, hard, stats and facts to see which medium wins the battle for most effective marketing channel. Ding ding, round 1.

    By • Oct. 11, 2013

  • Stop Worrying About Future Google Algorithm Updates Using This One Trick

    There's been a lot of talk and articles published in the last year regarding Google's aggressive introduction of ongoing algorithm updates which, for many SEOs and marketers, has resulted in a nightmare of lost SERP positions, declined website traffic, fewer lead conversions and a hit on their bo...

    By • Oct. 11, 2013

  • Not-So-Secret Secrets of Successful Facebook Advertising

    Facebook Advertising is tricky, frustrating, confusing, and yet can be incredibly rewarding and even surprise you. I will be the first one to tell you that there are moments when I want to call Facebook Ad techs and give them a piece of my mind, but there are those days when I email clients with...

    By • Oct. 11, 2013

  • When a Social Media Impression Is Not an Impression

    The social impressions metric - and the number in the multi-millions that typically precede it - is often the fail-safe analytic tool of the social media marketer. This seemingly arbitrary number, typically totaling in the multi-millions, can be quite impressive at first blush (and look good in a...

    By • Oct. 11, 2013