Content Marketing: Page 310

  • The Keys to Branding Your Twitter

    Does your business have a Twitter profile as a part of your social media strategy? How much work has gone into that profile? As a part of the strategy, it's important to consistently post, engage with your audience and keep up with current trends. However, something you might not think about is b...

    By • Oct. 9, 2013

  • Spreadable Doesn't Have to Be Viral: #SMTLive Webinar

    [<a href="//storify.com/socialmedia2day/spreadable-doesn-t-have-to-be-viral-smtlive-webina" target="_blank">View the story "Spreadable Doesn't Have to be Viral: #SMTLive Webinar" on Storify</a&amp...

    By • Oct. 9, 2013

  • PR Firms Beware: Fake Reviews Fined

    I have a friend who leads a team of attorneys that are the lawyers for the PR field.Michael Lasky and his team at Davis & Gilbert know anything and everything there is to know about the law and PR and they keep up on what's happening in the social space, from a legal perspective.Whenever ther...

    By • Oct. 9, 2013

  • Social Media for Your Business: Are You Making Your Presence Felt?

    Working in social media I have often been asked questions like, how does Facebooking help? Can a brand survive with just Tweeting to its followers? Where's the profit for the business coming from? My answer to them is that Social Media for a brand can help you get business but more importantly it...

    By • Oct. 9, 2013

  • Nobody Gives a Damn that You Are on Social Media

    So, you're a small to medium sized business and you're all set up on social media. Yeah?You've registered accounts on all of the popular social media platforms - Facebook, Twitter, Google+, YouTube, Pinterest, and maybe a few others as well.You've got someone on staff regularly publishing content...

    By Matthew Peneycad • Oct. 9, 2013

  • Yahoo Redesign Will Bring New Advertising Methods

    Along with its acquisition spree since Marissa Mayer became CEO, Yahoo has been slowly but surely redesigning its slew of websites. While its main page, Yahoo! News, and email have already seen changes, the most recent updates consist of a major overhaul of seven other Yahoo properties. With this...

    By • Oct. 8, 2013

  • Four Elements to Creating a Marketing Masterpiece

    Whether it's a great poet, painter, chefs or storyteller, it's been said that the signature of a masterpiece is that its creator knew when it was ready to be consumed. Although all artists possess an ability to show us what they see, it takes mastery to know the moment when their vision is comple...

    By • Oct. 8, 2013

  • Website Layout Tips: Where To Put Your Most Important Stuff [INFOGRAPHIC]

    Since we posted last week about things to consider when preparing your website for the holiday season, it seems appropriate to share a great infographic about what gets seen, where, and for how long.The impetus behind the research was originally to give internet advertisers some insight into wher...

    By • Oct. 8, 2013

  • 10 Reasons Why Your Business Blog Is Not Driving New Business

    I don't have to repeat what the millions of articles and online experts have been saying in the past year about businesses and blogging."Blogging is a great way to promote your business and increase traffic."Okay, there. In case you hadn't heard.However, simply posting a few short and sweet artic...

    By • Oct. 8, 2013

  • All Hail! Content Marketing (in Context) Is King

    Cultivating a successful content marketing strategy means moving beyond standard self-promotion and instead speaking to potential customers in a hyper-relevant manner. Easier said than done when the objectives remain generating demand, driving leads and of course, closing the sale, as is often th...

    By • Oct. 8, 2013

  • 3 Reasons to Still Deal With a Travel Agent in 2013

    In this age of internet and social media, the travel agent is said to be an endangered species. Most statistics indeed seem to confirm a lasting trend:In Spain, there were 6,075 travel agencies in 2012. This represents a loss of one third compared to just five years earlier, when there were 9,127...

    By • Oct. 8, 2013

  • Social Media as a Litmus Test for the Strength of Your Business

    When measuring the performance and overall strength of your business, your books are only going to reveal a portion of the story.Social media can help to fill in gaps of information other more traditional methods of business evaluation cannot provide.Through social listening, reading reviews and ...

    By Matthew Peneycad • Oct. 8, 2013

  • How to Get More Followers on Twitter [INFOGRAPHIC]

    Let me start off by saying that collecting followers on Twitter should never be your end goal. We've all heard it before, but I'm going to say it again: the quality of your followers is more important than the quantity. You're better off with 100 followers on Twitter who care about what you have ...

    By • Oct. 8, 2013

  • The Good, the Bad and the Downright Ugly Truths About Online Reviews

    This past week, New York's Attorney General announced that it would be fining 19 businesses over $350,000 each for posting fake positive reviews to the popular online review site, Yelp. The businesses, which ranged anywhere from strip clubs to a laser hair removal service, would pay freelance wri...

    By • Oct. 8, 2013

  • ASDA's Content Strategy Takes Tough Line on Facebook Likes

    We all suffer frustration when our fans sometimes choose not to engage with our fascinating content on Facebook. But while we may think about deleting it, most of us never go that far. Except, that is, supermarket giant ASDA.Speaking at the Best of Brand: Stories of FMCG & Consumer Brands and...

    By • Oct. 7, 2013

  • To Go Viral, Here's What Content Has to Make You Feel

    Every business dreams of "going viral" - their content passed from device to device like some kind of 21st century bubonic plague - except instead of carrying death and destruction, viral content spreads the word about innovative, customer-focused brands throughout the world.It's impossible to pr...

    By • Oct. 7, 2013

  • The Whys of Hashtagging: Putting the Pound Sign to Work

    Whether they entertain, confuse or annoy you (or some combination of the three), hashtags do one thing 100% of the time: they make ordinary social media posts clickable. And that means two very important things for brands: your original content becomes searchable, and you have a new opportunity e...

    By • Oct. 7, 2013

  • You Are a Source: How to Reach and Influence Journalists with Social Media [INFOGRAPHIC]

    Facebook ads are one interesting tool in the outreach kit, and especially useful when you have a fresh, informed angle on a hot story the media already cares about. I worked with my publisher on the infographic you see below to promote my just-released book, The Social Media Side Door: How to Bypass the Gatekeepers to Gain Greater Access and Influence.

    By • Oct. 7, 2013

  • Does Pharma Get Social Media?

    It is the perennial question that bounces around those of us who work in the pharmaceutical industry. Can an industry as heavily regulated as pharma, and therefore inherently conservative in its external communication, ever really 'get' social media in the way that other sectors, like FMCG, do?If...

    By • Oct. 7, 2013

  • Dear Digital Agency, I Am Stealing Your Clients: Here's Why

    I'm seeing a common theme in the accounts that I'm winning from digital agencies. Little ole me, stealing from the major players... I'd like to share WHY these accounts came to me.You suck. JUST KIDDING! It's about your lack of account oversight and continued training.You didn't tie the activity ...

    By • Oct. 7, 2013

  • Five Fabulous Ways to Build a Valuable Social Media Network

    Every consumer today is exposed to social media in various ways. Therefore it is not surprising that every business wants to have a strong social media presence. This helps them to attract new customers and increases the satisfaction level of current and past customers. There are many social medi...

    By • Oct. 7, 2013

  • 7 Things You Can Get Out of LinkedIn Groups When You Get Into 'Em [INFOGRAPHICS]

    When outsiders start in with their bashing and thrashing of social media networks you can bet your last dime they'll be squawking about the trivial nature of the posts.You've heard it many times before. Social media is a waste of time. That's their story and they're sticking to it (as the media ...

    By • Oct. 7, 2013

  • 4 Ways to Amp Up Your Blog This Autumn

    It's October which means Autumn is officially upon us and it's time to start getting ready for sluggish mornings, extra layers and limited time outdoors.Interestingly enough, these very conditions happen to be extremely conducive to blogging as there are fewer reasons to be seduced outside into t...

    By • Oct. 7, 2013

  • 120 Marketing Tactics for Blogs [INFOGRAPHIC]

    Part of a good content marketing strategy, blogging helps you position yourself as an expert in your area. Content marketing consists of producing and publishing information that builds trust and authority among your ideal customers. It is a way of creating relationships and community so people f...

    By • Oct. 7, 2013

  • Do Social Media Referrals Have A Future In Your Business?

    Social media referrals are living on the edge - or at least they are somewhere near according to a Monetate's data for the first quarter. The analysis shows that search optimization and email continues to bring in most referrals, while social media is the 'last-click channel of attribution'.Some ...

    By • Oct. 7, 2013