Content Marketing: Page 308

  • Why Social Media is Not Valued by Savvy CEOs

    With macro-economic uncertainty continuing in numerous markets around the globe, some chief marketing officers (CMOs) at large multinational companies are already being forced to make dramatic budget cuts to both their staffing levels and the associated annual operating budget. One key area of ma...

    By • Oct. 16, 2013

  • Fire Your SEO Copywriter

    I reject the term "SEO copywriter." The reason for my disdain of the term is it puts SEO before copywriting. If you believe this is a smart approach to creating effective content, this article will be a waste of your time.Your copywriter needs to understand SEO.Every online marketing writer shoul...

    By • Oct. 16, 2013

  • Google and Social Advertising: Still Not Facebook, But That's OK

    This afternoon I was asked to give comment to a Time magazine reporter on Google's recent decision to start personalizing some ads in its network - namely, that you will start to see Facebook-like names and thumbnail photos in advertising throughout the Google network.While some people might thin...

    By • Oct. 16, 2013

  • Old School Content Writing That's Effective for New School Minds

    Admittedly, you'll still find me buying lumber from my local ma-and-pa lumberyard on Saturday mornings. You can bank on me shopping for groceries where the deals exist - which is not always Walmart. Of course, not everything in life is evergreen; one major change I've had to roll with involves ...

    By • Oct. 15, 2013

  • 8 Retweetable Keys to Killer Content

    At a loss for what goes into content that connects and converts?Just remember the acronym RESONATE.Great content is:RelevantGreat content touches on the interests, the needs, and the pain points of your audience. (Tweet this)EngagingDraw your audience in by speaking their language and using a fri...

    By • Oct. 15, 2013

  • The ROI of Blogging: Brand Awareness and Reputation Generate Revenue

    When we started blogging seven years ago, it was a complete disaster.There was no such thing as blogs written about blogging. No such thing as FeedBlitz or email subscriptions. No such thing as social share buttons or Livefyre. Nowhere to go for blogging inspiration.It was just a blank screen, so...

    By • Oct. 15, 2013

  • New Tweet Delivery by Country Capability a Must-Have for Social Teams with International Audiences

    Over the last three years, growth among international Twitter users has exploded. With non-U.S. audiences on the social network growing 745%, from 20 million to 169 million, brands have more opportunities to build meaningful relationships with their audiences around the world. And yet, Twitter's...

    By • Oct. 15, 2013

  • How to Make an Effective Landing Page for Your Business [INFOGRAPHIC]

    Every company that is serious with its online marketing campaign needs a corresponding landing page on what it has to offer. Landing pages make or break deals, drive prospects to visit the Contact Us page, or lead to direct downloads of product offerings.Landing pages account for onsite lead gene...

    By • Oct. 15, 2013

  • Using Social Media Technology to Create the Perfect Workforce

    Can you really use social media to develop your workforce? The uptick in HR departments using social platforms to interact with their employees suggests you can. Here are some of the key ways in which social technology could actually help, rather than hinder, your brand.Social media isn't just fo...

    By • Oct. 15, 2013

  • Why Is Digital Marketing Success So Elusive?

    I've been a digital marketer for 20 years - roughly half my life. That means I started in the early nineties. Here's a nice digital marketing timeline if you want to see what was happening then - for example, the World Wide Web arrived in 1995. Hmmmm. I built websites with Flash when it was call...

    By • Oct. 15, 2013

  • Great Evergreen Content for Google Hummingbird

    Google's latest Hummingbird algorithm change is possibly the biggest thing to happen to search for a long time. One of the biggest alterations is that Google has now shifted increased focus onto 'Evergreen' content or articles that offer more depth, are established and very descriptive.Creating...

    By • Oct. 15, 2013

  • Ideas for Turning Content into Conversions [INFOGRAPHIC]

    If you've not heard of ion interactive, you really should check them out. Not only do they have some fantastic web-based software for creation and testing effective landing experiences, they also provide tons of supporting data and best practices for businesses. They speak at many events througho...

    By • Oct. 15, 2013

  • 8 Free Content Marketing eBooks

    Become a better content marketer with these free resources.Content marketing - the creation and sharing of content to promote a product or service - should be a primary focus of your marketing activities. It's a very effective way to engage your audience, establish yourself as an expert, and pro...

    By • Oct. 15, 2013

  • Hiring An SEO Firm After Google's Hummingbird Update

    Visibility on search engines is vital online, but choosing among SEOs is obscure. Most small businesses look for local web service companies, whereas national and global companies hire large online marketing firms.Then you realize that SEO prospects talk about similar things in regard to content ...

    By • Oct. 14, 2013

  • The Undeniably Helpful Nature of Business Reputation Managers

    Unless you love sitting back with a big tub of buttered popcorn as your once growing business simply crumbles overnight, it's time to handle your business, and reputation, before it manhandles you. Entrepreneurs like yourself need trusted wingmen to accurately run businesses while you, the CEO, a...

    By • Oct. 14, 2013

  • Innovation Lessons from the Rise, Fall, and Rise of LEGO

    Innovation at LEGOWhen was the last time you played with LEGOs? For me, it must have been at least 35 years, maybe longer. But then last month I built the LEGO version of Frank Lloyd Wright's Fallingwater House, part of the LEGO Architecture Series. I've been revisiting a few different thing r...

    By • Oct. 14, 2013

  • How Keyword Research Transforms You Into A Visibility Rock Star

    I have a beehive in my garden shed. Hundreds of honeybees zoom in and out of a crack in the floorboards all day long, frantically collecting nectar and bringing it back to the hive.Sadly, instead of producing a beautiful honeycomb of golden deliciousness, the end result of their hard work is some...

    By • Oct. 14, 2013

  • See How Social Media Can Land You Your Next Job

    The popularity of social media has been drastically increasing over the past few years. This huge increase is largely associated with the fact that these social media sites, which were a large part of personal lives are now becoming an important part of professional life as well. Social media sit...

    By • Oct. 14, 2013

  • The Evolving Role of the Transactional DMO

    The Destination Marketing Organization, or DMO - also known in some cities as the Convention and Visitors Bureau (CVB) - looks after the marketing and communications of a territory, municipality, or region. In most cases, a DMO represents a variety of industry stakeholders, such as accommodations...

    By • Oct. 13, 2013

  • 5 Ways Your Company Can Use Social Media: Tools to Employ [INFOGRAPHIC]

    Social Media for corporations, small businesses or startups is not just about "engagement". It's much broader than that - often including things like advertising, reputation management and customer service.The Social Media Strategies Summit team does a great job of defining 5 areas that your comp...

    By • Oct. 13, 2013

  • 6 Important Mobile App Features for Your Business

    6 Important Mobile App Features for your BusinessFrom small businesses to large scale corporate companies, Mobile has become the latest frontier. Entrepreneurs now seem to delve more into building a mobile application for their business instead of investing in a mobile friendly version of their w...

    By • Oct. 13, 2013

  • 10 B2B Content Marketing Findings and Fixes for a Bigger Payday

    The B2B Content Marketing 2014 Benchmarks, Budgets and Trends report from Content Marketing Institute and Marketing Profs has been published and it's packed with data.In the report's overview page, CMI's Joe Pulizzi and MarketingProfs' Ann Handley write:Even though we've made great strides, the i...

    By • Oct. 13, 2013

  • Top Social Media Gaffes You Wouldn't Want to Miss

    The popularity of social media sites has increased tenfold over the past few years. Being extremely easy to use and very user friendly, social media sites such as Facebook and Twitter are now being used by everyone. Whether young or old, professional or personal, everyone seems to have their own ...

    By • Oct. 13, 2013

  • 10 Copywriting Tips for a More Effective Home Page

    At the risk of stating the obvious, your website is the hub of your marketing. My next uber obvious observation is your home page will be its most visited page.I like to say your home page is the lobby of your business. So before I lay a series of copywriting tips on you for improving your home p...

    By • Oct. 13, 2013

  • Are You Automating Your Social Media?

    It is just over a month ago that Belgium had its first #kloutparty. To attend you needed to prove (or not) your influence by having a high Kloutscore.Have you ever wondered how some of these young men and women have done it to increase their influence in a short period of time? Do you really th...

    By • Oct. 12, 2013