Content Marketing: Page 315

  • Headlines: The Gateway to Your Content

    Want to be a copywriting genius? Start with working on your headlines. Headlines are the real gateway to your content. In more than one way a headline controls the fate of the rest of your content. As social content spreads and content marketers develop all sorts of gimmicks in design and adverti...

    By • Sept. 22, 2013

  • 15 Types of Twitter Eggheads: Are You One of Them?

    Are you in the Twitter profile picture hall of shame?If you read my articles for the unconventional wisdom (or, at least, the unconventional words) I generally offer, you're in for a dire disappointment today.There are times and places to be unconventional. First introductions-the ones you make ...

    By • Sept. 22, 2013

  • New Twitter Study Shows How Ads Online Affect Sales Offline

    A new study by Twitter and Datalogix has finally brought us data on the impact that online ads have on offline sales. The report? Ads on Twitter absolutely contribute to greater sales in the offline realm. While an internet marketing campaign primarily strives to push the consumer to the company'...

    By • Sept. 22, 2013

  • 13 Best Twitter Practices to Follow

    Did you know, 400 million tweets are sent out per day!Yeah, to say the least Twitter can be an overwhelming social media platform to tackle.How do you use Twitter as an effective marketing tool with all of those other tweets out there?!While it may seem impossible to get your 140 character messa...

    By • Sept. 22, 2013

  • Think You Are About to Win the Deal? Better Know These Answers

    Committees are oftentimes deal-killers. B2B salespeople need to know the answers to the questions shared in this episode of the Sales Management Minute to sleep well at night. Everything has gone well during the sales process and your contact person is taking your proposal to a committee for appr...

    By • Sept. 21, 2013

  • Why Pinterest Marketing Makes Sense for Your Brand

    It's no secret that consumers love Pinterest. The network has soared to 70 million users, who spend more time there than any other social site.Yet some marketers are wondering whether Pinterest can drive real business value.Read on to learn why Pinterest is the marketer's dream. It's Brand Advoca...

    By • Sept. 21, 2013

  • Unify Your Social Media Brand Profiles For More Follower Satisfaction

    Today, if you want to have a successful brand or business, you need to be present and consistently engaged wherever your audience invests their time and attention.And more than ever, that's being given to social media.Yet with so many platforms, so many graphical formats, and so much continual ch...

    By • Sept. 21, 2013

  • 3 Reasons Why Your Facebook Marketing is Failing (And How to Fix It)

    General Motors famously pulled their $10 million dollar budget last year on the even of Facebook's rocky IPO.Many (including Wall Street) thought this was a knock on Facebook's advertising options. But Facebook provides a lot of interesting options that work well for most businesses.The problem w...

    By • Sept. 21, 2013

  • #SocialShakeUp Recap: The Socially Enabled Enterprise

    Among the many great panels at the Social Shake-Up Conference in Atlanta, a group of industry leaders gathered to explain how companies can truly become socially enabled organizations. Given the many challenges that businesses are facing with adopting social media platforms, issues that are exace...

    By • Sept. 21, 2013

  • The 5 Best Social Media & Marketing Articles I've Read This Week

    I read masses and masses of articles every week, skim reading some and reading others in great detail. Instead of keeping this great content to myself, this week i'm going to share some of my favourite recent articles with you.Grammar Police: 12 Mistakes Nearly Everyone Makes This article on gra...

    By • Sept. 21, 2013

  • Pinterest Launches "Promoted Pins"

    Pinterest announced that they are going to start experimenting with "promoted pins." Similar to promoted posts on Facebook, or sponsored Tweets on Twitter, Pinterest will be promting certain pins from a select group of businesses. Nothing was disclosed on which businesses they are piloting the ...

    By • Sept. 21, 2013

  • How to Handle Tricky Subjects and Taboos on Social Media

    How do you know when you've stepped over the line on social media? When it comes to tricky subjects and taboos in social media, there are four important checkpoints you can use ahead of time to make sure your post won't offend your wider audience.First, what is a tricky subject? Politics. Religio...

    By • Sept. 20, 2013

  • Are You Annoying Your Facebook Likers?

    The top 10 annoyance crimes on your Facebook PageI wrote a few weeks back about what to post on your Facebook page. Now I want to make a point about what NOT to post on your Facebook page! Here is my personal countdown of the top ten Facebook 'crimes.'10. At number ten is ignoring your likers. So...

    By • Sept. 20, 2013

  • Foursquare Draws Potential Investors

    At Foursquare, rapid growth and increased profits are leading to a potential strategic investment in the company. While Foursquare failed to meet initial predictions for its potential success, a new advertising strategy has proven the company's business plan to be viable. Drawing in significantly...

    By • Sept. 20, 2013

  • Empowering Your Most Passionate Advocates

    I had a chance to sit down with Gregory Shove, Founder and CEO of SocialChorus at the Social Shake-Up Conference to discuss his panel called Throwing Open the Floodgates: Empowering Employees, Your Most Passionate Ambassadors. The following is a transcript of our conversation.PD: What's the b...

    By • Sept. 20, 2013

  • Twitter's Experimental Recommendations Account Has Potential for Businesses

    Twitter has created an experimental account, @MagicRecs, that will DM you recommendations on whom to follow. It looks at your current network, studies your and your friends' usage patterns, and provides recommendations on whom you should follow.The draw for users is that they would "receive realt...

    By Devon Hennig • Sept. 20, 2013

  • Are You Prepared For B2B User Demand Generation?

    The Future That Was (Photo credit: Wikipedia)Frustrated personnel. Frustrated at not being able to do a better job. Frustrated at not being able to help customers. Frustrated at learning there are better ways but no plan in place to improve. Feeling helpless to do anything about their frustra...

    By • Sept. 20, 2013

  • Hidden Value of Long Tail SEO [INFOGRAPHIC]

    Is long tail SEO, really SEO?? Many experts are still divided over it.The way I see it, you cannot ignore the power of long tail SEO. Your content strategy needs to have a focus on the future too and that is where targeting the right set of keywords for long tail SEO will help.Few months back, Er...

    By • Sept. 20, 2013

  • Content Curation Tips: 6 Places to Find Content to Share on Social Media

    75% of marketers don't have the time to create custom content. According to the experts at Curata, time and resource constraints are a major barrier for many companies who want to build a content empire, but lack the time. Content curation isn't a quick fix for your staffing woes, or a way to esc...

    By • Sept. 20, 2013

  • The Top 10 Reasons Your Landing Pages Suck

    Okay. Totally not trying to be harsh or anything.I recently received my Inbound and HubSpot certification, and I like to think I have the basics down on what makes a landing page, well, not suck.First, it's important to know that the main purpose of your landing page is to generate leads. That's ...

    By • Sept. 20, 2013

  • 5 Arguments Why Social Media Content is a Tremendous Creative Opportunity

    Listen up agency friends!I know there are some of you that find the ongoing creation of social media content to be a bit of a drag.It takes a huge amount of time.It is a constant and ongoing requirement.It can seem fleeting and trivial.It often doesn't allow for the same level of crafting as othe...

    By Matthew Peneycad • Sept. 20, 2013

  • #SocialShakeUp Recap: The Reality of Real Time Marketing

    This year will enter the history books as "The Year of Real-Time Marketing," according to a panel of experts at the Social Shake-Up in Atlanta, Georgia. Events across the globe are being covered by numerous mediums and driving brand-driven, real-time content. However, the struggle for companies i...

    By • Sept. 20, 2013

  • How to Keep Email Fatigue from Sabotaging Your Marketing and Ruining Relationships

    People opt out of email campaigns long before they hit the unsubscribe button. Relationships that began with anticipation for the promised goodies start to wane over time. In some cases, people leave because of natural attrition or limited needs. If your subscribers match your customer profile, ...

    By • Sept. 20, 2013

  • Mobile Usage Today [INFOGRAPHIC]

    Mobile usage has been rising exponentially over the last 10 years. Everywhere you go, peoples are stuck on their devices and there's no sign of it slowing down. Businesses are finding out that if they want to marketing to their customers, they can do so whenever they need through streams such as apps and text message marketing. In this infographic, we highlight some eye-opening stats on mobile usage today.

    By • Sept. 20, 2013

  • #SocialShakeUp Recap: Porter Gale on The Power of Building Your Network

    Given the impact that technology has had on the modern business landscape, it seems as though companies and marketers have an increased access to both consumers and potential partners. Explaining this growing connectivity, Porter Gale, author and former Marketing VP at Virgin America, conveyed he...

    By • Sept. 20, 2013