Content Marketing: Page 315

  • Why Authenticity Is Key for Marketing on Social Media

    An authentic voice is what can make or break your brand's presence on social media. Often, we forget that social media's primary purpose is not to advertise products, but to enable connection between people across a variety of relationships, from family members to strangers who like the same TV s...

    By • Sept. 25, 2013

  • The Secret Sauce Formula for Retaining Customers [INFOGRAPHIC]

    Ask any business what their top method of getting new customers is, and invariably most will say word of mouth and referrals.And while word of mouth is so powerful, and is the principle upon which social media is built, many companies forget to make the next logical leap. And that's the leap to f...

    By • Sept. 25, 2013

  • A Guide to the Perfect Facebook Post: High CTR, Low CPC

    If I told you that, as a small business advertising on Facebook, you'd be able to run a campaign with a 4.5% Click-Through-Rate at just $0.15 Cost-Per-Click, would you believe me? Probably not. As a small business Facebook marketer, even I would give you a twisted response if you told me that you...

    By • Sept. 25, 2013

  • Driving Customer Advocacy in a Social World: Reflections from the #SocialShakeUp

    I was privileged to be a panelist on a session titled "Can you build a better advocate through social media?", with Anneke Seley, Emily Yellin, and Natascha Thomson, moderated by Kai Petzelt, and creatively crowdsourced by SAP. The session title introduces an important question: "Can you build a better advocate through social media?"

    By • Sept. 25, 2013

  • Building Your Brand: Becoming a Niche Authority

    Running a business is a tough thing to do; it is harder still to promote that business through all the online channels that are seemingly required these days. Most companies have a team of people to do their online promotion and build brand awareness.Other smaller companies try to juggle the proc...

    By • Sept. 25, 2013

  • The Beginner's Guide To Brand Positioning in 4 Steps

    Business and marketing professionals will frequently throw around the term "Positioning" during meetings, pitches, and branding sessions. However if pressed for a definition, many of these same people would draw a blank. If you can come up with a satisfactory explanation for what positioning is...

    By • Sept. 25, 2013

  • Blog Content Lifecycle: Immediate vs. Increasing Dividends

    All content has a life span, but when you publish content, how often do you think about its longevity? Some content might have a "hit" value of an hour or a day (such as a photo you shared), some content might be popular for a few weeks or months. Here's a new way to approach this.

    By • Sept. 25, 2013

  • Pinterest, Promoted Pins and the Holiday Shopping Season

    The holidays are right around the corner, which means one thing-shopping! For retailers, and any other company that sells goods online, this time of year is crucial. Almost half of retailers will launch their first online holiday campaign well before Halloween.Those first 15 days of November will...

    By • Sept. 25, 2013

  • Content Marketing That Wins: Making Brands, Readers AND Google Happy

    Scott Smith, Nick Papagiannis and I had the opportunity to kick off Social Media Week Chicago with a presentation titled "Content Marketing That Wins: Making Brands, Readers, AND Google Happy" to a packed house at Morningstar in Chicago. If you missed it, we've created a Storify for the event has...

    By • Sept. 24, 2013

  • How Not to Waste Time and Money on Pinterest

    In early 2012, all of us at BlogHer saw that Pinterest was becoming a powerhouse tool for the blogs in the BlogHer Publishing Network. A short time after our bloggers had adopted it, Pinterest supplanted Facebook and Twitter and became the leading source of traffic from social referrals.BlogHer's...

    By • Sept. 24, 2013

  • 20 Amazing Twitter Stats [INFOGRAPHIC]

    Since getting started over seven years ago, Twitter has built a community of over 200 million monthly active users, and over 170 billion tweets have been posted in total. On average, users spend 170 minutes on the site each month and have 208 followers. Twitter is also undergoing a mobile revolution with 80% of its users accessing the site via a mobile device. 63% of brands use multiple Twitter accounts, with YouTube leading the way as the most-followed brand with 33 million followers.

    By • Sept. 24, 2013

  • When Is the Best Time to Post on Facebook?

    The question of "When is the best time to post on Facebook?" gets asked (and googled) frequently. The topic gets discussed, studied, and reported on in blogs, whitepapers, and webinars a lot. The problem is, the true answer to that question that nobody is telling you is that you have to find it o...

    By • Sept. 24, 2013

  • 5 Steps to Boost Your Digital Marketing Strategy

    If you are presently considering enhancing your digital marketing strategy, you need to know that the path will likely be tricky (a) if the top brass doesn't fully endorse and embody digital, (b) the other departments are not involved and (c) you haven't evaluated the basic infrastructure and cap...

    By • Sept. 24, 2013

  • Social Media and the New Culture of Tipping

    I'm a pretty good tipper. Or at least I like to think so.I have restaurants as clients and I've learned a lot about the food service and hospitality industry. I understand that preparing food and waiting tables isn't a piece of cake. You're on your feet all day, working long hours and often deal...

    By • Sept. 24, 2013

  • 8 Ways to Get More Reach for Your Facebook Page Updates

    The difference between a Facebook update that gets results, and one that doesn't is the content. After all, Facebook users primarily share content they find useful and interesting.But knowing this and actually doing this takes more that just "posting awesome content" - an overused mantra that's n...

    By • Sept. 24, 2013

  • Stressing Over Your Blog's Readership Can Lead to Its Collapse

    Page views on your blog are a highly sought after accomplishment. Do a quick Google search for, 'more blog page views', or anything similar, and you'll be inundated with results.They are a good thing. Page views demonstrate that people are actually reading your blog. In a sense, they're validatio...

    By Matthew Peneycad • Sept. 24, 2013

  • Who Is Monetizing Online?

    Every day another someone from a really cool company, blog, blogging community, organization, or other network asks me to write for them, speak to them, brainstorm about the exchange of content, consider paying a fee to join a network, or hawk a product pitched from the far reaches of Russia and...

    By • Sept. 24, 2013

  • The Social Gold Rush Is Over

    Social ROI. Impressions. Retweets. And the effervescent "like." Yes, they all still matter. Social media is a shiny object that still glimmers. But now it's time to figure out how to truly integrate it into our businesses. I recently spoke at Social Media Today's Social Shake-Up Conference and ha...

    By • Sept. 24, 2013

  • Using Blogger and Google+ Together: The Multiplier Effect

    If we had limited our content to Google+ only, this one post would eventually get buried, both in our own Profile/Feed, but also in the Google+ search. Our content would be transient. Using Blogger and Google+ enables us to create long-term value content while making it have huge value in the "here and now" conversation channel that is Google+.

    By • Sept. 24, 2013

  • Is Your Content Marketing Human?

    As inbound marketing dominates the digital landscape, we continue to see the advancement of digital publishing tools, analytic suites, and measurement techniques. And while these tools make life easier (such as scheduling your posted content), it also holds the risk of tarnishing your brands pers...

    By • Sept. 24, 2013

  • Social Networking Marketing Strategy: 3 Tips to Avoid in 2013

    The Web is full of awesome social networking marketing strategy information for businesses. Each day there are new infographics created, blog posts published, and videos recorded that can absolutely help business owners learn how to effectively communicate and grow their brands on the Internet.Bu...

    By • Sept. 24, 2013

  • 4 Types of Pins You Need to Stop Pinning on Pinterest

    The best way to promote yourself on Pinterest is by sharing a lot of images and content. But this doesn't mean that you share each and everything you see. You need to look for and share only certain pins that your audience are likely to enjoy or find helpful. Some pins should be avoided as sharin...

    By • Sept. 24, 2013

  • Why Google Plus Is the One to Watch

    There are so many different social media platforms available now that businesses may struggle to find their way around the social world. It's clear that Facebook and Twitter have become household names across the world, favoured by thirteen year old girls as much as by breaking news companies as ...

    By • Sept. 23, 2013

  • Chipotle Scarecrow: Pure Imagination or Pure Manipulation?

    It is funny how easily great advertising can be twisted, just a tad, to change the message and say something negative about the brand. That is one of the challenges of our digital and social world. At one time large brands could produce advertising that remained unmolested because others did not ...

    By • Sept. 23, 2013

  • How to Use Authorship Features to Share Your Company Blog

    We've tackled many dimensions of blogging as it exists in the web 2.0 environment--particularly how its power as a content creation tool can give companies of all kinds a unique way to climb Google's page results and grab valuable visibility. In an effort to fix the growing problem of lifted cont...

    By • Sept. 23, 2013