Content Marketing: Page 315

  • Stressing Over Your Blog's Readership Can Lead to Its Collapse

    Page views on your blog are a highly sought after accomplishment. Do a quick Google search for, 'more blog page views', or anything similar, and you'll be inundated with results.They are a good thing. Page views demonstrate that people are actually reading your blog. In a sense, they're validatio...

    By Matthew Peneycad • Sept. 24, 2013

  • Who Is Monetizing Online?

    Every day another someone from a really cool company, blog, blogging community, organization, or other network asks me to write for them, speak to them, brainstorm about the exchange of content, consider paying a fee to join a network, or hawk a product pitched from the far reaches of Russia and...

    By • Sept. 24, 2013

  • The Social Gold Rush Is Over

    Social ROI. Impressions. Retweets. And the effervescent "like." Yes, they all still matter. Social media is a shiny object that still glimmers. But now it's time to figure out how to truly integrate it into our businesses. I recently spoke at Social Media Today's Social Shake-Up Conference and ha...

    By • Sept. 24, 2013

  • Using Blogger and Google+ Together: The Multiplier Effect

    If we had limited our content to Google+ only, this one post would eventually get buried, both in our own Profile/Feed, but also in the Google+ search. Our content would be transient. Using Blogger and Google+ enables us to create long-term value content while making it have huge value in the "here and now" conversation channel that is Google+.

    By • Sept. 24, 2013

  • Is Your Content Marketing Human?

    As inbound marketing dominates the digital landscape, we continue to see the advancement of digital publishing tools, analytic suites, and measurement techniques. And while these tools make life easier (such as scheduling your posted content), it also holds the risk of tarnishing your brands pers...

    By • Sept. 24, 2013

  • Social Networking Marketing Strategy: 3 Tips to Avoid in 2013

    The Web is full of awesome social networking marketing strategy information for businesses. Each day there are new infographics created, blog posts published, and videos recorded that can absolutely help business owners learn how to effectively communicate and grow their brands on the Internet.Bu...

    By • Sept. 24, 2013

  • 4 Types of Pins You Need to Stop Pinning on Pinterest

    The best way to promote yourself on Pinterest is by sharing a lot of images and content. But this doesn't mean that you share each and everything you see. You need to look for and share only certain pins that your audience are likely to enjoy or find helpful. Some pins should be avoided as sharin...

    By • Sept. 24, 2013

  • Why Google Plus Is the One to Watch

    There are so many different social media platforms available now that businesses may struggle to find their way around the social world. It's clear that Facebook and Twitter have become household names across the world, favoured by thirteen year old girls as much as by breaking news companies as ...

    By • Sept. 23, 2013

  • Chipotle Scarecrow: Pure Imagination or Pure Manipulation?

    It is funny how easily great advertising can be twisted, just a tad, to change the message and say something negative about the brand. That is one of the challenges of our digital and social world. At one time large brands could produce advertising that remained unmolested because others did not ...

    By • Sept. 23, 2013

  • How to Use Authorship Features to Share Your Company Blog

    We've tackled many dimensions of blogging as it exists in the web 2.0 environment--particularly how its power as a content creation tool can give companies of all kinds a unique way to climb Google's page results and grab valuable visibility. In an effort to fix the growing problem of lifted cont...

    By • Sept. 23, 2013

  • 4 Ways This Big Brand Blew It on Twitter

    image from bigstock.comIn business - and in life - sometimes there's a thin difference between aggressive and obnoxious.T-Mobile crossed that line.Late last week, Sprint tweeted about their new package that provides subscribers unlimited data, as well as an annual phone upgrade:Because THE hottes...

    By • Sept. 23, 2013

  • 7 Vows Before Plunging into Influencer Marketing

    Like a new bride, influencer marketing is suddenly getting fresh attention from brands, agencies and service providers alike. But talk to practitioners and they will tell you that building successful programs takes a highly concerted effort-not unlike that required for a fruitful marriage. Here a...

    By • Sept. 23, 2013

  • Content Marketing Lessons From Cartoons: My Chat with Cartoonist Liza Donnelly

    On Sept 19, I had the pleasure of chatting with The New Yorker cartoonist, author and TED speaker, Liza Donnelly about her craft on my podcast. My belief has always been that cartoons are content worth sharing and that marketers can learn a hell of a lot about creating meaningful content by think...

    By • Sept. 23, 2013

  • The Role of Facebook Hashtags in your Marketing Efforts [INFOGRAPHIC]

    Companies and brands with a specific target audience can use hashtags to draw their consumers into a deeper conversation, and encourage them further to interact with shares, likes, sales, and lead generation. Start capturing the power of Facebook Hashtags in your marketing efforts to grow your br...

    By • Sept. 23, 2013

  • Russia Warns Of Facebook Ban Over Illicit Ads

    An official Russian agency earlier this week warned Facebook that it may face a ban in the country over the display of illicit advertisements.According to reports, Roskomnadzor, the Russian federal communications and media supervisory body, said that Facebook displays ads featuring smoking blends...

    By • Sept. 22, 2013

  • Headlines: The Gateway to Your Content

    Want to be a copywriting genius? Start with working on your headlines. Headlines are the real gateway to your content. In more than one way a headline controls the fate of the rest of your content. As social content spreads and content marketers develop all sorts of gimmicks in design and adverti...

    By • Sept. 22, 2013

  • 15 Types of Twitter Eggheads: Are You One of Them?

    Are you in the Twitter profile picture hall of shame?If you read my articles for the unconventional wisdom (or, at least, the unconventional words) I generally offer, you're in for a dire disappointment today.There are times and places to be unconventional. First introductions-the ones you make ...

    By • Sept. 22, 2013

  • New Twitter Study Shows How Ads Online Affect Sales Offline

    A new study by Twitter and Datalogix has finally brought us data on the impact that online ads have on offline sales. The report? Ads on Twitter absolutely contribute to greater sales in the offline realm. While an internet marketing campaign primarily strives to push the consumer to the company'...

    By • Sept. 22, 2013

  • 13 Best Twitter Practices to Follow

    Did you know, 400 million tweets are sent out per day!Yeah, to say the least Twitter can be an overwhelming social media platform to tackle.How do you use Twitter as an effective marketing tool with all of those other tweets out there?!While it may seem impossible to get your 140 character messa...

    By • Sept. 22, 2013

  • Think You Are About to Win the Deal? Better Know These Answers

    Committees are oftentimes deal-killers. B2B salespeople need to know the answers to the questions shared in this episode of the Sales Management Minute to sleep well at night. Everything has gone well during the sales process and your contact person is taking your proposal to a committee for appr...

    By • Sept. 21, 2013

  • Why Pinterest Marketing Makes Sense for Your Brand

    It's no secret that consumers love Pinterest. The network has soared to 70 million users, who spend more time there than any other social site.Yet some marketers are wondering whether Pinterest can drive real business value.Read on to learn why Pinterest is the marketer's dream. It's Brand Advoca...

    By • Sept. 21, 2013

  • Unify Your Social Media Brand Profiles For More Follower Satisfaction

    Today, if you want to have a successful brand or business, you need to be present and consistently engaged wherever your audience invests their time and attention.And more than ever, that's being given to social media.Yet with so many platforms, so many graphical formats, and so much continual ch...

    By • Sept. 21, 2013

  • 3 Reasons Why Your Facebook Marketing is Failing (And How to Fix It)

    General Motors famously pulled their $10 million dollar budget last year on the even of Facebook's rocky IPO.Many (including Wall Street) thought this was a knock on Facebook's advertising options. But Facebook provides a lot of interesting options that work well for most businesses.The problem w...

    By • Sept. 21, 2013

  • #SocialShakeUp Recap: The Socially Enabled Enterprise

    Among the many great panels at the Social Shake-Up Conference in Atlanta, a group of industry leaders gathered to explain how companies can truly become socially enabled organizations. Given the many challenges that businesses are facing with adopting social media platforms, issues that are exace...

    By • Sept. 21, 2013

  • The 5 Best Social Media & Marketing Articles I've Read This Week

    I read masses and masses of articles every week, skim reading some and reading others in great detail. Instead of keeping this great content to myself, this week i'm going to share some of my favourite recent articles with you.Grammar Police: 12 Mistakes Nearly Everyone Makes This article on gra...

    By • Sept. 21, 2013