Content Marketing: Page 316
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Pinterest Launches "Promoted Pins"
Pinterest announced that they are going to start experimenting with "promoted pins." Similar to promoted posts on Facebook, or sponsored Tweets on Twitter, Pinterest will be promting certain pins from a select group of businesses. Nothing was disclosed on which businesses they are piloting the ...
By Tammy Kahn Fennell • Sept. 21, 2013 -
How to Handle Tricky Subjects and Taboos on Social Media
How do you know when you've stepped over the line on social media? When it comes to tricky subjects and taboos in social media, there are four important checkpoints you can use ahead of time to make sure your post won't offend your wider audience.First, what is a tricky subject? Politics. Religio...
By Chris Syme • Sept. 20, 2013 -
Are You Annoying Your Facebook Likers?
The top 10 annoyance crimes on your Facebook PageI wrote a few weeks back about what to post on your Facebook page. Now I want to make a point about what NOT to post on your Facebook page! Here is my personal countdown of the top ten Facebook 'crimes.'10. At number ten is ignoring your likers. So...
By Sasha Wasley • Sept. 20, 2013 -
Foursquare Draws Potential Investors
At Foursquare, rapid growth and increased profits are leading to a potential strategic investment in the company. While Foursquare failed to meet initial predictions for its potential success, a new advertising strategy has proven the company's business plan to be viable. Drawing in significantly...
By Elizabeth Kent • Sept. 20, 2013 -
Empowering Your Most Passionate Advocates
I had a chance to sit down with Gregory Shove, Founder and CEO of SocialChorus at the Social Shake-Up Conference to discuss his panel called Throwing Open the Floodgates: Empowering Employees, Your Most Passionate Ambassadors. The following is a transcript of our conversation.PD: What's the b...
By Paul Dunay • Sept. 20, 2013 -
Twitter's Experimental Recommendations Account Has Potential for Businesses
Twitter has created an experimental account, @MagicRecs, that will DM you recommendations on whom to follow. It looks at your current network, studies your and your friends' usage patterns, and provides recommendations on whom you should follow.The draw for users is that they would "receive realt...
By Devon Hennig • Sept. 20, 2013 -
Are You Prepared For B2B User Demand Generation?
The Future That Was (Photo credit: Wikipedia)Frustrated personnel. Frustrated at not being able to do a better job. Frustrated at not being able to help customers. Frustrated at learning there are better ways but no plan in place to improve. Feeling helpless to do anything about their frustra...
By Tony Zambito • Sept. 20, 2013 -
Hidden Value of Long Tail SEO [INFOGRAPHIC]
Is long tail SEO, really SEO?? Many experts are still divided over it.The way I see it, you cannot ignore the power of long tail SEO. Your content strategy needs to have a focus on the future too and that is where targeting the right set of keywords for long tail SEO will help.Few months back, Er...
By Malhar Barai • Sept. 20, 2013 -
Content Curation Tips: 6 Places to Find Content to Share on Social Media
75% of marketers don't have the time to create custom content. According to the experts at Curata, time and resource constraints are a major barrier for many companies who want to build a content empire, but lack the time. Content curation isn't a quick fix for your staffing woes, or a way to esc...
By Helen Nesterenko • Sept. 20, 2013 -
The Top 10 Reasons Your Landing Pages Suck
Okay. Totally not trying to be harsh or anything.I recently received my Inbound and HubSpot certification, and I like to think I have the basics down on what makes a landing page, well, not suck.First, it's important to know that the main purpose of your landing page is to generate leads. That's ...
By Jennifer Grigas • Sept. 20, 2013 -
5 Arguments Why Social Media Content is a Tremendous Creative Opportunity
Listen up agency friends!I know there are some of you that find the ongoing creation of social media content to be a bit of a drag.It takes a huge amount of time.It is a constant and ongoing requirement.It can seem fleeting and trivial.It often doesn't allow for the same level of crafting as othe...
By Matthew Peneycad • Sept. 20, 2013 -
#SocialShakeUp Recap: The Reality of Real Time Marketing
This year will enter the history books as "The Year of Real-Time Marketing," according to a panel of experts at the Social Shake-Up in Atlanta, Georgia. Events across the globe are being covered by numerous mediums and driving brand-driven, real-time content. However, the struggle for companies i...
By Martin Jones • Sept. 20, 2013 -
How to Keep Email Fatigue from Sabotaging Your Marketing and Ruining Relationships
People opt out of email campaigns long before they hit the unsubscribe button. Relationships that began with anticipation for the promised goodies start to wane over time. In some cases, people leave because of natural attrition or limited needs. If your subscribers match your customer profile, ...
By Debra Ellis • Sept. 20, 2013 -
Mobile Usage Today [INFOGRAPHIC]
Mobile usage has been rising exponentially over the last 10 years. Everywhere you go, peoples are stuck on their devices and there's no sign of it slowing down. Businesses are finding out that if they want to marketing to their customers, they can do so whenever they need through streams such as apps and text message marketing. In this infographic, we highlight some eye-opening stats on mobile usage today.
By Matt Baglia • Sept. 20, 2013 -
#SocialShakeUp Recap: Porter Gale on The Power of Building Your Network
Given the impact that technology has had on the modern business landscape, it seems as though companies and marketers have an increased access to both consumers and potential partners. Explaining this growing connectivity, Porter Gale, author and former Marketing VP at Virgin America, conveyed he...
By Martin Jones • Sept. 20, 2013 -
Social Selling: How to Find Buying Signals on Social Media
Social media has changed the way buyers buy and sales reps sell. Traditionally, consistent and real-time communication amongst seller and buyer did not exist. With unprecedented use of Twitter, LinkedIn, Facebook, Google+ and so many more social networks, there is an opportunity to understand buy...
By Julio Viskovich • Sept. 19, 2013 -
The Social Shake-Up Spotlight on the Expanding Skillset of the Marketer of the Future
The evolution of marketing is constant and rapid in the modern business world, but the long-term outlook for the industry also changes at this accelerated pace. Given this constant evolution, a panel at the Social Shake-Up conference in Atlanta sought to explore whether or not a "Frankenmarketer" would ever be created.
By Martin Jones • Sept. 19, 2013 -
PR's Rightful Place: Proving the Power of Story
With all the technological advances and innovations out there, measuring and proving the effectiveness of public relations activities is still largely theory. An influence and measurement test I am currently running on the Scandinavian hotel group Nordic Choice is showing not only the data from c...
By Phil Butler • Sept. 19, 2013 -
The 5 Best Content Marketing Lessons From BuzzFeed
Ugh, another post about BuzzFeed!I know. You totally groaned when you saw that headline. I don't blame you. I'd have the same reaction. I probably would have even tweeted something snarky about it. But after that? I would have clicked. Just like you.BuzzFeed is the content marketing darling we l...
By Lisa Barone • Sept. 19, 2013 -
The Sad But True Reasons You're Really Not Ready for a Website Redesign
If you're like most companies, you're less than pleased with your current website. You're tired of it staring back at you day after day. You're tired of customers calling you because they couldn't find what they need. You're tired of it costing money but not providing true value.I'm here to tell ...
By Jason Kosarek • Sept. 19, 2013 -
How Much Will it Cost to Build a Website?
How much does a website cost? As a web designer, this is without a doubt the most difficult question a person can ask me. This is the equivalent of asking "How much does a car cost?" or "How much does a vacation cost"? The only answer is simply, "it depends." If a family of four takes a week-long...
By Jacey Gulden • Sept. 19, 2013 -
Why Integrated Marketing Communications Is More Important Than Ever
I just may be the world's biggest integrated marketing communications proponent. For years I have preached the need and importance for delivering an integrated message to consumers across all channels in a given brand's arsenal.I have scribed numerous columns including one of my most popular piec...
By Steve Olenski • Sept. 19, 2013 -
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5 Conversion Optimization Tips
Conversion optimisation refers to the process of improving your website so that it converts more visitors into actual buying or enquiring customers. It's all about improving both your processes and messaging so that you make your website more appealing and quicker and easier for people to use.The...
By Shell Robshaw-Bryan • Sept. 19, 2013 -
When Was the Last Time You Reviewed Your Social Media Marketing?
One of the most important elements of effective social media marketing is a regular review of it.Sounds obvious, but many businesses keep slogging on without accurately monitoring and measuring the results from their social media engagement.Ensuring that the blogs, tweets, images, images, videos,...
By Chris Street • Sept. 19, 2013
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