Content Marketing: Page 316

  • Social Selling: How to Find Buying Signals on Social Media

    Social media has changed the way buyers buy and sales reps sell. Traditionally, consistent and real-time communication amongst seller and buyer did not exist. With unprecedented use of Twitter, LinkedIn, Facebook, Google+ and so many more social networks, there is an opportunity to understand buy...

    By • Sept. 19, 2013

  • The Social Shake-Up Spotlight on the Expanding Skillset of the Marketer of the Future

    The evolution of marketing is constant and rapid in the modern business world, but the long-term outlook for the industry also changes at this accelerated pace. Given this constant evolution, a panel at the Social Shake-Up conference in Atlanta sought to explore whether or not a "Frankenmarketer" would ever be created.

    By • Sept. 19, 2013

  • PR's Rightful Place: Proving the Power of Story

    With all the technological advances and innovations out there, measuring and proving the effectiveness of public relations activities is still largely theory. An influence and measurement test I am currently running on the Scandinavian hotel group Nordic Choice is showing not only the data from c...

    By • Sept. 19, 2013

  • The 5 Best Content Marketing Lessons From BuzzFeed

    Ugh, another post about BuzzFeed!I know. You totally groaned when you saw that headline. I don't blame you. I'd have the same reaction. I probably would have even tweeted something snarky about it. But after that? I would have clicked. Just like you.BuzzFeed is the content marketing darling we l...

    By • Sept. 19, 2013

  • The Sad But True Reasons You're Really Not Ready for a Website Redesign

    If you're like most companies, you're less than pleased with your current website. You're tired of it staring back at you day after day. You're tired of customers calling you because they couldn't find what they need. You're tired of it costing money but not providing true value.I'm here to tell ...

    By • Sept. 19, 2013

  • How Much Will it Cost to Build a Website?

    How much does a website cost? As a web designer, this is without a doubt the most difficult question a person can ask me. This is the equivalent of asking "How much does a car cost?" or "How much does a vacation cost"? The only answer is simply, "it depends." If a family of four takes a week-long...

    By • Sept. 19, 2013

  • Why Integrated Marketing Communications Is More Important Than Ever

    I just may be the world's biggest integrated marketing communications proponent. For years I have preached the need and importance for delivering an integrated message to consumers across all channels in a given brand's arsenal.I have scribed numerous columns including one of my most popular piec...

    By • Sept. 19, 2013

  • We "Shook Up'" Some BUZZ at Social Media Today's #SocialShakeUp

    By • Sept. 19, 2013

  • 5 Conversion Optimization Tips

    Conversion optimisation refers to the process of improving your website so that it converts more visitors into actual buying or enquiring customers. It's all about improving both your processes and messaging so that you make your website more appealing and quicker and easier for people to use.The...

    By • Sept. 19, 2013

  • When Was the Last Time You Reviewed Your Social Media Marketing?

    One of the most important elements of effective social media marketing is a regular review of it.Sounds obvious, but many businesses keep slogging on without accurately monitoring and measuring the results from their social media engagement.Ensuring that the blogs, tweets, images, images, videos,...

    By • Sept. 19, 2013

  • Is Pinterest Right for Your Brand?

    As a digital PR pro, I'm a huge fan of Pinterest - and many companies underestimate how powerful it is. Even digital agencies and digital PR pros! It has an ability to showcase your brand and message that can be extraordinarily powerful.With over 70 million users, 2.5 billion page views monthly, ...

    By • Sept. 19, 2013

  • Why Your Business Needs a Blog [INFOGRAPHIC]

    It's true. Businesses that blog get more web traffic and have higher conversion rates. So what are you waiting for?It's a fact that businesses and B2B sites that blog get more web traffic and have higher conversion rates. This infographic provides some stats and facts that will help you understand the importance of business blogging.Sources: HubSpot, WordPress.org, Impact Branding & Design, Kivi Leroux Miller, Brandon Gaille, Mymarketingdept.com

    By • Sept. 18, 2013

  • How to Stop Marketing Reporting from Interfering with Marketing Goals

    One of the biggest challenges marketers face is balancing the demand for tactical ROI with the need for tangible results. In today's data-driven world, it's expected that you can illustrate the return for every investment you make (advertising, content, email marketing) while still proving your o...

    By • Sept. 18, 2013

  • #SocialShakeUp Recap: Brian Solis on the Future of Business

    The second day of the Social Shake-Up conference in Atlanta, Georgia, began with another empowering speech from Robin Carey, the CEO of Social Media Today. As the host of the conference, she wound the audience up for the second day of talks, and introduced the well-known keynote for Tuesday, Bria...

    By • Sept. 18, 2013

  • How to Support Your Loyalty Marketing Program through Social Media

    Every business owner knows the importance of having both a loyalty marketing program and an active presence on social media - the need for both is old news. However, it can sometimes be a little tricky to come up with effective ways to join forces between the two. If you're struggling to come up ...

    By • Sept. 18, 2013

  • Tiptoeing Around the Gmail Elephant

    Gmail's change from one inbox to automatically sorting emails into tabs continues to capture media attention and concern marketers. New articles filled with ideas on how to game the interface are appearing daily. Email marketers have resorted to begging subscribers to move incoming emails to the ...

    By • Sept. 18, 2013

  • The Power of Individualized Marketing [INFOGRAPHIC]

    Remember when Nike introduced its Just Do It campaign? Nike was able to achieve massive brand awareness and scale with this simple slogan. Billboards, TV, radio, print ...'Just Do It' and the Nike swoosh was everywhere. The campaign's success was largely determined by how many people Nike could g...

    By • Sept. 18, 2013

  • Email Marketers Fear the New Gmail

    If you're a Gmail user, you've recently seen the switch in your inbox from one folder to three tabs. In these three tabs lies the "promotions" tab, which now filters out any messages you get containing promotions such as coupons, discounts, and notifications of sales. While this may seen handy fo...

    By • Sept. 18, 2013

  • A 7-Step Process for Expanding Your Online Presence

    A version of this article appeared in the Investment News Practice Management Newsletter.Have you started building and growing your online presence beyond a basic website? If you're like most advisors, you probably haven't begun to move into content development, social media, and content marketin...

    By • Sept. 18, 2013

  • 6 Ways To Use Content Marketing More Effectively For Personal Branding

    An online personal branding strategy should include a content marketing component because it allows you to show your expertise. However, many people question how to effectively use content marketing for personal branding. Here are six tips that can help:#1: Answer your audience's questionsYou don...

    By • Sept. 18, 2013

  • So, What if You Make a Mistake?

    Ok let's face it everyone can make a mistake, when was the last time you made a mistake...come on be honest.Its not the mistake that counts, it's what you do about it that defines your brand. Never hide from your mistakes, they will catch up with you, believe me.Two things happen when we screw up...

    By • Sept. 18, 2013

  • The Worst Mistake That I've Seen on Twitter

    Social media is usually a great space for brands to be in. This is a place where community already exists, and tactful brands are able to identify their target audience and create conversations. Social media becomes a bad space for brands, when they start making mistakes that drive unfollows and...

    By • Sept. 18, 2013

  • Hey, MINI: Why Aren't You Interested in Brand Advocates?

    My MINI Paceman - So much fun with it!Listen BMW and MINI! This is not a story made up. This is real. This is me.When the MINI Paceman was first promoted at the Detroit Motor Show in 2011 as a concept car, I said and wrote to my fans, followers and friends: "This is gonna be my new car!" To some ...

    By • Sept. 18, 2013

  • How Much Has Marketing Really Changed?

    A common theme in marketing circles today is that there's been a monumental shift in how marketing works. In a world with Google and Facebook, our marketing consciousness has certainly shifted from interruption to inbound, mostly because consumers have much more power in determining how and what ...

    By • Sept. 18, 2013

  • #SocialShakeUp: Coca-Cola Knows the Secret of Marketing

    Without a doubt, Neil Bedwell's session, "Work That Matters: The Essential Role of Social in Cultural Leadership" was one of the best, if not the best, at the #SocialShakeUp. If you didn't make it (and I sincerely hope you did), Neil Bedwell is the Global Group Director of Digital Strategy & ...

    By • Sept. 17, 2013