Content Marketing: Page 317

  • Is Pinterest Right for Your Brand?

    As a digital PR pro, I'm a huge fan of Pinterest - and many companies underestimate how powerful it is. Even digital agencies and digital PR pros! It has an ability to showcase your brand and message that can be extraordinarily powerful.With over 70 million users, 2.5 billion page views monthly, ...

    By • Sept. 19, 2013

  • Why Your Business Needs a Blog [INFOGRAPHIC]

    It's true. Businesses that blog get more web traffic and have higher conversion rates. So what are you waiting for?It's a fact that businesses and B2B sites that blog get more web traffic and have higher conversion rates. This infographic provides some stats and facts that will help you understand the importance of business blogging.Sources: HubSpot, WordPress.org, Impact Branding & Design, Kivi Leroux Miller, Brandon Gaille, Mymarketingdept.com

    By • Sept. 18, 2013

  • How to Stop Marketing Reporting from Interfering with Marketing Goals

    One of the biggest challenges marketers face is balancing the demand for tactical ROI with the need for tangible results. In today's data-driven world, it's expected that you can illustrate the return for every investment you make (advertising, content, email marketing) while still proving your o...

    By • Sept. 18, 2013

  • #SocialShakeUp Recap: Brian Solis on the Future of Business

    The second day of the Social Shake-Up conference in Atlanta, Georgia, began with another empowering speech from Robin Carey, the CEO of Social Media Today. As the host of the conference, she wound the audience up for the second day of talks, and introduced the well-known keynote for Tuesday, Bria...

    By • Sept. 18, 2013

  • How to Support Your Loyalty Marketing Program through Social Media

    Every business owner knows the importance of having both a loyalty marketing program and an active presence on social media - the need for both is old news. However, it can sometimes be a little tricky to come up with effective ways to join forces between the two. If you're struggling to come up ...

    By • Sept. 18, 2013

  • Tiptoeing Around the Gmail Elephant

    Gmail's change from one inbox to automatically sorting emails into tabs continues to capture media attention and concern marketers. New articles filled with ideas on how to game the interface are appearing daily. Email marketers have resorted to begging subscribers to move incoming emails to the ...

    By • Sept. 18, 2013

  • The Power of Individualized Marketing [INFOGRAPHIC]

    Remember when Nike introduced its Just Do It campaign? Nike was able to achieve massive brand awareness and scale with this simple slogan. Billboards, TV, radio, print ...'Just Do It' and the Nike swoosh was everywhere. The campaign's success was largely determined by how many people Nike could g...

    By • Sept. 18, 2013

  • Email Marketers Fear the New Gmail

    If you're a Gmail user, you've recently seen the switch in your inbox from one folder to three tabs. In these three tabs lies the "promotions" tab, which now filters out any messages you get containing promotions such as coupons, discounts, and notifications of sales. While this may seen handy fo...

    By • Sept. 18, 2013

  • A 7-Step Process for Expanding Your Online Presence

    A version of this article appeared in the Investment News Practice Management Newsletter.Have you started building and growing your online presence beyond a basic website? If you're like most advisors, you probably haven't begun to move into content development, social media, and content marketin...

    By • Sept. 18, 2013

  • 6 Ways To Use Content Marketing More Effectively For Personal Branding

    An online personal branding strategy should include a content marketing component because it allows you to show your expertise. However, many people question how to effectively use content marketing for personal branding. Here are six tips that can help:#1: Answer your audience's questionsYou don...

    By • Sept. 18, 2013

  • So, What if You Make a Mistake?

    Ok let's face it everyone can make a mistake, when was the last time you made a mistake...come on be honest.Its not the mistake that counts, it's what you do about it that defines your brand. Never hide from your mistakes, they will catch up with you, believe me.Two things happen when we screw up...

    By • Sept. 18, 2013

  • The Worst Mistake That I've Seen on Twitter

    Social media is usually a great space for brands to be in. This is a place where community already exists, and tactful brands are able to identify their target audience and create conversations. Social media becomes a bad space for brands, when they start making mistakes that drive unfollows and...

    By • Sept. 18, 2013

  • Hey, MINI: Why Aren't You Interested in Brand Advocates?

    My MINI Paceman - So much fun with it!Listen BMW and MINI! This is not a story made up. This is real. This is me.When the MINI Paceman was first promoted at the Detroit Motor Show in 2011 as a concept car, I said and wrote to my fans, followers and friends: "This is gonna be my new car!" To some ...

    By • Sept. 18, 2013

  • How Much Has Marketing Really Changed?

    A common theme in marketing circles today is that there's been a monumental shift in how marketing works. In a world with Google and Facebook, our marketing consciousness has certainly shifted from interruption to inbound, mostly because consumers have much more power in determining how and what ...

    By • Sept. 18, 2013

  • #SocialShakeUp: Coca-Cola Knows the Secret of Marketing

    Without a doubt, Neil Bedwell's session, "Work That Matters: The Essential Role of Social in Cultural Leadership" was one of the best, if not the best, at the #SocialShakeUp. If you didn't make it (and I sincerely hope you did), Neil Bedwell is the Global Group Director of Digital Strategy & ...

    By • Sept. 17, 2013

  • The Effects of Social Media on How We Speak and Write

    With 80 percent of teen Internet users frequenting social media sites, it's no wonder our real world social lives are seeing some changes. Though some parents worry about a future of poor grammar and verbal textspeak, most signs point to a more promising reality. Social media use requires some un...

    By • Sept. 17, 2013

  • Google+ for Business: A Beginner's Guide

    To use or not to use Google+? That is the question.Many people are still on the fence about whether or not to incorporate Google+ into their social media marketing strategy. Are you a little overwhelmed with where to start and how it works?You're not alone.This is a very simple breakdown of how y...

    By • Sept. 17, 2013

  • Hiring a PR Firm: There is a Time Investment Required

    In the past week I have been asked the same question four different times during interviews.This question has never come up before and I find it strange four different people have asked it of me in just the last seven days.It is:What is the one thing you wish prospects would ask you?Think about t...

    By • Sept. 17, 2013

  • What's in a Name? 15 Criteria for Naming a Brand or Product

    A new brand name represents an opportunity. Choosing a good brand name is a key to marketing success.A decision to name a branded product is a challenge for many marketers. By choosing a good brand name or name of a product underneath your corporate name, a company is positioning itself for great...

    By • Sept. 17, 2013

  • Digital and Social Trends Seen at New York Fashion Week

    Fashion Week used to be a ultra-exclusive event reserved for the fashion elite. The public had to wait for the print publications before they could see the coverage, images and commentary related to the year's premier fashion event.However, with the arrival of the digital age, the fashion industr...

    By • Sept. 17, 2013

  • Building Relationships by Proactively Initiating a Dialogue on Social Media

    Despite having an amazing opportunity to initiate and sustain meaningful dialogues with their consumers, many brands treat social media primarily as a broadcast platform.Emphasis, energy and resources are typically pumped into the creation and publication of meaningful content - which is great - ...

    By Matthew Peneycad • Sept. 17, 2013
  • SMT Expert

    11 SEO Secrets Only the Insiders Know

    This post will most certainly ruffle some feathers. But that's okay-because sometimes, feathers need to be ruffled. This is not one of those "SEO is dead" posts. In fact, it's far from it. This is an "SEO has evolved" post. Undoubtedly though, some SEO purists will see this post as a threat and w...

    By • Sept. 17, 2013

  • Google Optimizing Search Results for "In-Depth" Content

    Changes are coming to the search results you see on Google. The search engine will now be featuring "in-depth" content. This is an important change for those of us who are very invested in content marketing. With this new focus on in-depth content, companies who post blogs and articles are even m...

    By • Sept. 17, 2013

  • Study Search Ranking: What Makes Your Brand Look Good on Google

    It is one of these questions that many brand marketers are asking themselves: What makes us reach the top search results on Google? A recent report based on Searchmetric data for 10,000 top Google search keywords sheds some light here. It was based on correlations and website characteristics of 3...

    By • Sept. 17, 2013

  • Think Like A Rock Star: Mack Collier on Turning Customers into Fans [VIDEO]

    I'm a fan of pop culture- just as much as I'm a fan of marketing. That's why Mack Collier's book, "Think Like A Rockstar," was such a win-win for me to read. It's filled with stories of how rock stars and divas like Jewel, Lady Gaga, Katy Perry, Taylor Swift and even one of my favorite Nashville ...

    By • Sept. 17, 2013