Content Marketing: Page 318

  • So, What if You Make a Mistake?

    Ok let's face it everyone can make a mistake, when was the last time you made a mistake...come on be honest.Its not the mistake that counts, it's what you do about it that defines your brand. Never hide from your mistakes, they will catch up with you, believe me.Two things happen when we screw up...

    By • Sept. 18, 2013

  • The Worst Mistake That I've Seen on Twitter

    Social media is usually a great space for brands to be in. This is a place where community already exists, and tactful brands are able to identify their target audience and create conversations. Social media becomes a bad space for brands, when they start making mistakes that drive unfollows and...

    By • Sept. 18, 2013

  • Hey, MINI: Why Aren't You Interested in Brand Advocates?

    My MINI Paceman - So much fun with it!Listen BMW and MINI! This is not a story made up. This is real. This is me.When the MINI Paceman was first promoted at the Detroit Motor Show in 2011 as a concept car, I said and wrote to my fans, followers and friends: "This is gonna be my new car!" To some ...

    By • Sept. 18, 2013

  • How Much Has Marketing Really Changed?

    A common theme in marketing circles today is that there's been a monumental shift in how marketing works. In a world with Google and Facebook, our marketing consciousness has certainly shifted from interruption to inbound, mostly because consumers have much more power in determining how and what ...

    By • Sept. 18, 2013

  • #SocialShakeUp: Coca-Cola Knows the Secret of Marketing

    Without a doubt, Neil Bedwell's session, "Work That Matters: The Essential Role of Social in Cultural Leadership" was one of the best, if not the best, at the #SocialShakeUp. If you didn't make it (and I sincerely hope you did), Neil Bedwell is the Global Group Director of Digital Strategy & ...

    By • Sept. 17, 2013

  • The Effects of Social Media on How We Speak and Write

    With 80 percent of teen Internet users frequenting social media sites, it's no wonder our real world social lives are seeing some changes. Though some parents worry about a future of poor grammar and verbal textspeak, most signs point to a more promising reality. Social media use requires some un...

    By • Sept. 17, 2013

  • Google+ for Business: A Beginner's Guide

    To use or not to use Google+? That is the question.Many people are still on the fence about whether or not to incorporate Google+ into their social media marketing strategy. Are you a little overwhelmed with where to start and how it works?You're not alone.This is a very simple breakdown of how y...

    By • Sept. 17, 2013

  • Hiring a PR Firm: There is a Time Investment Required

    In the past week I have been asked the same question four different times during interviews.This question has never come up before and I find it strange four different people have asked it of me in just the last seven days.It is:What is the one thing you wish prospects would ask you?Think about t...

    By • Sept. 17, 2013

  • What's in a Name? 15 Criteria for Naming a Brand or Product

    A new brand name represents an opportunity. Choosing a good brand name is a key to marketing success.A decision to name a branded product is a challenge for many marketers. By choosing a good brand name or name of a product underneath your corporate name, a company is positioning itself for great...

    By • Sept. 17, 2013

  • Digital and Social Trends Seen at New York Fashion Week

    Fashion Week used to be a ultra-exclusive event reserved for the fashion elite. The public had to wait for the print publications before they could see the coverage, images and commentary related to the year's premier fashion event.However, with the arrival of the digital age, the fashion industr...

    By • Sept. 17, 2013

  • Building Relationships by Proactively Initiating a Dialogue on Social Media

    Despite having an amazing opportunity to initiate and sustain meaningful dialogues with their consumers, many brands treat social media primarily as a broadcast platform.Emphasis, energy and resources are typically pumped into the creation and publication of meaningful content - which is great - ...

    By Matthew Peneycad • Sept. 17, 2013
  • SMT Expert

    11 SEO Secrets Only the Insiders Know

    This post will most certainly ruffle some feathers. But that's okay-because sometimes, feathers need to be ruffled. This is not one of those "SEO is dead" posts. In fact, it's far from it. This is an "SEO has evolved" post. Undoubtedly though, some SEO purists will see this post as a threat and w...

    By • Sept. 17, 2013

  • Google Optimizing Search Results for "In-Depth" Content

    Changes are coming to the search results you see on Google. The search engine will now be featuring "in-depth" content. This is an important change for those of us who are very invested in content marketing. With this new focus on in-depth content, companies who post blogs and articles are even m...

    By • Sept. 17, 2013

  • Study Search Ranking: What Makes Your Brand Look Good on Google

    It is one of these questions that many brand marketers are asking themselves: What makes us reach the top search results on Google? A recent report based on Searchmetric data for 10,000 top Google search keywords sheds some light here. It was based on correlations and website characteristics of 3...

    By • Sept. 17, 2013

  • Think Like A Rock Star: Mack Collier on Turning Customers into Fans [VIDEO]

    I'm a fan of pop culture- just as much as I'm a fan of marketing. That's why Mack Collier's book, "Think Like A Rockstar," was such a win-win for me to read. It's filled with stories of how rock stars and divas like Jewel, Lady Gaga, Katy Perry, Taylor Swift and even one of my favorite Nashville ...

    By • Sept. 17, 2013

  • How to Keep Fans Coming Back All Year Long

    Consider the holidays as the spark needed to light your yearlong social marketing strategy. Once you've ignited the flame of social interaction with your consumers, it's time to focus on sustaining it. Here are a few tips on creating holiday marketing campaigns that make an impact all year long.O...

    By • Sept. 17, 2013

  • Terms to Drop from Your Marketing Vocabulary and How to Replace Them

    There are dozens and dozens of buzz words out there when it comes to marketing. Most of them have little real meaning or value beyond being trendy. But there are terms in our marketing vocabulary that really do mean something-terms that do your marketing strategy more harm than good just by utter...

    By • Sept. 17, 2013

  • #SocialShakeUp: 10 Key Learnings from MasterCard, Xerox and Get Satisfaction

    This morning's session featured Jason Bartlett, Vice President, Global Social Marketing, Xerox; Andrew Bowins Senior Vice President, External Communications, MasterCard; and Wendy Lea, Chief Executive Officer, Get Satisfaction. With nothing in social written in concrete because of its ever-evolvi...

    By • Sept. 17, 2013

  • 10 Super Powers of the World's Greatest Social Media Marketer [INFOGRAPHIC]

    Gone are the days when social media was a curious little sandbox marketers would play in when time allowed. Today, social media is every bit as integral to your online marketing initiatives as your website.Companies that have staffed up and stepped up to make social media marketing a meaningful element of the brand experience are seizing advantages that megadollars can't buy.They're refraining from using megaphones to shout out messages, and they're done trying to dictate the destiny of their public relations with press releases.

    By • Sept. 16, 2013

  • 9 Tips to Keep Moms Engaged With Your Content

    We can churn out content as much as we want but that doesn't mean our target audience will read it. When it comes to content marketing for mom-focused brands, it's especially important to ensure the content engages your key audience: moms. Between work, kids, household tasks, social media, and so...

    By • Sept. 16, 2013
  • SMT Expert

    5 Tips for Brainstorming Blog Content

    If you're a blogger, it's critical to develop ideas that attract an audience while making sure you have enough of these ideas to sustain your efforts.Brainstorming is, in essence, setting aside some time to think up as many themes or individual blog post ideas as you can, and jot them down for fu...

    By • Sept. 16, 2013

  • How to Engage Fans After the Holidays

    The clock doesn't stop on December 26 - that's easy to forget in the midst of holiday planning. Don't make the mistake of going radio silent on social.Create content and offers that engage consumers during that post-Christmas lull, and keep them loyal all year. Here's how you keep your social mar...

    By • Sept. 16, 2013

  • #SocialShakeUp: Marketology 101 with Ric Dragon

    Greetings from Atlanta and the #SocialShakeUp! Just completed my first workshop with Ric Dragon and the Dragon Search Digital Marketing Team and let me tell you, it was robust, informative and had great takeaways including his latest book, Social Marketology and an intensive workbook of activitie...

    By • Sept. 16, 2013

  • Research Reveals Most Influential Social Media in B2B Buying

    The latest BuyerSphere research report on business to business (B2B) buying decisions reveals key insights into the role of social media in the B2B buying process. These include the most influential social media channels and the best content formats.The research covered over 500 B2B Buyers in Eur...

    By • Sept. 16, 2013

  • Facebook Marketing for Business: Don't Be Lazy!

    The introduction of social media has birthed tens of thousands of overnight self proclaimed marketing experts. While some are using good practices to help the businesses they work in or work for achieve results, some have unfortunately fallen to lazy, spamming tactics.I have great concern for thi...

    By • Sept. 16, 2013