Content Marketing: Page 318

  • Twitter Files for IPO: What It Means for Users, Investors and Social Media

    By now you've heard that Twitter IPO will fly soon. On the heels of its release of the controversial Conversations feature, Twitter announced, via a Tweet of course, a confidential S-1 filing for a planned IPO. In fact, just last week, I shared with ABC News that we needed to prepare for the inev...

    By • Sept. 14, 2013

  • Do Your Buyer Personas Look Like They Are from 1980?

    An Anthropological Study of the 1980′s (Photo credit: EJP Photo)It is downright scary. Pressure is building to come out of the recession and light a fire under growth. Marketers and sellers are responding impulsively. How? Slipping back into a time warp of the '80's. A world filled with focu...

    By • Sept. 13, 2013

  • Reducing Cart Abandonment

    With the holiday season rapidly approaching and with more people taking to the Internet to buy for their shopping list, taking the time to review a checkout process is essential as it helps to reduce the reasons for people to leave your site without making their purchase.E-commerce companies expe...

    By • Sept. 13, 2013

  • 3 Ways Google Is Making Marketing's Past the Future

    When we look at the marketing landscape today, it's easy to see that the technology we need to do our jobs is evolving. The good news, however, is that tactics (link building, keywords, online press releases, search ads) that used to be staples of digital marketing are now being phased out or ren...

    By • Sept. 13, 2013

  • How to Make Your Email Marketing Campaigns Spam-Proof

    Email marketing is a key component of any marketing campaign nowadays. However, if marketers fail to properly craft e-newsletters and other emailed marketing peripherals, they'll simply end up in spam folders and will never be seen by their intended recipients-all that hard work will have gone to...

    By • Sept. 13, 2013

  • Fake Facebook Likes Are Killing Social Media

    There will always be some people in any system that will try to game that system and ruin it for everybody else, half the time without really gaining anything for themselves in the long run, though some companies can profit in the short term. But in the end, it will always fall apart and the neg...

    By • Sept. 13, 2013

  • The Future of Marketing Has Little To Do With Marketing

    While I don't always have the ability to say yes to writing forewords, I do find time now and then to do so. One of the conditions however is that I'm allowed to share my thoughts, unabridged, with you here. The latest is for a new book, Share This Too, released by Wiley, the publishing house tha...

    By • Sept. 13, 2013

  • Grammar Police: 12 Mistakes Nearly Everyone Makes

    As more and more organizations join the owned media way of marketing, the grammar police seem to be in greater force.Poor Sam Fiorella. Every time he writes something, he asks three or four of us to make sure he isn't going to be crucified by the grammar police. It's become quite comical and we e...

    By • Sept. 13, 2013

  • Casino Industry Embraces Social Media for Marketing

    Word of mouth was always the most powerful way of attracting customers. Since the arrival of social media, word of mouth has now become a global discussion. At the moment, more and more organisations are adopting social media as one of the many channels for their marketing efforts. Even the casin...

    By • Sept. 13, 2013

  • Social Media Blogs I Love

    As a social media marketer, I always try to stay up to date on all the latest and greatest social media news. As much as I'd like to be the first to know about Facebook's latest algorithm updates, I am not among the privileged few and must often find this information from other sources - includin...

    By • Sept. 13, 2013

  • Collector or Curator? Becoming a Social Connoisseur

    It used to be that you were a wine or art collector to be considered a connoisseur. These curators of their personal taste and beauty would search for pieces that fit a collection they would be proud to show off to their friends. Picking what went into their collection wasn't easy, because it had...

    By • Sept. 13, 2013

  • 9 Best Practices for Running Facebook Timeline Promotions

    Facebook recently announced that business Pages no longer need to use a third-party platform in order to run promotions on the social network. You can read the announcement here. Now that promotions are allowed on Facebook Page Timelines, there are a handful of best practices businesses should ke...

    By • Sept. 12, 2013

  • How to Do Google+ Right

    As someone who just recently started using Google+, I've had to toy around with it a little bit to realize what makes it so much bigger and better than the other social media sites out there. At first it seems much too close to Facebook, just as I've become more familiar with it I've grown to re...

    By • Sept. 12, 2013

  • 12 Super Simple Guest Blogging Tactics to Supercharge SEO and Grow Your Influence

    If your content marketing efforts include guest blog posting or submitting e-zine articles, taking a few minutes to synchronize your effort with basic SEO tactics can boost visibility and do powerful things for growing your influence.Try a few (or all) of these ten fast tactics to supercharge you...

    By • Sept. 12, 2013

  • How to Use Digital in Retail [INFOGRAPHIC]

    The digital in retail blueprint...As companies continue to construct digital marketing strategies and plans, one area that still remains embryonic is the use of digital in retail. The question that retailers are asking themselves is how to use digital to augment the retail experience. There ar...

    By • Sept. 12, 2013

  • Fashion Brands in 2013: Armani, Burberry, J.Crew Over Ralph Lauren and Banana Republic

    It's Fashion Week and the results of the 2013 Brand Keys Fashion Brand Index are in. And the survey says...fashion brand importance is up again. Sure, consumers need to like what they're going to wear, so design and style are important. But when it comes to establishing a real emotional connectio...

    By • Sept. 12, 2013

  • How to Leverage Social Media for Relevant Leads

    Many B2B companies have found social media to be tricky since it tends to cater to connections with individuals rather than businesses. However, social media can be just as effective for B2B if you use the appropriate strategies! Don't ignore social media any longer. By not maintaining an active ...

    By • Sept. 12, 2013

  • The Psychology of Pricing

    In the true spirit of social media, I learned last week about a phone call an associate had received offering him a discounted rate for a product he'd used for many years. Suffice to say, he took to social media to ask whether such discounts were commonplace, and indeed what the discount meant ...

    By • Sept. 12, 2013

  • How Leading Edge Firms Measure Influencer Marketing (And How You Can, Too)

    Social media marketing metrics are notoriously hard to pin down, especially for influencer marketing - working with influential people within a niche or sub-topic that is relevant to your brand.There are a variety of ways to measure the success of an influencer marketing campaign, and deciding wh...

    By • Sept. 12, 2013
  • SMT Expert

    How 5 Brands Best Responded to Apple's iPhone Announcement on Twitter

    A much-anticipated announcement from Apple predictably made quite the splash yesterday, as they told the world they'd be pulling the iPhone 5 from the market and slotting in the new 5c as its "$99 under-contract" model. While there is plenty to say about the phone itself, I think I'll save that f...

    By • Sept. 12, 2013

  • Why Your Brand Isn't Ready for a YouTube Channel

    With 100 hours of video uploaded every minute, YouTube remains a powerhouse when it comes to social media videos. Although video is now a feature on other social sites and apps (i.e. Vine, Instagram, etc.), YouTube is still the most trafficked video-based social network, with more than a billion ...

    By • Sept. 11, 2013

  • 30 Pinterest Accounts and Boards You Must Follow for Marketing Tips

    There are a lot of wonderful people and businesses who share helpful social media tips on Pinterest. Following them will help you get a hold of the latest and best content which can help you stay up-to-date and find the latest marketing tips to promote your business.I have compiled a list that c...

    By • Sept. 11, 2013

  • Social Startups: Videolicious Turns Everyone into a Video Editing Pro

    "I saw first-hand that video can connect audiences to the emotion behind a story or product like no other medium. And yet, everyone from huge media brands to small businesses were not able to easily create enough of their own video to fully benefit from this power," says Matt Singer, whose busine...

    By • Sept. 11, 2013

  • Consumers Who Receive Marketing Emails Spend 83% More [INFOGRAPHIC]

    Email is decidedly less trendy than social media, and many studies have found it much more effective at converting sales. It's somewhat counter-intuitive, but this infographic frames some of the whys and bets practices quite nicely.I'm curious to know your thoughts on this one. What do you think ...

    By • Sept. 11, 2013

  • 5 Tools to Help With Content Curation [VIDEO]

    (This post is written by Teresa Dankowski, Content Marketing Manager at Cision)Curating content is less time-consuming than creating it, but it isn't any less daunting. How do you decide which stories, sources and social updates to share? Of the trillions of pages (literally!) on the web, how do ...

    By • Sept. 11, 2013