Content Marketing: Page 318

  • How to Keep Fans Coming Back All Year Long

    Consider the holidays as the spark needed to light your yearlong social marketing strategy. Once you've ignited the flame of social interaction with your consumers, it's time to focus on sustaining it. Here are a few tips on creating holiday marketing campaigns that make an impact all year long.O...

    By • Sept. 17, 2013

  • Terms to Drop from Your Marketing Vocabulary and How to Replace Them

    There are dozens and dozens of buzz words out there when it comes to marketing. Most of them have little real meaning or value beyond being trendy. But there are terms in our marketing vocabulary that really do mean something-terms that do your marketing strategy more harm than good just by utter...

    By • Sept. 17, 2013

  • #SocialShakeUp: 10 Key Learnings from MasterCard, Xerox and Get Satisfaction

    This morning's session featured Jason Bartlett, Vice President, Global Social Marketing, Xerox; Andrew Bowins Senior Vice President, External Communications, MasterCard; and Wendy Lea, Chief Executive Officer, Get Satisfaction. With nothing in social written in concrete because of its ever-evolvi...

    By • Sept. 17, 2013

  • 10 Super Powers of the World's Greatest Social Media Marketer [INFOGRAPHIC]

    Gone are the days when social media was a curious little sandbox marketers would play in when time allowed. Today, social media is every bit as integral to your online marketing initiatives as your website.Companies that have staffed up and stepped up to make social media marketing a meaningful element of the brand experience are seizing advantages that megadollars can't buy.They're refraining from using megaphones to shout out messages, and they're done trying to dictate the destiny of their public relations with press releases.

    By • Sept. 16, 2013

  • 9 Tips to Keep Moms Engaged With Your Content

    We can churn out content as much as we want but that doesn't mean our target audience will read it. When it comes to content marketing for mom-focused brands, it's especially important to ensure the content engages your key audience: moms. Between work, kids, household tasks, social media, and so...

    By • Sept. 16, 2013
  • SMT Expert

    5 Tips for Brainstorming Blog Content

    If you're a blogger, it's critical to develop ideas that attract an audience while making sure you have enough of these ideas to sustain your efforts.Brainstorming is, in essence, setting aside some time to think up as many themes or individual blog post ideas as you can, and jot them down for fu...

    By • Sept. 16, 2013

  • How to Engage Fans After the Holidays

    The clock doesn't stop on December 26 - that's easy to forget in the midst of holiday planning. Don't make the mistake of going radio silent on social.Create content and offers that engage consumers during that post-Christmas lull, and keep them loyal all year. Here's how you keep your social mar...

    By • Sept. 16, 2013

  • #SocialShakeUp: Marketology 101 with Ric Dragon

    Greetings from Atlanta and the #SocialShakeUp! Just completed my first workshop with Ric Dragon and the Dragon Search Digital Marketing Team and let me tell you, it was robust, informative and had great takeaways including his latest book, Social Marketology and an intensive workbook of activitie...

    By • Sept. 16, 2013

  • Research Reveals Most Influential Social Media in B2B Buying

    The latest BuyerSphere research report on business to business (B2B) buying decisions reveals key insights into the role of social media in the B2B buying process. These include the most influential social media channels and the best content formats.The research covered over 500 B2B Buyers in Eur...

    By • Sept. 16, 2013

  • Facebook Marketing for Business: Don't Be Lazy!

    The introduction of social media has birthed tens of thousands of overnight self proclaimed marketing experts. While some are using good practices to help the businesses they work in or work for achieve results, some have unfortunately fallen to lazy, spamming tactics.I have great concern for thi...

    By • Sept. 16, 2013

  • 4 Ways Twitter Helps SMBs [INFOGRAPHIC]

    A mutually beneficial relationship between SMBs and their Twitter followers drives brand ROI and consumer value.People who follow small to medium-sized businesses feel more engaged with them and are more likely to purchase from them, recommend them, retweet their content, and share positive exper...

    By • Sept. 16, 2013

  • Social Selling: Why Twitter is a Powerful B2B Sales Tool

    Twitter has came along way from a social network in which people told you what flavor of ice cream they were eating to a powerful platform for inside sales teams can count on for success.Twitter ListsLists allow you to filter out all the noise and organize important people. For example, creating ...

    By • Sept. 16, 2013

  • Low Budget Video Production Successes [VIDEO]

    I love it when low budget video production does well online. It is proof of the potential democracy of the Internet and it means the little guy does stand a chance against the big brands. I am going to share with you some of my favourite low budget video successes - prepare to be inspired.1. Orab...

    By • Sept. 15, 2013

  • Digital Storytelling Re-imagined

    In the constantly changing world of social and digital media, corporate communicators must rethink how they communicate with key stakeholders. And those that think they have figured it out are dangerously close to falling behind. The book on social media is still being written and finding the rig...

    By • Sept. 15, 2013

  • Twitter Going IPO So What Does this Mean for Businesses?

    With the recent news of Twitter filing for its initial public offering (IPO), this is a major step in the process of becoming a publicly traded company. For many of its investors, this is a long awaited payout of dollars that they have invested in the company. But what does the act of becoming a ...

    By • Sept. 14, 2013

  • Will Facebook Be the Death of the Polling Industry?

    Facebook announced this week that it's releasing a limited API to certain "trusted" media partners to enable those partners to track and publish, in real time, public Facebook profile and page posts using a keyword or hashtag, as well as data or insights on a certain keyword or hashtag in a certa...

    By • Sept. 14, 2013

  • Twitter Files for IPO: What It Means for Users, Investors and Social Media

    By now you've heard that Twitter IPO will fly soon. On the heels of its release of the controversial Conversations feature, Twitter announced, via a Tweet of course, a confidential S-1 filing for a planned IPO. In fact, just last week, I shared with ABC News that we needed to prepare for the inev...

    By • Sept. 14, 2013

  • Do Your Buyer Personas Look Like They Are from 1980?

    An Anthropological Study of the 1980′s (Photo credit: EJP Photo)It is downright scary. Pressure is building to come out of the recession and light a fire under growth. Marketers and sellers are responding impulsively. How? Slipping back into a time warp of the '80's. A world filled with focu...

    By • Sept. 13, 2013

  • Reducing Cart Abandonment

    With the holiday season rapidly approaching and with more people taking to the Internet to buy for their shopping list, taking the time to review a checkout process is essential as it helps to reduce the reasons for people to leave your site without making their purchase.E-commerce companies expe...

    By • Sept. 13, 2013

  • 3 Ways Google Is Making Marketing's Past the Future

    When we look at the marketing landscape today, it's easy to see that the technology we need to do our jobs is evolving. The good news, however, is that tactics (link building, keywords, online press releases, search ads) that used to be staples of digital marketing are now being phased out or ren...

    By • Sept. 13, 2013

  • How to Make Your Email Marketing Campaigns Spam-Proof

    Email marketing is a key component of any marketing campaign nowadays. However, if marketers fail to properly craft e-newsletters and other emailed marketing peripherals, they'll simply end up in spam folders and will never be seen by their intended recipients-all that hard work will have gone to...

    By • Sept. 13, 2013

  • Fake Facebook Likes Are Killing Social Media

    There will always be some people in any system that will try to game that system and ruin it for everybody else, half the time without really gaining anything for themselves in the long run, though some companies can profit in the short term. But in the end, it will always fall apart and the neg...

    By • Sept. 13, 2013

  • The Future of Marketing Has Little To Do With Marketing

    While I don't always have the ability to say yes to writing forewords, I do find time now and then to do so. One of the conditions however is that I'm allowed to share my thoughts, unabridged, with you here. The latest is for a new book, Share This Too, released by Wiley, the publishing house tha...

    By • Sept. 13, 2013

  • Grammar Police: 12 Mistakes Nearly Everyone Makes

    As more and more organizations join the owned media way of marketing, the grammar police seem to be in greater force.Poor Sam Fiorella. Every time he writes something, he asks three or four of us to make sure he isn't going to be crucified by the grammar police. It's become quite comical and we e...

    By • Sept. 13, 2013

  • Casino Industry Embraces Social Media for Marketing

    Word of mouth was always the most powerful way of attracting customers. Since the arrival of social media, word of mouth has now become a global discussion. At the moment, more and more organisations are adopting social media as one of the many channels for their marketing efforts. Even the casin...

    By • Sept. 13, 2013