Content Marketing: Page 319

  • The Catastrophic Social Media Content Marketing Mistake Marketers Are Making

    I have been described many different ways in my life: loud, opinionated and over-caffeinated are just of the few apt descriptors for yours truly. However when it comes to the world of marketing, advertising, social media, branding and all that good stuff, I don't think many would refer to me as b...

    By • Sept. 11, 2013

  • Will Facebook See a Return on Instagram?

    Back in 2012 Facebook spent a whopping $1 billion to acquire Instagram but what exactly is Facebook going to do to ensure the investment pays off? Yes, owning the best thing since sliced bread is good in itself, but is it making the shareholders happy?Well with the addition of video on Instagram,...

    By • Sept. 11, 2013

  • Did You Miss the YouTube Creator Playbook, Too?

    With everything going on in the social media and SEO world, it's easy to miss things along the way. For me, that was the YouTube Creator Playbook. With YouTube being the country's second largest search engine, small business owners have surely done a little bit of research regarding how to get in...

    By • Sept. 11, 2013

  • The Branding Marathon: How to Use the Web to Grow Your Business

    When I began my speaking career nearly five years ago, the thing I heard over and over again was, "This whole doing business on the Internet thing is a fad."I even once had someone pull me aside after a three hour workshop and tell me he was rooting for me as I traveled down a dark path not every...

    By • Sept. 11, 2013

  • Responding to Criticism on Social Media

    Social media is a great platform for company's to share, extend and enhance their brand awareness. It has the ability to bring brands and consumers together, but it also opens the door to transparency and open criticism.Whether it's an angry customer complaining about their experience, a former e...

    By • Sept. 11, 2013

  • The Successful Brand Steward

    A brand―a trusted solution that meets the expected psychological and utility needs of the purchaser―is an important competitive differentiator. Having a brand means one's product or service is chosen more frequently over similar solutions, and one can command a price premium, which results in gre...

    By • Sept. 10, 2013

  • 3 Things Social Media Managers Can Learn from Top Management

    I have read many articles on what management can learn from social media, but how about what social media managers can learn from top management? Many of the basic management principles apply to social media because they are very similar - they are both centered around the actions of people you d...

    By • Sept. 10, 2013

  • 8 Social Media Tasks for Customer Service Pros

    The Social Media Age is now. The future is upon us, and the Customer Experience is better than ever before!Or at least it should be. Customer service has changed - but not all businesses have caught on.Social media and digital technology means that:Data needs to be captured from lots of different...

    By • Sept. 10, 2013

  • Freshening Up a Stale Business Model

    Just because you've always done it this way all along, doesn't mean you can rest on your laurels.Just because you've found success doing your thing, doesn't mean you can always do that same thing in the same way.The world of rock music is littered with the carcasses of has beens and those who are...

    By • Sept. 10, 2013

  • 10 Marketing Lessons You Can Learn From Miley Cyrus's Twerking Performance at the VMAs

    It's been a month since Miley Cyrus' infamous spectacle at the VMAs and yet here we are still talking about it. Apparently, the "we can't stop" line in her song of the same title pretty much sums up the world's reaction to her disturbingly captivating performance. Now you can say all the nasty th...

    By • Sept. 10, 2013

  • Are Your Marketing Dollars Buying Customers or Just Borrowing Them?

    How many marketing dollars were wasted last year contacting customers who didn't buy from you? It's easy to look back and see where your investment was ineffective. On the tangible side, there are the catalogs and direct mail pieces sent to people who didn't buy and resources invested in social ...

    By • Sept. 10, 2013

  • Tips for Social Media Marketing Through Facebook

    Social media marketing is an industry that is booming today. Facebook is probably the most widely used social media platform today. Now, the niche is shifting to something far more specific than simply allowing information to spread through this intricate network. Online couponing is now becoming...

    By • Sept. 10, 2013

  • 10 Things Your Business Could Be Doing Wrong On Social Media

    Here are ten ways to get social media wrong:1) Lack of StrategyA recent report conducted on a diverse mix of British businesses revealed that over two thirds implement social media into their organisations, but alarmingly one third still don't have a plan in place. Social media will not be automa...

    By • Sept. 10, 2013

  • Instagram to Begin Selling Ads: Not Surprising and Not Creative

    So recently it was announced that Instagram will be monetizing the service by selling ads.Is anyone surprised? And furthermore, is this seriously the best we can do? Advertisements are the laziest monetization strategy in the history of the world.Here's why...Riddle me this?Why is it that peopl...

    By • Sept. 10, 2013

  • Interview with Tim Minahan, CMO of SAP Cloud

    Tim Minahan (@tminahan) CMO, SAP Cloud, is a featured speaker at Social Media Today's Social Shake-Up 2013. We took the opportunity to pick his brain about what he thinks is shaking up social media for today's large enterprises.Q: Let's get right down to business. How is social media redefining c...

    By • Sept. 10, 2013

  • Why You Need Social Media Strategy

    In the course of my job, I often study the social media goings-on of major brands. I mean, I really dig in and study what they do. I've discovered some companies doing a superb job, like Maersk, Sony Professional, Cisco, and the Ritz-Carlton. Too often, though, I find brands thrashing about witho...

    By • Sept. 10, 2013

  • Social Media Usage Up 800% For U.S. Online Adults In Just 8 Years

    Who remembers 2005? Star Wars: Episode III - Revenge of the Sith was in theaters and while you may have heard of Facebook, you had no clue what a Tweet was. Oh how times have changed, for since the year 2005, the number of online U.S. adults who use social media sites has risen from 8% to 72% as ...

    By • Sept. 9, 2013

  • A Brand Wrecking Ball: Not Listening

    Can you imagine if everyone talked at once? Some could argue that's what social media is today. But through catch-and-release in our conversations ­- meaning there's one or more active listeners and a speaker - we can build social behavioral models that mirror our real world interactions.Listenin...

    By • Sept. 9, 2013

  • How the Digital Age Has Shaped Communication Management [INFOGRAPHIC]

    This infographic from USCAnnenberg takes a look at how the phrase "communication management" has morphed into a whole new thing in just under 10 years. With the rise of digital in every day business, managing communication becomes a full-time task in B2E, B2C, and B2B. Social media, telecommuting, and global marketplaces are all playing fields of the digital era. They're new friends, but they're hardly strangers to anybody these days. Find out more in this interesting infographic relating digital and change.

    By • Sept. 9, 2013

  • Fanzy's 4 Fan Engagement Mistakes to Avoid

    I led a conference panel on "Fan Tools" at the Inbound Marketing Summit in San Francisco this summer. On my team of social media marketing experts was Adam Wright of Fanzy. Fanzy works with organizations to reward top consumers for amplifying brand awareness, turning top fan influencers into eva...

    By • Sept. 9, 2013

  • Four Ways Personalities Can Enhance Your Social Media Strategy

    You may not know him but Tom Kuhlmann works for Articulate and his elearning blog has over 80,000 subscribers. To put Tom's 80,000 subscribers into perspective, the largest elearning group on LinkedIn is the Elearning Guild, which has 35,000 members. In my view Tom is one of the key reasons Artic...

    By • Sept. 9, 2013

  • Everypost: One Mobile App to Publish Everywhere

    Everypost is quickly becoming my goto application for sharing my status, photos, and video with my iPhone (here's Droid). Everypost integrates with Facebook, Twitter, Google+, Pinterest, tumblr, Linkedin, email and now Dropbox... all from a single post.The simplicity of the app is its ultimate fe...

    By • Sept. 9, 2013

  • Should You Post YouTube Or Native Videos Onto Your Facebook Page?

    Although Facebook has its own video uploading feature, allowing businesses to post videos on their Page, many companies still prefer to post links to YouTube videos on the site. In fact, over a five day period in January, analytics site Socialbakers registered 3,684 YouTube links compared to just...

    By • Sept. 9, 2013

  • Facebook Pushes Back Unveiling of Video Ads

    Facebook pushes its unveiling of video ads back again, according to a report from adage.com.It's been more than a year since Facebook started proposing the use of video ads to agencies and brands. With video ads, Facebook aims to get a slice of the ad budget for television. According to an eMarke...

    By • Sept. 9, 2013

  • Tips to Improve Your Free LinkedIn Profile

    I'm often asked if one should upgrade to a paid LinkedIn account. My answer is always yes but I understand its hard to upgrade when you haven't seen the full value even with your free account. Like most professional related social channels, with LinkedIn you have to put some work and effort in...

    By • Sept. 9, 2013