Content Marketing: Page 319

  • 5 Pinterest Tactics That Fuel Retail Sales [INFOGRAPHIC]

    When it comes to social media, there is an ongoing focus on driving traffic to your digital home bases and outposts such as websites, blogs, and social networks. But how about using these channels to drive traffic to your physical store?

    By • Sept. 6, 2013

  • How to Create a Great Customer Experience on Social Media

    Creating the right customer experience is vital for every company using social media, both for existing customers and potential customers. In 2012, 77% of B2C companies and 43% of B2B companies used Facebook to acquire new customers. You need to make sure that your social media strategies engage ...

    By • Sept. 6, 2013

  • 5 Awesome Timeline Promotion Ideas

    Earlier this week Facebook announced changes to their promotion guidelines. The change is especially exciting for small business owners who want to run basic Like/Comment to Win Timeline promotions. However, there are still some best practices to follow and things to consider before running a con...

    By • Sept. 6, 2013

  • The "Miley Circus" Factor: Transitioning Your Product to a New Audience

    There are very few things less interesting to me than Miley Cyrus. On an interest scale ranging from The Location of Carmen Electra's Latest Tattoo on the high end all the way down to Parenting Tips From That "Kate Plus Eight" Woman, Miley ranks slightly above Kate only because I'm a sucker for a...

    By • Sept. 6, 2013

  • How to Use Twitter for Business and Marketing

    Twitter is one of the most popular social networks in the world, so it only makes sense that every marketing professional you'll run in to is going to tell you that Twitter needs to be a part of your business' online marketing strategy. If you've already started using Twitter for business market...

    By • Sept. 6, 2013

  • Create In-Depth Articles to Increase Your Google Authority

    In July, I decided to stop wasting my bike rides by listening to music and joined Audible. The goal? To listen to business books while I grind through a minimum of 30 miles every day.I began by "reading" Ctrl Alt Delete and then decided I would alternate between non-fiction and fiction. After all...

    By • Sept. 6, 2013

  • Mobile Marketing Remains a Largely Untapped Opportunity for Marketers

    Ok, I am ready to come clean. I paraphrased the title of my article directly from a quote I read recently. It was so dead on and spoke directly to how I've felt for some time now when it comes to the topic of mobile marketing that I just had to "borrow" it. Why do you think I wrote an article las...

    By • Sept. 6, 2013

  • SEO: What is Link Diversity?

    Google wants to see natural links on websites, which is all well and good, but what does that mean in practice and how to do you make sure your link building strategy doesn't result in a Google penalty?It used to be common SEO practice to make sure that all links on a website included keywords, h...

    By • Sept. 6, 2013

  • Can the PR Industry Avoid Death by Digital? [SLIDESHARE]

    In the past two years, I have seen at least four 100K+ online reputation projects go to pure play digital agencies. By virtue of their approach and subject matter (issue management and public affairs campaigns) these should have gone to PR agencies. So what happened? If you work in PR, or know so...

    By Social Disruptions • Sept. 6, 2013

  • Facebook Changes Contest Rules but Should You Do It?

    Facebook has changed its terms of service again. This time the change affects contests and promotions. Previously, third party apps were required to run a contest or promotion and Facebook functionality could not be used in any form. Now, you can run your giveaways on your company page wall and...

    By • Sept. 6, 2013

  • The Personalized Power of Google+ Plus Ones

    Recently my friend Cyrus Shepard created a bit of a firestorm in the SEO world when he published "Amazing Correlation Between Google +1's and Higher Search Rankings" at Moz.com. Many readers misunderstood him to be saying that +1's cause higher search rankings. That false idea spread so rapidly t...

    By • Sept. 6, 2013

  • Social Influencer Sites: How Relevant Are They?

    Social ranking is nothing new, people have been categorised into classes and groups for years, often allowing others to form opinions of them without having to meet or event get to know them. Sites such as Klout, Kred and PeerIndex now allow people to get a similar ranking, all based on a persons...

    By • Sept. 6, 2013

  • Why and How to Verify Your Email Marketing Lists

    Email marketing is a blood sport. In the last 20 years, the only thing that's changed with email is that great email senders continue to get punished more and more by email service providers. While ISPs and ESPs could totally coordinate if they wanted to, they simply don't. The result is that the...

    By • Sept. 5, 2013

  • Five Ways That Brands Can Engage Vloggers

    Video bloggers, or "vloggers," have a powerful online influence and naturally, brands are keen to tap into that influence.As YouTube grows larger by the day, prominent vloggers are bombarded with products to review and services to sample. So how do brands ensure that it is their product that is m...

    By • Sept. 5, 2013

  • Hotels and Resorts: Isolated Experiences in Need of Social Awakening

    The phrase "check-in" was once only applicable to the hospitality industry. Yet, today, social networking has fundamentally altered our understanding of the phrase. Look no further than Foursquare, the location-based service, which borrowed the term for its popular mobile app, forever expanding t...

    By • Sept. 5, 2013
  • SMT Expert

    6 Dos and Don'ts of Conducting an Interview on a Blog

    While the social media community could certainly use a writing style guide in a similar structure to the MLA and AP stylebook series, we're more likely to see at least three more site updates made to Facebook before this kind of guide can be created. Creating a guide on "how to do xyz on your blo...

    By • Sept. 5, 2013

  • Changing the Way You Think of Reaching Consumers in Social Streams

    Pop quiz!Sorry, I know we're still on summer vacation, but it's time to start getting your brain moving again.Question 1.When you think of Facebook, is this the first thing you think of? Question 2.What about Twitter? This? Question 3.When you think of Facebook marketing, is this the first thing ...

    By • Sept. 5, 2013

  • Inbound Marketing Tips: Humanizing Your Company on Social Media

    If you're ever around the LyntonWeb office, you would know that I'm a little bit in love with social media. Personally, it's a great way to keep in touch with friends and family, and easily let them know what's going on in your life. When it comes to your business, it's a cost effective way to p...

    By • Sept. 5, 2013

  • The 3 Brand Personas on Social

    There's nothing more boring than a brand feed that's just a stream of company news and coupons. Even the biggest brands are guilty of doing it. (We won't name names!)The brands that stand out on social have distinctive personas. They've defined exactly what they want to represent to their fan bas...

    By • Sept. 5, 2013

  • Measuring and Reporting Influencer Outreach Campaigns (To Earn Your Keep)

    Measuring and reporting how well one of my outreach campaigns performed is one of the slipperiest parts of my job. Honestly it's almost impossible to get an exact measurement of how well the campaign performs.But like other marketers and PR pros who run these campaigns whether for an agency clien...

    By • Sept. 5, 2013

  • The Anatomy of an Outstanding Infographic [INFOGRAPHIC]

    You've likely stumbled upon at least a few infographics while playing on the Web. They are visual representations of information aimed at making this information easily digestible-and even entertaining. Infographics can be educational, humorous, disgusting, disgustingly humourous, surprising, bea...

    By • Sept. 5, 2013

  • Content Marketers: Are You Ready for Some Football?

    It's NFL time again. The sounds of pads crunching. The thrill of the pick-six. The Hail Mary desperation heave.Ah. Bring it on. Gimme' a heaping bowl of chili. Pour me a tall one. And let's draw up some X's and O's on the content marketing whiteboard.Say what? Why not?Welcome to The Google DomeIt...

    By • Sept. 5, 2013

  • Choosing The Best Tool For The Job: A Website Analogy

    You wouldn't use a hammer to tighten a nut, would you? Likewise, you wouldn't use a flashlight to cook food, right?There exists the right tool for the right task, and in order to get maximum effectiveness out of a tool, you need to know how to properly use it. After all, blindly using power tools...

    By • Sept. 5, 2013

  • Eight Things to Consider When You Create Calls-to-Action in Your Content

    Without really meaning to, I've created at three-part series on content marketing.A couple of weeks ago, we talked about how to create content without a ton of work. And, last week, we talked about how a fairy princess can become on-page search engine optimization.Today I'd like to take a look at...

    By • Sept. 5, 2013

  • Why Use Visual Content in Social Media Marketing? [INFOGRAPHIC]

    Today's digital marketing is not only about building and creating engaging content that your customers love to read but it's also about producing attractive images and videos that they will be likely to share among their community.

    By • Sept. 5, 2013