Content Marketing: Page 319

  • Social Media Blogs I Love

    As a social media marketer, I always try to stay up to date on all the latest and greatest social media news. As much as I'd like to be the first to know about Facebook's latest algorithm updates, I am not among the privileged few and must often find this information from other sources - includin...

    By • Sept. 13, 2013

  • Collector or Curator? Becoming a Social Connoisseur

    It used to be that you were a wine or art collector to be considered a connoisseur. These curators of their personal taste and beauty would search for pieces that fit a collection they would be proud to show off to their friends. Picking what went into their collection wasn't easy, because it had...

    By • Sept. 13, 2013

  • 9 Best Practices for Running Facebook Timeline Promotions

    Facebook recently announced that business Pages no longer need to use a third-party platform in order to run promotions on the social network. You can read the announcement here. Now that promotions are allowed on Facebook Page Timelines, there are a handful of best practices businesses should ke...

    By • Sept. 12, 2013

  • How to Do Google+ Right

    As someone who just recently started using Google+, I've had to toy around with it a little bit to realize what makes it so much bigger and better than the other social media sites out there. At first it seems much too close to Facebook, just as I've become more familiar with it I've grown to re...

    By • Sept. 12, 2013

  • 12 Super Simple Guest Blogging Tactics to Supercharge SEO and Grow Your Influence

    If your content marketing efforts include guest blog posting or submitting e-zine articles, taking a few minutes to synchronize your effort with basic SEO tactics can boost visibility and do powerful things for growing your influence.Try a few (or all) of these ten fast tactics to supercharge you...

    By • Sept. 12, 2013

  • How to Use Digital in Retail [INFOGRAPHIC]

    The digital in retail blueprint...As companies continue to construct digital marketing strategies and plans, one area that still remains embryonic is the use of digital in retail. The question that retailers are asking themselves is how to use digital to augment the retail experience. There ar...

    By • Sept. 12, 2013

  • Fashion Brands in 2013: Armani, Burberry, J.Crew Over Ralph Lauren and Banana Republic

    It's Fashion Week and the results of the 2013 Brand Keys Fashion Brand Index are in. And the survey says...fashion brand importance is up again. Sure, consumers need to like what they're going to wear, so design and style are important. But when it comes to establishing a real emotional connectio...

    By • Sept. 12, 2013

  • How to Leverage Social Media for Relevant Leads

    Many B2B companies have found social media to be tricky since it tends to cater to connections with individuals rather than businesses. However, social media can be just as effective for B2B if you use the appropriate strategies! Don't ignore social media any longer. By not maintaining an active ...

    By • Sept. 12, 2013

  • The Psychology of Pricing

    In the true spirit of social media, I learned last week about a phone call an associate had received offering him a discounted rate for a product he'd used for many years. Suffice to say, he took to social media to ask whether such discounts were commonplace, and indeed what the discount meant ...

    By • Sept. 12, 2013

  • How Leading Edge Firms Measure Influencer Marketing (And How You Can, Too)

    Social media marketing metrics are notoriously hard to pin down, especially for influencer marketing - working with influential people within a niche or sub-topic that is relevant to your brand.There are a variety of ways to measure the success of an influencer marketing campaign, and deciding wh...

    By • Sept. 12, 2013
  • SMT Expert

    How 5 Brands Best Responded to Apple's iPhone Announcement on Twitter

    A much-anticipated announcement from Apple predictably made quite the splash yesterday, as they told the world they'd be pulling the iPhone 5 from the market and slotting in the new 5c as its "$99 under-contract" model. While there is plenty to say about the phone itself, I think I'll save that f...

    By • Sept. 12, 2013

  • Why Your Brand Isn't Ready for a YouTube Channel

    With 100 hours of video uploaded every minute, YouTube remains a powerhouse when it comes to social media videos. Although video is now a feature on other social sites and apps (i.e. Vine, Instagram, etc.), YouTube is still the most trafficked video-based social network, with more than a billion ...

    By • Sept. 11, 2013

  • 30 Pinterest Accounts and Boards You Must Follow for Marketing Tips

    There are a lot of wonderful people and businesses who share helpful social media tips on Pinterest. Following them will help you get a hold of the latest and best content which can help you stay up-to-date and find the latest marketing tips to promote your business.I have compiled a list that c...

    By • Sept. 11, 2013

  • Social Startups: Videolicious Turns Everyone into a Video Editing Pro

    "I saw first-hand that video can connect audiences to the emotion behind a story or product like no other medium. And yet, everyone from huge media brands to small businesses were not able to easily create enough of their own video to fully benefit from this power," says Matt Singer, whose busine...

    By • Sept. 11, 2013

  • Consumers Who Receive Marketing Emails Spend 83% More [INFOGRAPHIC]

    Email is decidedly less trendy than social media, and many studies have found it much more effective at converting sales. It's somewhat counter-intuitive, but this infographic frames some of the whys and bets practices quite nicely.I'm curious to know your thoughts on this one. What do you think ...

    By • Sept. 11, 2013

  • 5 Tools to Help With Content Curation [VIDEO]

    (This post is written by Teresa Dankowski, Content Marketing Manager at Cision)Curating content is less time-consuming than creating it, but it isn't any less daunting. How do you decide which stories, sources and social updates to share? Of the trillions of pages (literally!) on the web, how do ...

    By • Sept. 11, 2013

  • NASA's Instagram Account Officially Launched

    NASA wants to expand their reach of engaging space exploration content with users. Instagram is a platform that offers a more intimate feel that will connect with users on a personal "insider" level. They want users to see the world, and everything beyond it, as they do.Photo: NASAWhat to Expect?...

    By • Sept. 11, 2013

  • The Catastrophic Social Media Content Marketing Mistake Marketers Are Making

    I have been described many different ways in my life: loud, opinionated and over-caffeinated are just of the few apt descriptors for yours truly. However when it comes to the world of marketing, advertising, social media, branding and all that good stuff, I don't think many would refer to me as b...

    By • Sept. 11, 2013

  • Will Facebook See a Return on Instagram?

    Back in 2012 Facebook spent a whopping $1 billion to acquire Instagram but what exactly is Facebook going to do to ensure the investment pays off? Yes, owning the best thing since sliced bread is good in itself, but is it making the shareholders happy?Well with the addition of video on Instagram,...

    By • Sept. 11, 2013

  • Did You Miss the YouTube Creator Playbook, Too?

    With everything going on in the social media and SEO world, it's easy to miss things along the way. For me, that was the YouTube Creator Playbook. With YouTube being the country's second largest search engine, small business owners have surely done a little bit of research regarding how to get in...

    By • Sept. 11, 2013

  • The Branding Marathon: How to Use the Web to Grow Your Business

    When I began my speaking career nearly five years ago, the thing I heard over and over again was, "This whole doing business on the Internet thing is a fad."I even once had someone pull me aside after a three hour workshop and tell me he was rooting for me as I traveled down a dark path not every...

    By • Sept. 11, 2013

  • Responding to Criticism on Social Media

    Social media is a great platform for company's to share, extend and enhance their brand awareness. It has the ability to bring brands and consumers together, but it also opens the door to transparency and open criticism.Whether it's an angry customer complaining about their experience, a former e...

    By • Sept. 11, 2013

  • The Successful Brand Steward

    A brand―a trusted solution that meets the expected psychological and utility needs of the purchaser―is an important competitive differentiator. Having a brand means one's product or service is chosen more frequently over similar solutions, and one can command a price premium, which results in gre...

    By • Sept. 10, 2013

  • 3 Things Social Media Managers Can Learn from Top Management

    I have read many articles on what management can learn from social media, but how about what social media managers can learn from top management? Many of the basic management principles apply to social media because they are very similar - they are both centered around the actions of people you d...

    By • Sept. 10, 2013

  • 8 Social Media Tasks for Customer Service Pros

    The Social Media Age is now. The future is upon us, and the Customer Experience is better than ever before!Or at least it should be. Customer service has changed - but not all businesses have caught on.Social media and digital technology means that:Data needs to be captured from lots of different...

    By • Sept. 10, 2013