Content Marketing: Page 331

  • 10 Tips: How Not to Use Google Plus

    I've been spending quite a bit of time on Google Plus lately. I know, I'm geeking out. But it's quickly becoming my favourite social media platform these days. It's an incredible way to meet new people, connect with prospective customers, and deepen relationships with your consumers - and more th...

    By • Aug. 2, 2013

  • The Wild Wild West of Social Media Marketing

    Welcome to the Wild Wild West!You've been traveling a long way and now you have finally reached your destination, the open frontier of Social Media Marketing (SMM). Now that you are here, how are you going to survive? It depends on what you are good at and who you have to help you. Are you a farm...

    By • Aug. 2, 2013

  • Don't Need Mobile? You're Nuts [INFOGRAPHIC]

    The world of mobile is exploding. Furthermore, this is just the tip of the iceberg. Businesses are quickly realizing that things like mobile search, mobile websites, text marketing, and mobile apps are not just another fad. If you own a business and don't have a mobile stratgey, you should strongly consider it. This infographic highlights some eye-opening stats as to why you should be paying more attention to mobile.

    By • Aug. 2, 2013

  • Owned and Earned Media: The Online Trophy Shelf

    When my daughter was little, anyone entering her room would think she was a future Olympian. Why? The Trophy Shelf. Today's kid sports system - at least at the beginning involves parents paying an entrance fee for little Johnny to join an active sport (no tryouts needed). At the end of the yea...

    By • Aug. 2, 2013

  • Why Successful Blogging Is About "You"

    If I can't wow you in one sentence, you will not read anything else.That is a fact, and I dare you to challenge it.Photo by Darren Hester. Used by permission.This is the third sentence. Still reading?Your blog should never be about you.Ever.Some of the time is OK. Never all the time.You need to a...

    By • Aug. 2, 2013

  • The 6 Ps of Hiring a Social Media Agency

    While reviewing my Twitter account today, I noticed three additional follows from new social media agencies within the last week.Nothing surprising in that - after all, I try to consistently post useful content, How-to blog posts and leading thinking and developments, plus the odd funky tune and ...

    By • Aug. 2, 2013

  • SEO Considerations: Category vs. Filter for Your Ecommerce Website

    Setting up any sort of Ecommerce store isn't easy because there are so many things to consider. Filters versus categories isn't usually the first thing on a company or Webmasters mind, but eventually this dilemma is going to hit him/her in the face and leave a lot of questions. Although many don'...

    By • Aug. 2, 2013

  • The Importance of Influencing Pre-Market Consumers on Social Media

    63 percent of car buyers have an initial brand in mind before they begin researching their purchase. (Source: Google/think)Why should you care about this stat that has to do with a category in which you likely do not compete?Great question.You should care because what this demonstrates - check th...

    By Matthew Peneycad • Aug. 2, 2013

  • 3 Social Campaigns that Make Back-to-School Cool

    Marketers need to step a few steps ahead. That's why it's time to start planning your back-to-school campaigns.Back-to-school shopping rose again last year, and was projected to top $80 billion. So it's no surprise that a variety of brands want in on the action.To do that, brands need seasonal so...

    By • Aug. 2, 2013

  • Marketing to Back-to-School Shoppers: 5 Considerations

    Students are still on summer vacation, but retailers are already planning for the back-to-school shopping season.It's the second largest consumer-spending period for retailers behind the winter holidays, and a huge opportunity for marketers to increase brand awareness and expand their customer ba...

    By • Aug. 1, 2013

  • Social Media Marketing 101: What Makes Content Go Viral?

    The term "viral" is on everyone's lips these days. Media outlets large and small are increasingly devoting time to covering the latest viral video or tweet. But what exactly is viral content? Does viral content tend to have certain characteristics that lend to its success? Why do we love it? Sim...

    By • Aug. 1, 2013

  • Does Content Marketing Measure Up?

    Many content marketers have bought into an incorrect view that brands should be their own publishers. Why exactly does this make sense? Brands don't usually try to be their own ad platforms...that's what TV stations and magazines and websites are for.In the same sense that you don't want to host ...

    By • Aug. 1, 2013

  • 6 Ways to Improve Your Headlines (And Get More Readers)

    On the internet, there is always going to be more supply than there is demand. We live in such a fast-paced world, and if you want me to commit some of my valuable time to reading your blogpost/watching your video/looking at your content, you're going to have to have a great first impression.In o...

    By • Aug. 1, 2013

  • Want to Integrate Content Marketing and SEO Into Your PR?

    During a PRSA Twitter chat recently, I was asked if content marketing and SEO were key to the future of public relations.My answer? ABSOLUTELY! Public relations isn't just about breaking news and press releases - it's about building bridges and relationships between our brand and the public.Our r...

    By • Aug. 1, 2013

  • 3 Outdated SEO Tactics That Could Hurt Your Rankings

    The web is full of outdated SEO advice. The search engines update their algorithms every single day, sometimes shaking up the industry with major overhauls. These updates are intended to combat destructive optimization practices - unfortunately, many well-intentioned website owners are receiving ...

    By • Aug. 1, 2013

  • 7 Reasons the Publicis Omnicom Merger Is a Big Deal

    On Sunday, when I read the announcement of Omnicom and Publicis merging, I said to a friend, "This will be interesting. Having worked for Omnicom, I know how hard it is to work with the sister agencies. The partners are incentivized to get the most profit out of their P&L. They're not incenti...

    By • Aug. 1, 2013

  • Social Startups: VigLink Helps Publishers and Bloggers Net a New Revenue Stream in Minutes

    "Bloggers know their niche inside and out. They can write with authority, build a loyal following and engage their readers. But monetization-turning a blog into a business-that's a different ball game," says Oliver Roup, founder and CEO of VigLink, a startup that hooks web publishers and blogger...

    By • Aug. 1, 2013

  • Facebook Reportedly Planning 15-Second "TV-Style Commercials" Priced at $1 Million - $2.5 Million Per Day

    A report on Bloomberg suggests that the social giant is planning to add new 15-second "TV-style commercials" to its News Feed. The new ads will be launched later this year and will be priced at a whopping $1 million to $2.5 million per day, giving Facebook a new revenue stream to add to its socia...

    By • July 31, 2013

  • Are You on Board with Social Business?

    Social business holds vast influence, and it growing at a fast clip. Social business practices are vital to success in online marketing, because the world has gone social. Social media is constantly evolving-as are social business best practices; business entities and marketers need to be commi...

    By • July 31, 2013

  • How to Increase Your Social Reach: Social Sharing and Following

    Every lead generation campaign has a social reach-the number of people who become leads or potential customers because of the content that you produce. But how do you grow that number?One method to increase your social reach is to promote social sharing and follow options on all your materials. T...

    By • July 31, 2013

  • Master LinkedIn Marketing

    LinkedIn is the largest and most influential professional network in the world with approximately 225 million users. The social network is great for making new connections, staying in the know about industry news and trends, sharing content, building and maintaining a following, and amplifying b...

    By • July 31, 2013

  • Book Review: 5 Takeaways from Youtility by Jay Baer

    High quality customer care is the best marketing tool that exists. The companies that put service first find acquiring and keeping customers easier and more cost effective. Marketing makeovers should begin with the fundamentals of providing value and delivering on the promise. Most people know th...

    By • July 31, 2013

  • Native Advertising's Growing Pains

    Advertorials have been around for almost as long as print media itself. However in their latest incarnation as "native ads," "sponsored posts," "content marketing," or whatever they're being called this week, this type of advertising has become the flavor du jour for online marketers and advertis...

    By • July 31, 2013

  • Publicity: When Bad News Is Good

    There is only one thing in the world worse than being talked about, and that is not being talked about. -Oscar Wilde, The Picture of Dorian GrayConsider the case of Reza Aslan, a religious scholar and author of the controversial new book, Zealot: The Life and Times of Jesus of Nazareth. Aslan was...

    By • July 30, 2013

  • Influencers vs. Advocates: Knowing Your Brand Goal

    There is an ongoing debate over which is the best group of people to use to spread the message of your brand: influencers or advocates. Let's have a look at both groups to see why you would work with them and the benefits and drawbacks of each.Influencers are people who have a wide reach and many...

    By • July 30, 2013