Content Marketing: Page 331

  • How to Be More Valuable to Your LinkedIn Network

    While people are generating leads on all of the social media sites, LinkedIn is the #1 choice for business networking and business-to-business marketing. According to the 2013 Social Media Marketing Industry Report by Social Media Examiner, 70% of marketers surveyed are using LinkedIn, and 64% pl...

    By • Aug. 12, 2013

  • How Search Marketing Is Changing in a Semantic Web

    When Google lead search designer, John Wiley, admitted in a Bloomberg interview that 15% of daily Google searches are about search terms the search engine has not seen before he quantified the problem with search for everyone. At its core function Google search is a match maker: it is designed to...

    By • Aug. 12, 2013

  • 17 Pinterest Metrics Every Brand Should Track

    Are you measuring your Pinterest marketing initiatives?Pinterest has established itself as the dominant online source of visual inspiration. The social bookmarking site enables users collect and share photos of their favorite events, interests, and hobbies. Pinterest users spend more money, shop ...

    By • Aug. 12, 2013

  • How to Set an Effective Marketing Budget for Social Media Promotion

    Social media promotion is the future. Google continues to place more emphasis on social media as a means to increase your exposure in the search engines. Your marketing budget should always prioritise social media because let's be honest, there are very few people without at least one account. Mo...

    By • Aug. 12, 2013

  • 10 Ways to Prepare for Your Social Media Manager Interview

    IntroductionSocial Media Manager has become a rather popular position lately. Whether it's a dedicated or partial position, the function exists within most organizations.Enterprises, non-profits, small businesses and associations understand the benefits of maintaining social media channels to gen...

    By • Aug. 12, 2013

  • Content Marketing and Relationship Management

    Content marketing is all the hype these days and understandably so. With a great topic, thorough research and promotion, a great piece of content can bloom into a linkable asset that effectively drives and attracts traffic, increases brand visibility and awareness, and assists in audience growth ...

    By • Aug. 12, 2013
  • SMT Expert

    Confessions from Small Business Owners Using Social Media

    Recently I had the pleasure of attending Fatality Fest, the very first horror movie convention to take place here in West Palm Beach. As you might have guessed, I am a bit of a geek at heart, so I was very excited to mill about and take in all of the horrific delights. Similar to most conventions...

    By • Aug. 11, 2013

  • Issues Management: Get to it Before a Crisis Erupts

    When things go wrong, it's typically framed as a public relations problem.Jerry Sandusky abuses boys? It's a PR problem. Tiger Woods in a car accident? It's a PR problem. Executives at the Susan G. Komen Foundation defund Planned Parenthood? It's a PR problem. Paula Deen says the "n" word? It's ...

    By • Aug. 11, 2013

  • The Online Marketing Pop Quiz (You're Bound to Fail)

    You devour online marketing lessons. You feast on articles, reports, books, and eBooks. Perhaps it's so important to you, you spend some of your precious time attending webinars and conferences and you can't help but join the conversation on blogs and via social media.Good for you. There's a ton ...

    By • Aug. 11, 2013

  • 28 Must See Social Media Statistics

    Social media marketing is not just a trendy word, it is fast becoming and in some cases already is a viable acquisition channel for most businesses.In fact, Hubspot reports that 70% of business-to-consumer marketers have acquired a customer through Facebook. If you are still having trouble convin...

    By • Aug. 11, 2013

  • Is Social Media an Art?

    "Walker Evans: American Photographs" recently celebrated its 75th anniversary. Evans was renowned for his photographs depicting some of the most iconic images of The Great Depression. Evans' artistic portrayal of the times conveyed feeling as well as documentation. An article published by the ...

    By • Aug. 10, 2013

  • Did Gmail's New Inbox Make You Panic?

    Are you a panicky marketer? Do changes to the status quo make you reach for the panic button?Or, are you like the marketers I know? They are level-headed analytical types with a touch of creativity thrown in. Since the introduction of Gmail's new tabs, it has become increasingly obvious that I ...

    By • Aug. 10, 2013

  • The Tao of Social Media

    There once lived a young, curious fish. He was inclined to ask his older and wiser friend many questions."I always hear of this thing called the ocean," the young fish said. "What is it?""Why, the ocean is that which surrounds you on all sides," replied the older and wiser fish."That cannot be," ...

    By • Aug. 10, 2013

  • What Shark Week and "Sharknado" Can Teach Marketers and Retailers

    Earlier this week I wrote an article entitled What Jaws, Brand Managers And Consumers Have In Common. This piece spoke to the need to get personal when it comes to customer relationship management.Little did I know at that time that I would be scribing another article with sharks as the main topi...

    By • Aug. 9, 2013

  • 3 Hashtag Tools That Will Greatly Improve Your Social Media Exposure

    These hashtag tools will allow you to use hashtags more effectively. #1: Tagdef.com Tagdef.com will help you find popular #hashtags. You can enter a hashtag term and find out its meaning, date first used and related hashtags (see below).This also lists what is popular, all time high, new tags an...

    By • Aug. 9, 2013

  • Six Brands That Are Storytelling Machines

    A few weeks ago, I posted an article with advice to help brands master storytelling. In my research, I came across many brands that tell their story in impressive and impactful ways. Many of these stories are best experienced firsthand rather than through my explanation so here is a look at six b...

    By • Aug. 9, 2013
  • SMT Expert

    3 Important Things About Facebook's News Feed Announcement

    Facebook has been pretty busy these past few months - Graph Search was rolled out to a wider user base, then the insights module received a much-needed facelift. And now it seems Facebook has set its gaze on its News Feed. On August 6th Facebook announced on its Facebook for Business page that a ...

    By • Aug. 9, 2013

  • Social Media and LinkedIn on the Rise

    Today, LinkedIn is the most popular social media site out there. According to a Study by the University of Massachusetts at Dartmouth, Center For Marketing Research, it's become more popular than Facebook.According to an article by Lenna Garibian on MarketingProfs.com, 81% of companies listed on ...

    By • Aug. 9, 2013

  • How to Choose the Most Effective Social Media Platform for Your Brand [INFOGRAPHIC]

    Go where your audience isThis is a basic of marketing, digital or not. For example, If you are selling custom hunting bows, you wouldn't advertise in the Vogue magazine. Instead, you will analyze the reader demographics and psychographics of each magazine to determine which magazines will allow y...

    By • Aug. 9, 2013

  • WSJ: Facebook Video Ads Coming This Fall, $2 Million Per Day

    We reported earlier that Facebook is preparing to unveil a whole new ad product: 15-second "TV-style commercials. The Wall Street Journal, citing people with knowledge of the matter, added today that the social giant is reportedly planning to launch video ads as soon as this fall, and they bear ...

    By • Aug. 9, 2013

  • 7 Types of Backlinks Google Doesn't Like

    Because link building is becoming one of the most important (if not the most important) aspects of SEO, there has been tons of advice coming from every direction. Between what works, what doesn't work, what has changed, what tools to use, and what works sometimes but sometimes doesn't, it's confu...

    By • Aug. 8, 2013

  • The Importance of Subject Agreement and Active Verbs in Social Media Writing

    Credit: Dan Thesman / CNNA Facebook post by a local news station caught my eye today. It read, "Authorities in California say a man's leg was severed by flying shrapnel while watching an implosion today in Bakersfield, and is in danger of losing his other leg."According to this sentence structure...

    By • Aug. 8, 2013

  • Why Responsive Web Design is Indispensable to Your Business

    Back in 1996, Nokia's 9000 Communicator created ripples in Finland as the first web-friendly handset in the market. From then on, there was no looking back. As web accessing mobile device after device became available to the consumers, it became important to deliver web content on the go. This ga...

    By • Aug. 8, 2013

  • Top 10 Ice Cream Brands on Social Media [INFOGRAPHIC]

    Sweet as it can be, ice cream is a frozen dessert typically created from dairy products, such as cream and milk, and every so often mixed with other ingredients, such as fruits, and flavors. Frozen custard, frozen yogurt, gelato, sorbet, and more - the styles and varieties of ice cream differ fro...

    By • Aug. 8, 2013

  • Corporate Marketing: Is It Becoming Entrepreneurial?

    In today's corporate environment the vertical integration of all marketing facets is fast becoming the norm. The adage of "wearing many hats" that was once synonymous only with entrepreneurship, is no longer. Corporate marketing is increasingly becoming, in their own corporate space, a marketing ...

    By • Aug. 8, 2013