Content Marketing: Page 331

  • 2013 Email Marketing Calendar [INFOGRAPHIC]

    Our friends at ExactTarget have published a great infographic that details dates for every company - especially retailers - to prepare some campaigns for. Consumers love sales... and holiday sales are king! Here's a rundown of the major dates for United States throughout 2013:Labor Day - Septembe...

    By • Aug. 6, 2013

  • Getting Realistic about Relationship Marketing

    Good customer relationships are the cornerstone of long-term corporate success. The quest to build relationships often proves elusive and expensive because what people want is rarely delivered by the companies that serve them. Instead of investing resources in studying behavior and listening to ...

    By • Aug. 6, 2013
  • SMT Expert

    10 Tips to Generate More Social Media Traffic

    Social media can be an incredible source of traffic. And best of all, it is traffic that you can count on, day after day. However, it also requires lots of constant hard work and usually it can take some time before you can actually see the results.One of the best things about social media is tha...

    By • Aug. 6, 2013

  • 10 Tips for Better Facebook Status Updates [INFOGRAPHIC]

    How do you increase Facebook engagement? Write better status updates.Wording is everything when it comes to Facebook. It's essential to offer concise, easy-to-understand content with clear calls to action. Posting interesting facts, tips, and images and specifically asking your fans to comment o...

    By • Aug. 6, 2013

  • How to Increase Your Social Media Reach: Tailor Content to Different Platforms

    Today, we will discuss an approach to growing your social media reach: make your content platform-specific.I like to think that social media platforms-like the people who use them-have different personalities. Likewise, you need to use different approaches to get information across each platform,...

    By • Aug. 6, 2013

  • LinkedIn to Introduce Unrestricted Ads API

    LinkedIn intends to monetize its social networking site for professionals through the imminent introduction of its advertising API.The company's platform, with more than 238 million members, seems intent to ramp up its efforts in advertising, with eyes set on fellow social networking giants Faceb...

    By • Aug. 6, 2013

  • Three Ways That Facebook's Embeddable Posts Will Benefit Brands

    Earlier this week, Facebook announced that they are finally allowing posts from the social networking site to be embedded on other websites, much in the same way that Tweets can be embedded. For brands, this gives them yet another opportunity to use the social networking site to deliver a message...

    By • Aug. 6, 2013

  • Innovation: The Heart Of The #SocialShakeUp [VIDEO]

    "Innovate or die" The phrase, coined by Brian Solis, principal analyst at Altimeter Group, host of Pivot Conference, and author of What's the Future of Business, evokes a sense of social darwinism. It seems a little foreboding. How can I keep up in a constantly developing digital environment?Here...

    By • Aug. 6, 2013

  • Tips on Choosing Your Next Link Building Company

    Many companies find that link building is addicting. It works like a domino effect-you get one taste of it, then you need more and more and more. Your clients might want link building, you realize the possibilities for your link building, and we cannot forget that there are many different ways yo...

    By • Aug. 5, 2013

  • What Jaws, Brand Managers and Consumers Have In Common [INFOGRAPHIC]

    You know of my love affair (or is it an addiction?) with pop culture. Anytime I can infuse, imbue and inculcate it into any digital marketing, advertising or branding topic, rest assured I will. So listen up brand managers, brand marketers and all those in the digital marketing and all other mark...

    By • Aug. 5, 2013

  • A Cautionary Tale of Social Media Humor Gone Wrong

    An alert Convince & Convert fan sent me a Twitter direct message this week, alerting me to a gaping, self-inflicted social media wound bleeding all over the Facebook page of the Evansville, Indiana airport. The status update in question has been removed, but I grabbed some screen shots befor...

    By • Aug. 5, 2013

  • Web Content: Is Yours a Complete Bore?

    A couple of months ago, Joe Pulizzi published an epic post, "Why Education is a Powerful Content Marketing Strategy: 17 Examples." Required reading in my book, er, feed.The lengthy show and tell style post featured a long roster of real-world examples of brands delivering on the promise of conten...

    By • Aug. 5, 2013

  • Is Your Website a Fugitive From Google's Search Optimization Laws?

    We spend a lot of time on our blogs advising business owners to stay away from the darker sides of Internet marketing and search optimization.But is it really so bad to take a shortcut once in awhile? Can't you just cut a few corners to speed things up?You can, but it will cost you. Contrary to p...

    By • Aug. 5, 2013

  • Viral Brand Videos: British Airways Tells You to Go Home to Your Mom

    This week we have an odd concoction of videos which will amaze you and possibly make you shed a tear or two.#1 Best Buy "Marine Biologist"Best Buy, America's biggest electronic retail chain promotes their back to school offer in this video. In the video, an ambitious marine biologist discovers th...

    By • Aug. 5, 2013

  • Factors That Contribute to Email Marketing Success

    Social media marketing and mobile marketing campaigns are getting all the attention. In the vanity, email marketing may look useless, old fashioned and simply dead to you. However, the reality is when done right, the conversions from email marketing reach an unprecedented percentage, something t...

    By • Aug. 5, 2013

  • Proven Strategies to Increase Website Traffic [INFOGRAPHIC]

    BWHGeek has produced this infographic on ways to increase traffic to your site. I'm not sure I agree with BWHGeek on who is the best host...we love WPEngine (and are an affiliate) and I believe their infographic has a huge gap in it: mobile.Mobile optimization of your site via a responsive design...

    By • Aug. 5, 2013

  • Marketing: Dissection of a Cold Email

    I received this cold email on Saturday from a "National Accounts Executive"Colleen,I'm not sure where you are in the buying process, but if I haven't given you a demo of our sales automation software yet, I would like to do that. A personalized demonstration of our software takes between 20-30 mi...

    By • Aug. 5, 2013

  • 4 Quick Tips for Cooking Up the Best Branded Content Around

    It's that time of week when I often like to post examples of my favorite pieces of branded content from the past seven days. However, today I would like to take slight diversion and instead take a look at exactly what it is that separates the truly "great" branded content from the stuff that is j...

    By • Aug. 4, 2013

  • Mobile Usage in Travel on the Rise

    Source: Travel Weekly, Consumer Trends Report 2013In December 2012, I wrote a piece called The Mobile Revolution in Travel about recent trends and reports that painted what seemed to be an optimistic portrait regarding mobile adoption rates and its impact for the travel industry. Less than a year...

    By • Aug. 4, 2013

  • 10 Skills of the Ultimate Social Media Marketing Monster

    The world's greatest social media marketer has objectives and strategies. They're documented-on a spreadsheet-or on some social platform where her peers can collaborate.She understands the whole analytics and metrics thing that matters to the bean counters. Another spreadsheet? You'd better belie...

    By • Aug. 4, 2013

  • Google Penalty Checker Tools

    In this article I want to share two Google Penalty Checking Tools - I don't often write recommendations for tools or services, but these two tools combined are great for anyone who thinks they may have been affected by a Google Algo Update. Both tools are very useful in their own right, but toget...

    By • Aug. 4, 2013

  • Approach Content Marketing as Both an Art and a Science

    Although content marketing must be strategic and adhere to numerous best practices, content itself is an art that calls for genuine inspiration and your own unique sense of style. Too many companies create content on the same tired topics time and time again-influencing many others, including ca...

    By • Aug. 4, 2013

  • Staying Optimistic in Social Media Marketing

    Are you a glass half empty or a glass half full?"Would you say this glass is half empty or full?" That is the question. When looking at that glass what does your mind tell you? This is a great way to gauge at your outlook on your Social Media Marketing (SMM). Do you look at your SMM and think, "M...

    By • Aug. 4, 2013

  • There Is No Such Thing as Off-the-Record

    By now you've probably heard about Anthony Weiner's communications director going off the rails.I'm not going to repeat here what she said, but let's just say she called a former intern some really awful names. And, if that weren't enough, she did so while talking with a journalist.The story goes...

    By • Aug. 3, 2013

  • How To Promote A Self Published eBook

    Like many other photographers out there, I write and publish my own eBooks. Rather then constantly giving commission to other parties on a regular basis, I make the effort to market, advertise and promote my eBook all on my own.Of course that does have a downside, and a very big one at that. You...

    By • Aug. 3, 2013