Content Marketing: Page 332

  • Why Your Business Needs Google+

    Despite being the second biggest, Google+ is the least well-known and most misunderstood of the social networks. Many of the clients I work with have either never heard of it, or are unsure of how or why to use it for their business.Google+ is arguably the most important social network for both b...

    By • July 30, 2013

  • Digital Video Advertising Is Growing: Marketers Get Excited

    Nobody likes a broken record, but what if that record was playing music so good that you actually didn't mind the repetition all that much - like Bob Dylan's Blonde on Blonde:;or Mumford's Sigh No More:T Swift's Red:(Ok, I'm kind of kidding on that last one... and kind of not...) And what if that...

    By • July 30, 2013

  • Google Changes How It Reports AdWords Quality Scores

    Quality scores are very important for Google AdWords users. Your ad position is determined by your quality score. Therefore, it behooves you to ensure that your quality score is as high as possible.Google reports quality scores on a 1-10 numeric scale. That scale is tied to three key aspects of y...

    By • July 30, 2013

  • 7 Creative Ideas for How to Use Facebook Photo Comments

    Facebook recently introduced photo commenting functionality on business and brand Pages.So, how can you use this feature on your Page?Well, I'm sure that you, and others will devise amazingly creative ways to use this functionality in the future, but I wanted to get you started with a few creativ...

    By Matthew Peneycad • July 30, 2013

  • Facebook Hashtags: Five Brands Doing Them Right

    I read an interesting post on Social Media Today about Twitter hashtag fails from the past couple of years. For some reason, the brands behind the fizzled hashtags either (a) did not read them very well before posting them, (Example, Susan Boyle's album release: #susanalbumparty) or (b) forgot t...

    By • July 30, 2013

  • The One Question You Should Ask All of Your Customers

    I was meeting with a prospective client the other day, and while I was waiting, I noticed the intake form that they had all customers fill out. It was your typical form asking for name, address, and other pertinent information.But there was one thing on the form I was looking for that wasn't the...

    By • July 30, 2013

  • The Future of Social Learning

    For the past decade there has been a constant shift from traditional sources of information such as printed newspapers, journals and textbooks to more personal and interactive inbound knowledge consumption. What I mean by inbound knowledge consumption is that we now expect knowledge and informati...

    By • July 30, 2013

  • How Many Prospects Do You Lose Locking Your Content Behind a Form?

    Earlier this week, I created a simple poll asking people how they respond when they are required to furnish contact information to access a white paper, report or other desired content. It was an unscientific poll, but with 90 responses, it was large enough to give marketers something to consider...

    By • July 30, 2013

  • How to Get the Most Out of Your WordPress Blog

    A good blog can bring you so many benefits, but that leads to the question:What makes a blog "good?"Obviously the content has a big part to do with it, but so many blogs with great content are never even browsed. Allow me to help with that!Have a real "About Me" pageThis is my biggest pet peeve w...

    By • July 29, 2013

  • Selling on Social Media [INFOGRAPHIC]

    With people spending a significant amount of time on social networks, companies are also flocking to the different available platforms. This is as simple as businesses going to where people are, hoping these people will listen to their message and eventually buy products.This infographic from Top...

    By • July 29, 2013

  • Even the Name Suggests Opportunity: Gmail's Promotions Tabbed Inbox

    Email marketing is more than campaigns, numbers and analytics; it's about innovating, evolving, and revolutionizing your own industry with inventive strategies that stay ten steps ahead of everyone else. I've known about the new Gmail Tabbed Inbox for some time now, and have been keeping a close ...

    By • July 29, 2013

  • ROI and Social Media: Going From Likes to Buys [INFOGRAPHIC]

    Marketers often wonder how they should quantify the ROI of their social media activities.There's rarely a straightforward answer to this - it always depends on the specific objectives of the brand, and social media's role within the broader marketing mix - but this handy infographic from CouponCa...

    By • July 29, 2013

  • Top 10 Social Media Sites to Get Dofollow Links From in 2013

    It is always a pleasant surprise after sharing a piece of content on social media to get a link to your site that is "dofollow" (not restricted from being followed by the search engines). This way, not only do you manage to expose your content to a lot of potential "direct" visitors, but also to ...

    By • July 29, 2013

  • How to Use YouTube Annotations [VIDEO]

    In my first YouTube optimization article, 5 Steps for Optimizing YouTube Videos, I focused on:File name of your YouTube videosSearch engine friendly video titlesKeyword optimization and link building opportunities of video descriptionsBest practices for adding tags and categories to videosCategor...

    By • July 29, 2013

  • How the Beatles Optimize B2B Marketing Strategies

    The Beatles Give B2B Marketers Important Lead Generation and Content Marketing Optimization LessonsMany of the Beatles songs do have lessons for B2B marketers especially when it comes to content marketing, inbound/outbound marketing, and analytics. As a big Beatles fan, I thought I'd have some fu...

    By • July 29, 2013

  • Study: Social Media and Consumer Empowerment Don't Match

    According to a study conducted by the Journal of Consumer Research, once a consumer is empowered, it gets very hard to influence him or her through social media.Consumer empowerment by a company means that consumers are involved in significant courses such as in the development of products.Accord...

    By • July 29, 2013

  • 7 Ways SlideShare Will Improve Your Content Marketing

    Heidi Cohen has called SlideShare B2B social media's biggest secret. It is less secret these days with over 3 billion, yes 3 billion, slide views a month; and should be a key part of any B2B content marketing strategy.SlideShare attracts a senior professional audience as SlideShares are an ideal ...

    By • July 29, 2013

  • The Science of Rehearsing a Social Media Crisis

    How does the brain respond when faced with a crisis, and how do we overcome our instinct to flee, in order to manage the crisis successfully? Understanding this can help brands successfully rehearse and manage a social media crisis.Fear of failure is probably the biggest threat to handling a cris...

    By • July 29, 2013

  • Benefits and Disadvantages of Developing Cross-Platform Mobile Apps

    Steven Sinofsky writes that, "In discussions with entrepreneurs I have had, it is clear that the approach to cross-platform is shifting from 'obviously we will do multiple platforms' to thinking about which platform comes first, second or third and how many to do."Application developers today see...

    By • July 28, 2013

  • Most Common Elements Missing from Your Social Media Marketing Strategy

    Even if you've spent countless hours and dedicated resources to developing a thorough social media marketing strategy, you may find that you have overlooked some small, yet critical elements that could end up handicapping your efforts. For this reason, it's always a good idea to get a second set ...

    By • July 28, 2013

  • 50 Shades of Seductive Content: Secrets to Enticing Your Customers

    While bookstores are closing throughout the nation and publishers struggle with their traditional business model, highly seductive romance books such as Twilight and 50 Shades of Grey continue to top all bestseller lists. Though most published authors struggle to move 250 copies a year, these rom...

    By • July 28, 2013

  • #Fail: When Hashtags Go Wrong

    The humble hashtag. It might not be big and it might not be flashy but it's fair to say that Twitter's original calling card has revolutionised the social media industry. Easy to use and essential, hashtags have transformed the way users find and share content and they're now an integral part of ...

    By • July 28, 2013

  • New Study: The ROI of Video in Email Marketing

    We want video and we want it now!While these exact words may not be coming out of consumers' mouths, their actions are screaming them loud and clear. YouTube alone has more than 1 billion unique users a month who watch over 6 billion hours of video. Not only are consumers watching a lot of video,...

    By • July 27, 2013

  • 15 Killer Questions to Spark Your Content Creation

    Content strategy is at the heart of new SEO, but creating content isn't always easy and getting started at all can often be even harder.For consumer focused businesses, in particular retailers, creating new relevant content is comparatively easy. For others, for instance, B2B companies who may no...

    By • July 27, 2013

  • Will Voice Search Really Change the SEO Industry?

    Anything that changes the way someone searches on a search engine is going to affect your business strategy, so it's always best to stay on top of the latest trends right as they happen. Although voice search hasn't gained much publicity since its launch nearly two years ago, it's starting to gra...

    By • July 27, 2013