Content Marketing: Page 339

  • The Pepsi Like Machine [VIDEO]

    As the marketing world progresses and the minds of creative and young people continue to change the way we market and sell products, there is a constant struggle to keep up with competitors and come out with the next great idea. Pepsi is having absolutely no trouble keeping up. Their marketing te...

    By • July 9, 2013

  • 7 Step Guide To Creating Perfect Content

    Have you ever clicked on a promising headline and then been horribly disappointed by the results? Have you then been amazed at the number of social media shares you continue to see of that same thing post?I know I have. Those writers have discovered the foolproof formula for creating killer conte...

    By • July 9, 2013

  • 20 Things You Didn't Know About Social Media Marketing

    It hasn't been around all that long, many companies both large and small have adopted it but many have also shied away. If you are on the fence or just starting to get your toes wet, here are 20 things about social media marketing that you didn't know.1. Its not really FreeFor the most part, the ...

    By • July 9, 2013

  • Top 10 Social Media Mistakes To Avoid

    Are you new to the social media world? Does the plethora of platforms and options make your head spin?Maybe you just don't know where to start, what to do, or what not to do.This list will help you understand the frequently made mistakes of social media maintenance. If you can avoid these mistake...

    By • July 9, 2013

  • Search Ranking Factors: Rank Correlation for 2013 [INFOGRAPHIC]

    With regular algorithm updates, search engine optimization is a game with ever changing rules. What helped websites achieve top position in search rankings last year (sometimes even last quarter) is frequently no longer a high priority or even relevant to current SEO strategies. To help digital m...

    By • July 8, 2013

  • Google Enhanced Adword Best Practices [INFOGRAPHIC]

    The new Google Enhanced Adword Campaigns automatically go live on all accounts July 22nd, and this is going to be a very powerful ad platform in the right hands. The ability to focus your ads by time, location and device is a huge leap forward, allowing you to budget and plan to get your ads see...

    By • July 8, 2013

  • SMBs Embrace Digital Marketing; Poised for Growth

    Although we are still trying to fully understand the depth, nuances and capabilities of digital marketing, it is a trend that no longer feels like a trend but the norm. While larger companies are presumably in a better position to make this shift in marketing practice, I am please to report that ...

    By • July 8, 2013

  • Paula Deen: A Lesson in Crisis Communications

    A couple of weeks ago, I hadn't heard anything about the Paula Deen crisis yet, but was watching The Today Show when they announced she had canceled the morning's appearance, citing exhaustion and the inability to physically move.Al Roker said, "I hope she reconsiders. We're friends of hers." And...

    By • July 8, 2013

  • Distributed Marketing and Analyzing Ad Spend Trends

    Marketing Charts recently produced data analyzing where ad spend is going in a number of mediums. The headline of "Global Ad Spend Outlook Worsens for Most Media" is an accurate headline, but doesn't tell the full story. From a distributed marketing perspective, there's opportunity as the multich...

    By • July 8, 2013

  • What Do Businesses Get from Social Media and Websites? [INFOGRAPHIC]

    Just in case people need reminding, a social media presence and a website have tremendous benefits for a business if executed right.This infographic from BestWebHostingGeek.com lists some of these advantages and back them up with data.Among the advantages of having a social media presence is incr...

    By • July 8, 2013

  • Canadian Tourism: The Downward Spiral Continues

    July is a great month in so many ways, the first one being that we, as Canadians, start it off by celebrating our National Day since the country was officially founded on July 1st, 1867. It's also summertime, which means we get to enjoy some of the heat our Southern friends take for granted on a ...

    By • July 8, 2013

  • From the Intern Desk: 4 Quick and Dirty Tips to Social Media

    Hey there, marketing professionals/geniuses/world changers. It's lyss.c (my stage name for when my rap career takes off), the integrated digital marketing intern at SyneCore Tech. You probably don't think you need to know any of the nonsense the marketing intern is spewing; I talk about things li...

    By • July 8, 2013

  • SEO Writing Myths That Can Get Expensive

    SEO is fueled by quality content, so you want to make sure that your writing strategy is down pat. Unfortunately, while it isn't easy being an online writer, it is actually the website and/or company owners that can ruin SEO writing and fall into a costly trap. Those who are not SEO writers (and ...

    By • July 8, 2013

  • Convert Mistakes into Success on Social Media

    There is no one size fits all approach to social media or content marketing.There is no single person, or piece of software, that can tabulate the odds of success doing things one-way versus another.Sure, there are 'best practices' and patterns for what tends to work and what doesn't, but reality...

    By Matthew Peneycad • July 8, 2013

  • The Negative Impact of Inconsistent Branding

    Brand consistency is important, just take a look at the email I received today (2nd July 2013) from Dot Com Gift Shop. I'm a long standing repeat customer and have enjoyed seeing the brand develop a strong online identity over the past few years. Much as I like the business however, their late...

    By • July 7, 2013

  • 8 Tips for Businesses on Facebook

    As a business in the modern age, maintaining a Facebook Page isn't an option unless you want to become irrelevant quickly. To prove the point before moving on, consider the Millennial age group (20s to early 30s), which now outnumbers the Baby Boomer generation, and their habits when it comes to...

    By • July 7, 2013

  • Why Pinterest Can Help Your Business Blossom

    When it comes to social media and online marketing, there are plenty of options for businesses to get their content out to the public. One of the platforms that tend to get thrown on the backburner, behind a site like Facebook, is Pinterest.

    By • July 7, 2013

  • Give Your Content Marketing Superpowers

    Content marketing is required for success in today's competitive business world. No matter which industry you are in, your website visitors want high-quality, information-rich, high-impact and captivating content with deep industry insight. We are in the midst of the information age; your prosp...

    By • July 6, 2013

  • Summer and Social Media: Why You Need a Campfire, Fishing Pole, and a Good Story

    Summer vacation season is in full swing, and it might seem like your social media engagement is on a break as well. (If you're reading this on your iPad at a luxury all-inclusive, consider me jealous. But thanks for staying engaged.)Between family trips, outdoor events and no school, consumer hab...

    By • July 6, 2013

  • Top 3 Reasons Why Google+ Is the Best Bet for SoLoMo Success

    While it may not be surprising to some that Google+ is still merely regarded as the dark horse of social networking platforms, discounting it as a viable frontrunner channel for social media marketing activities is rather unwise. And as we are starting to witness, more and more businesses are beg...

    By • July 6, 2013

  • Welcome to the Founding Fathers Digital Marketing Agency

    Once again, the 4th of July has passed; Independence Day, a time for reflection on the events and the characters who gave birth to our nation. As I sat in my reverie, the iconic names scrolling through my mind's eye - Washington, Adams, Jefferson, Franklin, Hamilton, Madison, Jay - a funny though...

    By • July 5, 2013

  • Smart and Dumb Uses of Social Media by the US Government (and What Brands Can Learn)

    It may seem the topic for this blog post was informed by the Independence Day holiday, but it just happens this week brought news of two social media programs by the US government--one dubious and the other smart. It is worthwhile to consider the two programs, why they hit or miss the mark and wh...

    By • July 5, 2013

  • 3 Reasons Paid Social Media Endorsement Will Work

    At the Social Media Day event recently, we had some interesting panel discussion on 'Social Media Endorsement'.The discussion was one of the best I have heard in recent times. On one side of the discussion was Tinu Cherian with about 100k followers on Twitter, on the other side was Ramesh Srivat...

    By • July 5, 2013

  • Four Brands Rocking Social Media

    As social media bloggers, we spend a lot of our time telling everyone how to "do" social media. Use hashtags - but not too many. Reply to commenters. Choose a tone of voice and be consistent etc etc etc. Often we include examples of people who get it so, so wrong. But who's getting it right? Read...

    By • July 4, 2013

  • #SnapChat: Fad or the Next Big Thing? Notes From Our #SMTnews Tweetchat

    [View the story "#SnapChat: Fad or the Next Big Thing? Notes From Our #SMTnews Tweetchat" on Storify]

    By • July 4, 2013