Content Marketing: Page 339

  • How to Keep Yahoo's Dead Pool from Sabotaging Your Email Program

    By • July 17, 2013

  • How Big Brands Use Hashtags on Facebook, and How You Can, Too

    In June, Facebook announced that status updates could include "clickable" hashtags. Users have been sticking hashtags on Facebook posts for years, but since they weren't clickable, they were sort of insider jokes for their friends and fans. But they've been a popular way for users to track conver...

    By • July 17, 2013

  • 10 Ways Google+ Will Improve Your SEO

    There are still people that argue for a wait and see strategy before using Google Plus. They will often point to lower numbers of people using Google Plus. These people fundamentally misunderstand the nature of Google Plus and the way it can improve your SEO results, even if none of your clients ...

    By • July 17, 2013

  • How to Create a Perfect Facebook Ad Campaign

    Now, Internet users are spending more time on social media platforms like Facebook and Twitter than ever before. If you as a marketer or an advertiser are unable or unwilling to appreciate the importance of Facebook ads then you will be failing to connect millions of online visitors to your busin...

    By • July 16, 2013

  • Digital Marketers: Don't Forget the Boomers

    Digital marketing today has largely become a tale of two generations, the Baby Boomers and Millennials. In short, the Boomers have the dough, the Millennials have the numbers, and the digital marketers (DMs) want both. Aside from being the largest demographic in US history, DMs want Millennials b...

    By • July 16, 2013

  • The Digital Convergence: Content, Social and SEO

    Digital marketing has come a long way over the past few years and new disciplines, previously bundled under the 'online marketing' umbrella, have now become stand-alone offerings in their own right. Search engine optimisation, social media and content marketing are three areas that have enjoyed h...

    By • July 16, 2013

  • What Do You Need to Make Social Media Successful in Higher Ed?

    Higher education is not the only space where social media is a challenge, however, I think this market has to address both consumer (students) and business (internal stakeholders) to business (other departments, organizations) end of social. What causes challenges to institution wide adoption?Soc...

    By • July 16, 2013

  • How Not to Win Any Marketing Awards Ever

    image from BigStock.comLately, I've been asked to judge quite a few marketing awards competitions. Mostly digital awards, but some traditional/offline categories, too. The specific awards and contests don't matter, because the affliction I see is universal. It is that most marketing awards entry ...

    By • July 16, 2013

  • Stale Social Media Content Got You Down? 6 Tips to Spice it Up!

    Has your social media content hit the skids? Does it feel dry, lifeless and completely devoid of any engaging wit or interesting banter? If so, you're not alone.It's a common occurrence spawned by the massive amount of content we continue to pump out on a daily basis. Eventually our over-stimulat...

    By • July 16, 2013

  • Funny Business: The Best Digital Marketing Humor

    One of the greatest aspects of being a marketer is that, in most professions, sitting around the office thinking up bad puns, penning snarky double entendres, or storyboarding cat videos would be considered goofing off. In marketing, that's called "work."There are three kinds of marketing data an...

    By • July 16, 2013

  • 7 Kinds of Social Media Fans and Ways to Interact With Them

    If you are trying to build a better social media marketing positioning, making your engagement with your fans and followers is essential in order to promote a better stance in promoting your brand or business in the social media sites. Your ability to deal with your social media fans will depend ...

    By • July 16, 2013

  • Social Shake-Up Interviews: Simon Pearce, Founder of Fabric Branding [VIDEO]

    Simon Pearce talks to Maggie Fox about why he is excited to be speaking at the Social Shake-Up, the difficulties of measuring engagement, and why he started Fabric Branding. Check out these speakers and more at the Social Shake-Up in Atlanta this September.Find out more HERE and join the conversa...

    By • July 16, 2013

  • Using Social Media For Lead Generation [INFOGRAPHIC]

    When it comes to lead generation, social media can be a very effective tool for businesses.According to this infographic, the current crop of top social networks - from Facebook to Twitter, LinkedIn, Google+ and Pinterest - can help a business gather leads and attract more customers when utilized...

    By • July 16, 2013

  • 5 Tips for Creating Traffic Driving Blog Posts

    There has been a lot of buzz in the marketing world the last couple of days about an update to the rankings section of Google's Webmasters Tools. The update reads: "In general, webmasters can improve the rank of their sites by creating high-quality sites that users will want to use and share."Pri...

    By • July 16, 2013

  • 5 Key Elements of Viral Content [INFOGRAPHIC]

    The goal of every content marketer is to have his/her information shared across digital channels by their audiences. This is often easier said than done. What factors contribute to people sharing the content they consume online?

    By • July 15, 2013

  • 5 Inexcusable Social Media Sins

    Social media is a great way to connect with people, but it can also turn some people off. Here are five inexcusable social media sins to avoid.1. It's Been Weeks Since You PostedNot responding to messages, including tweets and posts, is probably the most frustrating aspect of social media. If you...

    By • July 15, 2013

  • Incorporate a Variety of Keywords into Your SEO Campaign

    An SEO campaign begins by getting to know the landscape of the industry and competition online in addition to target audience behavior. One of the most important steps in the initial phase of the process is keyword research. Keyword research is a necessary component in order to determine how pe...

    By • July 15, 2013

  • How to Optimize Your Business Page for Graph Search [INFOGRAPHIC]

    With Facebook's Graph Search officially out of beta, it's a good for businesses to revisit their profile and make sure that they are discoverable.It appears that the most valuable contributor to Graph Search are social signals, so the advice not to worry about stuffing keywords into a profile see...

    By • July 15, 2013

  • The Social Media Cat-A-Pult [INFOGRAPHIC]

    The Social Media Cat-a-pult is a device that has been assembled to help you become more agile, tribal, collaborative, and peer-to-peer. These approaches can hopefully inspire you to create and share more valuable content in a space that is becoming increasingly cluttered.

    By • July 15, 2013

  • Ignite Presentation: Six Tips to Give the One of Your Lifetime

    When I was at Counselors Academy last month, the luncheon the first full day was called 52N.Going into it, all I knew is my friends - Roger Friedensen, Martin Waxman, Darryl Salerno, Bret Werner, and Abbie Fink (representing the women!) - were all presenting.With a plate full of fresh fruits, veg...

    By • July 15, 2013
  • SMT Expert

    The Time is Now to Think Mobile

    Years ago, mobile marketing was largely considered text message marketing, yet today we have almost continuous access to consumers because of their obsessions with their mobile devices. If you doubt the power of mobile, take a glance at these stats.There are 6.8 Billion People on the planet, 4 bi...

    By • July 15, 2013

  • Common Twitter Tips Your Business Should Ignore

    How many blog posts have you read with tips about how your business can effectively use Twitter?More than you can count?Yeah, me too.Many of these posts place emphasis on how to encourage retweets, and after reading so many, it's easy see patterns emerge.Unfortunately, for all of the awesome Twit...

    By Matthew Peneycad • July 15, 2013

  • e-Reputation: It's a French thing!

    As a fluent French speaker and reader, I often have the privilege of exploring thoughts on social media reputation and crisis management from France, Quebec, and other Gallic realms. This is a parallel universe where core concepts may be similar to those in the English speaking world but tone and...

    By Social Disruptions • July 14, 2013

  • AirPR: Is this the Beginning of PR as a Commodity?

    Last Friday, when Joe Thornley, Martin Waxman, and I sat down to record Inside PR, Joe asked us if we'd heard of AirPR.Neither of us had so he walked us through what he knew, while we both frantically clicked links to learn more.AirPR is a startup that "matches" companies with PR professionals.Bi...

    By • July 14, 2013

  • Marketing Myths You Should Ignore

    As long as I have been in marketing, I've heard my share of excuses for why small businesses don't invest in marketing. These marketing myths when constantly repeated, become reality.Marketing Myths = ExcusesSmall businesses have many opportunities to attract their ideal client if they put these...

    By • July 14, 2013