Content Marketing: Page 340

  • 8 Tips for Using Twitter More Effectively

    Twitter can be a great addition to your social media marketing program. The primary benefit of Twitter is that it allows users to easily share information about themselves and their business without the time-management and third party content concerns often associated with some other social medi...

    By • July 4, 2013

  • Facebook Reach Vs. Relevance. What's in It for Me?

    It always bothers me when people ask, "how do I get a thousand fans on Facebook?" People are always freaking out about increasing their number of fans on Facebook. It drives me mad because the number is not what is most important. If you do the right things like create engaging content and follo...

    By • July 4, 2013

  • Optimizing Creatives in a Multi-layered Facebook World

    For those that have sat through a school lecture or have spent many years in the industry you are undoubtedly familiar with this Ogilvy adopted phrase and the impact these four words have had on the creative and advertising community. Unfortunately, as human nature has demonstrated over and over...

    By • July 3, 2013

  • 10 Tips for Improving your B2B Content Marketing

    Now that the bold new frontier of content marketing is in full swing, business to business marketers certainly have their work cut out for them. Between blogging, social media channels, email marketing and the multitude of other outlets for content that fall in between, it's easy to become overwh...

    By • July 3, 2013

  • Why Your Start-up Needs a Business Dashboard

    The success of any business is directly proportional to how well it can evaluate and use data that it collates from its business activities like marketing, sales, etc. All businesses need listening posts that help keep track of key actionable metrics. Big businesses have the assets to custom deve...

    By • July 3, 2013

  • 3 Reasons Why Your Brand Should Start Podcasting

    According to a 2012 Edison Research Study on the Podcast Listener awareness of podcasting has grown 105% since 2006 and the percentage of people indicating they have listened to an audio podcast has grown 163%. But access to a growing audience isn't the only reason to consider adding podcasting t...

    By • July 3, 2013

  • Staying Sensible about Social

    In all the 'geek speak' surrounding online PR and social media, it's easy to forget that its ultimate goal is to help clients sell more products or services. Just like traditional PR. So, any PR firm trying to convince a client that 'going viral', doubling their Twitter fan base or having a huge ...

    By • July 3, 2013

  • Content Marketing - Why brands would be mad to ignore it

    Content marketing is not a new thing. In fact it's been around for years, it's just that it's got a name now and with social media, it's kind of a big deal. For brands, it offers them a massive chance to get ahead of competition and engage with consumers by delivering them insightful, relevant in...

    By • July 3, 2013

  • Becoming C2B

    An ever increasing number of businesses are reinventing the way they interact with their customers by leveraging the investment they have made in marketing technology software. The proliferation of social media and advances in "adtech" and "big-data" analytics means that brands are now able to ga...

    By • July 3, 2013

  • 8 Questions to Ask a Potential Social Media Manager

    Everyday more and more businesses are putting some part of their marketing efforts into social media marketing. Everyday business owners are finding out that they cannot handle their social media marketing all on their own.Social media marketing is more than just posting status updates on a Face...

    By • July 3, 2013

  • Bringing Social Media into the Retail Environment

    Shopping has always been a social experience. Before the invent of cameras and emails and smart phones and Facebook, people always discussed their favorite stores, newly purchased items and that new line of dresses at the shop in town.Similarly, the rise of social media platforms did not stop peo...

    By • July 2, 2013
  • SMT Expert

    10 Executive Marketing Lessons from Sun Tzu's The Art of War

    Sun Tzu's The Art of War was written in the second century BC. He was a high-ranking general in the Chinese military and wrote one of the most influential strategic and tactical military books in history. The book's influence can be felt in both the East and the West today - not just in the milit...

    By • July 2, 2013

  • 11 Questions Every Social Media Manager Should Be Able to Answer

    If you are currently a digital marketer or a social media marketing professional, you have most likely heard someone say "well I use Facebook, I could 'Do' social media" or "How hard could it be, it's just social media." While offensive to those of us that have worked hard to become credible pro...

    By • July 2, 2013

  • The Top Benefits of Social Media Marketing [INFOGRAPHIC]

    89% of marketers say that social media generates more business exposureThere are a million articles and blog posts out there that sing the praises of social media marketing - how social networks like Twitter, Facebook, and Pinterest have had a major impact on lead generation and sales. If you fo...

    By • July 1, 2013

  • Click to Convert: Why People Do and Don't Click Your Links

    Why are visitors so compelled to click the back button, type another URL, switch to another tab or just bail? Suffice to say, they didn't find what they were looking for on your website or you stumbled somehow, somewhere.

    By • July 1, 2013

  • Targeted Advertising vs. Intrinsic Advertising [VIDEO]

    There has been a lot of interest lately in "Big Data" and how this will allow marketers to create campaigns that are targeted towards every individual consumer and hence will drive the consumption economy.I would like to differ on this. Though, there is no doubt that soon marketers will have the ...

    By • July 1, 2013

  • 7 Things to Consider In Shaping Your Advocacy Program Strategy

    The very first step in persuading customers to act as ambassadors for your brand is to treat them with respect and make sure not only your product but your customer service is utterly customer-centered. Your whole brand should revolve around your customers.Once you are satisfied that your priorit...

    By • July 1, 2013

  • 7 Things You Need To Know For Kick-Ass B2B Email Marketing

    With the right understanding of email marketing, you can cost-effectively nurture prospects, deepen relationships with prospects and close more sales. And kick ass.Social media marketing maven Jay Baer likes to compare email marketing and social media to Madonna and Lady Gaga. Social media is the...

    By • July 1, 2013

  • 20 Ideas for Engaging Social Media Content

    Content is what drives people to surf Facebook, play videos on YouTube and subscribe to blogs. The more engaging the content, the more likely it is to be shared.Videos1. Formal interviews which are arranged in advance with prepared Q&A2. Casual impromptu video interviews3. Presentations eithe...

    By • July 1, 2013

  • Employer Branding on your LinkedIn Company Page: A Myriad of Missed Opportunities

    Social media is a great means to do Employer Branding. There are not only content platforms such as YouTube, Pinterest, Blogs and others, but also engagement platforms such as Twitter, LinkedIn, Facebook and Google+.When it comes to B-2-B platforms, LinkedIn stands out with the company profile ...

    By • July 1, 2013

  • 7 Things You Must Do Before Jumping Into Brand Promotion

    There are hundreds of blog posts about what to do and what not to do when promoting a brand on the web. With advancements in digital communication technologies, brands are distributing their messages across various platforms. If you're just starting out, it can be slightly overwhelming. What help...

    By • July 1, 2013

  • 17 Lessons for Making Your Web Content Resonate with Your Audience

    Strike a Chord: Lessons for Making Your Web Content ResonateAfter two years of creating a steady and somewhat massive stream of content to promote my business, I decided to share many of my most successful creative strategies. To do so, I created "Strike a Chord: Lessons for Making Your Web Conte...

    By • July 1, 2013

  • The Timing of Contextual Relevance on Social Media

    There have been numerous examples in recent history of businesses and brands taking full advantage of timing and contextual relevance to amplify their message on social media.Sony recently capitalized on Microsoft's disastrous Xbox One announcement with a humourous video tutorial on how to share ...

    By Matthew Peneycad • July 1, 2013

  • Entrepreneurs and Intrapreneurs are America's Future

    I don't know about you, but I have vivid memories of being in school and learning about this great country of ours. We were the leaders. We were the best. And we have the arrogance to go with it.But along the way, it began to feel like, while the arrogance was still there, we were losing ground i...

    By • June 30, 2013

  • The Co-Creative Economy

    I remember a time when creativity equated to someone artfully using a paint brush or writing a quippy headline for an ad on their computer. The rest of us? Discounted as "the rest of us." Thankfully, or at least in my mind, this has all changed. We've learned to co-exist by sharing with people w...

    By • June 30, 2013