Content Marketing: Page 340

  • Distributed Marketing and Analyzing Ad Spend Trends

    Marketing Charts recently produced data analyzing where ad spend is going in a number of mediums. The headline of "Global Ad Spend Outlook Worsens for Most Media" is an accurate headline, but doesn't tell the full story. From a distributed marketing perspective, there's opportunity as the multich...

    By • July 8, 2013

  • What Do Businesses Get from Social Media and Websites? [INFOGRAPHIC]

    Just in case people need reminding, a social media presence and a website have tremendous benefits for a business if executed right.This infographic from BestWebHostingGeek.com lists some of these advantages and back them up with data.Among the advantages of having a social media presence is incr...

    By • July 8, 2013

  • Canadian Tourism: The Downward Spiral Continues

    July is a great month in so many ways, the first one being that we, as Canadians, start it off by celebrating our National Day since the country was officially founded on July 1st, 1867. It's also summertime, which means we get to enjoy some of the heat our Southern friends take for granted on a ...

    By • July 8, 2013

  • From the Intern Desk: 4 Quick and Dirty Tips to Social Media

    Hey there, marketing professionals/geniuses/world changers. It's lyss.c (my stage name for when my rap career takes off), the integrated digital marketing intern at SyneCore Tech. You probably don't think you need to know any of the nonsense the marketing intern is spewing; I talk about things li...

    By • July 8, 2013

  • SEO Writing Myths That Can Get Expensive

    SEO is fueled by quality content, so you want to make sure that your writing strategy is down pat. Unfortunately, while it isn't easy being an online writer, it is actually the website and/or company owners that can ruin SEO writing and fall into a costly trap. Those who are not SEO writers (and ...

    By • July 8, 2013

  • Convert Mistakes into Success on Social Media

    There is no one size fits all approach to social media or content marketing.There is no single person, or piece of software, that can tabulate the odds of success doing things one-way versus another.Sure, there are 'best practices' and patterns for what tends to work and what doesn't, but reality...

    By Matthew Peneycad • July 8, 2013

  • The Negative Impact of Inconsistent Branding

    Brand consistency is important, just take a look at the email I received today (2nd July 2013) from Dot Com Gift Shop. I'm a long standing repeat customer and have enjoyed seeing the brand develop a strong online identity over the past few years. Much as I like the business however, their late...

    By • July 7, 2013

  • 8 Tips for Businesses on Facebook

    As a business in the modern age, maintaining a Facebook Page isn't an option unless you want to become irrelevant quickly. To prove the point before moving on, consider the Millennial age group (20s to early 30s), which now outnumbers the Baby Boomer generation, and their habits when it comes to...

    By • July 7, 2013

  • Why Pinterest Can Help Your Business Blossom

    When it comes to social media and online marketing, there are plenty of options for businesses to get their content out to the public. One of the platforms that tend to get thrown on the backburner, behind a site like Facebook, is Pinterest.

    By • July 7, 2013

  • Give Your Content Marketing Superpowers

    Content marketing is required for success in today's competitive business world. No matter which industry you are in, your website visitors want high-quality, information-rich, high-impact and captivating content with deep industry insight. We are in the midst of the information age; your prosp...

    By • July 6, 2013

  • Summer and Social Media: Why You Need a Campfire, Fishing Pole, and a Good Story

    Summer vacation season is in full swing, and it might seem like your social media engagement is on a break as well. (If you're reading this on your iPad at a luxury all-inclusive, consider me jealous. But thanks for staying engaged.)Between family trips, outdoor events and no school, consumer hab...

    By • July 6, 2013

  • Top 3 Reasons Why Google+ Is the Best Bet for SoLoMo Success

    While it may not be surprising to some that Google+ is still merely regarded as the dark horse of social networking platforms, discounting it as a viable frontrunner channel for social media marketing activities is rather unwise. And as we are starting to witness, more and more businesses are beg...

    By • July 6, 2013

  • Welcome to the Founding Fathers Digital Marketing Agency

    Once again, the 4th of July has passed; Independence Day, a time for reflection on the events and the characters who gave birth to our nation. As I sat in my reverie, the iconic names scrolling through my mind's eye - Washington, Adams, Jefferson, Franklin, Hamilton, Madison, Jay - a funny though...

    By • July 5, 2013

  • Smart and Dumb Uses of Social Media by the US Government (and What Brands Can Learn)

    It may seem the topic for this blog post was informed by the Independence Day holiday, but it just happens this week brought news of two social media programs by the US government--one dubious and the other smart. It is worthwhile to consider the two programs, why they hit or miss the mark and wh...

    By • July 5, 2013

  • 3 Reasons Paid Social Media Endorsement Will Work

    At the Social Media Day event recently, we had some interesting panel discussion on 'Social Media Endorsement'.The discussion was one of the best I have heard in recent times. On one side of the discussion was Tinu Cherian with about 100k followers on Twitter, on the other side was Ramesh Srivat...

    By • July 5, 2013

  • Four Brands Rocking Social Media

    As social media bloggers, we spend a lot of our time telling everyone how to "do" social media. Use hashtags - but not too many. Reply to commenters. Choose a tone of voice and be consistent etc etc etc. Often we include examples of people who get it so, so wrong. But who's getting it right? Read...

    By • July 4, 2013

  • #SnapChat: Fad or the Next Big Thing? Notes From Our #SMTnews Tweetchat

    [View the story "#SnapChat: Fad or the Next Big Thing? Notes From Our #SMTnews Tweetchat" on Storify]

    By • July 4, 2013

  • 8 Tips for Using Twitter More Effectively

    Twitter can be a great addition to your social media marketing program. The primary benefit of Twitter is that it allows users to easily share information about themselves and their business without the time-management and third party content concerns often associated with some other social medi...

    By • July 4, 2013

  • Facebook Reach Vs. Relevance. What's in It for Me?

    It always bothers me when people ask, "how do I get a thousand fans on Facebook?" People are always freaking out about increasing their number of fans on Facebook. It drives me mad because the number is not what is most important. If you do the right things like create engaging content and follo...

    By • July 4, 2013

  • Optimizing Creatives in a Multi-layered Facebook World

    For those that have sat through a school lecture or have spent many years in the industry you are undoubtedly familiar with this Ogilvy adopted phrase and the impact these four words have had on the creative and advertising community. Unfortunately, as human nature has demonstrated over and over...

    By • July 3, 2013

  • 10 Tips for Improving your B2B Content Marketing

    Now that the bold new frontier of content marketing is in full swing, business to business marketers certainly have their work cut out for them. Between blogging, social media channels, email marketing and the multitude of other outlets for content that fall in between, it's easy to become overwh...

    By • July 3, 2013

  • Why Your Start-up Needs a Business Dashboard

    The success of any business is directly proportional to how well it can evaluate and use data that it collates from its business activities like marketing, sales, etc. All businesses need listening posts that help keep track of key actionable metrics. Big businesses have the assets to custom deve...

    By • July 3, 2013

  • 3 Reasons Why Your Brand Should Start Podcasting

    According to a 2012 Edison Research Study on the Podcast Listener awareness of podcasting has grown 105% since 2006 and the percentage of people indicating they have listened to an audio podcast has grown 163%. But access to a growing audience isn't the only reason to consider adding podcasting t...

    By • July 3, 2013

  • Staying Sensible about Social

    In all the 'geek speak' surrounding online PR and social media, it's easy to forget that its ultimate goal is to help clients sell more products or services. Just like traditional PR. So, any PR firm trying to convince a client that 'going viral', doubling their Twitter fan base or having a huge ...

    By • July 3, 2013

  • Content Marketing - Why brands would be mad to ignore it

    Content marketing is not a new thing. In fact it's been around for years, it's just that it's got a name now and with social media, it's kind of a big deal. For brands, it offers them a massive chance to get ahead of competition and engage with consumers by delivering them insightful, relevant in...

    By • July 3, 2013