Content Marketing: Page 351

  • Brand Advocate vs. Brand Ambassador: What's the Difference?

    Image from FashionBrainAcademy.comAt first glance, the phrases "brand advocate" and "brand ambassador" differ by about half a word - yet that half a word can put them a world apart.First of all, the biggest difference between the two is that while an ambassador is hired by the company and general...

    By • June 4, 2013

  • How to Save Time on the Internet and Make Something Happen

    Given the increasing number of emails that our inbox receives each day, the hundreds of tweets we write or receive each day, toxic meetings and tons of information running to our door every day, there's only one thing we can do: set boundaries separating work that really makes a difference from w...

    By • June 4, 2013

  • What Are the Wings of Your Marketing Strategy?

    Yesterday, I started reading Nick Carter's book Twelve Seconds: The Lift Your Business Needs. I love the analogy of a business as flight in the book and Nick describes it thoroughly.One of the first discussions is lift. NASA defines lift as the following:Lift is the force that directly opposes th...

    By • June 3, 2013

  • Social Media ROI: You Get What You Give Without Expectation

    As we celebrated Memorial Day here in the USA, we were reminded of the many soldiers, their families and friends who sacrificed so much. What did they get? Yes, many received a paycheck. However, when they stood, fought, cried, sacrificed for our freedom they didn't expect us to give anything in...

    By • June 3, 2013

  • Tech Wars: Is Google Taking Over the Online Universe?

    Is Google taking over the online universe? As anyone who takes time to review the laundry list of new service integrations and innovations that came out of the 2013 Google I/O developers conference in San Francisco last month would likely surmise, this question is starting to move from the whimsi...

    By • June 3, 2013

  • What Makes a Successful Social Media Campaign [INFOGRAPHIC]

    As social media continues to grow and users flock to new websites every day, it's become impossible to deny how beneficial Facebook, Twitter and LinkedIn are for marketing your business, and that's to say nothing of burgeoning networks like Google+ and Pinterest.

    By • June 3, 2013

  • Is Google's Reachability Score Out to Get You?

    Google developed a process for determining reachability, and the patent was accepted on the day of November 6, 2012. Google's activity is always closely monitored by SEO-s, and when the patent came out, we soon saw the first article about it: Does Google Use Reachability Scores in Ranking Resourc...

    By • June 3, 2013

  • Advertisers Take Note: FTC Guidance on Effective Disclosures in Digital Advertising

    On March 12, 2013, the Federal Trade Commission issued new guidance which explains how to make clear and conspicuous online disclosures in digital advertisingto avoid deception.What has changed?The general requirements for disclosures have not changed; however, the FTC has offered clearer guidanc...

    By • June 3, 2013

  • The ROI of Friendly

    Over the years I've spent a good amount of time down south, vacationing and visiting family. One of the things that I've noticed as we drive or walk around neighborhoods, is how friendly the people are. Everyone, and I mean EVERYONE will wave to you and greet you. They are just very cordial down...

    By • June 3, 2013

  • Death of the Social Media Crisis

    There is much talk in social media and marketing circles about 'digital' or 'social media' crises. There are no such things. A crisis is a crisis, a one-off incident or series of events that seriously impacts the reputation and/or performance of an organisation - think BP's Mexico oil spill, the ...

    By • June 3, 2013

  • 10 Tips for Working with Travel Bloggers and Destinations

    Just returned from Toronto where I attended TBEX 2013, the Travel Blogger Exchange with over 1,300 attendees including close to 1,000 travel bloggers, journalists as well as North American destinations courting each other with speed-dating meetings, alongside a full schedule of seminars and educa...

    By • June 3, 2013

  • The Pursuit of Perfecting Your Content Will Yield Diminishing Returns

    The content you produce for social media is obviously of utmost importance.It is a direct representation of you, your business and brand; it will shape consumer perceptions of your business and compel them to engage and interact with you; it will lead to the acquisition of clients, or if executed...

    By Matthew Peneycad • June 3, 2013

  • Three Data Points to Measure Your Blog Efforts

    A few months ago, I decided to spend some time inside the Spin Sucks analytics to see if we could track and measure our blog efforts, other than the typical visitor and unique visitor increases.What I found was something surprising. Not only can we track the normal stats, we can also pay attentio...

    By • June 2, 2013

  • Here's Why We Stopped Wasting Time on Facebook

    We're constantly assessing the impact our of various marketing channels.One thing has become painfully clear: Facebook is not worth the time and effort.Today I'm going to tell you why we decided to stop wasting time on Facebook.Profile vs. PageTo start, I have to be clear that my Facebook profile...

    By • June 2, 2013

  • Why a Beard, a Belt, and a Panda Dominate Social Media: The Social Success of the SF Giants

    Every morning while fulfilling my caffeine and Instagram fix, I look forward to the daily posts from one of the 273 people/brands that I follow on Instagram more so than the others - the San Francisco Giants. Whether it be showing off embarrassing baby pictures of the players, highlighting San Fr...

    By • June 2, 2013

  • Content Is King! Amazon Invests Millions In Original TV Shows...But Why?

    My friend Tim Stenovec (@TimSteno) just published a great story on Amazon's move to create original programming a la Netflix for The Huffington Post. He was kind enough to include me in his article (thank you, Tim).He sent along a few questions as I was boarding my flight from NY to LA. As Tim wa...

    By • June 2, 2013

  • Dramatically Increase Social Lead Generation with LinkedIn

    LinkedIn is the biggest professional network in the world with over 200 million users, and LinkedIn continues to expand rapidly with 120 new users joining each minute. The social network is a great digital destination for building and strengthening connections, staying in the know about industry...

    By • June 1, 2013
  • SMT Expert

    Fluff-less Tips From Social Media Superheroes

    In a recent conversation with a colleague of mine, it came to my attention that there is an epidemic sweeping the social world. It is silent, unforgiving, and is responsible for many social media marketer's downfall. This epidemic I am talking about is fluff content. Fluff content is basically su...

    By • June 1, 2013

  • Blogger Outreach: The Sexy Name for What PR Pros Have Been Doing for Years

    So it seems bloggers are climbing their way up to the top of important content producers. They've even arguably become more beneficial than celebrities in the influencer space because of their uber loyal networks.But what hasn't changed is that reaching out and tactfully forming relationships wit...

    By • June 1, 2013

  • 8 Simple Marketing Strategies = SCORE BIG

    SCORE BIG - Smart Marketing Principles from Barry Feldman Having served my time in high tech marketing, I'm far from the world's biggest fan of acronyms, but I love this one. Maybe because I made it up. Not important. What's important is you give me a few minutes while I spell out how to SCORE...

    By • June 1, 2013

  • What You Should Know About Reticular Formation in Social Marketing

    I know you're probably saying to yourself, what's reticular formation, and why is it on a social marketing blog? Well, I can understand your confusion. About 6 months ago I stumbled on this word while preparing to research my new e-book, The "WOW" Factor: Psychological Success in Social Media.Thi...

    By • May 31, 2013

  • Influencer Marketing: Stop Looking for the Pied Piper

    One of the big focuses in social marketing today is influencer marketing.The idea being that if you can get one person to tell something to their large audience, their audience will listen.For organizations this is seen as less effort and potentially high response.In reality, things aren't that s...

    By • May 31, 2013

  • How to Write Effective Tweets

    140 characters. Talk about a pair of pixelated handcuffs! But that limit shouldn't be seen as an issue, it should be seen as an opportunity. It can be hard to get your point across within that limit, never mind getting people to actually act upon your tweets, but with the right approach, writing ...

    By • May 31, 2013

  • Link Building Using Social Media

    Over the last year or so we have seen many changes to the way companies go about implementing their link building campaigns. With search engines like Google looking to distinguish between high quality websites with authority and spam sites producing numerous backlinks to climb up search rankings,...

    By • May 31, 2013

  • The Key to Social: Be Controversial

    Have a call to action to increase PTAT. Include a nice picture to boost 'Edge Rank'. Optimise the length of your update. Really? How about you actually say something? Have an opinion. Say something unexpected. Be controversial. Get noticed. The social cemetery is littered with the cadavers of bra...

    By • May 31, 2013