Content Marketing: Page 350

  • Breaking Through the Great Chinese Social Media Firewall [INFOGRAPHIC]

    Here at PinLeague, we've always been interested in worldwide marketing. In conjunction with an upcoming personal trip to Shanghai and Hong Kong, I thought it would be interesting to look into the history of Chinese social media and how Western brands might be able to take advantage of it.

    By • June 6, 2013

  • 7 Brands Getting Creative on Vine

    With the announcement of Vine now being available for Android devices, it is only a matter of time before the burgeoning social network takes off even more than it already has. As more users and consumers gain access to the video sharing app, it will be interesting to see how brands embrace the p...

    By • June 6, 2013

  • Delightful Content Marketing: Not Just for B2Cs

    It's a refrain that has been looping through marketers' heads for a while: you can't sell anymore; you must delight. In an increasingly cluttered digital space, the constant interruptions from traditional advertising are being ignored. Companies need to stop giving consumers information they don'...

    By • June 6, 2013

  • Do You Tweet Less When You Get More Followers?

    What motivates you to post on Twitter? Is it the love of sharing interesting things, or do you crave the adulation of an ever expanding followership?That was the subject of some new research by Andrew Stephen and Olivier Toubia from the universities of Pittsburgh and Columbia respectively. Whi...

    By • June 6, 2013

  • The History (and Hope) of Inbound Marketing

    Tectonic shifts in marketing continue to occur as more companies embrace inbound. A recent example is the rebranding of SEOmoz to simply "Moz" as the company broadens its focus to an inbound approach after nearly a decade of thought leadership in SEO.Organizations of all sizes are recognizing the...

    By • June 6, 2013

  • How One Op-Ed on Economics Soared to Popularity on Social Media

    it's no secret that much of the world's economy has experienced a downturn in recent years. The economic woes of many European countries have been widely publicized. A recent piece in the U.K.'s The Guardian about shifting the focus to jobs has been getting some serious attention on social media....

    By • June 6, 2013

  • Anchor Text Analysis: Imperfections are OK

    There are days guest blogging is a rewarding process.Someone actually appreciates your content and doesn't mind putting in some backlinks for you.But there are other days when all you seem to meet is frustration.No one wants your articles because you're associated with a company.When they do take...

    By • June 5, 2013

  • Who Does Your Company Sound Like? Finding Your Tone in Social Media Writing

    "Hey buddy, wassup? What's shakin'? Anything going on?""Hello, how are you?""Good evening, sir. And how are we tonight?"All three of the above statements are essentially conveying the same message, right? However, what makes them vastly different is in the tone of it; when you're writing on behal...

    By • June 5, 2013

  • Want to Improve the User Experience? Keep It Simple, Stupid

    Yup. The KISS method. It's so overlooked and yet, so necessary these days. We live in a world where technology is advancing more quickly every day. And that's great. But it also means we are surrounded by instruction manuals the size of phone books, and there are more things for us to break by ac...

    By • June 5, 2013

  • Altimeter Urges Preparation for the Sharing Economy [SLIDESHARE]

    If you are a regular reader of this blog over the past few years, you have seen news and insights about social business and the growing sharing economy. In fact, the reason I have been blogging a little less in the past month is that I am working on an ebook on the topic. (Watch for it in the nex...

    By • June 5, 2013

  • Getting It Right on Disclosures in Digital Advertising: Examples from the FTC

    Recently I blogged on the Federal Trade Commission's new guidance which explains how to make clear and conspicuous digital disclosures in online advertising to avoid deception. For marketers promoting in social and mobile channels, the new guidance caters for the expanding use of small screens a...

    By • June 5, 2013

  • Are Twitter Lead Generation Cards the Email Marketers' New Best Friend? [VIDEO]

    Social Media Controversies Addressed, Fresh Each Week In this edition of The Baer Facts, I talk with Kyle Lacy of ExactTargetabout Twitter's new, direct response program.Twitter has displayed "cards" for quite some time. They are the expandable tweets that typically are used to hold photos or Vin...

    By • June 5, 2013

  • How to Advertise on Pinterest [INFOGRAPHIC]

    I'm not an especially visual person, so I can appreciate people who are. I'm blown away by the style and creativity I see on some Pinterest boards. What I love about this infographic is that it adds some pragmatism and targeting data to layer on top of the great visual content on Pinterest. The t...

    By • June 5, 2013

  • 3 Expert Tactics the Social Media Pros Use to Get Real Results

    So...you wanna be a social media strategist, eh?Well it's not enough to add noise to the echo chamber. You can't just use Twitter and call yourself an expert. You gotta get results.Expertise is built over time, it's acquired through a voracious appetite for knowledge, and it is cultivated throug...

    By • June 5, 2013

  • Taco Bell is Taking Licking on Social Media

    Business all seem to be trying to find ways to make social media work for them. They think if they can get the right mix and the best message it will be the key to success. But at the same time they are fighting to gain market share they are struggling to make sure social media doesn't come aroun...

    By • June 4, 2013

  • YouTube Secrets, Content Curation and Writing Productivity Tips for Marketers

    This week's content marketing strategy guide from the most popular blogs concentrates on advanced content techniques. Want to become a more productive writer, find even more ways to reach your audience or apply content curation for lead nurturing? Go ahead and read those helpful tips right now! 9...

    By • June 4, 2013

  • Coca-Cola's Creative International Marketing: Same Company, Different Approach

    International marketing: the way companies get out the word and target audiences who may not be local to the United States. When marketing outside of the US, your company needs to think outside of the box. There's a difference between marketing nationally and marketing to a specific country or re...

    By • June 4, 2013

  • PBS: This Advertising Is Completely Fake and It's Brilliant

    Every now and then an advertising or marketing campaign comes along that not only catches my eye but makes me sit up and take notice. For any number of reasons, be it the design, the words, the production value and so on.Such is the case with a new print ad campaign from perhaps what many may co...

    By • June 4, 2013

  • Top 10 Advantages Of Contextual Link Building For SEO

    For quite some time, businesses have discussed the pros and cons of contextual links. Contextual links are, in most cases, a huge benefit to your website if they are used correctly. For those who are unfamiliar, a contextual link is any link to a relevant site within a body of text. There are ess...

    By • June 4, 2013

  • Top 10 Can't-Miss Blog Plugins

    These plugins that will upgrade your business blog to a professional experience overnight.For your business blog to succeed, you must meet the basic expectations of your audience. Among these expectations are not just that your content is great, but also that you have all of the technical aspects...

    By • June 4, 2013

  • The PR Firm of the Future

    As a business owner, I spend a lot of time thinking about what's to come.In the digital information age, will more and more organizations become virtual? Will people create jobs for themselves that allow them to work to live instead of the other way around?With the Affordable Care Act coming to t...

    By • June 4, 2013

  • Quick Guide to Making Your Website Social Media Friendly

    I'm often asked by clients to work with their web designers/developers to ensure their new website is going to be built and presented in a way that ensures social media tech plays a part in the user's experience. Usually I'm asked to do this after jumping up and down a lot and ramming home the im...

    By • June 4, 2013

  • Four Types of Social Media Marketing Failure (And How To Avoid Them)

    Social media marketing is an area which seems to divide businesses. Some companies embrace it, invest in it, and generate fabulous returns from it, whilst other businesses are pensive, scared and unwilling to get online and start competing via social.Since launching the UK's first fully-managed b...

    By • June 4, 2013

  • Are You Actively Growing Your E-mail List?

    I'm not sure whether to be encouraged that 57% of small businesses are actively growing their e-mail list or be disappointed that only 57% are doing so. Either way, I think the following insight by some business owners is to be commended:Overall, small businesses realize that engaging customers v...

    By • June 4, 2013

  • When Is the Best Time to Post on Facebook?

    Many studies claim to know the best time or day to post on Facebook. While most of these studies conflict with one another, they also consistently conflict with my own analysis. With a little extra effort and a little creative thinking, you can determine the best time for you.

    By • June 4, 2013