Content Marketing: Page 358

  • Why Instagram's New Tagging Feature Is Important to Your Business

    Instagram just updated their app the other day with a new feature that allows you to tag people in the pictures you share. Tagging is a good thing when it comes to engagement and business. Here's why.Why Instagram Tagging Is Important To Your BusinessIn a lot of my articles, I talk about the impo...

    By • May 6, 2013
  • SMT Expert

    3 Ways to Ensure Your Social Strategy is Mobile Friendly

    Well, it's official. It's time to start thinking mobile when it comes to your social strategy. More and more people are choosing to stay connected to social media sites via their phone or tablet and less and less are connecting via desktop. This is a huge opportunity for marketers and can pose a ...

    By • May 6, 2013

  • 5 Things Small Businesses Need to Know About Customers and Smartphones

    As cellphone technology advances and becomes more affordable, small businesses are starting to take notice. Or at least they should be. The fact is, many small business owners are smartphone users, and as consumers, they understand the importance of a good mobile experience. But many don't seem ...

    By • May 6, 2013

  • Dell Reveals How It Turned Thousands of Brand Detractors into Fans

    Five years ago, Dell had little presence on social media. That changed when the computer company realized 4,000 conversations about the brand were happening online every single day and the company was not present.Since then, Dell has invested millions of dollars' worth of time and resources to jo...

    By • May 6, 2013

  • 6 Ways to Drive YouTube Viewers to Your Website

    What is your business's goal behind posting videos on YouTube? Is it to "get the word out?" To go viral?Unless you have the magic of Martin Scorsese behind your camera, aim for something more reasonable and quite possibly more profitable: driving viewers to your Website to conduct business with y...

    By • May 6, 2013

  • Can JCPenney's Social Media Mea Culpa Save Its Brand?

    In the wake of the recent ouster of CEO Ron Johnson, JC Penney, seeking to undo some of the potential brand damage, used a strategy that is becoming increasingly popular, the public mea culpa. In what was a fast turnaround for a traditionally slow-moving brand, a strategy was launched involving b...

    By • May 5, 2013

  • Social Media Defined By Kids [VIDEO]

    The beautiful thing about kids is that, at least until a certain (teen) age, they pretty much tell it like it is, no filter, no after-thought or political correctness. Often enough, without any malice either. It's why I like this video so much...IS YOUR CEO OR BOSS LIKE A KID?Now, as funny or cut...

    By • May 5, 2013

  • Make Social Bookmarking Part of Your Marketing Strategy

    You have finally mastered getting your business on Facebook, Twitter and even LinkedIn. These social networks are great ways to get your company visible on the web and ways to get links back to your website. Another social way that has become important in enhancing traffic to your site is social ...

    By • May 4, 2013
  • SMT Expert

    6 Stats to Restore Your Faith in Social Media

    As marketers, it is our jobs to assure our clients that the time and money that they are investing in social media is not in vain. Therefore, we are constantly tasked with searching for studies and statistics that suggest that social media is still heading for world domination. One particular sou...

    By • May 4, 2013

  • Time for a Social Media Spring Cleaning?

    After a long cold spell, spring has finally arrived which means it's time for a long-awaited spring clean.All those warm winter clothes have to be put away, which means tidying up your storage spaces and cupboards. Inevitably you will stumble across long lost clothes that used to fit, or were fas...

    By • May 4, 2013

  • Why Marketing with Digital Agencies Accelerates Branding

    Digital agencies play an important role in business today. The term "digital agency" refers to a type of business that offers services for the development of Internet based products. As a result, countless different companies utilise digital agencies in order to reach their corporate and business...

    By • May 4, 2013

  • 5 Clever Ways Your Business Can Use Video to Drive Traffic

    Tired of hearing about how video increases conversions? Yeah me too.And I live and breathe online video.However, you're a savvy marketer. You read the Social Media Today and probably other popular marketing blogs, so you don't need to be pounded over the head about the fact that you should be usi...

    By • May 3, 2013

  • How to Avoid a Social Media Crisis? [INFOGRAPHIC]

    Social media are one the most powerful tools for communications and PR managers. But - as the Spiderman quote goes - "with great power comes great responsibility."Large organisations' social media crises have become a daily part of the news. Whether it is an employee going rogue or a hacker takin...

    By • May 3, 2013

  • How Social Media Shapes the Stanley Cup Playoffs

    Mmmmm ... #StanleyCup-cakesUnder the glowing spotlight of the Stanley Cup Playoffs, a marketing campaign can take on a life of its own. The best, like the Minnesota Wild's 'State of Hockey,' or Detroit's 'Hockeytown,' are timeless, a part of the communal fabric that weaves fans together with thei...

    By • May 3, 2013

  • Putting Your Best Tweet Forward

    Business owners, sales representatives, corporations, and marketers alike have taken the necessary steps to properly brand their Twitter account. Twitter users will recognize these accounts because they are eloquently designed and feature properly sized profile photos, informative and keyword dri...

    By • May 3, 2013

  • What are Programmatic Buying and Real-Time Bidding?

    Back in March of this year, I penned Programmatic Advertising: Is It the Future? The opening sentence said it all: "I am by nature a very curious person especially when it comes to the world of marketing, advertising and branding."I prefaced my column that day because I am indeed a very curious p...

    By • May 3, 2013

  • Mastering Customer Loyalty: Lady Gaga Style

    With all the talk of understanding customers, it's sort of amazing we haven't had this discussion before. Of course, Lady Gaga is an ideal role model for anyone who wants to focus on community building and customer loyalty.Now available at Amazon.comIn her new book, Monster Loyalty: How Lady Gaga...

    By • May 3, 2013

  • Is It Time for a Social Media Spring Clean?

    Summer is finally around the corner which means it's time for a long-awaited spring clean.All those warm winter clothes have to be put away, which means tidying up your storage spaces and cupboards. Inevitably you will stumble across long lost clothes that used to fit, or were fashionable ... onc...

    By • May 3, 2013

  • Social Ad Spending Forecast [INFOGRAPHIC]

    Social media ad revenues expected to grow to $11 billion dollars by the year 2017. Facebook alone is expected to make close to $1 billion from its mobile ad revenue in 2013.Many social media industry leaders scoff at the idea of paying for attention in social media. That's easy to say for individ...

    By • May 3, 2013

  • Myth-Busting: Calls-To-Action Must Be Above The Fold

    The longer you work in any specialist field the more susceptible you become to placing trust in tried-and-tested rules and principles.Take the well-known fact that content placed on a website above the fold (that is in the top portion of the screen, visible to all when the page loads) performs b...

    By • May 3, 2013

  • Zen and the Art of Search Engine Optimization

    What is the sound of one keyword clapping? Can Google itself create a site so large that it can't even be indexed? Can any marketer ever step into the same algorithm twice?These are the kinds of questions that philosophers worry over - or at least that keep those of us involved in search engine ...

    By • May 3, 2013

  • 4 Rules of Influencer and Blogger Outreach

    In this Influencer engagement series, thus far we've talked primarily about Influencers themselves-the "who" and "what" they are. We've also talked about how and where to find them in my last two posts. And today, we'll talk about the most important step: outreach.Now that you've gathered your in...

    By • May 3, 2013

  • Is Your Brand Tattooed on Your Customer's Brain?

    Maria Ross of Red Slice will challenge attendess at the Content Marketing Strategies Conference to develop a brand strategy before executing a marketing program.While publishers in the online marketing space are putting on mega-conferences to appeal to mega-companies, dlvr.it is going small with ...

    By • May 3, 2013

  • Why Online Reviews Matter

    You know generally that reviews are important for your business, and you may even know that they are becoming more imperative every day. But with all the day-to-day business priorities you manage, how important are they, really, for you?Answer: A lot.A great infographic just came out on this topi...

    By • May 3, 2013

  • Excellent Content Plus Genuine Engagement Equals Social Business Success

    Content marketing is no longer optional. Any company with a website can benefit from content marketing. With the current importance of social business practices, high-quality content is rewarded with a social media spotlight, amplified exposure and increased lead generation and conversion. All...

    By • May 3, 2013