Content Marketing: Page 358

  • Social Media Can Be a Positive Disruptive Force in the Marketplace

    During the fond days of my youth, I recall many times when I was singled out by my school teacher for being disruptive in class. I thought that putting a blow fly down a friends back provided great entertainment to the rest of the class. Somehow, I had the ability to make the entire class break ...

    By • May 8, 2013

  • How To Make Mobile Marketing More Personalized [INFOGRAPHIC]

    Social networking websites like Facebook and Google use personal data and account information to provide relevant advertisements in turn for better services for their users. That same need for personalization in mobile experiences has now arrived, but few companies are are delivering on customers...

    By • May 7, 2013

  • Abandoned Communities and Groups Provide Opportunities

    Over the past few days, I have been having some discussions around the idea of Social Media Maturity. People have, over the past few years, decided to jump onto the social media bandwagon without too much thought while opening the business up to quite a number of risks. In some cases management ...

    By • May 7, 2013

  • How to Rock Social Media in 30 Minutes a Day [INFOGRAPHIC]

    With a defined social media strategy in place, marketers can rock social media in 30 minutes a day.Sound too good to be true? It is actually possible if your daily use of social media is built upon a well-developed social media strategy. But, a strong social media strategy does not mean that your...

    By • May 7, 2013

  • Why Your Brand Should Talk to Fans on Twitter

    Social media marketing can take a good chunk of time (and money) out of your week. Between creating content, publishing, and disseminating it, you might feel like you don't have any time or energy left to engage. However, brands that actively engage their fans through dialogue are the ones that r...

    By • May 7, 2013

  • Creativity vs. Me-too Content Creation [VIDEO]

    There's been a good deal of talk about content overload lately.How all of our efforts may soon come to a non-rapturous end in the Crap-ocalypse that now represents much of content creation and sharing.One of the best commentaries on this is the pithy - and nicely designed (don't get me started on...

    By • May 7, 2013

  • Simple Way to Improve SEO: Learn about the People Behind Bing

    We've all heard the name Matt Cutts, and a big reason is because he is so outspoken when it comes to the number one search engine's practices. He is constantly creating videos, attending conferences, and tweeting and sharing information about new Google updates, opinions, and ideas (no matter how...

    By • May 7, 2013

  • 2 Big Reasons Why You Should Be Favouriting Tweets

    In case you haven't noticed, favouriting Tweets is now becoming a thing on Twitter. But what relevance does it have? And should you be clicking the star on Tweets?The simple answer is yes.What is a favourite tweet? Twitter.com defines it as a Favourite represented by a small star icon next to a T...

    By • May 7, 2013

  • 5 Ways Small Businesses Can Use Pinterest

    The rapid growth of Pinterest was one of the big social media stories of 2012, and by all accounts, the platform is continuing to see strong growth in the first half of 2013. What was originally a platform used by women is now expanding across wider demographics, and some businesses are even usin...

    By • May 7, 2013

  • Increasing Social Media Engagement: Five Alternative Ways

    Social media continues to evolve and ways to improve engagement are also changing constantly. There are always ways to tweak, change and alter social media to improve engagement levels and make a little more of your efforts.Google+ Hangouts, Circles and CommunitiesUse your Google+ business accoun...

    By • May 7, 2013

  • Enhance Your MOFU: 10 Ways to Advertise on Social Media

    Social media advertising is a great way to enhance the reach of your brand message and to help influence prospects at the evaluation, or middle-of-the-funnel (MOFU), stage of the buying cycle. Interestingly, Facebook's marketing plan for advertisers is almost entirely focused on helping influence...

    By • May 7, 2013

  • The Modern Marketer [INFOGRAPHIC]

    Want to be a marketer? Well, make sure you know what it truly means. To become a successful marketer it is no longer about developing a catchy ad campaign that you will shout from the roof tops. Marketing has evolved into a combination of artistry and science. The modern marketer must have a stra...

    By • May 7, 2013

  • Why Instagram's New Tagging Feature Is Important to Your Business

    Instagram just updated their app the other day with a new feature that allows you to tag people in the pictures you share. Tagging is a good thing when it comes to engagement and business. Here's why.Why Instagram Tagging Is Important To Your BusinessIn a lot of my articles, I talk about the impo...

    By • May 6, 2013
  • SMT Expert

    3 Ways to Ensure Your Social Strategy is Mobile Friendly

    Well, it's official. It's time to start thinking mobile when it comes to your social strategy. More and more people are choosing to stay connected to social media sites via their phone or tablet and less and less are connecting via desktop. This is a huge opportunity for marketers and can pose a ...

    By • May 6, 2013

  • 5 Things Small Businesses Need to Know About Customers and Smartphones

    As cellphone technology advances and becomes more affordable, small businesses are starting to take notice. Or at least they should be. The fact is, many small business owners are smartphone users, and as consumers, they understand the importance of a good mobile experience. But many don't seem ...

    By • May 6, 2013

  • Dell Reveals How It Turned Thousands of Brand Detractors into Fans

    Five years ago, Dell had little presence on social media. That changed when the computer company realized 4,000 conversations about the brand were happening online every single day and the company was not present.Since then, Dell has invested millions of dollars' worth of time and resources to jo...

    By • May 6, 2013

  • 6 Ways to Drive YouTube Viewers to Your Website

    What is your business's goal behind posting videos on YouTube? Is it to "get the word out?" To go viral?Unless you have the magic of Martin Scorsese behind your camera, aim for something more reasonable and quite possibly more profitable: driving viewers to your Website to conduct business with y...

    By • May 6, 2013

  • Can JCPenney's Social Media Mea Culpa Save Its Brand?

    In the wake of the recent ouster of CEO Ron Johnson, JC Penney, seeking to undo some of the potential brand damage, used a strategy that is becoming increasingly popular, the public mea culpa. In what was a fast turnaround for a traditionally slow-moving brand, a strategy was launched involving b...

    By • May 5, 2013

  • Social Media Defined By Kids [VIDEO]

    The beautiful thing about kids is that, at least until a certain (teen) age, they pretty much tell it like it is, no filter, no after-thought or political correctness. Often enough, without any malice either. It's why I like this video so much...IS YOUR CEO OR BOSS LIKE A KID?Now, as funny or cut...

    By • May 5, 2013

  • Make Social Bookmarking Part of Your Marketing Strategy

    You have finally mastered getting your business on Facebook, Twitter and even LinkedIn. These social networks are great ways to get your company visible on the web and ways to get links back to your website. Another social way that has become important in enhancing traffic to your site is social ...

    By • May 4, 2013
  • SMT Expert

    6 Stats to Restore Your Faith in Social Media

    As marketers, it is our jobs to assure our clients that the time and money that they are investing in social media is not in vain. Therefore, we are constantly tasked with searching for studies and statistics that suggest that social media is still heading for world domination. One particular sou...

    By • May 4, 2013

  • Time for a Social Media Spring Cleaning?

    After a long cold spell, spring has finally arrived which means it's time for a long-awaited spring clean.All those warm winter clothes have to be put away, which means tidying up your storage spaces and cupboards. Inevitably you will stumble across long lost clothes that used to fit, or were fas...

    By • May 4, 2013

  • Why Marketing with Digital Agencies Accelerates Branding

    Digital agencies play an important role in business today. The term "digital agency" refers to a type of business that offers services for the development of Internet based products. As a result, countless different companies utilise digital agencies in order to reach their corporate and business...

    By • May 4, 2013

  • 5 Clever Ways Your Business Can Use Video to Drive Traffic

    Tired of hearing about how video increases conversions? Yeah me too.And I live and breathe online video.However, you're a savvy marketer. You read the Social Media Today and probably other popular marketing blogs, so you don't need to be pounded over the head about the fact that you should be usi...

    By • May 3, 2013

  • How to Avoid a Social Media Crisis? [INFOGRAPHIC]

    Social media are one the most powerful tools for communications and PR managers. But - as the Spiderman quote goes - "with great power comes great responsibility."Large organisations' social media crises have become a daily part of the news. Whether it is an employee going rogue or a hacker takin...

    By • May 3, 2013