Content Marketing: Page 358

  • Mastering SEO for PR: Top 3 Best Practices

    If helping our clients be more visible is the heartbeat of public relations, then learning to integrate basic SEO skills into the work we are doing is key in keeping that heartbeat strong. SEO for PR is a "must know" skill.Every senior-level PR and content marketing professional should have a sol...

    By • May 11, 2013
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    Top 10 Must Read Tips to Run a Successful Facebook Business Page

    Marketing your business on Facebook is something that should be well planned and requires that you understand the platform to insure the success of your Business Page.Here are 10 tips you can use to run a successful Facebook Business Page:1. Find the AnswersWhy: Why should you be on Facebook?Not ...

    By • May 11, 2013

  • Every Organization Needs a Chief Marketing Improvisation Officer

    As a stage improviser, I love playing with the audience and creating stories in real-time. As a marketer that often applies improvisational tools to improve client outcomes, being prepared and still knowing when to ditch the playbook is a very important balancing act. Improvisation does not mean ...

    By • May 11, 2013

  • How to Handle Your Tweets When Sensitive Stories Arise

    Could any of your posts on Twitter be considered highly sensitive or offensive? Individuals, organizations, and companies are now joining Twitter to connect and communicate to the general public for various purposes. For business companies and online marketers, social networks are tools to help d...

    By • May 11, 2013

  • Four Steps to Optimizing Your B2B Mobile Customer Experience

    I am the Senior Manager of Social Media for a B2B marketing agency. The oil in the B2B marketing engine is content marketing. An overwhelming majority of B2B companies market with whitepapers, webinars, and other thought leadership content to drive leads and they do so with gated landing pages.Wh...

    By • May 11, 2013

  • Your Network is Your Net Worth: An Interview with Porter Gale [VIDEO]

    Recently, I had the opportunity to sit down and talk with Porter Gale, former Vice President of Marketing at Virgin America from 2007 to 2011, and a leading business and marketing adviser.She is a frequent and much sought after speaker on social media, networking and customer loyalty and her firs...

    By • May 11, 2013

  • Pros and Cons of Different Types of Social Media Contests

    Currently we're running a Mother's Day contest for a client of ours. In fact, this client loves contests and we totally get that. We know that contests are great for increasing engagement and also great for things like gathering emails. For this particular client, we've run a "Pin It To Win It" c...

    By • May 10, 2013

  • Why J.C. Penney's Epic Mea Culpa Will Work

    Back in June of last year as I became aware of what was going on inside J.C. Penney headquarters I penned JC Penney's Epic Rebranding Fail. I heard from some in the marketing world who thought my use of the word "epic" was too harsh. My response to them at the time was along the lines of "perhaps...

    By • May 10, 2013

  • Demographics of Social Networks: Who's Who? [INFOGRAPHIC]

    Yeah, so we know social media is important and that fact that it's getting older gives us no excuse for understanding and integrating it into our business structures. We've come a far way in this information age and we'll only be moving forward with apps being developed constantly as well as technology break throughs -such as Google's Glass.

    By • May 10, 2013

  • Influence Marketing [INFOGRAPHIC]

    The infographic they created has some answers.

    By • May 10, 2013

  • Questioning Banner Ad Efficiency? Insights from an Eye-Tracking Study [INFOGRAPHIC]

    A study called "Benchmarking the Effectiveness of Native Ads" states that the visual attraction of native ads (52%) is more frequent than with traditional banner ads. The study, which used eye-tracking tools, was conducted by Sharethrough and the IPG Media Lab with the aim to identify the impact ...

    By • May 10, 2013

  • The Perfect Facebook Post: What The Experts Know

    If you have ever Googled 'increase engagement on Facebook,' you've no doubt come across an overwhelming array of blog posts, expert articles, even interviews and videos - all with the best Facebook tips to creating the perfect Facebook post. It's more than a little maddening, especially when many...

    By • May 10, 2013

  • Why Email Subscribers Unsubscribe [INFOGRAPHIC]

    One of the most important things that you can do to drive repeat sales is to create an email list (at least according to this study). One of the huge advantages of email is that most businesses achieve about a 20% open rate on email and a .3% opt-out rate. Compare that to social media and email h...

    By • May 10, 2013

  • Lowe's Case Study: The Difference Between Fun and Useful Content in Social Sharing

    To say I'm not much of a handyman would be an understatement.I'm my father's son-a Boston sports fan through and through, hardworking and always trying to please. But he and I know absolutely nothing about maintenance or repair work. So when I recently bought my first house with my wife, the reno...

    By • May 10, 2013

  • Today's Customer: Choose Your Own Adventure

    The original "Choose Your Own Adventure" book was created by Edward Packard called the "Adventures of You." Between 1978 and 1998, it was a phenomenon for kids (and adults), because it was the first time the reader was given control over the outcome. With so many options to end the story, the une...

    By • May 9, 2013

  • 9 Twitter Tips and Tricks

    Twitter is one of those tricky networks. The users who have been on for the longest time will have more followers than those who are new to the Twitter game. These Twitter tricks will help you get the most out of your Twitter strategy, while increasing engagement and followers.9 Tricks & Tips...

    By • May 9, 2013

  • More Blogging Equals More Sales: A Case Study Roundup

    Kind of has that too-good-to-be-true ring to it, doesn't it? Well, I'm not going to try to sell you on some never-before-heard-of facts. Instead, I've rounded up some of the strongest case studies that demonstrate how blogging for business can lead to sales for your business. Check out the findin...

    By • May 9, 2013

  • The Success Trap and Regrets of the Dying

    Late last week, I was having a conversation with a friend about life. He said he's frustrated because he feels like he's behind some of his peers at this stage in his life.I don't know if other cultures do this, but Americans tend to compare ourselves to others, particularly in terms of what we d...

    By • May 9, 2013

  • What Mad Men Can Teach Us About Social Media Marketing

    Don Draper and the team at Stanley Cooper.I have just discovered Mad Men. Where has this amazing television series been hiding? Ok, it's been on my watch list for some time now (about 5 years), but I have finally crawled out of the pile of Real Housewives of Atlanta and Keeping Up With The Kardas...

    By • May 9, 2013

  • How to Use LinkedIn for New Graduates

    If you're a college grad who doesn't have a job yet, spending your summer searching can be terrifying, demoralizing, and heartbreaking. Yikes. At least you can use all that time at your parents' place to do something you're probably doing anyways: hang out on social media.I've written before abou...

    By • May 9, 2013

  • What Does the Social Shake-Up Mean to Dell?

    I had a chance to sit down with Richard Margetic, Dell's Social Media Lead to discuss some of the topics that you will see at the Social Shake-Up Conference where Richard will be speaking. The following is a transcript of that conversation.SMT: Dell really was at the vanguard of social media com...

    By • May 9, 2013

  • With Social Inbox, Hubspot Delivers More Social Media ROI [VIDEO]

    It isn't any secret that social media can be a powerful for growing a business and connecting with prospects. The big secret has been outlining a way to make this dream a reality.Business owners and CEOs have been left to wonder if the money they are spending on social media marketing will ever g...

    By • May 9, 2013

  • Digital Thought Starter: Publishers Need to Enhance their Tablet Offerings

    Tablets have undoubtedly become huge players in the digital world. With a huge surge in tablet owners since the first iPad, marketers have dubbed this as the outlet of the future. The result has been an influx of companies rushing to include these devices in their marketing mix. The problem? Pub...

    By • May 8, 2013

  • Effective Digital Marketing Campaigns for Mother's Day

    Daughters, sons and husbands spent about $18 billion on Mother's Day gifts in 2012, and a quarter of them shopped online, according to MSN Money. Needless to say, merchants are doing everything they can this year, too, to get a piece of this pie. Many gift sellers have implemented digital marketi...

    By • May 8, 2013

  • The IBM Brand: How Tech Became Human

    In a short video about the IBM brand, Jon Iwata, Senior Vice President (Marketing and Communications), states, "We don't try to manage the IBM brand. We try to manage our character as a business. And we've never defined IBM by what we're selling."And, really, isn't this how all of the branding gi...

    By • May 8, 2013