Content Marketing: Page 359

  • Study: 82% of Facebook Users are Active, More than 30% Higher than G+ or Twitter

    What do four out of five Facebook accounts have in common? According to a new report by globalwebindex, 82% of Facebook accounts are active users (compared to 62% for Twitter and 60% for Google Plus). Despite their differences, things are looking good for all concerned (though there is one conspi...

    By • May 3, 2013

  • How to Share Your Blog Posts Right into Your Subscribers' Inbox

    In honor of the impending demise of Google Reader coming up in July, I wanted to offer an even better way to share your online goodness.People who write content on their websites need to make it easy for others to access it and unfortunately, those other people, even if they like your content, wi...

    By • May 3, 2013

  • Using Social Media as a Crisis Management Tool [INFOGRAPHIC]

    The Boston Marathon bombings and the aftermath revealed yet another wave of the evolution of social media: the unique role social networks play during a crisis. Twitter, Facebook, YouTube, and other forums both worked hand-in-hand with mainstream news media and served as their fiercest critic. So...

    By • May 2, 2013

  • 6 Steps to Create Your Own Marketing Plan [INFOGRAPHIC]

    "You need a marketing plan."A lot of people and companies get terrified when they hear this statement. But it is really so difficult to make a marketing plan? The answer is no.It is obvious that a big company will need a marketing plan complicated but this does not have be so in your small or medium business. Just follow some basic steps and you will have your great marketing plan shortly.

    By • May 2, 2013

  • SEO and Your Competition: Why Imitation Just Won't Work

    In almost all things business, it helps to look at your competition. You want to try and be aware of what they are doing and how their decisions are affecting their successes and failures. After all, better your competition makes the mistake, you learn from it, and then you win because of their l...

    By • May 2, 2013

  • When It Comes to Integrated Marketing the Defense Can Never Rest [INFOGRAPHIC]

    I was wrong. I stand before you - actually I am sitting as I write this, but regardless I am here before you to beg forgiveness, to tell you I was wrong - dead wrong when it comes to integrated marketing or cross-channel marketing or omni-channel marketing or whatever other phrase you know it by...

    By • May 2, 2013

  • Communities Create Markets: 13 Tips To Build Loyal Tribes of Brand Evangelists

    Patience is one of the hardest things to have when it comes to building online communities. Many business leaders want to believe it's as easy as creating a Facebook page, combined with asking (or begging) for likes and within days they'll have an instant community.The truth is that communities t...

    By • May 2, 2013

  • Inbound or Outbound Marketing? Think Boundless Instead

    Without question, inbound marketing is currently en vogue. Outbound marketing has fallen out of favor for a number of reasons, including high costs as well as data and content overload. According to HubSpot CEO Brian Halligan, your prospects are deluged with over 2000 outbound marketing interru...

    By • May 2, 2013

  • An Interview with Jeremy Waite, head of Social Strategy at Adobe EMEA

    There are lots of influential people in the world of social, many of whom share their social wisdom with the rest of us. We always jump at the chance to get some insights into what inspires those big in social, and what their tips are for great social etiquette.Jeremy Waite is head of Social Stra...

    By • May 1, 2013

  • 6 TV Ads That Will Grip You With Their Story

    Television advertising has traditionally been seen as an interruptive yet creative means of exposing audiences to a brand. There's no denying the massive audience that television commands, not only in the United States and the UK but around the world, but it's been said that audiences hate advert...

    By • May 1, 2013

  • Will Content Marketing Kill Journalism or Save it?

    There's a lot of background chatter lately about brand sponsored content being the death of journalism. It's true that the traditional financial model that allowed the journalism profession to flourish in the latter decades of the 20th century has been getting slowly chipped away at more or less ...

    By • May 1, 2013

  • White House Lack of Social Media Response Policy is Alarming

    Last Tuesday Hacktivists supporting Syrian President Bashar al-Assad allegedly hacked Twitter accounts belonging to NPR and CBS. Once in, they tweeted that bombs had exploded at the White House and President Obama was injured. Minutes later the stock market steeply dropped, yet there was silence...

    By • May 1, 2013

  • The Easy Way to Create a Video Testimonial

    I am going to let you in on a secret. When I am thinking up newsletter topics, often I choose something that I also need to keep up with.Getting testimonials is one of those things. The trick to getting testimonials and recommendations is to ask for them.It seems simple but then why not do it? I ...

    By • May 1, 2013

  • How Did Social Media React to NBA Star Jason Collins Coming Out?

    NBA centre Jason Collins made history yesterday by coming out as the first openly gay player at a top-level US professional team.He declared his sexuality in an article for Sports Illustrated, saying "I'm a 34-year-old NBA center. I'm black. And I'm gay."The sports world united in their support f...

    By • May 1, 2013

  • Getting More People to Say, "I'm with the Band"

    With the recent release of Twitter's #Music app and Facebook's latest redesign that boasts a music feed, social media entities are aggressively charging full speed ahead in their quest to become the preeminent discovery platform for new music. This presents artists big and small with a treasure-t...

    By • April 30, 2013

  • Boost Your Social Media ROI with C-Level Twitter Engagement

    Twitter can help your company increase engagement, build or expand your following, gain influence and attract new business. Many marketers-in an effort to amplify their reach and influence to a wide captive audience-make the mistake of over-automating their social media and blasting promotional ...

    By • April 30, 2013

  • Want To Be A Better Storyteller? It Involves A Story...

    Grrrrr! The tent walls shook with ferocious growls coming from outside as I dove under my sleeping bag, shivering with delighted fear as only a 7-year-old can do... Okay, maybe it was just my dad stalking outside of the tent, but still, when I was a little girl camping in the shadow of Mount Rain...

    By • April 30, 2013

  • Why Digital First is Better

    I've worked within many disciplines of marketing. Each and every one has merit, all depending on what the brand is setting out to accomplish through marketing.It's not a contest, but many professionals sure are trying to make it into one.When I decided to focus 100% on digital, the majority of my...

    By • April 30, 2013

  • When Social Media Goes Bad: The Human Effect [INFOGRAPHIC]

    A few week ago I wrote an article about the ill-timed and highly-insensitive Tweets sent out by a brand: Epicurious Tweets Inappropriately after Boston Marathon Tragedy. It was surely not the first nor will be the last example of social media gone bad in the context of a brand. Today, however, I ...

    By • April 30, 2013

  • Etsy Marketing Made Easy with Pinterest

    To anyone who spends much time on either site, Pinterest and Etsy seem like the ultimate Internet "best friends." They are both visual by nature, much of their content is positive and both platforms can steal hours from you in the blink of an eye. Many Etsy sellers have discovered that Pinterest ...

    By • April 30, 2013

  • Your Social Presence: Good vs. Bad [INFOGRAPHIC]

    With great followers comes great responsibility and power. Knowing what to post (or what to avoid) can be a challenge.To help you rise to superhero status, we're sharing some top tips best practices for social posting. Find out what it takes to be a super-powered social presence!

    By • April 30, 2013

  • Forbes Top 50 Social Media Power Influencers of 2013 [INFOGRAPHIC]

    Forbes released their Top 50 Social Media Power Influencers of 2013 on the 17th of April. This infographic shows stats and figures of the influencers in the top 50. Is there anyone else on the list you think should be there and why?Key Takeaways50/50 men and women in the top 1041 from the top 50 ...

    By • April 30, 2013

  • Every Tweet Tells a Story

    Yesterday morning while walking my dog Shadow I took notice of some of the bumper stickers on the cars I was passing. It was a rather interesting array of sentiments and loyalties, slapped on the back end of vehicles.The messages varied from political and religious statements to favorite causes,...

    By • April 30, 2013

  • SEO Link Building Should Also Generate Traffic

    Conducting keyword research and implementing selected keywords into website content is an important step in an SEO campaign, but it doesn't start and end there. The ongoing component of an SEO campaign is link building. Inbound links pointing to a site are what help to convey trust to the search ...

    By • April 30, 2013

  • Use Pinterest Web Analytics to Jumpstart Your Social Media Marketing

    Pinterest Web Analytics gives site owners insights into how people are interacting with pins that originate from their websites.With more than 48 million users, Pinterest is one of the most popular social networks on the Web. Rather than telling people about your products, Pinterest makes it pos...

    By • April 29, 2013