Content Marketing: Page 360

  • 3 Internet Marketing Tips for Small Businesses

    I had the pleasure of being interviewed by Susanne Morreale Leeber, the president of the Marlborough Regional Chamber of Commerce for their ongoing cable TV series called Biz Snips, where we discussed Internet marketing tips for small businesses. I thought I would share some tips with you.3 Inter...

    By • April 29, 2013

  • Serious Business: Facebook on Mobile [INFOGRAPHIC]

    Many companies and brands still don't understand the importance of Facebook and how it gets driven via mobiles. However, some numbers put together by the guys at Qwaya indicate how serious decision makers should take the Facebook mobile business. The engagement of the web world turns towards mobi...

    By • April 29, 2013

  • The Future of Social Media

    In the past decade we have seen many changes in the world of Social Media and business. Twitter and Facebook have adapted to the world of business better than anyone could have imagined. In 2009, we saw the realisation of the influence that listening to consumers had on Social Media and in the en...

    By • April 29, 2013

  • How to React When Your Links Go Bad

    One of the trickiest parts of link building is keeping all of those links consistent. You want to always make sure your links are on reputable sites, and you want to always make sure that the links remain intact even years after they have been published. Unfortunately, links can go bad quite ofte...

    By • April 29, 2013

  • 3 Places to Get Smart About Content Marketing

    More brands are considering how to put content at the center of their marketing. Coca-Cola has put a stake in the ground with "liquid and linked." Ford is doing it with their Content Factory. Intel is committed.Driven by the direct relationships brands now have through their social media platform...

    By • April 29, 2013

  • Real-Time Social Media Marketing Process Doesn't Need To Be A Paradox

    Real-time social media marketing can be incredibly powerful as it adds elements of context and relevance to your social media content and audience interactions.The challenge for many organizations is that existing processes can stand in the way of engaging and interacting with audiences in a time...

    By Matthew Peneycad • April 29, 2013

  • How to Write Blog Headlines Your Readers Can't Resist

    Warning: Headlines that Stink Will Sink Your SiteOne of the fastest ways to kill off your readership is to write blog headlines that stink. You might have all the SEO and social media tactics in the world, but if your headlines are awful, getting people to find you in a search won't do you any g...

    By • April 29, 2013

  • The Innovation Obligation: 4 Key Principles

    "Innovation distinguishes between a leader and a follower" - Steve JobsSki by the sea at Le MassifBefore launching my own consulting and speaking career a year ago, I was fortunate enough to spend three years at the helm of marketing, sales and communications for a great touristic project in the ...

    By • April 28, 2013

  • 5 Questions to Ask Before Implementing a Social Media Strategy

    by Jamey BrownIn my head it goes: goal setting - brainstorm - idea pool - checks and balances - strategy - tactics - finished plan. This has been my process for developing strategy plans thus far. Everyone's strategy development is different, but the overarching themes can be applicable to all. O...

    By • April 28, 2013

  • 6 Ways to Increase Facebook Engagement with Promotions

    With 1 billion users already and growing, Facebook offers brands a huge potential fan base. Along with the opportunity comes the challenge of breaking through heaps of status updates and posts and making yourself heard in the crowd. Facebook promotions are a great way to make your fans feel that ...

    By • April 28, 2013

  • Five Ways to Inspire a Culture for Content Marketing

    "Culture eats strategy for breakfast."That's a quote credible sources attribute to Peter Drucker.I've come to realize companies tend to fall into one of three culture camps: Those who believe in culture, those who don't, and those who pay lip service to the concept.There's a divide among these ca...

    By • April 27, 2013

  • How to Choose the Best SEO for Your Project

    Making decisions about SEO can often seem tricky because there are so many different levels, types, strategies, and theories about this newer industry. Everyone wants a piece of the SEO pie, and every SEO agent or SEO firm is trying to brand themselves as unique. As a company in need of SEO servi...

    By • April 27, 2013

  • Ruining Social Media Credibility with Bad Spelling & Grammar

    If you are blogging then you are publishing your writing. Every time you share an article, send a tweet or provide a status update on social networks you have created something that is published for the world to see.I have been prompted to write this post because I cannot believe how much unintel...

    By • April 27, 2013

  • 35 Ways to Market Your Small Business Effectively: Part 1

    Effective marketing is one of the biggest challenges faced by small businesses today. There are many marketing techniques out there, and choosing the right approach for your business is not easy. Here is the first part of a two-part series on ways you can increase your reach and visibility.

    By • April 26, 2013

  • Creating a Twitter #Hashtag: 7 Steps

    You've heard about Twitter hashtags. Maybe you even use them. But do you understand why, and are you aware how powerful a hashtag can be to your brand, or your client's branding campaign?The Hashtag's PurposeThe hashtag began as a humble idea: the tweeter adds the # symbol (known as the hash key ...

    By • April 26, 2013

  • Social Media Niche Marketing: Tips for the Major Social Networks

    This article on niche social media marketing will cover a few tips for each of the following popular social networks: Facebook, Twitter, Google+, and Pinterest.Facebook Have an engaging cover photo for your business page.A Facebook business page is a place where you can interact and engage with y...

    By • April 26, 2013
  • SMT Expert

    Three Questions to Answer When Pitching Yourself to a New Outlet

    Cold calls, or in this case cold e-mails, made to outlets that you are interested in contributing to are never easy to write - they always seem to wind up sounding stiff and rigid. "Hello Mr. Smith, I am Mrs. Jones, I'd like to write articles for your site, the articles I have written can be foun...

    By • April 26, 2013

  • Pinterest Study: Women Get More Re-Pins and Men Get More Followers

    A recent study from the Georgia Institute of Technology and Uniiversity of Minnesota revealed some interesting insight about user behavior on Pinterest. It turns out that guys do one thing on Pinterest exceptionally well, and that your likelihood of being Repinned correlates with your popularity ...

    By • April 26, 2013

  • Avoiding Fauxthenticity in Social Media

    Authenticity has been the social media buzzword for a few years now but authenticity isn't always the easiest thing to attain. Brands, hungering for that tone that makes them seems real, approachable, and human, have been known to fake it. Is being fauxthentic close enough?There are times that fa...

    By • April 26, 2013

  • The 10 Business Growing Pains that Social Media is Going Through Right Now

    On a recent April afternoon, at the suitably hip offices of AppNexus over 200 agency and marketing folks came together for the IAB Social Media Agency Day. Susan Borst, Director, Industry Initiatives, IAB opened the event titled "Social Media. What can Twitter, American Airlines and Jane Jetson t...

    By • April 26, 2013

  • How Accurate Are Fake Twitter Follower Tools?

    They seem to come in waves: articles about the preponderance of fake followers on celebrity accounts (Lady Gaga, Barack Obama), or about the proliferation of fake Twitter accounts. And the evidence oftentimes comes from one of the automated fake follower tools on the web, most notably from Status...

    By • April 26, 2013

  • How I Use Twitter, Six Years Later with Jeremiah Owyang

    I was Tweeting with social media analyst Jeremiah Owyang and noticed he provides a profile link to an article about his Twitter habits. This is a great practice, because it properly sets follower expectations on how you communicate.But Jeremiah's "How I use Twitter" summary is six years old! Th...

    By • April 26, 2013

  • When Promoted Hashtags are Campaign Killers

    No matter how lofty a brand's goals are when it uses hashtags, there are always individuals ready to use them to drag it into the gutter.McDonald's is on its second go-round with promoted hashtags gone awry, this time with #UnwrapWhatsFresh. The hashtag was created to support McDonald's new Premi...

    By • April 25, 2013

  • Social Media Management and the Myth that "Anyone Can Do It"

    The Social media industry is still rapidly growing and as a result, over the last couple of years there has been an explosion in demand for social media managers. Now widely accepted as a highly effective communications tool, the growth trend shows no signs of stopping any time soon.Whilst aware...

    By • April 25, 2013

  • Content Strategy: How to Determine Your Posting "Quota"

    Do you wake up every morning and say to yourself, "I must talk to five people today!"I don't either.Anyone with basic social skills knows the best types of relationships occur naturally, not according to some predetermined number of relationships you "have to" maintain day in and day out. People ...

    By • April 25, 2013