Content Marketing: Page 361

  • 35 Ways to Market Your Small Business Effectively: Part 1

    Effective marketing is one of the biggest challenges faced by small businesses today. There are many marketing techniques out there, and choosing the right approach for your business is not easy. Here is the first part of a two-part series on ways you can increase your reach and visibility.

    By • April 26, 2013

  • Creating a Twitter #Hashtag: 7 Steps

    You've heard about Twitter hashtags. Maybe you even use them. But do you understand why, and are you aware how powerful a hashtag can be to your brand, or your client's branding campaign?The Hashtag's PurposeThe hashtag began as a humble idea: the tweeter adds the # symbol (known as the hash key ...

    By • April 26, 2013

  • Social Media Niche Marketing: Tips for the Major Social Networks

    This article on niche social media marketing will cover a few tips for each of the following popular social networks: Facebook, Twitter, Google+, and Pinterest.Facebook Have an engaging cover photo for your business page.A Facebook business page is a place where you can interact and engage with y...

    By • April 26, 2013
  • SMT Expert

    Three Questions to Answer When Pitching Yourself to a New Outlet

    Cold calls, or in this case cold e-mails, made to outlets that you are interested in contributing to are never easy to write - they always seem to wind up sounding stiff and rigid. "Hello Mr. Smith, I am Mrs. Jones, I'd like to write articles for your site, the articles I have written can be foun...

    By • April 26, 2013

  • Pinterest Study: Women Get More Re-Pins and Men Get More Followers

    A recent study from the Georgia Institute of Technology and Uniiversity of Minnesota revealed some interesting insight about user behavior on Pinterest. It turns out that guys do one thing on Pinterest exceptionally well, and that your likelihood of being Repinned correlates with your popularity ...

    By • April 26, 2013

  • Avoiding Fauxthenticity in Social Media

    Authenticity has been the social media buzzword for a few years now but authenticity isn't always the easiest thing to attain. Brands, hungering for that tone that makes them seems real, approachable, and human, have been known to fake it. Is being fauxthentic close enough?There are times that fa...

    By • April 26, 2013

  • The 10 Business Growing Pains that Social Media is Going Through Right Now

    On a recent April afternoon, at the suitably hip offices of AppNexus over 200 agency and marketing folks came together for the IAB Social Media Agency Day. Susan Borst, Director, Industry Initiatives, IAB opened the event titled "Social Media. What can Twitter, American Airlines and Jane Jetson t...

    By • April 26, 2013

  • How Accurate Are Fake Twitter Follower Tools?

    They seem to come in waves: articles about the preponderance of fake followers on celebrity accounts (Lady Gaga, Barack Obama), or about the proliferation of fake Twitter accounts. And the evidence oftentimes comes from one of the automated fake follower tools on the web, most notably from Status...

    By • April 26, 2013

  • How I Use Twitter, Six Years Later with Jeremiah Owyang

    I was Tweeting with social media analyst Jeremiah Owyang and noticed he provides a profile link to an article about his Twitter habits. This is a great practice, because it properly sets follower expectations on how you communicate.But Jeremiah's "How I use Twitter" summary is six years old! Th...

    By • April 26, 2013

  • When Promoted Hashtags are Campaign Killers

    No matter how lofty a brand's goals are when it uses hashtags, there are always individuals ready to use them to drag it into the gutter.McDonald's is on its second go-round with promoted hashtags gone awry, this time with #UnwrapWhatsFresh. The hashtag was created to support McDonald's new Premi...

    By • April 25, 2013

  • Social Media Management and the Myth that "Anyone Can Do It"

    The Social media industry is still rapidly growing and as a result, over the last couple of years there has been an explosion in demand for social media managers. Now widely accepted as a highly effective communications tool, the growth trend shows no signs of stopping any time soon.Whilst aware...

    By • April 25, 2013

  • Content Strategy: How to Determine Your Posting "Quota"

    Do you wake up every morning and say to yourself, "I must talk to five people today!"I don't either.Anyone with basic social skills knows the best types of relationships occur naturally, not according to some predetermined number of relationships you "have to" maintain day in and day out. People ...

    By • April 25, 2013

  • SoLoMo in Action: Fixing My Sump Pump

    I've written and thought a fair bit over the past year about the impact of social local mobile (SoLoMo) on consumer behavior and business marketing. Only after employing SoLoMo best practices to narrowly avert a plumbing crisis in my home did I fully realize its value. For those of you looking fo...

    By • April 25, 2013

  • The Social Presence of America's Top 15 Health Systems [INFOGRAPHIC]

    We recently conducted research that looked at the top 15 health systems and their social media marketing. This infographic shows how these health systems are currently using social media to reach and engage patients. Check out all of our findings on the social presence of America's top 15 health systems.

    By • April 25, 2013

  • The Mystery Behind 15,000 New Pinterest Followers

    The Interesting graphics boardLet me be clear upfront: If you're looking for a step-by-step guide to gaining 15,000 new followers on Pinterest in a very short time this is not the blog post for you.My purpose, from a social media strategy perspective, is to solve a mystery.If you have wondered w...

    By • April 25, 2013

  • The Social Shake-Up: You Are My Heroes

    When you launch a major new venture, it's always a good thing to ask yourself "why?" And often, "for whom?"As any entrepreneur will tell you, the answer is never simply, "because it will make money." We're launching today our first-ever live event, The Social Shake-Up. The "why?" is simple. We'...

    By • April 25, 2013

  • Demystifying the Art of Building Your Twitter Brand

    Your Personal BrandRun a search for "building your brand" and every major publication has some staff or contributing author delivering a recent article on the subject. In today's economic environment, jobs, titles, and skills are all evolving. Scientists work with data as much as they work with p...

    By • April 24, 2013

  • 5 Great Pinterest B2B Accounts

    At first glance, it's obvious that Pinterest is a perfect platform for B2C companies to market their products. It's still overwhelmingly product-image oriented, overwhelmingly female (though the percentage of men on Pinterest continues to grow) and overwhelmingly an escapist network. However, w...

    By • April 24, 2013

  • SEO and SEM: Slideshare Presentations You Don't Want to Miss

    We've all given a presentation in our lives at one point or another. For many this wasn't the most enjoyable experience, but nonetheless most can agree that a lot of information gets delivered during a presentation. You have to write something that is going to last for a good chunk of time, and i...

    By • April 24, 2013

  • Are You Ready for The Shake-Up?

    Prepare yourself. From September 15th to 17th, 2013, Social Media Today is hosting The Social Shake Up, an amazing gathering of social and digital practitioners in Atlanta. This is the "real deal" - we'll be joined by leading thinkers (and, importantly, doers) from big brands like AFLAC, Citigrou...

    By • April 24, 2013

  • 18 Ways to Use Social Media for Events [INFOGRAPHIC]

    Social media is a valuable weapon in any event organizer's arsenal. Whether it's a conference, seminar, concert, sporting event, fundraiser or club, social should be at the heart of how the event is organized and promoted and it can play a vital role in encouraging engagement on the day itself an...

    By • April 24, 2013

  • Responsive Web Design: 11 Great Examples from the Financial Industry

    A lot of people out there seem to think that larger, more complex websites cannot possibly benefit from a responsive web design, or RWD. I am here to tell you that is simply not true. Responsive web design can be used as a tool to help any type of website become more usable across device sizes. N...

    By • April 24, 2013

  • Get Media Attention: 6 Tips to Pitch Journalists on Your Own

    When I began my career, like many of us, I was thrown into the deep end of the media relations pool.The expectation, of course, was if I could create relationships with journalists, I'd eventually be able to do the same with the executives within our office, and finally with the executives at our...

    By • April 24, 2013

  • Top 6 Tips for Generating Leads via Social Media

    Is your business still struggling to use social media to generate leads?Businesses need to choose either a direct sales approach, leading straight to a sale with no need for further endorsement, or self-promotion, showcasing their knowledge and skills to generate leads and do the selling bit late...

    By • April 24, 2013

  • Four Studies on the Adoption of Social Media by Financial Advisors and Investors

    In the Financial Services vertical, you can still find some who think that social media is not that important--that wealthy investors and licensed financial professionals are too busy and too serious to pay attention to (much less create) tweets and posts. The time has come to look at the data an...

    By • April 24, 2013