Content Marketing: Page 361

  • Will Content Marketing Kill Journalism or Save it?

    There's a lot of background chatter lately about brand sponsored content being the death of journalism. It's true that the traditional financial model that allowed the journalism profession to flourish in the latter decades of the 20th century has been getting slowly chipped away at more or less ...

    By • May 1, 2013

  • White House Lack of Social Media Response Policy is Alarming

    Last Tuesday Hacktivists supporting Syrian President Bashar al-Assad allegedly hacked Twitter accounts belonging to NPR and CBS. Once in, they tweeted that bombs had exploded at the White House and President Obama was injured. Minutes later the stock market steeply dropped, yet there was silence...

    By • May 1, 2013

  • The Easy Way to Create a Video Testimonial

    I am going to let you in on a secret. When I am thinking up newsletter topics, often I choose something that I also need to keep up with.Getting testimonials is one of those things. The trick to getting testimonials and recommendations is to ask for them.It seems simple but then why not do it? I ...

    By • May 1, 2013

  • How Did Social Media React to NBA Star Jason Collins Coming Out?

    NBA centre Jason Collins made history yesterday by coming out as the first openly gay player at a top-level US professional team.He declared his sexuality in an article for Sports Illustrated, saying "I'm a 34-year-old NBA center. I'm black. And I'm gay."The sports world united in their support f...

    By • May 1, 2013

  • Getting More People to Say, "I'm with the Band"

    With the recent release of Twitter's #Music app and Facebook's latest redesign that boasts a music feed, social media entities are aggressively charging full speed ahead in their quest to become the preeminent discovery platform for new music. This presents artists big and small with a treasure-t...

    By • April 30, 2013

  • Boost Your Social Media ROI with C-Level Twitter Engagement

    Twitter can help your company increase engagement, build or expand your following, gain influence and attract new business. Many marketers-in an effort to amplify their reach and influence to a wide captive audience-make the mistake of over-automating their social media and blasting promotional ...

    By • April 30, 2013

  • Want To Be A Better Storyteller? It Involves A Story...

    Grrrrr! The tent walls shook with ferocious growls coming from outside as I dove under my sleeping bag, shivering with delighted fear as only a 7-year-old can do... Okay, maybe it was just my dad stalking outside of the tent, but still, when I was a little girl camping in the shadow of Mount Rain...

    By • April 30, 2013

  • Why Digital First is Better

    I've worked within many disciplines of marketing. Each and every one has merit, all depending on what the brand is setting out to accomplish through marketing.It's not a contest, but many professionals sure are trying to make it into one.When I decided to focus 100% on digital, the majority of my...

    By • April 30, 2013

  • When Social Media Goes Bad: The Human Effect [INFOGRAPHIC]

    A few week ago I wrote an article about the ill-timed and highly-insensitive Tweets sent out by a brand: Epicurious Tweets Inappropriately after Boston Marathon Tragedy. It was surely not the first nor will be the last example of social media gone bad in the context of a brand. Today, however, I ...

    By • April 30, 2013

  • Etsy Marketing Made Easy with Pinterest

    To anyone who spends much time on either site, Pinterest and Etsy seem like the ultimate Internet "best friends." They are both visual by nature, much of their content is positive and both platforms can steal hours from you in the blink of an eye. Many Etsy sellers have discovered that Pinterest ...

    By • April 30, 2013

  • Your Social Presence: Good vs. Bad [INFOGRAPHIC]

    With great followers comes great responsibility and power. Knowing what to post (or what to avoid) can be a challenge.To help you rise to superhero status, we're sharing some top tips best practices for social posting. Find out what it takes to be a super-powered social presence!

    By • April 30, 2013

  • Forbes Top 50 Social Media Power Influencers of 2013 [INFOGRAPHIC]

    Forbes released their Top 50 Social Media Power Influencers of 2013 on the 17th of April. This infographic shows stats and figures of the influencers in the top 50. Is there anyone else on the list you think should be there and why?Key Takeaways50/50 men and women in the top 1041 from the top 50 ...

    By • April 30, 2013

  • Every Tweet Tells a Story

    Yesterday morning while walking my dog Shadow I took notice of some of the bumper stickers on the cars I was passing. It was a rather interesting array of sentiments and loyalties, slapped on the back end of vehicles.The messages varied from political and religious statements to favorite causes,...

    By • April 30, 2013

  • SEO Link Building Should Also Generate Traffic

    Conducting keyword research and implementing selected keywords into website content is an important step in an SEO campaign, but it doesn't start and end there. The ongoing component of an SEO campaign is link building. Inbound links pointing to a site are what help to convey trust to the search ...

    By • April 30, 2013

  • Use Pinterest Web Analytics to Jumpstart Your Social Media Marketing

    Pinterest Web Analytics gives site owners insights into how people are interacting with pins that originate from their websites.With more than 48 million users, Pinterest is one of the most popular social networks on the Web. Rather than telling people about your products, Pinterest makes it pos...

    By • April 29, 2013

  • 3 Internet Marketing Tips for Small Businesses

    I had the pleasure of being interviewed by Susanne Morreale Leeber, the president of the Marlborough Regional Chamber of Commerce for their ongoing cable TV series called Biz Snips, where we discussed Internet marketing tips for small businesses. I thought I would share some tips with you.3 Inter...

    By • April 29, 2013

  • Serious Business: Facebook on Mobile [INFOGRAPHIC]

    Many companies and brands still don't understand the importance of Facebook and how it gets driven via mobiles. However, some numbers put together by the guys at Qwaya indicate how serious decision makers should take the Facebook mobile business. The engagement of the web world turns towards mobi...

    By • April 29, 2013

  • The Future of Social Media

    In the past decade we have seen many changes in the world of Social Media and business. Twitter and Facebook have adapted to the world of business better than anyone could have imagined. In 2009, we saw the realisation of the influence that listening to consumers had on Social Media and in the en...

    By • April 29, 2013

  • How to React When Your Links Go Bad

    One of the trickiest parts of link building is keeping all of those links consistent. You want to always make sure your links are on reputable sites, and you want to always make sure that the links remain intact even years after they have been published. Unfortunately, links can go bad quite ofte...

    By • April 29, 2013

  • 3 Places to Get Smart About Content Marketing

    More brands are considering how to put content at the center of their marketing. Coca-Cola has put a stake in the ground with "liquid and linked." Ford is doing it with their Content Factory. Intel is committed.Driven by the direct relationships brands now have through their social media platform...

    By • April 29, 2013

  • Real-Time Social Media Marketing Process Doesn't Need To Be A Paradox

    Real-time social media marketing can be incredibly powerful as it adds elements of context and relevance to your social media content and audience interactions.The challenge for many organizations is that existing processes can stand in the way of engaging and interacting with audiences in a time...

    By Matthew Peneycad • April 29, 2013

  • How to Write Blog Headlines Your Readers Can't Resist

    Warning: Headlines that Stink Will Sink Your SiteOne of the fastest ways to kill off your readership is to write blog headlines that stink. You might have all the SEO and social media tactics in the world, but if your headlines are awful, getting people to find you in a search won't do you any g...

    By • April 29, 2013

  • The Innovation Obligation: 4 Key Principles

    "Innovation distinguishes between a leader and a follower" - Steve JobsSki by the sea at Le MassifBefore launching my own consulting and speaking career a year ago, I was fortunate enough to spend three years at the helm of marketing, sales and communications for a great touristic project in the ...

    By • April 28, 2013

  • 5 Questions to Ask Before Implementing a Social Media Strategy

    by Jamey BrownIn my head it goes: goal setting - brainstorm - idea pool - checks and balances - strategy - tactics - finished plan. This has been my process for developing strategy plans thus far. Everyone's strategy development is different, but the overarching themes can be applicable to all. O...

    By • April 28, 2013

  • 6 Ways to Increase Facebook Engagement with Promotions

    With 1 billion users already and growing, Facebook offers brands a huge potential fan base. Along with the opportunity comes the challenge of breaking through heaps of status updates and posts and making yourself heard in the crowd. Facebook promotions are a great way to make your fans feel that ...

    By • April 28, 2013