Content Marketing: Page 361

  • SoLoMo in Action: Fixing My Sump Pump

    I've written and thought a fair bit over the past year about the impact of social local mobile (SoLoMo) on consumer behavior and business marketing. Only after employing SoLoMo best practices to narrowly avert a plumbing crisis in my home did I fully realize its value. For those of you looking fo...

    By • April 25, 2013

  • The Social Presence of America's Top 15 Health Systems [INFOGRAPHIC]

    We recently conducted research that looked at the top 15 health systems and their social media marketing. This infographic shows how these health systems are currently using social media to reach and engage patients. Check out all of our findings on the social presence of America's top 15 health systems.

    By • April 25, 2013

  • The Mystery Behind 15,000 New Pinterest Followers

    The Interesting graphics boardLet me be clear upfront: If you're looking for a step-by-step guide to gaining 15,000 new followers on Pinterest in a very short time this is not the blog post for you.My purpose, from a social media strategy perspective, is to solve a mystery.If you have wondered w...

    By • April 25, 2013

  • The Social Shake-Up: You Are My Heroes

    When you launch a major new venture, it's always a good thing to ask yourself "why?" And often, "for whom?"As any entrepreneur will tell you, the answer is never simply, "because it will make money." We're launching today our first-ever live event, The Social Shake-Up. The "why?" is simple. We'...

    By • April 25, 2013

  • Demystifying the Art of Building Your Twitter Brand

    Your Personal BrandRun a search for "building your brand" and every major publication has some staff or contributing author delivering a recent article on the subject. In today's economic environment, jobs, titles, and skills are all evolving. Scientists work with data as much as they work with p...

    By • April 24, 2013

  • 5 Great Pinterest B2B Accounts

    At first glance, it's obvious that Pinterest is a perfect platform for B2C companies to market their products. It's still overwhelmingly product-image oriented, overwhelmingly female (though the percentage of men on Pinterest continues to grow) and overwhelmingly an escapist network. However, w...

    By • April 24, 2013

  • SEO and SEM: Slideshare Presentations You Don't Want to Miss

    We've all given a presentation in our lives at one point or another. For many this wasn't the most enjoyable experience, but nonetheless most can agree that a lot of information gets delivered during a presentation. You have to write something that is going to last for a good chunk of time, and i...

    By • April 24, 2013

  • Are You Ready for The Shake-Up?

    Prepare yourself. From September 15th to 17th, 2013, Social Media Today is hosting The Social Shake Up, an amazing gathering of social and digital practitioners in Atlanta. This is the "real deal" - we'll be joined by leading thinkers (and, importantly, doers) from big brands like AFLAC, Citigrou...

    By • April 24, 2013

  • 18 Ways to Use Social Media for Events [INFOGRAPHIC]

    Social media is a valuable weapon in any event organizer's arsenal. Whether it's a conference, seminar, concert, sporting event, fundraiser or club, social should be at the heart of how the event is organized and promoted and it can play a vital role in encouraging engagement on the day itself an...

    By • April 24, 2013

  • Responsive Web Design: 11 Great Examples from the Financial Industry

    A lot of people out there seem to think that larger, more complex websites cannot possibly benefit from a responsive web design, or RWD. I am here to tell you that is simply not true. Responsive web design can be used as a tool to help any type of website become more usable across device sizes. N...

    By • April 24, 2013

  • Get Media Attention: 6 Tips to Pitch Journalists on Your Own

    When I began my career, like many of us, I was thrown into the deep end of the media relations pool.The expectation, of course, was if I could create relationships with journalists, I'd eventually be able to do the same with the executives within our office, and finally with the executives at our...

    By • April 24, 2013

  • Top 6 Tips for Generating Leads via Social Media

    Is your business still struggling to use social media to generate leads?Businesses need to choose either a direct sales approach, leading straight to a sale with no need for further endorsement, or self-promotion, showcasing their knowledge and skills to generate leads and do the selling bit late...

    By • April 24, 2013

  • Four Studies on the Adoption of Social Media by Financial Advisors and Investors

    In the Financial Services vertical, you can still find some who think that social media is not that important--that wealthy investors and licensed financial professionals are too busy and too serious to pay attention to (much less create) tweets and posts. The time has come to look at the data an...

    By • April 24, 2013

  • Ethics in Social Media Marketing: Responding to the Boston Tragedy

    In my last blog post, "The Rapidly Diminishing Authenticity of Social Media Marketing," I explored how social media professionals have turned to tactics that undermine some of the core tenets promised by social media. We set larger fan counts as a goal above authentic advocacy, and when meaningfu...

    By • April 24, 2013

  • 5 Ways Twitter's Ads API Will Help Improve Social Business

    If you keep up with news and trends in the social space, you may have heard that Twitter recently launched its long awaited Ads API. If you're behind for whatever reason, here's a quick recap:The Twitter Ads API is a new tool that will give marketers the ability to leverage various third-party se...

    By • April 23, 2013

  • The State of B2B Content Marketing: Tactics, Sharing Tools and Metrics [INFOGRAPHIC]

    With 91% of B2B companies doing it, content marketing has quickly become one of the most popular mediums for marketers. Uberflip's latest infographic, The State of B2B Content Marketing, explores how B2B brands are leveraging these tactics, including common objectives, promotion tools, metrics and reported results.

    By • April 23, 2013

  • Do Brands Need To Go On A Data Diet?

    Two esteemed professors at an Ivy League school say that while those in the marketing world continue to struggle with how to handle all the data they are accumulating, they may in fact be wasting their time and more than likely need to go on what they refer to as a "data diet."The amount of data ...

    By • April 23, 2013

  • 10 Top-Notch Ideas to Generate Quality Content

    Content writing has proved itself to be one of the most valuable SEO techniques - a process that involves writing a unique and informative post. It is extremely important to write content meeting high quality standards relevant to the users' interest. Quality content writing demands respect as it...

    By • April 23, 2013

  • How to Make Your Marketing Video a Social Media Success [VIDEO]

    Did you know that 70% of content marketers are now creating online video? In fact, video is now the 6th-most popuar form of content marketing. When you consider how many of those creating videos are pushing them out on Twitter, Facebook and the like, the chances of standing out from the crowd dro...

    By • April 23, 2013

  • Past Contributorship Has No Impact on Authorship Annotations or Rankings

    As early as April 9th, Google began rolling out a new profile feature to its Google+ network that many believe may have Google Authorship and AuthorRank implications. Users can now specify whether they are a "current" or "past" contributor to a blog listed in their "Contributor to" section.Google...

    By • April 23, 2013

  • Why Senior Executives Are Resisting Social Media

    Senior executives and their professional contacts have structured boundaries that are relied upon to separate their professional and personal territories. The professional arena frequently consists of strong and clear behavioural expectations of what represents professional conduct.With the ongoi...

    By • April 23, 2013

  • To Share It Is To Claim It

    If you want your content to spread farther, make it reflect well on the users you're depending on to carry it to wider audiences.Social media is personal - that's what distinguishes it from public media. This is my news; these are my friends; these are the jokes that I find hilarious. The things ...

    By • April 22, 2013

  • How to Use SnapChat as Part of Your Marketing Strategy

    What do you mean you haven't heard of SnapChat? The app that deletes your images or video, never to be seen again, after a specified time? Still no clue?Let me fill you in. SnapChat is a relatively new app that is taking the world by storm. As of January 1st 2013, over 50 million 'snaps', images ...

    By • April 22, 2013

  • Ways Small Businesses Can Use Social Media Research

    As organizations of all sizes begin to realize the power of social media and content marketing, there's a need for these tools to be translated for companies with limited resources. There are an estimated 4.5 million SMB CEOs with less than 10 employees in the US. Many of these individuals lack t...

    By • April 22, 2013

  • Social Media and Financial Services: Regulatory Update

    On April 1 2013, financial services companies in the UK and the US received clearer regulatory guidance about how to conduct social media activity than ever before.In the UK, the Financial Services Authority (FSA) was replaced by a 'strengthened regulatory architecture' comprising two separate or...

    By • April 22, 2013