Content Marketing: Page 361

  • SMT Expert

    3 Reasons Your Business Blog Needs a Paid Stock Photo Account

    Typically funding and budgets for social media departments go towards helping to pay for Facebook advertising, tickets to various social media conferences, and additional marketing initiatives whenever needed. Not often is it taken into consideration that part of that budget should be set aside f...

    By • April 19, 2013

  • Video Production: Don't Fear It

    If you think your business could benefit from a video marketing campaign, but aren't sure where to start, you're not alone. Many businesses delay incorporating video into their marketing strategy, because they don't know what they should do first or how to go about it.Put simply, the hardest part...

    By • April 19, 2013

  • Marketing Rant: Don't Be a Wuss With Your Email List

    Recently I had a conversation with a marketer about email marketing that frustrated and baffled me. I'll explain the situation. Then, I need your comments to let me know if I am crazy or not.It is possible that I am totally and utterly wrong.I was talking to a marketer recently. This marketer tol...

    By • April 19, 2013

  • Getting the Gig: How to Get Hired at a Digital Marketing Agency

    I'm in the home stretch of my rookie season as a digital marketing professional at our little agency. But although you might still call us a startup, we're not so little anymore. The fact is that we're growing. And we won't be the only ones.As the services that comprise "digital marketing" evolve...

    By • April 19, 2013

  • 5 Brilliant Best Practices for Lead Nurturing [INFOGRAPHIC]

    image credit: Client BridgeMarketers, the Internet might not be your friend after all. It's changed the way that consumers shop for products, which means that when they first convert into leads they're a lot less sales-ready than they used to be. The first time someone types an industry-relevant ...

    By • April 19, 2013

  • Earth Day: 5 Last Minute Tips for Online Marketers

    More than 1 billion people take part in Earth Day each year. This annual movement is about taking action to protect the planet we live on. On April 22nd each year, individuals, communities, organizations and governments raise awareness of the civic observance.How can your business get involved in...

    By • April 18, 2013

  • Social Media's Top 5 Contributions to Society

    Most of us use some form of social media every day - and whether it's for personal communication, self-promotion or marketing, we use it religiously. Instead of focusing on social media's pitfalls and absurdities, let me remind you how its influence transforms society for the better.

    By • April 18, 2013

  • How 3 Brands Owned the Pinterest Home Decor Category [INFOGRAPHIC]

    Using PinLeague's free Analytics Suite, we tracked six of the top home decor brand on Pinterest and pitted them against each other in three main categories:

    By • April 18, 2013

  • Narrative As Platform for Brand [SLIDESHARE]

    I've been seeing more and thinking more about the idea of "narrative" as it relates to a brand.The notion is that a brand is perceived over time not by what it says but by what it does. And those acts form a spine of a narrative that invites consumers in to participate.An example might be Target....

    By • April 18, 2013

  • How to Market Any Business and Not Limit Your Reach

    At this point, online marketing and SEO are part of almost every business's marketing budget. However, in order to make your online marketing efforts truly successful, you need to make sure you don't limit how many customers you can reach. If you're still holding back because you don't know what...

    By • April 18, 2013

  • Share Videos to Boost Your Site's Traffic

    You don't need complicated equipment to make a video for the internet.By now, you probably already know that social media sites like Facebook, Google+, and Pinterest can boost your site's traffic if you use them properly to share things of interest to your readers. Most business and site owners d...

    By • April 17, 2013

  • Pinterest: B2B Boards That Will Dazzle Your Clients

    Consumer brands have been on Pinterest for a while, since it's the best suited platform for visible content. With 48.7 million users (April 2013) and explosive growth, there's big potential even for b2b companies to establish themselves on the platform.I'm going to guide you through 5 essential r...

    By • April 17, 2013

  • The Dim Light at the End of the Funnel

    Over the years, businesses have developed sales, marketing and service strategies around the funnel. Awareness, interest, desire, action, to this day, describes the likely steps a customer may take in making a decision. Over the years, it was assumed that the liner path would also continue throug...

    By • April 17, 2013

  • Tips for Finding your Brand's Social Voice

    It's not as easy as it looks to develop a voice on social. What is appropriate? What is the difference between wit + snark? How should I respond to people ("trolls") who are out to throw a wrench in everything? Questions like these sound familiar to any person who makes social strategy recommenda...

    By • April 17, 2013

  • The Rapidly Diminishing Authenticity of Social Media Marketing

    Join me in a journey back to a simpler time; a time of innocence, hope and more than a little naivety. I'm talking, of course, about 2008. Facebook has 100 million users, a mere 200,000 people access Twitter each week, no brands are doing anything more than experimenting with the nascent social m...

    By • April 17, 2013

  • Is "Thought Leadership" Just Business Jargon?

    I'm tripping over thought leadership these days.Stubbing my toes on #thoughtleader hashtags and barking my virtual shins on "how to become a thought leader" articles and posts.Welcome to our digital world in 2013.With the rise in popularity of inbound marketing, content creation, and the ongoing ...

    By • April 17, 2013

  • Social Media Advertising to Hit $11 Billion

    If you're in the business of social media and content marketing, you're in the right place.According to a report by BIA/Kelsey, social media advertising revenues will hit $11 billion within 4 years, up from $4.7 billion in 2012. That's in the U.S. alone.The report does not take into account the h...

    By • April 17, 2013

  • Social Media Marketing World 2013: 7 Brilliant Lessons

    Despite the fact that Social Media Marketing World 2013 (#SMMW13) Conference has been over for nearly a week, digital marketing pros are still buzzing over the thoughts, ideas and trends that came up at one of the industry's most exciting gatherings. While it was unfortunately impossible to liste...

    By • April 17, 2013
  • SMT Expert

    How to Claim a Facebook Page (That Isn't Yours)

    One question that I get asked frequently is how to merge duplicate pages on Facebook. If you are an admin of both pages, the process can be relatively simple. However, what happens if you are not the admin and there is a duplicate page about your business floating around out there? Don't panic, t...

    By • April 16, 2013

  • Brands: Observe the Fine Line Between Capitalism and Capitalization

    I realized in penning this particular article that there are some brands who simply will not care. They will not care about crossing any lines - fine or otherwise. They will do whatever it takes, regardless of such minor details as ethics and morals, to move their product, whatever said product m...

    By • April 16, 2013

  • Is Your Inbound Marketing "Expert" Really An Expert?

    How often do you see or hear people claim to be inbound marketing experts? Have you heard someone claim that they "will get you on the first page of Google"? There should be one word that pops in your mind when you hear someone make that claim (hint: it rhymes with pullchit.) Why do I say that? F...

    By • April 16, 2013

  • 10 Reasons Why Your Business Shouldn't Start Blogging

    Blogging isn't for everyone and it isn't for every business. This is contrary to all the news, reports and hype that you find on the internet, but does it make sense?With more businesses now blogging you would expect that everybody should be recommending businesses to jump into the fray and start...

    By • April 16, 2013

  • Small Business Internet Marketing: Past, Present, and Future [INFOGRAPHIC]

    Since the early days of the social web (think Myspace & Friendster), small business owners have done their best to leverage the Internet & it's business potential. While the majority are getting savvier about Internet marketing, some small business owners still struggle to have an online presence whatsoever. Here's a comprehensive look at the history of Internet Marketing, including the past history, the present methods, and the future tactics that may pay dividends for small business owners.

    By • April 16, 2013

  • Four Types of Social Media Marketing Failure, and How to Avoid Them

    Social media marketing is an area which seems to divide businesses. Some companies embrace it, invest in it, and generate fabulous returns from it, whilst other businesses are pensive, scared and unwilling to get online and start competing via social.Since launching the UK's first fully-managed B...

    By • April 16, 2013

  • What YouTube's New Changes Mean for Your Business

    In our recent series we told you how to use YouTube to promote your business. Now let's discuss the recent changes that the Cupertino gang has made to the incredibly popular video social network and see how they affect you.There are three significant pieces to your channel that have been changed,...

    By • April 16, 2013