Content Marketing: Page 370

  • Take Your Facebook Interaction to the Next Level

    In this digital world it is becoming more frequent that people will communicate over social media, and the growing market of smart phones and tablets allow even easier access anywhere you go. Fortunately for businesses, an increased number in Facebook fans and interaction has a strong correlation...

    By • March 7, 2013

  • How and Why to Drive Employee Adoption of Social Media

    Many organizations still struggle to identify how to participate in social media. While a social media competitive analysis can help, it will not expose both the internal and external benefits for the entire organization.A social media manager may be all you need to create and execute marketing p...

    By • March 7, 2013

  • Applying 6 Habits of Remarkably Likeable People to Businesses on Social Media

    I read a great article recently titled, '6 Habits of Remarkably Likeable People', on Inc. Read it.Awesome, right?Immediately upon completion, it struck me that there are a huge number of parallels between the habits of remarkably likeable people, and traits that make businesses likeable on social...

    By Matthew Peneycad • March 7, 2013

  • 5 Marketing Metrics Where Close Enough Counts

    It has been said that "close only counts in horseshoes and hand grenades." Things have changed. The time has come to update the old adage to "close only counts in horseshoes, hand grenades, and marketing analytics." The numbers we use to grow companies are rarely 100% accurate because we don't h...

    By • March 6, 2013

  • How to Leverage Price Premium by Building Brand Equity

    According to David A. Aaker in his article "Measuring Brand Equity Across Products and Markets," the price premium is indicative of a brand's strength. People are willing to pay more for higher-priced brands over others. The brand - not the product - determines how much people should pay for it.I...

    By • March 6, 2013

  • Connecting with Brand Advocates: Who, What and Why

    Social media has made it possible for brands and consumers to connect in ways that were never possible before. A relationship that promotes and nurtures brand loyalty, brand love, and brand advocacy.Finding and leveraging a partnership with your brand's advocates is one of the best ways to spread...

    By • March 6, 2013

  • Learning the Latest Language: Digital Fluency

    A scant 20 years ago, it was considered extremely advantageous to have a second language. In Canada, French can help secure a job in politics or government; in the United States, Spanish is rapidly becoming the "unofficial second language" of the country. However, with the development of the Inte...

    By • March 6, 2013

  • Newsjacking and Fundraising Collide in College Athletics

    We've seen some good examples of newsjacking in social media by brands: Mini cars and the horse meat scandal, Oreo and the Super Bowl blackout, Special K and the Oscars, Spirit Airlines Fiscal Cliff coupon promo, just to name a few. But now there's a new kid on the block: Gonzaga University.Recen...

    By • March 6, 2013
  • SMT Expert

    Social Media Lessons from a 2-Year-Old

    There are very few things in this world that I adore as much as my little niece Ada. She is almost 2 years old and full of high spirits. It is incredible how at such a young age, she makes connections between things and distinguishes relationships. At face value, a 2-year-old doesn't know anythin...

    By • March 6, 2013

  • Social, Mobile, Online: A New World Order Redefines Proximity

    It used to be that proximity drove everything. The ability to take that call, from your land line. Your capability to make a living, through learning a trade that your town had a need for. Even your opportunity to find a mate, at the school dance.Today, we live in a world where through phones, so...

    By • March 6, 2013

  • 8 Strategies That May be Harming Your Brand's Image

    With all of the posts going around containing tips on how to improve your marketing strategy, social media presence, etc., I want to make sure that your marketing strategy doesn't contain tactics that may be harming your brand.By removing certain tactics, you may find that you save some time whil...

    By • March 5, 2013

  • Pulling Back The Curtain On Text Message Mobile Marketing

    Ask 100 marketers if they use direct mail, email, social media, TV, radio, and/or outdoor in their marketing strategies and campaigns and the majority of them will respond in the affirmative.Now, ask them if they use any mobile marketing tactics and they'll tell you that mobile marketing comes ri...

    By • March 5, 2013

  • Need Content? Contact a Clever Girl

    Brands have awoken to the new age of content marketing, where the opportunity to tell a story directly to customers, with all the benefits of virality and SEO to boot, is the new way to sell stuff. But the problem lies in creating the gosh-darn stuff, in a time when the voice of the customer trum...

    By • March 5, 2013

  • 5 Parts to a Winning Social Formula

    Integral to modern life, social media is here to stay. Socially minded prospects may not even take you seriously, if you do not have a presence on Facebook and Twitter. Additionally, some marketers believe that refusing social engagement is akin to throwing in the towel and giving up on your bu...

    By • March 5, 2013

  • The Rise of the Second Screen

    Watching television with a smartphone or tablet device is quite simply one of the most popular leisure activities of the mobile era. In turn, everyone is trying to find ways to capitalise on these prevailing consumer behaviours of real-time interaction in social media. This type of interaction wi...

    By • March 5, 2013

  • Sometimes It's Better To Start Over With Your Facebook Page

    It's one of the toughest decisions to make. Most who should do it are unwilling to pull the trigger. Unfortunately, mistakes made in the early days of growing a Facebook page often require you to head back to the drawing board, erase everything, and start fresh.Most companies and marketing agenci...

    By • March 5, 2013

  • Social Media in the Banking Industry (Case Study)

    In the banking industry, there are many who are either worried about how public pages like Facebook will affect customer security or simply don't know how to get started in the social media space. It's not hard to empathize with banks that are struggling with this new form of customer relationsh...

    By • March 4, 2013

  • Amplify New Business with Fresh Email Marketing

    Email marketing can be highly effective in increasing lead generation and attracting new business. Content marketing-providing relevant, engaging, information-rich and high-impact content through your blog and premium content, such as whitepapers, ebooks and webinars-can also greatly boost lead ...

    By • March 4, 2013

  • How to Re-vitalise Your Blog Marketing

    Having launched the UK's first fully-managed blog marketing service in 2005, it's fair to say that I've seen a few blogs over the years. Some good. Some bad. Some that are no longer with us. Such is life in the blogosphere.The biggest challenge once a business makes blog marketing a part of their...

    By • March 4, 2013

  • Questions You Must Ask Your Social Media Consultant

    Are you yet to board on the train of "Social Media Marketing"? Are you planning to make the journey alone, or you have someone else to do it for you? Let me tell you that just maintaining accounts in FB, Twitter, G+, MySpace or LinkedIn for an hour or two in a day won't suffice. Time, experience...

    By • March 4, 2013

  • Guerilla Marketing For Your Facebook Fan Pages

    Let's bust a few Facebook marketing myths right away: you can't grow your "likes" and "fans" in 3 months starting today. You can't bulldoze your way through it. Throwing money at it won't buy you love and hence you can't grow your fans by buying them. You can't force someone to "like" your busine...

    By • March 4, 2013

  • 16 Brands Providing Inspiration for Social Media

    Becoming a social business isn't easy. It takes planning, organization and teamwork. But when established and executed well, social businesses find ways to drive business results, and win the loyalty of social users. If you're looking for inspiration on how to lead the social brand pace, the foll...

    By • March 3, 2013

  • How to Do a Social Media Competitive Analysis

    One way to measure your influence in the online marketplace is to do analysis of how your competitors are performing in social media. A competitive analysis is also a good way to identify opportunities for your brand that might be unique for the audience you want to engage with. Standing out, of...

    By • March 3, 2013

  • Using Images on Social Media: Let's Get Visual!

    The instant success and popularity of Social Media companies such as Pinterest and Instagram are no accident. Those are two big examples of where not only Social Media is headed, but advertising and marketing as well.People love pictures and videos. Doing a quick search online you will find hundr...

    By • March 3, 2013

  • Experience a Must When Hiring an SEO Company

    SEO services are a part of modern day business life. Creating websites to interact with customers is a trend, which most business resort to. However, that is certainly not the end. The site created is not the first and hence, there is every chance that it may be buried under the sea of similar we...

    By Mohammed Anzil • March 2, 2013