Content Marketing: Page 374

  • 12 Best Twitter Tutorial Videos of All Time

    Are you looking to learn more about the social network Twitter? Lots of helpful guides exist, but we've rounded up the most popular Twitter video tutorials ever all right here for your viewing pleasure. From learning how to tweet, discover new content, get more followers, or just figuring out wha...

    By • Feb. 18, 2013

  • What's Up with LinkedIn?

    Last September, I wrote a summary of the major developments LinkedIn had implemented to that point in 2012. Entitled, "Is the LinkedIn Business Experience Getting Better or Worse," I suggested that most of the changes to that point were definite improvements, with the possible exception of the ne...

    By • Feb. 18, 2013

  • Will New Twitter Filter Hurt Small Businesses?

    One of the things that made Twitter most attractive to marketers is the fact that it allows anyone and everyone to see your tweets for free. Unlike Facebook, which uses sponsored and promoted posts to expand a business' outreach, Twitter allows everyone's tweet to be seen regardless of its "value...

    By • Feb. 16, 2013

  • Want to Sell Your Website? Follow These Steps

    This guest post was contributed by the team at www.brokercorp.com - is you are looking to sell your website they are oferring a free website valuation for all social media today visitors. Whether your website is a labor of love you've poured your heart into for the last ten years or only one of m...

    By • Feb. 16, 2013

  • Facebook 'Nearby' Can Benefit Local Businesses

    Facebook has an astounding amount of information on what its users like. In December 2012, Google had introduced a new update for the feature known as 'Nearby' in the Facebook App for iOS and Android that makes it easier to discover new places that your friends like. If used creatively, the infor...

    By • Feb. 16, 2013

  • Where to Find Your Next Social Media Post

    Everybody knows we have to maintain an active social media presence to remain competitive. It's no longer a question of "How will this benefit my business?" Now we've entered the space of "How can I jumpstart a social media strategy?"One way to create a strong following is by sharing valuable co...

    By • Feb. 16, 2013

  • 6 Tricks to Maximize the Impact of Your Tweets

    Did you know that there's a place where many of your customers live and actually want to talk to and hear from you in real time? It's a magical land, it's real, and it's called Twitter.Twitter is one of the most efficient tools out there to connect with your audience, to share engaging informatio...

    By • Feb. 15, 2013
  • SMT Expert

    4 Ways to Make a Blah Brand Sexy in Social Media

    We would all like to think that our brand is THE sexiest and most hip brand out there. Well, sadly it probably isn't. Not every brand is an attention magnet and some have to work much harder than others for engagement; however, I firmly believe that almost any brand can derive value from a qualit...

    By • Feb. 15, 2013

  • Snapchat and Vine: Sharing Your Message in Ten Seconds or Less

    When it comes to finding new and creative strategies to incorporate into marketing efforts, brands are realizing that the shorter the message, the better the response from their target audience. Forget tweeting your message in 140 characters or less; try seeing what your marketing team can accomp...

    By • Feb. 15, 2013

  • Best Practices for a Solid Social Media Strategy

    Social media has grown from a curiosity to an integral piece of corporate strategy in the space of only a few years. Nearly overnight, business owners have brought on whole teams of specialists to craft effective social media strategies and manage multiplying numbers of social media accounts. The...

    By • Feb. 15, 2013

  • How to Increase Traffic and Conversion Rates at Online Stores

    Traffic and conversions are the forefront of any online store. Obviously, stores of all kinds try to keep their expenses low and sales high. Traffic includes all the people who are visiting the web page of the store, which include both buyers and non-buyers. High traffic presents a store with mor...

    By • Feb. 14, 2013

  • 5 Social Media Marketing Tactics

    Your annual marketing plan needs to adapt to technological advances/demands, social environment changes, and a forever evolving demographic. A marketing campaign that is successful this year could be unsuccessful a year from now due to these market influences. You should be constantly paying atte...

    By • Feb. 14, 2013

  • Is Facebook Taking Their New 20% Rule Too Far?

    I am sure most of you have heard by now about the "20% rule" that Facebook recently instituted for advertisers and page administrators. If not, the basic premise of the rule is that any image in a Facebook ad can have no more than 20% text. This goes for traditional ("like") ads and sponsored ads...

    By • Feb. 14, 2013

  • Generating New Content Ideas: Tips to Follow

    Content creation is a major and omnipresent challenge for marketers and companies of all types. Although frequent blogging is a great practice, the pressure to create original, compelling content stymies many would-be wordsmiths. Originality is tall order. How often do you see a truly original mo...

    By • Feb. 14, 2013

  • How One Brand Continually Proves It Has Street Smarts

    Not relying on any "new-fangled" marketing platform like mobile, email, digital, social media or even tried-and-true direct mail -- one brand, for the second straight year, has gone old school and taken it to the streets, literally.The term "street smarts" has many differing definitions but I lik...

    By • Feb. 14, 2013

  • How To Start Your Own Web Show

    In 2010, Cisco pointed out that 30 percent of online traffic was video. At the same time, Cisco boldly proclaimed that video would account for 90 percent of online traffic by 2013. Well, here we are. 2013 is upon us, and video is hotter than ever.When is the last time you heard about an article g...

    By • Feb. 14, 2013

  • #Hashtag Power

    What is a Hashtag? This may seem like a simple enough questions however the hashtag is all too often misused or misunderstood. The # symbol is used to mark keywords or topics in a Tweet. This little cross hatch is a powerful tool for you in navigating the Social Media landscape. Born initially wi...

    By • Feb. 14, 2013

  • The Power of an Apology: The Findus Case Study

    Over the last 10 days the horsemeat scandal has galloped from traces of horsemeat DNA in frozen beefburgers to the identification of 100% horsemeat in Findus frozen lasagnes. The course has been peppered with a succession of public apologies and statements from well-known and previously respected...

    By • Feb. 14, 2013

  • 4 Reasons Your Small Business Needs to be on YouTube

    If I told you that the second most amount of searches online are done on YouTube over any other search engine or website would you believe me?With over 4 billion video views each day, more than 60 hours of video uploaded every minute, and more than 400 million views daily on mobile devices YouTub...

    By • Feb. 14, 2013

  • LinkedIn Congratulatory Email: Brilliant or Brainless?

    You may have received or read about the emails that LinkedIn is sending out. To "celebrate" reaching 200 million members, LinkedIn has sent a series of emails out to select members, congratulating them on an achievement and thanking them for helping to build LinkedIn to what it is today.This morn...

    By • Feb. 13, 2013

  • Top 5 Things To Know About Pinterest for Businesses

    So you want to introduce Pinterest to your social media toolbox, but have no idea how to use Pinterest for business instead of pleasure? You're not alone. There is a common misconception that this social media website is just for recipes and DIY tutorials; however, it's entirely possible to succe...

    By • Feb. 13, 2013

  • #SOTU and Tweet Promotion: Lessons Learned

    Last night's State of the Union (SOTU) address joined a growing number of national events that was critiqued, promoted, and shared via social networks-especially Twitter. Twitter conversations for major events, discussions tracked along a hashtag, have increasingly become as entertaining as the e...

    By • Feb. 13, 2013

  • A Social Strategy Is Not a Plan

    And it's not a budget either. It's not a means to prove ROI. A social strategy on its own is "the making of an integrated set of choices that collectively position the firm in its industry so as to create sustainable advantage relative to competition and deliver superior financial returns."A shor...

    By • Feb. 13, 2013

  • Social Media Lovers: Do You Need to Get Engaged?

    Valentine's Day. At the 'most romantic time of the year', our thoughts turn to love and devotion - nurturing those special connections. And when it comes to managing an online community, a proper relationship beats a fling any day. So why do so many brands and marketers still treat social media a...

    By • Feb. 13, 2013

  • Avoiding Hashtag Fails

    Thinking of using hashtags as part of your social marketing? Before settling on the first hashtag that comes to mind, here are a couple of tips to avoid potentially embarrassing fails.Read it. Then Read it Again.Today this doozy showed up in my Twitter feed: Singer Susan Boyle's PR team wanted to...

    By • Feb. 13, 2013