Content Marketing: Page 373

  • Social Media Marketing Wins and Fails [INFOGRAPHIC]

    2012 is behind us and now we have the opportunity to reflect on the wins (and fails) of social media marketing. While we know that 2012 was chock full of companies' social media snafus, some of them hilariously memorable, some good came out of 2012 as well. Successful campaigns from Nike to the f...

    By • Feb. 21, 2013

  • Why You Should Acquire As Many Irrelevant Social Media Followers As Possible

    The value for any business or brand of attracting only the most relevant followers and fans on social media - be it Facebook, Twitter, Pinterest, Google+, YouTube, or any other platform - is easy to understand.Your efforts on social media will be more strongly focused on potential consumers.You c...

    By Matthew Peneycad • Feb. 21, 2013

  • What the Ivy League Says about the Future of Advertising

    A recent blog post in the Harvard Business Review suggested that to compete in the future, advertisers will have to move away from the traditional campaign model and act more like newsrooms.To bolster their argument, the writers of the post cited a recent study issued by The Wharton Future of Adv...

    By • Feb. 20, 2013

  • Slackers or Hackers? MTV Fakes a Hacker, but Being Hacked Is No Laughing Matter

    Hacking: It happens, and it's part of the risk you take when you sign up for that first social media account as a business. If you are high-profile enough, there's a chance that your accounts could be taken over by outside users, or sabotaged by disgruntled employees. Burger King was the latest e...

    By • Feb. 20, 2013

  • Burger King and Jeep Should Be Thanking the #TwitterHacker

    Somebody should tell Burger King and Jeep the Chinese word for crisis is "danger" and "opportunity."A lot has been written about how to manage your social media reputation. There have been plenty of companies that created social media blunders. But a social media hack to these large consumer base...

    By • Feb. 20, 2013

  • Social Media Revolutionizes Public Relations

    The Public Relations industry has undergone a radical change in the last few years, since the emergence and widespread adoption of social media sites such as Facebook and Twitter.It's not the first time the PR industry has had to adapt to a new way of doing business. I recall a Senior PR Director...

    By • Feb. 20, 2013

  • Grow Your Business With Social Media: Planting Seeds

    Like a tree, your online business is only as strong as its roots. In order to build a strong foundation, you must ensure that your company has a solid core in four key relationship areas that include customer service, product reviews, lead generation and brand awareness, all of which can be enhan...

    By • Feb. 20, 2013

  • Industry-Specific Marketing

    I had the displeasure of coming home from work to a flooded bathroom. Looking further into why there was an inch of water on the floor, I discovered the hot water heater had warmed its last 30 gallons of water; it was a goner. I needed a new hot water heater, and somebody to install it. I used my...

    By • Feb. 20, 2013

  • Social Selling: The New Practitioner's Guide

    Complex sales involve a number of different people. You will find multiple decision makers, buyers, each having a completely different role and need than the next one. As a sales professional, it is up to you to work within the ranges of expertise and knowledge to present your solution in a compe...

    By • Feb. 19, 2013

  • 3 Guaranteed Ways to Increase Facebook Engagement

    Facebook marketers have a simple decision to make. You can settle for reaching as few as 12% of your Facebook fans with your status updates or you can buy Promoted Posts to increase that number. Neither of these sounds like the best option.A third option is available, however. One that is hard to...

    By • Feb. 19, 2013

  • Integration of Push Marketing Campaigns into Social Media

    Improper marketing balances have caused the ROAS of multiple companies to go haywire, never to recover again unless that balance is restored. With social media, search engine and other online and offline marketing tactics often deployed, we need to properly balance the push methodologies and pull...

    By • Feb. 19, 2013

  • 12 Google+ Communities For Marketers

    According to a GlobalWebIndex report, Google+ is now the second most used social platform, beating even Twitter and LinkedIn. While there has been a lot of discussion about the data behind GlobalWebIndex's study it shows that Google+ is a platform that marketers cannot ignore. It's so important f...

    By • Feb. 19, 2013

  • The Rising Influence of Social Media [INFOGRAPHIC]

    Social media is not a flash in the pan. It is a big deal and has become so integral to modern life. Many prospects may not even take a company seriously, if it does not have a presence on Facebook and Twitter. Organizations that ignore social media marketing do so at their own peril. Most major c...

    By • Feb. 19, 2013

  • 5 Quick Ways To Get Traffic Through Social Media

    If you have any kind of a website and aren't using social media to attract traffic, you are missing out on a great opportunity. Social media is among the most popular technologies in the world, is free to use, and has a quick learning curve for any user. With a good plan as to how you will integr...

    By • Feb. 19, 2013

  • Burger King Hack Shows Not All Social Media "Disasters" Are Bad

    Since the rise of social media, we have seen several examples of how misusing it can lead to the image of a brand being tarnished. There are lists all over the internet detailing some of the most interesting examples of this, I've even written a few myself, but yesterday we saw something differen...

    By • Feb. 19, 2013

  • Social Media Metrics That Matter

    We've gone past convincing ourselves that digital marketing is the most efficient marketing tool available. Today, this no longer is a theory but a well-known fact.In the past few years, we've seen how brands leveraged on the benefits of social media marketing both to increase awareness and sales...

    By • Feb. 19, 2013

  • 10 Things to Consider Before Rebranding Your Social Media Profiles

    To quote Henry David Thoreau in Walden, he said "Things do not change, we change." This is truer today than it was. Nowadays, you not only feel change, you see it. So with all the pressures of a changing world and market landscape, you ask yourself, "Is it time for a rebrand?" Rebranding is risky...

    By • Feb. 19, 2013

  • Useful SEO Tips to Sustain the Post-Penguin Panda Updates

    In a constantly changing SEO landscape, it is important to remain up-to-date with the changing practices and strategies of optimization. Every year, search engines like Google introduce new updates in the SERPs, thereby widely affecting the rankings of the various websites, most commonly by dropp...

    Feb. 18, 2013

  • Spokespeople Benefit from Social Media Through Email Alerts

    It's official: social media is infiltrating all company departments and functions. A spokesperson is one of those people who can definitely benefit from social media. Let's have a look at a spokesperson's responsibilities and how social media can be of use. The key lies in monitoring, but there's...

    By • Feb. 18, 2013

  • What Makes Social Media So Influential? [INFOGRAPHIC]

    If your impression of social media is limited to your friends posting cat videos and teenagers glued to their iPhones - think again. Social media possesses incredible influential power, and since the advent of the Internet it's evolved from a simple way for people to keep in touch into a massive ...

    By • Feb. 18, 2013
  • SMT Expert

    Content That Will Wow Your Audience

    Social media is undeniably a great way of putting a face and voice to a company or business and build solid relationships so that you can grow a loyal supportive community of followers for your brand. Social media enables you to respond directly to individuals. By communicating with your communit...

    By • Feb. 18, 2013

  • 7 Social Media Campaign Disasters: What Were They Thinking?

    While it is a wonderful human virtue to learn from your mistakes, it is even better to learn from somebody else's mistakes instead of your own. The following list of companies and celebrities have made enough embarrassing (and somewhat hilarious) social media mistakes for all of us to learn from....

    By • Feb. 18, 2013

  • Social Media Marketing: What We Learned at SMSSummit

    Last week, I had the pleasure of attending GSMI's Social Media Strategies Summit with my good friend and colleague, Kurt Krejny. Kurt did a wonderful job presenting on social techniques, specifically with regards to Twitter. It was great to see old friends and meet a bunch of new ones! More imp...

    By • Feb. 18, 2013

  • 3 Reasons Meme Parodies Make For Bad Content

    Unless you've been living under a rock this past week, you've no doubt been inundated with numerous variations of the Harlem Shake video. Though it seems like every business, organization and team in the world has posted their own take on "Sh*t (Somethings) Say," "Call Me Maybe," "Dollar Shave Cl...

    By • Feb. 18, 2013

  • Social Media Daily To-Do List: 10 Essential Tasks

    So your business has a Facebook, Twitter, Pinterest, LinkedIn AND Google Plus account. How in the world can you possibly keep up with this many Social Media accounts without working a million hours a day or paying top dollar for a Social Media manager? Often times companies think they can treat t...

    By • Feb. 18, 2013