Content Marketing: Page 375

  • The Three "W"s Of Social Media Marketing

    Social Media has proven itself to be more than just a popular fad. It's now respected by businesses and marketing teams all over. But are people making the most of the social media resources available, or are they setting themselves up to fail with a flimsy social media campaign? Here are a few t...

    By • Feb. 12, 2013

  • What Does The Future Hold For Mobile Marketing SEO?

    If you sat in a room half filled with self proclaimed 'SEO's' and the other half filled with marketing MBA grads, and you asked them: "What is the Future of mobile marketing SEO in 2013?" you'd get some very convoluted answers. And many, if not all of them, would disagree heartily with each other...

    By • Feb. 12, 2013

  • What Online Scammers Know About Sales Prospecting That We Don't

    Good scammers have figured out what it takes to get an unsuspecting person to click on their links and enter their sordid world of illegal or immoral activity. But people like you and me, we're smarter than most patsies. We can smell them a mile away!They found just the right words to capture my ...

    By • Feb. 12, 2013

  • Interview with the Author of "Think like Zuck!"

    A few weeks ago, a new business book caught my attention. The title almost pulled me to the book. 'Think like Zuck'. It was written by Ekaterina Walter, one of the social media strategists at Intel. Recently, I had the honor of interviewing her about her book. What is the key principle behind thi...

    By • Feb. 12, 2013

  • The Importance of Social Activation and Going Beyond Last-Click Attribution

    Superficial Social Metrics: The Social Marketing TrapWe've all fallen into the social marketing trap at one point or another. Pouring energy into growing a social presence and posting the polls, pictures, and videos to entice fans into 'Liking' and retweeting our posts. Then, when we've reached o...

    By • Feb. 12, 2013

  • The Lowdown on Google+ for Business

    Google+ is the social network created and powered by Google-the most influential and important search engine around. When Google updates its search algorithms, marketers, bloggers and all companies with a website are wise to take heed and update their content and SEO strategies accordingly. Googl...

    By • Feb. 11, 2013

  • The DOs and DON'Ts of Social Media Marketing

    With active users nearing 700 million on Facebook, exceeding 300 million on Google+, and hitting 200 million on Twitter at the start of 2013, there's no denying that social media use is only trending in one direction.The Facts:• Marketers who spent 6 hours a week or more using social media and en...

    By • Feb. 11, 2013

  • The Google Social Signals Map You Didn't Know Existed

    Social is HereDespite initial debates around the subject, it's now quite obvious that social signals are the future of SEO as well as essential for the here and now. What is less clear is how to create the most effective social engagement plan. As with all new beginnings, a lot of time and effort...

    By • Feb. 11, 2013

  • Social Media Crisis Planning: A Case Study

    I landed back in the UK this morning fresh from a two day crisis management workshop with a client in South Africa. The purpose of the workshop was to ensure that they would be ready to protect the business and its reputation in the event of an incident. They recognised that there's simply no t...

    By • Feb. 11, 2013

  • Expand the Scope Of Your Influence On Social Media By Commenting

    All right, here's the no-brainer statement of the day; businesses and brands, particularly small businesses, tend to focus their efforts on social media by building and cultivating their own communities.For whatever reason, they don't acknowledge, recognize, or think about the fact that there are...

    By Matthew Peneycad • Feb. 11, 2013

  • 3 Ways Personal Bias is Hurting Your Marketing Campaign

    The Chief Marketing Officer has just walked into your office, well, into your cube anyway. And she's not happy. You feel the tension."They're looking at our budget with a microscope. If we don't absolutely nail this next major campaign, they're going to, to.....well, something....."She's not bein...

    By • Feb. 10, 2013

  • Twitter Hashtags in TV Advertising [INFOGRAPHIC]

    Hashtags are everywhere, on different types of marketing materials. With that said, most television programs have also adapted this social media tool to promote their brands or even special topics and events. During this year's Super Bowl, dozens of new commercials debuted and some got more buzz ...

    By • Feb. 10, 2013

  • 8 Great Ways to Strengthen Your Branding on YouTube [INFOGRAPHIC]

    Image Credit: bloomua / Shutterstock.comBranding is Very ImportantAs a brand marketing yourself online, you understand that branding your messages is very important; how else would someone know they were your messages if they were not branded appropriately?Branding your messages makes them easy ...

    By • Feb. 10, 2013
  • SMT Expert

    Pleading the Case for Social Media: The Pros and Cons

    Those of us who work in social media can't fathom why someone wouldn't want to leverage it to promote their brand. Some of us were just were born with hash tags in our DNA and LIKEs in our blood. However many people still fail to see the true value of a quality social media effort. This can pose ...

    By • Feb. 10, 2013

  • 6 Ways Twitter Can Improve Your Google Rankings

    If you thought that getting an active Twitter account will miraculously fire your pages up the Google rankings then probably by now, you realized that this is not exactly the way things work.Getting an active Twitter account is really only the first step. If it's going to achieve anything, your T...

    By • Feb. 9, 2013

  • Guide to Monitoring Your Online Reputation [INFOGRAPHIC]

    The good folks at Trackur have put together this infographic on how to monitor your personal or your brand's reputation online. The steps they specify:Identify your reputations - monitor names brand names, company names, product names and variations.Quantify your audience - who has a stake in you...

    By • Feb. 9, 2013

  • Top 10 SEO Reputation Management Tools Online

    If you learned nothing in high school, you learned that you do have control over your reputation; your reputation is elastic and can be changed. This same lesson works for businesses looking to shape and reform an online reputation; the difference, however, is that you have web tools to help you ...

    By • Feb. 9, 2013

  • Why Your Vine Videos Fall Flat

    It's been two weeks since Vine's launch and the response has been incredible. Individuals and brands alike are taking to their smartphones, recording six second video clips and posting via Twitter. (Check out a few favorite examples and the latest news to catch up to speed.) While it's too soon t...

    By • Feb. 9, 2013

  • Stop Trying to Game Social Media

    For those who sell things online, social media seems like any other game of Monopoly; a vast community of users with property for sale that you want to occupy with your product. Unfortunately though, the easiest way with social media marketing is the wrong approach and effectively gaming the syst...

    By • Feb. 8, 2013

  • Google Redefines Mobile with Adwords Enhanced Campaigns

    In one sense, Google's announcement of its new Adwords Enhanced Campaigns product represents an acknowledgement by the search giant of the convergence of mobile devices, as the sizes and capabilities of laptops, tablets, and smartphones continue to overlap and merge. It also reflects Google's unc...

    By • Feb. 8, 2013

  • Social Media and Football: A Comparison of America's Favorite Pastimes

    You probably didn't notice, but the biggest sporting event of the year just took place. Ah, yes. The Super Bowl: America's golden child of sports and commercialism. How is this famous sporting event similar to Social Media, you ask? Here's how:Practice Makes PerfectFootball players don't become s...

    By • Feb. 8, 2013

  • Identify and Measure Social Media Influence for a B2B Marketing Strategy

    Do you use Social Media Influence Scores to target key influencers for your Social Media Strategy?Perhaps you do if you are in the business of selling to consumers or are selling to thousands of businesses a generic product like an iPhone or tablet. However, if you are in the business of selling ...

    By • Feb. 8, 2013

  • The USPS Halts Saturday Mail Delivery: How Will This Affect Marketers?

    By now you've all heard the news: the United States Postal Service announced that they will stop delivering first class mail on Saturdays starting this August. Whether this means an increase in other channels such as email, mobile, radio, and so on, is obviously not yet known.Rest assured, though...

    By • Feb. 8, 2013

  • Using Tablets to Elevate the Social Experience

    Recently, I bought my fiancé the Microsoft Surface and he was elated. Upon receiving it, he immediately opened it, charged it and explored its numerous features. However, his excitement was short-lived when he soon discovered one major flaw: the app store.On the Surface, a number of apps aren't r...

    By • Feb. 8, 2013

  • An Ideal Customer Profile vs. Buyer Persona

    Recently, I was with my former team, reviewing the marketing campaign materials provided by the company I manage - one of the largest and most respected firms on Earth. I asked my team for the buyer personas from the client, and they handed me a sheet of information about companies - type of comp...

    By • Feb. 8, 2013