Content Marketing: Page 378

  • Step Aside SEO, Content Marketing Optimization Is Here

    SEO isn't what it used to be. Once upon a time, SEO was this hallowed religion. Agencies and specialists knew the SEO bible inside out. Many used dodgy techniques - keyword stuffing, using invisible text and buying spammy links.But the landscape is changing and you need to care about content nowa...

    By • Feb. 2, 2013

  • The Best Super Bowl Commercials of All Time

    With Super Bowl XLVII only a day away, we thought it would be appropriate to take a walk down memory lane with some of the best Super Bowl ads of all time. This year, CBS sold all its available commercial time by January 8, 2013 - nearly a month before the big game. It's estimated that the averag...

    By • Feb. 2, 2013

  • Whether You Like it Or Not, You Need Klout

    It seems to me that whenever I bring up the topic of Klout, I get three types of reactions. One type of reaction is confusion - "what is Klout?" or "I have heard of it but not sure what it really is". Another type of emotional response is passionate hate and anger whenever anything about Klout i...

    By • Feb. 2, 2013

  • Five Signs Your Online Customers May Be Cheating on You

    These days, consumers have more choices, more incentives and more reasons to comparison shop for the best deals out there. But marketers can use online behavior and web analytics to reveal patterns and warning signs indicative of the type of customer retention issues that lead to "online cheating...

    By • Feb. 2, 2013

  • The Super Bowl: A Social Media Marketing Opportunity

    As we've written before, sporting events are natural generators of social media energy - and it can be a great medium for sourcing user-generated fan content, gauging sentiment and capitalizing on the buzz surrounding a big game.As marketers and media outlets have been quickly learning, sports fa...

    By • Feb. 2, 2013

  • The Art of Liking a Comment: How to Foster a Social Brand Ambassador

    In today's world of social media, the meaning of the "like" button is beginning to expand. While engendered to express a genuine like, it has moved towards approval of a comment or status. Now, in terms of community management and user engagement, it is slowly becoming acknowledgement.This acknow...

    By • Feb. 2, 2013

  • 8 Effective Ways to Improve Your Firm's Niche Marketing Strategy

    In the increasingly competitive world of professional services, targeting a specific industry sector or niche audience is among the most effective ways for a firm to differentiate itself from the competition and build its bottom line. By focusing on a small, healthy market segment, your firm can...

    By • Feb. 1, 2013

  • The Social Reach of Super Bowl Brands [INFOGRAPHIC]

    If the top brands buying ads for this year's Super Bowl went head-to-head in a Social Bowl, who would win?SHIFT, a collaborative platform for digital marketers, took a closer look to find which brand is the overall champion of social media. Their recent infographic identifies the top brands acros...

    By • Feb. 1, 2013

  • The HMV Rogue Tweeter Revealed

    It would be just plain remiss not to document the latest social media misstep of a brand, and only partly because I can't help lauding the foolhardy bravery behind the @hmvtweets #hmvxfactorfiring HMV Twitter account hijack.The story in brief: yesterday, 60 members of the HMV PR department were g...

    By • Feb. 1, 2013

  • Small Business Field Guide to SoLoMo [INFOGRAPHIC]

    Today's sophisticated consumers are using mobile devices more than ever and they're using them to access social media and business web/ecommerce sites. People are constantly on their smartphones and tablets looking for things to do or to buy. In order to attract and keep this audience, your brand...

    By • Feb. 1, 2013

  • Super Bowl: Reaching Beyond the 30 Seconds of Airtime

    Today's top brands understand the need to extend the life of their Super Bowl ads - and their $3 million investment - by publishing supporting content across paid, owned and earned channels leading up to and beyond the big game. Engaging and entertaining an audience before and after the big show ...

    By • Feb. 1, 2013

  • Transitional Marketing and the Connected Interface

    Guest post by Scott Forshay, creator and editor of mobi.luxe. Follow him on Twitter @scottforshayThere is no first, second, or third screen; there are only screens. Regardless of their uniqueness in form factor or function, these connected screens are simply humanized interfaces allowing us to co...

    By • Feb. 1, 2013

  • Biggest Brands at the Super Bowl

    If the top brands buying ads for this year's Super Bowl went head-to-head in a Social Bowl, who would win?SHIFT, a collaborative platform for digital marketers, took a closer look to find which brand is the overall champion of social media. Their recent infographic identifies the top brands across tech, beverage, food, and automotive. Each measured in terms of social reach:

    By • Feb. 1, 2013

  • Why Your Company Needs to Blog

    Effective blogging requires dedication and a significant investment of time for brainstorming, research and the actual writing. High-quality business blogging has real value. Learn how to take your content marketing to the next level.

    By • Feb. 1, 2013

  • How to Promote Your Blog Posts with Social Media Writing

    When I was eleven, I wrote a mystery story and sold it for a quarter a copy on the playground. Even back then I knew that writing didn't happen in a vacuum. I used my classmate's names as characters, and cleared about $9.50 before the recess monitor cut it short. I knew my audience, and played to...

    By • Feb. 1, 2013

  • Next Big Role: The Content Marketing Manager

    Marketing positions have been pretty static over the past 5-10 years. We have however, seen a slight shift that has matched our marketing efforts, the rise of online and digital marketing managers and execs for example, but these job functions require a similar skill set to their predecessors', o...

    By • Feb. 1, 2013

  • Vine Equals Great Opportunities (If We Are Creative Enough)

    Vine, the new social networking application that allows you to create six second videos to share with the world is building incredible hype. Major companies are even jumping on the band wagon in order to utilize this new social media effectively according to an article from TechCrunch. But, havin...

    By • Feb. 1, 2013

  • The New BlackBerry Brand: Who's Calling?

    Remember RIM? Research In Motion? The company that used to be a juggernaut of smartphones? They just introduced their long-delayed BlackBerry 10. In days gone by, we probably would have written their "long-awaited BlackBerry 10," but given the numerous development problems and introduction postpo...

    By • Feb. 1, 2013

  • Whatever Happened to Voice Mail?

    Remember the days when you couldn't WAIT to listen to your voice mail messages? People made things happen and got things accomplished through voice mail. We patiently listened to 3-minute voice mail messages and took action. We even thanked people for taking the time to leave us a voice mail mess...

    By • Jan. 31, 2013

  • Why The Rise of Mobile Will Change B2B Content Marketing Forever

    With mobile traffic now representing about 13% of all internet traffic, it's clear that mobile is well positioned to sit beside desktops as the way the world interacts online in the near future. This obviously has had and will continue to cause a number of changes in the online world. Some major ...

    By • Jan. 31, 2013

  • 3 Reasons Your Business Should Be Using Video

    Your website visitors won't wait. They take a micro-second to decide to stay or leave your website, even after all the money and hard work you just spent getting them there. One of the best ways to keep them there is by adding online video to your home page. Adding online web video will increase ...

    By • Jan. 31, 2013

  • Interview with Founder of Startup Secrets, Michael Skok

    Any entrepreneur will attest that starting a company is anything but easy. As business gets off the ground, entrepreneurs wrestle balancing long hours, wearing multiple hats, and figuring out problems and issues that distract from the ultimate goal of building a successful company.Just ask Michae...

    By • Jan. 31, 2013

  • Successful Videos for Educational Institutions

    There was a time-not too long ago-when creating video for your school meant hiring a full-service firm for a high-end piece, complete with a hefty price tag.Realistically, schools still occasionally need to take this route from time to time, but more often than not, video as part of school market...

    By • Jan. 31, 2013

  • 5 Ways To Cultivate Your Social Media Brand Ambassadors

    In an age where social media and brand image are irrevocably linked, brands and businesses need methods of managing their social media brand activists. In social business, the most loyal fans aren't just supporting brands, they define a brand.As a result of social technologies, fans now have a g...

    By • Jan. 31, 2013

  • The Instagram Superbowl: 49ers vs Ravens on Social Media

    Finally, the Superbowl XLVII is right around the corner.In just a few days, the San Francisco 49ers will face the Baltimore Ravens in the game that will crown this season's NFL champion. As both teams prepare to deploy their A-game on Sunday, another battle is being waged...On Instagram.@49ers an...

    By • Jan. 31, 2013