Content Marketing: Page 377

  • Are Personas Useful in Social Strategy Anymore?

    Best Buy may have fallen on hard times but a decade ago the big box retailer was one of the first "bricks and clicks" to embrace the use of personas in all aspects of marketing and e-commerce.Buzz gets a tattooBest Buy was renowned for its four personas: Buzz, Jill, Barry and Ray. Buzz was the si...

    By • Feb. 5, 2013

  • Social Media Morning Report

    Journalist angry she doesn't understand how Twitter, hypocrisy works: http://www.techdirt.com/articles/20130203/18510621869/investigative-journalist-claims-her-public-tweets-arent-publishable-threatens-to-sue-blogger-who-does-exactly-that.shtmlSuper Bowl social media stats: http://mashable.com/20...

    By • Feb. 5, 2013

  • What Brands and Marketers Can Learn From a Flight Attendant

    The word "transparency" has become quite popular over the last few years. It is most often used in the social media world and anything related to anything in the online space for that matter.The need for brands, marketers - truthfully all of us, to be completely transparent is paramount in today'...

    By • Feb. 5, 2013

  • How to Tell a Story With Video in Social Media

    So, your company has a Twitter, Facebook, Pinterest and YouTube account, but is there a common message that runs through all of your social media pages? How do you go about telling this story with video in social media?In the video world, story is what sets film apart from a video. In video, th...

    By • Feb. 5, 2013

  • Twitter Paid Advertising: The Good and the Bad

    Two weeks ago I randomly received a $100 coupon voucher from Twitter to use towards their paid advertising products. I was a little confused about why they would send this to me since I thought Twitter advertising was only for businesses, but after looking into it there is also an advertising opt...

    By • Feb. 5, 2013

  • Bullied Small Business Fights Back with #CloudBully Social Media Campaign

    Trademark Theft Goes SocialA fun article, "Suing Big Companies in Small Claims Court Is Fun and Easy," makes it sound reasonably "fun and easy" to go after a big company with a small claim as a bullied consumer. Author Ben Popken talks about his successes as the little guy up against telecom behe...

    By • Feb. 5, 2013

  • 7 Steps To Manage Your E-Reputation

    In preparation for two keynote sessions I will be giving shortly during the month of February, I was asked to address some of the ways brands can effectively manage their online presence. In the travel industry, for example, more and more brands understand the need to monitor and respond to comme...

    By • Feb. 4, 2013

  • 3 Actions to Try Instead of Begging for Facebook "Likes"

    Did you ever befriend the kid in school who kept following you around the playground saying "be my friend"? What about when he came round your house after school to do it? No, didn't think so. So why are you entering your customers' or prospects' homes and doing the business equivalent?(Reader dr...

    By • Feb. 4, 2013

  • The Challenge of Creating Highly Shareable Content

    Are you attracting high rates of website traffic and generating a significant number of quality leads with your content? If not, you may be failing to produce highly shareable content. The quality and social capital of content is now of paramount importance to SEO. To attain a highly trafficked website and ramp up new business, you must create content that is helpful, engaging, high-impact and highly shareable.

    By • Feb. 4, 2013

  • Facebook Graph Search and the Variables: The Difference Between "Like" and "like"

    Since Graph Search was announced by Facebook, bloggers and digital nerds have been singing its praises and aggressively speculating on what other search engines/sites this new tool will take down (Google watch out! Yelp you're going down! FourSquare don't even think about it!). Through the buzz, ...

    By • Feb. 4, 2013

  • Social Media Morning Report

    24.1mm tweets sent out during (and about) the Super Bowl: http://blog.twitter.com/2013/02/the-super-tweets-of-sb47.htmlOn the fraility of social networks: http://venturebeat.com/2013/02/02/7-reasons-you-cant-take-social-networks-for-granted/Myspace's mistake: http://techcrunch.com/2013/02/02/mysp...

    By • Feb. 4, 2013

  • Social Purpose: The Deciding Factor

    What's your social purpose? In a recent study the Edelman PR group found that 87% of global consumers believe that a business should place at least as much weight on the interest of society as they do on their interest of business.Serial entrepreneur Richard Branson pushes forth the idea in his b...

    By • Feb. 4, 2013

  • Transitioning to SoLoMo: A 6-Step Guide

    With the majority of cell phone users now opting for the cleverer mobile devices on the market, getting social, thinking local, and spending on mobile are more important than ever. This presents a huge opportunity to engage with consumers in a different way than traditional advertising, but requi...

    By • Feb. 4, 2013
  • SMT Expert

    101 Tweet-Tastic Tools

    As much as I love Twitter, I have to admit I haven't seen that familiar blue Twitter home page in quite a while. Why? because although Twitter is amazing, I can only fully leverage it by using a range of Twitter tools. I've written several blog posts on Socialable about some of my favorite and mo...

    By • Feb. 4, 2013

  • #Blackout: How to Advertise in Real Time

    Super Bowl XLVII will be remembered for a variety of reasons: the historic matchup of the brothers Harbaugh; a 35-minute blackout in the 3rd quarter that nearly let the 49ers come back; but for social media it was the power of one clever, nimble team that could take advantage of a perfect opportu...

    By • Feb. 4, 2013

  • Oreo Won the Advertising Super Bowl With a Single Tweet

    Even before a power outage halted Super Bowl XLVII, it's likely that many CMOs were pacing nervously as a seemingly runaway Baltimore Ravens victory threatened to undercut their second half television ad spends. While Twitter mostly devolved into snarky punditry and fake accounts for inanimate st...

    By • Feb. 4, 2013

  • Marketing That Scores a Touchdown: The Best #SuperBowl XLVII Ads

    Interruption Marketing We Love!Turns out, there really are millions of viewers who tune into the Super Bowl for the ads. Blame it on Steve Job's wildly famous 1984 advertisement, but the commercial messages in between power plays have developed a cult following. Even Gary Vaynerchuk has stated th...

    By • Feb. 4, 2013

  • Case Study: Coke's Twitter Contest

    Diet Coca-Cola partnered up with heart-health organization The Heart Truth this month for heart month. The partnership is a two-year strong relationship between the two organizations to help promote women's heart health. As part of its partnership, Diet Coca-Cola launched a contest on Twitter and...

    By • Feb. 3, 2013

  • Can We Create Something Else Like the Super Bowl?

    As you might have noticed from my few new year posts, I've been pondering and advocating my network to think strategically and critically about the state of social, the state of traditional media and the state of web and what it means for us in the coming few years.On Super Bowl Sunday, Seth Godi...

    By • Feb. 3, 2013

  • Not Everyone in the World Cares About the Super Bowl

    It's Super Bowl time and everybody is hyped and feeding the hype of America's biggest sports event. Yes, America's biggest sports event - not the world's.Outside the US (and Canada) football is almost a non-existent sport. It is true that the Super Bowl receives worldwide coverage but that is mai...

    By • Feb. 3, 2013

  • Is Viral Marketing a Myth?

    I have long been skeptical when it comes to viral marketing. That's not to say that I believe that the concept of an idea spreading in a viral way is wrong, merely that I don't believe it's something that we can predict or control. I posted a piece back in 2011 about some Harvard research that ca...

    By • Feb. 3, 2013

  • Social Super Bowl: What To Watch For Today

    The Super Bowl has always been an advertising showcase for marketers. It's the rare occasion where you don't set your DVR and fast-forward through the commercials. But lately, it's been a big stage for social media integration as well. I've tracked social media's involvement in the Super Bowl th...

    By • Feb. 3, 2013

  • 10 Benefits of Using Images in Blogs

    I have always told my clients that every blog post needs to have at least one image, and I stick to that rule myself. I even go so far as to set up a separate field for the "primary post image" in my Drupal website installations so that an image must be uploaded. (That also has the benefit of giv...

    By • Feb. 3, 2013

  • Where You Should Be On Social Networks

    There are a lot of social media networks out there. Which ones do should you be focusing on? And how should you use them best? It's a lot to think about. This infographic lays out the basics: where your customers are and how they'll access you the most easily.

    By • Feb. 3, 2013

  • B2B Marketing Stats for Twitter, Facebook, and LinkedIn

    Here's some exciting material for marketers who love to look into the numbers to find trends and anomalies outside the typical plan. Optify's 2012 B2B Marketing Benchmark Report analyzed data points from over 62 million visits, 215 million pageviews and 350,000 leads from more than 600 small and ...

    By • Feb. 3, 2013