Content Marketing: Page 377

  • Stop Trying to Game Social Media

    For those who sell things online, social media seems like any other game of Monopoly; a vast community of users with property for sale that you want to occupy with your product. Unfortunately though, the easiest way with social media marketing is the wrong approach and effectively gaming the syst...

    By • Feb. 8, 2013

  • Google Redefines Mobile with Adwords Enhanced Campaigns

    In one sense, Google's announcement of its new Adwords Enhanced Campaigns product represents an acknowledgement by the search giant of the convergence of mobile devices, as the sizes and capabilities of laptops, tablets, and smartphones continue to overlap and merge. It also reflects Google's unc...

    By • Feb. 8, 2013

  • Social Media and Football: A Comparison of America's Favorite Pastimes

    You probably didn't notice, but the biggest sporting event of the year just took place. Ah, yes. The Super Bowl: America's golden child of sports and commercialism. How is this famous sporting event similar to Social Media, you ask? Here's how:Practice Makes PerfectFootball players don't become s...

    By • Feb. 8, 2013

  • Identify and Measure Social Media Influence for a B2B Marketing Strategy

    Do you use Social Media Influence Scores to target key influencers for your Social Media Strategy?Perhaps you do if you are in the business of selling to consumers or are selling to thousands of businesses a generic product like an iPhone or tablet. However, if you are in the business of selling ...

    By • Feb. 8, 2013

  • The USPS Halts Saturday Mail Delivery: How Will This Affect Marketers?

    By now you've all heard the news: the United States Postal Service announced that they will stop delivering first class mail on Saturdays starting this August. Whether this means an increase in other channels such as email, mobile, radio, and so on, is obviously not yet known.Rest assured, though...

    By • Feb. 8, 2013

  • Using Tablets to Elevate the Social Experience

    Recently, I bought my fiancé the Microsoft Surface and he was elated. Upon receiving it, he immediately opened it, charged it and explored its numerous features. However, his excitement was short-lived when he soon discovered one major flaw: the app store.On the Surface, a number of apps aren't r...

    By • Feb. 8, 2013

  • An Ideal Customer Profile vs. Buyer Persona

    Recently, I was with my former team, reviewing the marketing campaign materials provided by the company I manage - one of the largest and most respected firms on Earth. I asked my team for the buyer personas from the client, and they handed me a sheet of information about companies - type of comp...

    By • Feb. 8, 2013

  • Interview with Social Media Strategist at Cisco on Social Engagement and Advocacy

    ReadyPulse Interview Series - Elizabeth Houston, aap3 for Cisco - On Social Engagement and AdvocacyQ: How did you get your start in Social Media?A: I have always been interested in technology in general, especially community building. When I worked at PeopleSoft several years ago, I was looking f...

    By • Feb. 7, 2013

  • Social Media Mistakes to Run Away From

    Social media is now a necessity for every business. However, it's essential to have a plan about how you want to use social media rather than just a 'because it's there' approach and hope for the best. What many small companies and brands don't think about are the mistakes that they are making on...

    By • Feb. 7, 2013

  • Don't Be Myopic: Think Inbound

    There is a lot of noise about the royal reign of content, the rise of context, the death of SEO and the supremacy of social media. Perfecting your game in any one of these disciplines-while neglecting all else-could lead to the downfall of you and your company. What is of paramount importance to ...

    By • Feb. 7, 2013

  • 5 LinkedIn Promotion Tactics for Web Marketers

    If you look at how LinkedIn has progressed since its launch in 2002, you'll see that the network has gone from merely being a "resume website" to becoming a go-to resource for top employment advice and hot industry news. Needless to say, this spells new opportunities for social media marketers. ...

    By • Feb. 7, 2013

  • Your Long-Forgotten Boilerplate May Hold the Key to Your Marketing Strategy

    Perhaps some of you have participated in scenes like this: your B2B company needs some marketing boilerplate copy-you know, the stuff that appears at the bottom of press releases, in the "About" section of your home page or on some evergreen sales collateral. You convene some hasty brainstorming ...

    By • Feb. 7, 2013

  • Brand Your Twitter Profile to Increase Engagement

    Take control of your brand. Your Twitter profile page is completely public - anyone can view it without joining or logging into Twitter. You have the opportunity to instantly make an impression to a new visitors when they see your Twitter profile page by featuring your most important content and ...

    By • Feb. 7, 2013

  • Do You Have the Clout & Cred You Need?

    Influence on others is something to strive for, whether you're looking to make changes in the world or marketing a business. No one has yet found a reliable way to measure influence, but there are two important qualities you can work on to build your influence. Without either clout or credibility...

    By • Feb. 6, 2013

  • Focus On Your Content, Not Just Marketing!

    Millions of clicks by millions of readers are traced every second on search engines. The modern consumers have become tech-savvy. They use Google, Bing, Yahoo! Or Ask.com to make informed purchase decisions. Content (both text and images) is a king that rules the web market. Gone are the days you...

    Feb. 6, 2013

  • Did You Know? A Giveaway of the 7 Must-See Words in Headlines

    No matter what you're writing, chances are you'd like it to be read. Press releases, blog posts, news articles, emails - oh my! We are bombarded with so many things on a daily basis, but how many do we actually read? Get your audience interested right out of the gate. Grab 'em with an enticing an...

    By • Feb. 6, 2013

  • Social Media Statistics That Affect Your Marketing Plan [INFOGRAPHIC]

    Every year, the social media landscape shifts and its up to forward-thinking companies to anticipate this change and stay on top of things.Creative social marketing is still creative marketing, but creative social marketing that's supported by the right platform at the right time can be truly eff...

    By • Feb. 6, 2013

  • 7 Tips for Highly Effective Landing Pages

    According to a white paper published by internet marketing firm Lonely Brands, around 38% of internet users who click on paid search ads are led to homepages rather than tailor fit and optimized landing pages. What's wrong with this picture? Well, studies have shown that homepages have a paltry c...

    By • Feb. 6, 2013

  • Shareable Content for Valentine's Day

    Content Marketing on Different Social NetworksOver 50% of women in relationships say they would break up with their partner if they did not receive a Valentine's Day gift. This shows you how serious the day is for half of women in relationships. If Valentine's Day is important to your consumers, ...

    By • Feb. 6, 2013

  • The Power of Valentine's Emotion in Content Marketing

    Evoke emotions from readers with content. Provide entertaining or heartfelt content that triggers readers to feel emotional engagement between themselves, your business, and the holiday.Many marketers believe that evoking emotion through content marketing is essential to make posts go viral. It c...

    By • Feb. 6, 2013

  • Is Blogging Evolving?

    Blogging is evolving, or is it? Blogging is still about publishing content for your audience, but the kind of content we publish is certainly evolving. This is a wonderful thing because it gives us options and can provide more variety for our audiences.Is long form better for blog posts (in-depth...

    By • Feb. 5, 2013

  • Be a Brand of Attraction

    The Law of Attraction, one of the seven Laws of the Universe, explains that "like" matter is attracted to other "like" matter, whether positively or negatively. Magnets are scientific evidence of this, and although there's no specific evidence to prove this Law in humans, I can say that I am a fi...

    By • Feb. 5, 2013

  • This Valentine's Day, Provide Solutions for Your Market's Needs

    People are going to listen to what you have to say if it's going to help them. Providing Valentine's Day ideas not only helps them, but helps your business create trust with consumers.Here we will show you 3 Pro Tips:It's more about suggesting as opposed to tellingGrab the attention of your targe...

    By • Feb. 5, 2013

  • Promotions and Campaigns During Valentine's Day

    Make online promotions that get fans involved. Take advantage of Valentine's Day and use contests to acquire more followers, likes, engagement, or whatever your goal may be. Make sure your campaign/promotion is mobile compatible. Why?There are over 1.2 Billion people accessing the web from their ...

    By • Feb. 5, 2013

  • Valentine's Day Edition: Connect With Customers and Clients

    One of the important aspects of social media is communication between your business and your customers/clients. With a push in the right direction, people will feel more inclined to communicate with your business in social communities.Give fans a reason to interact with your business.What aspect(...

    By • Feb. 5, 2013