Content Marketing: Page 384

  • 5 Twitter Tips -- Setting Up for Success

    Social Media continues to see substantial growth among companies cementing Twitter and the other social media tools as serious business resources and not just a passing trend. Companies are realizing the need for a Twitter page to provide useful information linking back to their business. Here at...

    By • Jan. 19, 2013

  • Social, Digital, Mobile in China

    Get ready for some huge numbers, as our latest #SDMW report takes a comprehensive look at all the latest online stats from China.China has been the world's largest online market for some time now, but its growth shows no sign of losing momentum.We've explored a wider variety of data than usual in...

    By • Jan. 19, 2013

  • Is Location Based Advertising the Future of Mobile Marketing and Mobile Advertising?

    Along with content marketing I don't think there's a more ubiquitous phrase right now in the world of marketing and advertising than anything that starts with the word "mobile." Everyone has their opinion, their idea, their beliefs and so on when it comes to mobile marketing and mobile advertisin...

    By • Jan. 18, 2013

  • One Resolution You Can Keep in 2013: Improve Your LinkedIn Profile

    It's that time of year again when we make bold claims and statements: that we will get fit, lose weight and hit our deadlines on time. Well here is one resolution that you should keep: update your LinkedIn profile.LinkedIn recently rolled out a new look to its 175 million members which should mak...

    By • Jan. 18, 2013

  • 5 New Content Monetization Services You May Not Know About

    Making money from your website or blog is one the main objectives for many webmasters. Whether you run a blog or a business website, monetizing your site to make some extra money can be very beneficial for your business.There are many ways to make money from your website. In addition to advertisi...

    By • Jan. 18, 2013

  • Pinterest Boards: Making Them Work for You

    Summary: Establishing the correct Pinterest boards for your organization is critical for a successful Pinterest presence. Did you know you can use secret boards, as well as community and staging boards, to maximize your engagement and management efforts? This post offers tips for managing Pintere...

    By • Jan. 18, 2013

  • Paying for Online Endorsements and the FTC View of Social Media Policy

    Businesses that rely on user endorsements to promote their products, take note: the Federal Trade Commission is watching you. Positive user testimonies can make for very powerful advertising. So powerful, writes Ian Schick of law firm Pillsbury, that some companies compensate users for endorsing ...

    By • Jan. 17, 2013

  • Social Media Pays Off for Businesses, Study Shows

    Customers who connect with a business through social media will go to the business more frequently and contribute more to its bottom line, according to a new study from the University at Buffalo School of Management.The study, forthcoming in Information Systems Research, found that customers who ...

    By • Jan. 17, 2013

  • Reaching Your Customers with Social Media: Monopoly Tokens Put to Facebook Vote

    Pass Go and Collect $200 - Monopoly is as good as it gets when talking about childhood board games, and I've played them all. Board games are an integral part of life in my family, and now a piece of that memory is being put to the social media test.Growing up with three brothers turns everything...

    By • Jan. 17, 2013

  • Music and Social ROI: Sales as a Tactic, Not a Strategy

    The widespread consumer adoption of digital music - 52% of all music revenue in the U.S. last year came from digital - changed the music world profoundly. Single song purchases on iTunes and free and subscription-based streaming services through YouTube, Pandora and Spotify are now the norm.While...

    By • Jan. 17, 2013

  • 5 Ways to Create Fresh Content

    Content marketing is a powerful and effective way to achieve higher business lead generation. Generate new business with content marketing and take your company to the next level. Although you are likely very busy with diverse work responsibilities, content marketing is a worthwhile investment,...

    By • Jan. 17, 2013

  • True or False? Fact or Fiction? The Viral Marketing Mechanism

    Many brand marketers would love to create a viral video or viral marketing program, right? There is potentially an easy recipe if you analyze some of the past successes. But, beware, it might cost you!The viral marketing controversyThere is rarely a better way to boost internet traffic than to s...

    By • Jan. 17, 2013

  • How a Social Media Strategy Can Affect Your ROI

    Since today's business world is heavily reliant upon social media interactivity, it's kind of impossible to imagine what marketing strategy wouldn't include proper socialization tactics to promote business offerings to the masses. Since every business owner or board of directors only cares about...

    By • Jan. 17, 2013

  • Hey CMOs, It's Time to Get Disruptive

    Many moons ago I wrote an article entitled simply Are You Disruptive? In that piece I openly questioned if marketers or business owners, brands, etc., were in fact, disruptive. As I wrote then which is still very true today. I myself am "disruptive" by nature, disruptive not in the breaking Mom's...

    By • Jan. 16, 2013

  • Is LinkedIn Useless?

    "LinkedIn is useless," a friend of mine (who's not in the industry and is quite successful) said to another friend recently. At first, my social Spidey-senses went nuts-these seemed like fighting words, for sure-but before I could "educate" this social naïf, the conversation moved on, and I was l...

    By • Jan. 16, 2013

  • In a Social Media Minute...

    One of the biggest challenges facing businesses is a lack of understanding of the true scope of social media. Everyone knows it's something important but all too often when it's time for the decision makers to choose how to proceed, they either turn it into a broadcasting platform or dip their to...

    By • Jan. 16, 2013

  • The Death Of HMV- The Social Media and SEO Autopsy

    The global brand HMV announced yesterday that they have had to turn to administrators to save their company from failure. But why did this happen, I hear you ask. It happened because the company refused to accept the change in the way people shop, focussing on their high street stores when more e...

    By • Jan. 16, 2013

  • The Google Who Cried "Malware"

    We're a bit damn ticked off here at SocialMediaToday because we were mistakenly accused by Google of distributing malware. We distribute tons of good content and information, sure, but not malware. In fact, it was simply our used of a popular ad server that Google detected and threw up a blocking...

    By • Jan. 16, 2013

  • Graph Search is About to Make Facebook Page Likes Important Again

    For months now, there has been a pretty significant shift in Facebook brand marketing. Facebook strategy has slowly moved from focusing on gaining page likes to building community engagement in order to build EdgeRank authority. As brand strategists, we have all scrambled to find ways to optimize...

    By • Jan. 15, 2013

  • How to Rock Your Company or Brand with Social Media

    It all has to do with rocking, the rocking you create, share and learn. So, here are some of my ideas to rock your company or brand in the Social Web:Rocking Social MediaObjectives: if you don't know where you want to go before you get started, you're better off staying where you are.Don't run: y...

    By • Jan. 15, 2013

  • Who Else Wants to Know What Their Customers Are Thinking? I Bet YOU Do.

    You might think you know what your customers really want.You may think you really know how they feel about you.But do you really know?Keep reading if you want to know sure-fire ways to find out.Assume, Ask or Observe?Which of these 3 are you?Do you assume that you know what your customers want be...

    By • Jan. 15, 2013

  • Does HubSpot Work for Small and Midsize Businesses?

    There's a lot of confusion in the marketplace about which marketing automation tools are best suited to small and midsized businesses. A big part of the confusion is attributable to the growing array of choices available. Another contributor is the lack of a proper evaluation framework with whic...

    By • Jan. 15, 2013

  • Are You Being Found on LinkedIn for Your Ideal Search Terms?

    On LinkedIn, make it easier to be found for the services you offerOne of the most basic considerations for creating and editing our Professional Profile on LinkedIn is to ensure it is well stocked with the words and phrases we want to be found for - our ideal search terms.By the way, for the bene...

    By • Jan. 15, 2013

  • 5 Reasons You Should Write About Topics Covered Elsewhere

    One of the things that often comes up as I am suggesting blog topics for clients is "Why should I cover this topic when it's been covered by other blogs?" It's a great question - most businesses and bloggers think that they should only write about things seldom covered.While you do want to cover ...

    By • Jan. 14, 2013

  • Tips for Better Maximizing Your Reach with Content Marketing

    Most business owners today know that content marketing is an excellent way to reach and engage current and potential customers with the goal of creating profitable action from customers. Most businesses also know by now that content must be high quality to reflect a positive image that readers as...

    By • Jan. 14, 2013