Content Marketing: Page 384

  • Social Media Pays Off for Businesses, Study Shows

    Customers who connect with a business through social media will go to the business more frequently and contribute more to its bottom line, according to a new study from the University at Buffalo School of Management.The study, forthcoming in Information Systems Research, found that customers who ...

    By • Jan. 17, 2013

  • Reaching Your Customers with Social Media: Monopoly Tokens Put to Facebook Vote

    Pass Go and Collect $200 - Monopoly is as good as it gets when talking about childhood board games, and I've played them all. Board games are an integral part of life in my family, and now a piece of that memory is being put to the social media test.Growing up with three brothers turns everything...

    By • Jan. 17, 2013

  • Music and Social ROI: Sales as a Tactic, Not a Strategy

    The widespread consumer adoption of digital music - 52% of all music revenue in the U.S. last year came from digital - changed the music world profoundly. Single song purchases on iTunes and free and subscription-based streaming services through YouTube, Pandora and Spotify are now the norm.While...

    By • Jan. 17, 2013

  • 5 Ways to Create Fresh Content

    Content marketing is a powerful and effective way to achieve higher business lead generation. Generate new business with content marketing and take your company to the next level. Although you are likely very busy with diverse work responsibilities, content marketing is a worthwhile investment,...

    By • Jan. 17, 2013

  • True or False? Fact or Fiction? The Viral Marketing Mechanism

    Many brand marketers would love to create a viral video or viral marketing program, right? There is potentially an easy recipe if you analyze some of the past successes. But, beware, it might cost you!The viral marketing controversyThere is rarely a better way to boost internet traffic than to s...

    By • Jan. 17, 2013

  • How a Social Media Strategy Can Affect Your ROI

    Since today's business world is heavily reliant upon social media interactivity, it's kind of impossible to imagine what marketing strategy wouldn't include proper socialization tactics to promote business offerings to the masses. Since every business owner or board of directors only cares about...

    By • Jan. 17, 2013

  • Hey CMOs, It's Time to Get Disruptive

    Many moons ago I wrote an article entitled simply Are You Disruptive? In that piece I openly questioned if marketers or business owners, brands, etc., were in fact, disruptive. As I wrote then which is still very true today. I myself am "disruptive" by nature, disruptive not in the breaking Mom's...

    By • Jan. 16, 2013

  • Is LinkedIn Useless?

    "LinkedIn is useless," a friend of mine (who's not in the industry and is quite successful) said to another friend recently. At first, my social Spidey-senses went nuts-these seemed like fighting words, for sure-but before I could "educate" this social naïf, the conversation moved on, and I was l...

    By • Jan. 16, 2013

  • In a Social Media Minute...

    One of the biggest challenges facing businesses is a lack of understanding of the true scope of social media. Everyone knows it's something important but all too often when it's time for the decision makers to choose how to proceed, they either turn it into a broadcasting platform or dip their to...

    By • Jan. 16, 2013

  • The Death Of HMV- The Social Media and SEO Autopsy

    The global brand HMV announced yesterday that they have had to turn to administrators to save their company from failure. But why did this happen, I hear you ask. It happened because the company refused to accept the change in the way people shop, focussing on their high street stores when more e...

    By • Jan. 16, 2013

  • The Google Who Cried "Malware"

    We're a bit damn ticked off here at SocialMediaToday because we were mistakenly accused by Google of distributing malware. We distribute tons of good content and information, sure, but not malware. In fact, it was simply our used of a popular ad server that Google detected and threw up a blocking...

    By • Jan. 16, 2013

  • Graph Search is About to Make Facebook Page Likes Important Again

    For months now, there has been a pretty significant shift in Facebook brand marketing. Facebook strategy has slowly moved from focusing on gaining page likes to building community engagement in order to build EdgeRank authority. As brand strategists, we have all scrambled to find ways to optimize...

    By • Jan. 15, 2013

  • How to Rock Your Company or Brand with Social Media

    It all has to do with rocking, the rocking you create, share and learn. So, here are some of my ideas to rock your company or brand in the Social Web:Rocking Social MediaObjectives: if you don't know where you want to go before you get started, you're better off staying where you are.Don't run: y...

    By • Jan. 15, 2013

  • Who Else Wants to Know What Their Customers Are Thinking? I Bet YOU Do.

    You might think you know what your customers really want.You may think you really know how they feel about you.But do you really know?Keep reading if you want to know sure-fire ways to find out.Assume, Ask or Observe?Which of these 3 are you?Do you assume that you know what your customers want be...

    By • Jan. 15, 2013

  • Does HubSpot Work for Small and Midsize Businesses?

    There's a lot of confusion in the marketplace about which marketing automation tools are best suited to small and midsized businesses. A big part of the confusion is attributable to the growing array of choices available. Another contributor is the lack of a proper evaluation framework with whic...

    By • Jan. 15, 2013

  • Are You Being Found on LinkedIn for Your Ideal Search Terms?

    On LinkedIn, make it easier to be found for the services you offerOne of the most basic considerations for creating and editing our Professional Profile on LinkedIn is to ensure it is well stocked with the words and phrases we want to be found for - our ideal search terms.By the way, for the bene...

    By • Jan. 15, 2013

  • 5 Reasons You Should Write About Topics Covered Elsewhere

    One of the things that often comes up as I am suggesting blog topics for clients is "Why should I cover this topic when it's been covered by other blogs?" It's a great question - most businesses and bloggers think that they should only write about things seldom covered.While you do want to cover ...

    By • Jan. 14, 2013

  • Tips for Better Maximizing Your Reach with Content Marketing

    Most business owners today know that content marketing is an excellent way to reach and engage current and potential customers with the goal of creating profitable action from customers. Most businesses also know by now that content must be high quality to reflect a positive image that readers as...

    By • Jan. 14, 2013

  • Content Marketing and E-Commerce Tops Digital Marketers Priority List for 2013

    It would appear the content marketing bandwagon is still taking on fans as when asked to identify their biggest digital related priorities are for 2013, marketers selected content marketing - as well as conversion rate optimization (turning more web visitors into more web customers) - as their mo...

    By • Jan. 14, 2013

  • How to Use Instagram & Boost Your Business

    Facebook has done its best to keep a strangle hold on the landscape of social media with its acquisition of Instagram. And after paying $1 billion for it, you can bet they are going to squeeze pretty hard. Instagram champions the idea that we can communicate through the use of images and, like all social media, can be used to help build a brand and business. But how?!

    By • Jan. 14, 2013

  • Need to Generate Leads? Network on LinkedIn and Present on SlideShare

    We survived our impending Mayan doomsday until the next rapture (Look out for us Macho Man!) which means it is time to generate business contacts for the 2013 business year.For 2013, most companies are looking to keep a tighter band around their spending budgets before deciding on the best option...

    By • Jan. 14, 2013

  • Being Bold on Social Media is About Risk Versus Reward

    There is plenty of vanilla out there. As someone who explores various social media campaigns, techniques, and strategies on a daily basis, it gets pretty boring seeing the same old things being spun in slightly different ways. When something truly fresh comes along, I normally applaud.When I saw ...

    By • Jan. 14, 2013

  • The Easiest Way to Deal With More Competition in Online Marketing

    Online Marketing Blog by KAYAKLots of businesses are worried about new competitors - and bigger budgets - coming at them, and their fear is understandable.Nearly every business in Canada, not to mention around the world, is turning to the Internet as a potential source of new customers. That mean...

    By • Jan. 14, 2013

  • 3 Social Best Practices for Building a Media List That Rocks the House

    Ever land a cover story from a Twitter pitch? Newsjack breaking news from a Facebook feed? Secure a blog column on a critical e-zine website? If not, it's time to kick up your PR skills a notch or two.

    By • Jan. 13, 2013

  • How Public Relations Can Help SEO

    Getting others involved in your SEO strategy can sometimes cause too much confusion, but a public relations department is one place that can actually give you some real help. By enlisting the help of others, your SEO strategy can move to a new level. Public relations often has quite a few high pr...

    By • Jan. 12, 2013