Content Marketing: Page 384

  • 8 Social Selling Dos and Don'ts For Your Sales Team

    Social selling involves using social media to stay relevant with your buyer, to listen for buying trigger events and to target the right message, at the right time, to the right person. For a more robust definition of social selling check out the post What is Social Selling and How Will it Increa...

    By • Jan. 10, 2013

  • The ONE Percent Reality of Content Marketing.

    Content Marketing is all the buzz. In fact, it's the area that Econsultancy projects to have the fastest growth of all marketing activities in 2013.All of the interest and investment in this new discipline is based on the idea that your company is no longer in the business of just making and sel...

    By • Jan. 9, 2013

  • Think Like Zuck - 5 Questions with Ekaterina Walter

    You've seen the movies, read the books, and shared the infographics about the rise and success of Facebook. But you may not be applying the business lessons of the Facebook story to your own marketing activities. Now you can with Think Like Zuck: The Five Business Secrets of Facebook's Improbably...

    By • Jan. 9, 2013

  • 3 Questions CMOs Should Ask About Social Media ROI

    The days of saying brand awareness and loyalty are the only results of social media activity are over. Like any other part of your marketing, there needs to be quantifiable success to determine the value of social media.This isn't to say you should abandon social media. Far from it. Instead, your...

    By • Jan. 9, 2013

  • It's About Influence, Not About Influencers.

    Over the years, a lot of attention has been spent on influencers marketing. Since the arrival of the social web, many marketers look for influencers and target them with specific messages or even free product samples. Their hope is to win the heart of the influencer and by doing so, release a lar...

    By • Jan. 9, 2013

  • Google FTC Decision and What It Means for You

    In case you missed it, the U.S. Federal Trade Commission finally reached a decision about a long-standing investigation with Google. As most startup companies realize quite quickly, Google is incredibly important to the success of a business. This makes search engine optimization, or SEO, extreme...

    By • Jan. 9, 2013

  • Is Nobody Sharing Your Content? Find a Quick Fix

    With social signals playing a bigger part in SEO than ever before, getting more links to your content via Twitter, LinkedIn and Facebook is important.So how do you make your blog posts more shareable? Keep reading to discover five simple steps.Step 1: Spend More Time on Your HeadlineI've read doz...

    By • Jan. 9, 2013

  • The Most Important Factor for Successful Social Media Marketing in 2013

    There will be many businesses and individuals examining their social media engagement in the next few weeks, as another year commences.And one of the most pressing elements for those engaging online will be how to deliver successful social media marketing in 2013.I believe there's only one import...

    By • Jan. 8, 2013

  • Is Brand Loyalty Dying a Slow and Painful Death?

    When I was a wee lad - OK maybe I wasn't so wee as I was in my mid-20s - I was a marketer working on the AARP Health Insurance account which, at that time, was underwritten by United HealthCare. In fact I think it still is, but that's not the point.The point is as myself and my fellow marketers t...

    By • Jan. 8, 2013

  • Five Reasons Search Optimizers Will Keep Their Gazes Fixed on Google+ in 2013

    I bet you won't find an SEO professional who isn't using Google+ for one reason or the other these days. Some are convinced that Google +1's and Google+ shares help their website rank higher in the search results. Others believe that Google's proper social signals are bound to become something bi...

    By • Jan. 8, 2013

  • Can Financial Services and Social Media Co-Exist and Succeed?

    Tight regulations, high risks, and slow adoption rates have kept most financial services companies in a pickle when it comes to figuring out what to do about social media. Rules around what can be said to whom, when an employee is the voice of the company or the voice of themselves, and other con...

    By • Jan. 8, 2013

  • 2013 Update for Marketing Your Social Media Services through LinkedIn

    LinkedIn has proven itself a valuable resource for job seekers and professional service providers alike. The greatest value of LinkedIn for SEO service providers is the ability to connect with other business professionals who need marketers to help them promote their products.For those who may no...

    By • Jan. 8, 2013

  • Social Business in 2013 - A Commitment

    Before we move further on in trying to address the final conclusions I shared on a recent blog post under the heading Social Business in 2013 - A Challenge, I thought I would go ahead commenting further first on that third piece from that recent CMSWire article that I published earlier on, where ...

    By • Jan. 8, 2013

  • Social Media Marketing - Why Home is Where the Heart Is

    Effective social media marketing is something I discuss a lot with clients and potential clients.And one area which seems to keep coming up lately, including during a new client meeting yesterday, is that of social media engagement, and the importance of maintaining a well-established Home.By Hom...

    By • Jan. 8, 2013

  • Using Social Media to Promote a Boring Product

    Over the past couple of years we've really struggled to identify the place that social media has in our overall business strategy. Common sense dictates that we should have a social objective but as an online supplier of computer consumables and office products it's been difficult to create that...

    By • Jan. 8, 2013

  • 2013: The Social Era Revolution

    A revolution (from the Latin revolutio, "a turnaround") is a fundamental change in power or organizational structures that takes place in a relatively short period of time. The Social Era revolution will not be carried out with riots or warfare; rather it represents a philosophical shift that is...

    By • Jan. 7, 2013

  • Be Quick But Don't Hurry in a Social Media Crisis

    Legendary college basketball coach John Wooden won a record ten national championships. Those familiar with his coaching style remember his signature mantra, "be quick but don't hurry." Wooden's contention is that hurry is an emotional state that breeds bad decisions, but quickness is a learned r...

    By • Jan. 7, 2013

  • Why You Have Low Sales (and How Social Media Can Fix It)

    The average bounce rate is around 40% for most websites, and can go as high as 80% for blogs.You work so hard to get traffic to your site, and then it just... leaves forever.Which shines a light one of the harsh truths about online marketing: it's extremely difficult to sell online because most n...

    By • Jan. 7, 2013

  • Top Lead Gen Challenges and How Content Can Help

    No doubt, leading B2C brands like Red Bull and Bodyform are building strong customer communities through inspiring, thoughtful and motivating content. B2B marketers understand the value of content marketing as well - and in fact, Content Marketing Institute reports that 33% of marketing budget sp...

    By • Jan. 7, 2013

  • Make Your Company More Social Over the Next 12 Months

    A new year means a number of different opportunities for your small business. The question is, will you take advantage of them?As many small businesses fight for the attention of customers in order to get a positive revenue stream in place over the next 12 months, there are a number of ways to go...

    By • Jan. 7, 2013

  • Does Your Brand Have A Social Media Blind Spot?

    MediaBistro shared an infographic that takes a closer look at how reputation management on social media can be a blind spot for business executives.View the full infograhic and more details at Mediabistro.

    By • Jan. 6, 2013

  • Is B2B Social Media Marketing Behind B2C?

    The PerceptionThere seems to be a general perception that social media is better suited for B2C versus B2B marketing. This view is supported by a general lack of easily accessible social media success stories in the B2B space; on the Internet and at conferences. But it is a misconception.The Re...

    By • Jan. 6, 2013

  • Participation - Amplification - Gamification

    This is the time when everyone creates a list of things that were or things that will be. Normally, I do not participate in this ritual but this year I can't stop myself. The reason being that the lists I am seeing are so out there in terms of predictions that I want to bring back to pragmatis...

    By • Jan. 5, 2013

  • The Essential Social Media New Year's Check List

    Happy 2013! Save yourself from (potentially a whole lot of) trouble and streamline your online activity by following the three essential steps below. You really can't afford not to. 1. Change your passwordsHate changing your passwords for your social media, online banking, Amazon.com. and many ...

    By • Jan. 5, 2013

  • Nearly One Third of Online Consumers Trust a Stranger Over a Brand [Infographic]

    It is not often I get to infuse a former 80's pop star's name in one of my columns but Rick Springfield - who in addition to trying to woo "Jessie's Girl", warned us to "Don't Talk to Strangers." Well it would appear that a sizable chunk of online consumers who may not be "talking" to strangers, ...

    By • Jan. 4, 2013