Content Marketing: Page 391

  • Content Marketers: Think Flow Before Stock

    One reality not up for debate: our appetite for content marketing is growing at a rapid pace. With Facebook accounting for 42 million brand pages and 181 million blogs on the web according to Nielsen, it's clear that our commitment to content - creation, distribution and analysis - will continue ...

    By • Dec. 7, 2012

  • Is Real-Time Bidding Mobile Advertising's Win-Win?

    It's been called a common buzzword that's part of everyone's business plan in 2013: Real-Time Bidding (RTB). In the advertising world, RTB means that every online ad impression can be evaluated, bought, and sold instantly (well, less than 100 milliseconds). Mobile advertising buying platform Adfo...

    By • Dec. 7, 2012

  • 5 Ways to Use Online Sales Video to Drive Leads and Sales

    Using online marketing promotional videos drives action and increases conversions across the entire sales funnel - from small ecommerce transactions to longer enterprise level sales processes.The reasons are clear when looking at consumer behavior - we are quickly becoming an audience of viewers,...

    By • Dec. 7, 2012

  • Aviva and Barclays Lead Sector in Corporate Social Media Use

    Yesterday we looked at how the primary sectors represented by the FTSE 100 fared in our Social Media and The City report. Pharmaceuticals & Biotechnology companies put in the best combined performance, followed by Oil & Gas Producers, both ahead of more consumer-facing industries like Ret...

    By • Dec. 7, 2012

  • 5 Last-Minute Holiday Season Online Marketing Ideas

    Most of us have had that dreaded feeling that comes with realizing you forgot to buy a gift for someone who is on your list - sometimes it's even for your own best friend.But what if you could do the same sort of last-minute shopping for your business website... if you could order up something qu...

    By • Dec. 7, 2012

  • LinkedIn Company Pages: Your Secret Weapon

    Do you need a LinkedIn company page for your business? Or will a personal profile do?Being a freelance writer, editor and content person who has to be visible to be employed, I had spent a chunk of time on my LinkedIn profile, but never bothered with a company page. Then I joined the 30 Day Linki...

    By • Dec. 7, 2012

  • Consumers Take a Multi-Device Path to Purchase

    Ok I have to come clean, the title of my post is a direct lift from a report/study from Google entitled The New Multi-screen World: Understanding Cross-platform Consumer Behavior.Released in August 2012 the report/study touched on all the different screens consumers use on a daily basis. In fact ...

    By • Dec. 6, 2012

  • 5 Tips for Running a Photo Contest on Instagram

    Instagram photo contests are a great way to engage your brand audience and create a memorable experience for your fans; however, maximizing engagement and growing your audience requires some planning. Before you launch your contest on Instagram, give thought to the following five areas and you'll...

    By • Dec. 6, 2012
  • SMT Expert

    Why Most Marketers Have Online Demand Generation All Wrong

    Writing and publishing blog posts, white papers, case studies and ebooks creates demand for a brand's products and/or services, right? Doing social media marketing does, too, right? Those are common presumptions in marketing today.In actuality, they provide something much more powerful than gener...

    By • Dec. 6, 2012

  • The 5 "R's" of Monetizing Your Expertise

    So, you have an area of expertise and content that supports it...something people would be interested in paying for? Somewhere along the line you may have thought about ways to turn this into a revenue model. With current pay-for-access platforms, doing so has never been easier. However, turning ...

    By • Dec. 6, 2012

  • Keep Social Media Fun and Tasty

    I often find that Social Media comes across as a big scary monster too many people who have yet to scope the fundamental utility each network and platform offers users. I'll share why you should take care and avoid the murky waters of social media, yet still have lots of fun with it.When people s...

    By • Dec. 6, 2012

  • 2013: The Year of Integrated Digital Marketing

    The widespread adoption of Internet, social, and mobile technologies has shifted power from the producer to the consumer. In this new "techonomy," the increasingly sophisticated and highly-connected consumer expects more from brands; he or she wants personalization, relevance, convenience, simpli...

    By • Dec. 6, 2012

  • Ten Great Places to Find Social Media Content

    By now, just about everybody knows how social media is used by businesses for advertising, but the primary function of social networks like Twitter and Facebook is to give Internet users from all over the world a forum to interact with each other. The only problem with that is that many people do...

    By • Dec. 6, 2012

  • 10,000 Hour Quest to Social Enlightenment in 7 Steps

    Sure, there's instant coffee. But would you consider the maker of a cup of instant coffee a barista, their work comparable to a fine Italian latte hand crafted by someone who has studied the quality of the beans, the temperature of the milk and the length of time spent brewing (not to mention the...

    By • Dec. 6, 2012

  • Five Things Marketing Managers Should Do When Looking for a New Digital Agency

    So, you've been tasked with finding a digital agency for your company's new digital project - maybe a website, online application, mobile application, or social media campaign. Feeling overwhelmed? Take a deep breath. We're going to help you get started.If you need a digital agency, it's a good...

    By • Dec. 6, 2012

  • Social Media: The Christmas Stimulus

    The Christmas and Holiday season are goldmines for most product based businesses. It is the time of year when you can almost count on making up for any sales shortfalls that you've accumulated throughout the year. Of course, before you can do that, you need to let people know that you're there. T...

    By • Dec. 5, 2012

  • Social Marketing ROI Mindset - Musings on Olivier Blanchard's Book

    Social Marketing ROI - are we there yet? The answer is still, surprisingly, "It depends!" And it just may be that as social marketing is evolving, marketers are still challenged with finding an ROI framework that works for their marketing executions across the board. According to eMarketer, 60% o...

    By • Dec. 5, 2012

  • 7 Proven Tactics to Improve Your Facebook Fan Page Engagement

    What is the value of Facebook fan? - Nothing, unless you engage meaningfully.- Tara Hunt, BuyosphereI've just finished this awesome presentation on BusinessInsider including great insights, examples and the tale of two sides - the right and the wrong way of doing social media.Everyone's on the sh...

    By • Dec. 5, 2012

  • Google AuthorRank & Google+ as the New Facebook?

    We all know Facebook. It is the most popular of the social networking sites with 1.01 billion users as of September 2012. Facebook's IPO was disappointing, but has recently begun to gain momentum because of new product features and increasing revenue.Google+ is still new to many of us. As of Sept...

    By • Dec. 5, 2012

  • The Great Thing About Online Marketing Nowadays

    I'm in the process of launching a new high quality link building service and it recently struck me how many online marketing methods we have at our disposal to promote, network and advertise ourselves. I compare it to a tree because you have all these different branches (symbolizing the marketing...

    By • Dec. 5, 2012

  • Never Doubt the Dominance of a WordPress Website

    When it comes to Content Management Systems, there really is no comparison, WordPress dominates. I realize with this comment I am going to receive backlash from Joomla and Drupal users, but in my defense; this infographic from Graphs.net supports my reasoning.WordPress holds 53.8% of market share...

    By • Dec. 5, 2012

  • Is Your Online Reputation Quietly Killing Your Ad Campaign?

    Advertising is an investment, in some cases a very expensive and time consuming one, but the way consumers respond to advertising is changing. The internet has allowed consumers to research every detail of your company and brand, in many cases uncovering details that you may not even know were there to be found. This means that people won't just believe the information that advertisers put in front of them.

    By • Dec. 5, 2012

  • Marketers Name Their Most Admired Brands

    The features and functionality available to social marketers is constantly evolving. With this context in mind, it helps for social marketers to stay informed on brands and campaigns that push the envelope of what is possible to improve their own performance. In our survey, The State of Social Me...

    By • Dec. 4, 2012

  • Social Media Use is Soaring - Time to Reconsider Your 2013 Strategy [Report]

    Nielsen's social media report for the third quarter shows some amazing growth in the use of social media. The report indicates that two factors are driving the change: more people are using mobile phones and tablets to access the networks and the proliferation of new social platforms. Two areas w...

    By • Dec. 4, 2012

  • Fixing The Social Media Plateau

    Pinterest featue in Metro - 27th February 2012 (Photo credit: Great British Chefs)There's a social cultural shift on the 'sphere and the 'webz; have you felt it? More's the question...are you experiencing a social media sea change plateau yourself?Many in my community have been on this social...

    By • Dec. 4, 2012