Content Marketing: Page 391

  • Classic Example of Growing a Company with Content Marketing

    Much like social media of a few years ago, there are two words that are currently making their way around cyberspace and marketing halls - hallowed or otherwise.The two words are of course: content marketing. I myself have scribed an article or two about this very topic including my most recent p...

    By • Dec. 12, 2012

  • 3 Easy Steps to Finding Great Content

    Content curation has become somewhat of a buzzword on the Internet. You've probably heard of it, and if you have a social media account, are most likely already doing it, whether purposefully or not.What is content curation, and why should businesses care?Content curation is, in it's simplest for...

    By • Dec. 12, 2012

  • Integrated Digital Marketing: Lessons From the Cat Food Aisle

    A big part of marketing, and of business for that matter, is helping the consumer resolve a want or a need. Yesterday evening I was one such consumer. Let me offer a little background. I live in the outskirts of Minneapolis, where we were recently slammed by Winter Storm "Caesar" (I didn't realiz...

    By • Dec. 12, 2012

  • Advertising on Social Media via Nielsen

    The Nielsen 2012 State of Social Media report was released earlier last week. I previously went over the report's findings about the largest social networks of 2012. The report also contains some interesting information about advertising on social media and what it means for consumers.Consumer Se...

    By • Dec. 12, 2012

  • Santa's Social Media Solution

    Think about it for a second, isn't social media the perfect answer to an age old problem?Mummy, how do I send my letter to Santa Claus?Santa's Dilemma... Posting a letter to the North Pole in this day and age is a nonsense! Shouldn't Santa be using Social Media to interact with people? It's qui...

    By • Dec. 12, 2012

  • Social Media and the Boardroom: Much Work Remains

    Richard Levick recently wrote an interesting article in Fast Company, Social Media And The Boardroom: Critical Questions Directors Need To Ask. There is a convergence here of increasing responsibilities for boards of directors and the increasing power of social media. As Richard wrote, "from Sarb...

    By Bill Ives • Dec. 11, 2012

  • The Impact of Social Media on Broadcast Media

    X Factor Facebook PageX Factor Facebook PageSocial Media has become a very important aspect of Broadcast Media. All the reality shows like, X-Factor, Britain's Got Talent or Strictly Come Dancing are using twitter hashtags # to promote their show and pretty much every show these days have a Faceb...

    By • Dec. 11, 2012

  • Is Facebook Running Out of News Feed Real Estate?

    Figuring out how to get your page posts to show up in a Facebook user's news feed has become an obsession for many digital marketers (present company included). We have all seen first hand that very few of our page likes ever go to our pages on a daily basis, so pushing our posts to them is criti...

    By • Dec. 11, 2012

  • Are There Too Many Brands Using Content Marketing?

    Content is king. Bill Gates' famous prediction is more than 15 years old but it has never been more relevant for marketers. No matter what industry you're in, no matter what kind of product you produce, the only way to grow your business online is through content. We've developed a lot of genres ...

    By • Dec. 11, 2012

  • The Results Are In: An Experiment in Social Influence

    As many of you know, I recently asked fans of {grow} to support a charitable cause through a post entitled "The kid who wanted a door for Christmas."I'd like to examine the results of this appeal as an example of "social influence" in action. What happens when a blogger asks his audience to do so...

    By • Dec. 11, 2012

  • Humor Me! Lighten Up Your B2B Marketing and Get Results

    If you read my blog or any article I've written, you know this is mission of mercy for me. As a marketer, storyteller and comic improviser, I have seen humor deliver results online, offline, and across social media. Humor IS human and in a world of sameness, increasing noise and complexity (big d...

    By • Dec. 11, 2012

  • So You Think You Can Do Social Media Marketing?

    Everyone can create a business Facebook page. My friend admitted that her 19 year old neighbor created one for her father's small business. "It was for free," she said, "about a year ago." Soon afterwards, the guy was nowhere to be found. "No biggie," she commented. Her father, the owner of the ...

    By • Dec. 11, 2012

  • The Dark Knight Advises

    Gotham City has a PR problem.The bustling metropolis is ridden with heinous crime, rampant poverty and taxed with a crumbling infrastructure. Darkness and despair have descended on to the once thriving location, erasing memories of brighter days.Gotham needs hope. It needs a savior. It needs...Th...

    By • Dec. 10, 2012

  • Is Your Business Ready for 2013?

    A new business year is right around the corner. How can you tell if you're ready? If even ONE of the six indicators below apply to you, then you're not even close to being ready for 2013!Your website is more than two years old. If you haven't done anything with your website in more than two ye...

    By • Dec. 10, 2012

  • "Running the Gauntlet with Jeffrey Hayzlett" on Marketing Made Simple TV

    In this show (Maximize the window for optimal viewing) author, speaker, celebrity CMO and cowboy Jeffrey Hayzlett joins host Jeff Ogden for a great and fun Marketing Made Simple TV show.This show includes a great offer from sponsor Eloqua "The Grande Guide to Sales Enablement" Click link here or...

    By • Dec. 10, 2012

  • Social Media Morning Report

    Twitter confirms that Instagram has all but self-blocked: http://status.twitter.com/post/37258637900/instagram-photo-rendering-issue (and a Chrome extension to fix it https://chrome.google.com/webstore/detail/instatwit/hhalcamddihdpdgdjkjbgikgobnbbpif)87% of half million+ users voted to stop Face...

    By • Dec. 10, 2012

  • Effective Ways Social Media Drives Sales

    "Social tactics are not meaningful sales drivers", according to one of Forrester's recent reports.And in a way, they're right.You can't sell directly with social media. At least, not very effectively.Because it's like trying to pick up a date at a funeral. Wrong place, wrong time.It will never co...

    By • Dec. 10, 2012

  • How Twitter Can Help Your Sales Team

    A 2012 study by the www.aberdeen.com/">http://www.aberdeen.com/">Aberdeen Group found that 79% of sales reps that incorporated social media into their sales process achieved their quota over the last year compared to 43% of the industry average. How could this be? It's because the tradition...

    By • Dec. 10, 2012

  • The Future of Social Media in 2013: Six Points to Consider

    What will the future of Social Media Marketing bring? Here's my best educated guess.As we round the bend to the end of another term of learning and applying the principles of social media marketing, I wonder what 2013 will bring to the social media world. I have spoken to my classes about the his...

    By • Dec. 10, 2012

  • The False Promise of Pinterest for Financial Services

    A year or so ago, as Pinterest started to garner media attention and a mass audience, a host of agencies and consultants that focus on the financial services industry launched a wave of blog posts and presentation decks to champion the power of this new image-sharing platform for banks, insurance...

    By • Dec. 9, 2012

  • 12 Effective Online Marketing Moves from 2012

    Last year I wrote an article called "11 Lessons in Productivity from a Very Productive 2011," which you seemed to like. Put your lighter away. Here's your encore.It works like this... I fumble my way through the year trying this and that and report back to you which efforts proved to be effective...

    By • Dec. 9, 2012

  • Google+ Communities: The Last Nail in Facebook's Coffin

    On September 2011, Mashable published an article titled "Why Facebook Will Never Charge You to Use It. Here is Why". The article was a response to a viral "hoax" that was spreading across the internet that Facebook intended to charge users to use its new profile. Facebook responded to these ru...

    By • Dec. 9, 2012

  • VIDEO: The Second Most Important Communication Revolution in History

    I'd like to step way back and look at the big picture of where we are today. To use a cliché, this isn't a "30,000-foot view". Rather it's more like the view from the moon.Johannes Gutenberg invention of mechanical movable type printing in about 1439 was the most important communications breakthr...

    By • Dec. 8, 2012

  • VIDEO: 5 Ways to Efficiently Create Content that Doesn't Suck

    Stop Being A Blogging SlothBlogging is important. You know this. But what if blogging takes you forever and a day? What if the moment your word processor opens, your mind goes blank and you want to crawl into a corner and curl up into the fetal position?Unwrap your arms from around your knees, ta...

    By • Dec. 8, 2012

  • The Best Branded Content of the Week: December 8, 2012

    Recently, I have been thinking a great deal about the ways that brands use various means of technology to create branded content. It isn't enough to have just one piece of written content or a video. Instead, there needs to be some integration within a branded content campaign. Here are a few bra...

    By • Dec. 8, 2012