Content Marketing: Page 395

  • Your Mailing List Is a Test Market

    Your mailing list is a great way to promote your products and stay in touch with your customers. You may not realize it, but it also serves another purpose. You can use your mailing list as a test market for new products and services you may be thinking about offering.A test market is a limited g...

    By • Nov. 25, 2012

  • Social Media: The Swiss Army Knife of Higher Education

    If Social Media were a person, I would have to make her the highest paid employee at Southwestern College. Her job description would be five pages long. Maybe ten.As it is, I am the president of a graduate school, I am in my fifties, and Social Media has become my Swiss Army Knife for doing busi...

    By • Nov. 24, 2012

  • How to Create A Strategy For Cyber Monday

    If you haven't heard of it yet, Cyber Monday is the online shopping version of Black Friday. Shop.org coined the term Cyber Monday on November 21, 2005 and since then, billions of dollars have been spent on this day by consumers rushing to get deals online.Why is Cyber Monday such a profitable da...

    By • Nov. 24, 2012

  • 5 Critical Content Marketing Mistakes That You Must Avoid

    Content marketing i.e. creating and distributing content is one of the most effective ways to promote a business online. Businesses and marketers all over the world are using content to attract new customers. However, creating quality content regularly, takes valuable time and resources. It is th...

    By • Nov. 24, 2012

  • What Social Customers Will Demand From Your Brand in 2013

    Since 2011 much has been written about the role of social media in the rise of citizen activism around the globe especially during the Arab Spring revolutions that swept through the Arab States and tragically continues today in Syria. Domestic activism followed shortly after starting in the Unite...

    By • Nov. 23, 2012

  • How to Sell Your Expert Services With Your Blog

    This is post 9 in a 10 part series about boosting your blogging income. Marketing your services via your blog is a great way to monetize it. If you're a web designer, SEO expert, content writer, or other service provider, your blog is an essential tool for boosting traffic, getting clients...

    By • Nov. 23, 2012

  • Holiday Social Media Marketing: 5 Trends For Retail Brands

    Black Friday is [today], kicking off the massive holiday season that makes the year for many retail brands. Odds are, social marketing is a bigger part of your Q4 strategy this year than ever before. Here are 5 big themes that will dominate holiday social media marketing campaigns for retailers...

    By • Nov. 23, 2012

  • Get Famous Fast: Helping Entrepreneurs Win at Media Relations

    On Friday, I participated on a terrific panel discussion titled Get Famous Fast: Helping entrepreneurs win at media relations at the MassTLC Innovation 2012 Unconference.We had a great crew led by Scott Kirsner, the Boston Globe's Innovation Columnist and author of Fans, Friends & Followers t...

    By • Nov. 23, 2012

  • What Happens When You Focus on "Fans"?

    "Fans, not just Listeners."That was the theme of a national conference of show and digital producers for Southern Cross Austereo, Australia's leading media and entertainment company.What happens to your strategies when your focus is on fans first? What happens to your ability to execute those str...

    By • Nov. 23, 2012

  • Turning an Ordinary Experience Into An Article

    As you may already know, article marketing is one of the best ways to drive free traffic to your website. When you write an article and distribute it to an article reprint directory, other website owners and bloggers can use it on their sites.In exchange for the free content, they will also publi...

    By • Nov. 23, 2012

  • Why You Need a New Media Relations Strategy

    Social media has changed the way news is gathered and reported. In this video top journalists and bloggers such as Jeff Jarvis and Chris Anderson talk about the non-stop media cycle and the impact it is having on reporting the news.Just as media companies have had to adapt to this always-on new...

    By • Nov. 21, 2012

  • Mobile Marketing: It's About Convenience, Simplicity, and Proximity

    When I was in school, we were taught to begin any serious analysis, debate, or discussion by first defining terms. Here's the official definition of mobile marketing, taken from the MMA's (Mobile Marketing Association) website: Mobile Marketing is a set of practices that enables organizations to ...

    By • Nov. 21, 2012

  • Social Media Isn't About Campaigns It's About Strategy

    When I talk to people about social media or see how companies are using the tools, the pervasive impression is that it is still used primarily in a campaign orientated way. Social media folks will be required to show evidence of their Facebook campaign or some viral video on YouTube in order to...

    By • Nov. 21, 2012

  • Is Social Media a Broadcast Right? University of Washington Plows New Ground

    Limit in-game tweeting by reporters? How dare they? Fact is, the NCAA already does it, and it's a little known fact outside the national media circles that cover NCAA championship events live. The University of Washington recently came under fire on a national scale for defining in-game social me...

    By • Nov. 20, 2012

  • Stupid Titles and Lame Topics Don't Create Great Content

    Blogging is difficult work. Creating content that resonates and gains traction on the web today is even harder. 2 million blog posts are published every 24 hours, so standing out takes more than just showing up to publish every Monday, Wednesday and Friday. You've got to create great content, bec...

    By • Nov. 20, 2012

  • Will Facebook Lose Small Business?

    My frustration with Facebook seems to be growing almost daily of late. I'm beginning to question the amount of time and energy needed to stay on top of my Facebook business Page and the Pages of clients. With the time and effort invested to reach a small percentage of fans on Facebook, the value ...

    By • Nov. 20, 2012

  • Business Reputation Doesn't Come Cheap

    Recent controversy over Facebook adjusting its EdgeRank algorithm to allegedly minimize organic reach and increase sales of promoted posts prompted me to write this post. While the rumors, in my opinion, have beenput to rest, the concept of companies like Facebook charging brands to access the au...

    By • Nov. 20, 2012

  • Social Commerce: This Field Needs a Fresh Start

    Is Fab.com, the hugely successful design items shop, the only social commerce shop out there? With 8 millions customers in 26 countries, the e-commerce rising star is not stopping - it's actually shopping, buying smaller me-too competitors over the world. Social has been good to Fab, but did no...

    By • Nov. 20, 2012

  • The Need For Marketing Integration - The Defense Rests

    Another survey reveals the seemingly never ending chasm that is the art of marketing integration.In these proverbial hallowed halls (and other hallowed spaces) I have put pen to paper on numerous occasions about the word "integration" and in particular marketing integration.In my quest to bring t...

    By • Nov. 20, 2012

  • What Coca Cola Can Teach Us About Content Marketing

    If you want to be successful in your content marketing endeavours, you will need to look at the brands that are utilising it effectively. I can't think of a better example than Coca Cola. They are a globally-recognised brand, operating in over 200 countries, and bring in around $50 billion in rev...

    By Daniel Blinman • Nov. 20, 2012

  • 4 Ways to Take Advantage of the Social Commerce Opportunity This Holiday Season

    For digital marketers, this last quarter of 2012 brings a new social commerce flavor. Social media will take a more central role in the brand marketing arsenal, with 90% of marketers planning to maintain or increase holiday campaign investments in social channels like Facebook, as reported by Exp...

    By • Nov. 20, 2012

  • Mark Cuban v Mark Zuckerberg: Comments from our Facebook Page

    We're having a lively discussion in our Social Media Today Facebook page (in spite of our updates being limited by Facebook's new policy and algorithm) about Mark Cuban's announcement that he was pulling support for his fan pages. Thought I'd share them here for those of you who might not see th...

    By • Nov. 19, 2012

  • Thanksgiving Recipe: Social Media Soup

    Thanksgiving time in the US always yields an onslaught of new and tried and true recipes to help us prepare a memorable meal for our friends and family. Last year, while enjoying the results of a well-planned Thanksgiving holiday dinner, it occurred to me that many business firms seem to spend l...

    By • Nov. 19, 2012

  • Finally Unlocked: The Social Media ROI Formula

    At last, it's been done- A simple, proven social media ROI (smROI) calculation for both B2B and B2C marketing efforts. Though this formula has been the bane of marketers for the past decade, we can now begin to quantitatively analyze the variables and bridge the gap of obscurity that has typicall...

    By • Nov. 19, 2012

  • Content Curation : An Essence of New-Age Digital Marketing

    With the instant availability of meaningful content, videos on You Tube, millions of blog scrolls and other informational gateways, organizations are finding the need for content curators in social media. Content curation is the method of locating, organizing and sharing online content. Frankly, ...

    By • Nov. 19, 2012