Content Marketing: Page 395

  • Get Famous Fast: Helping Entrepreneurs Win at Media Relations

    On Friday, I participated on a terrific panel discussion titled Get Famous Fast: Helping entrepreneurs win at media relations at the MassTLC Innovation 2012 Unconference.We had a great crew led by Scott Kirsner, the Boston Globe's Innovation Columnist and author of Fans, Friends & Followers t...

    By • Nov. 23, 2012

  • What Happens When You Focus on "Fans"?

    "Fans, not just Listeners."That was the theme of a national conference of show and digital producers for Southern Cross Austereo, Australia's leading media and entertainment company.What happens to your strategies when your focus is on fans first? What happens to your ability to execute those str...

    By • Nov. 23, 2012

  • Turning an Ordinary Experience Into An Article

    As you may already know, article marketing is one of the best ways to drive free traffic to your website. When you write an article and distribute it to an article reprint directory, other website owners and bloggers can use it on their sites.In exchange for the free content, they will also publi...

    By • Nov. 23, 2012

  • Why You Need a New Media Relations Strategy

    Social media has changed the way news is gathered and reported. In this video top journalists and bloggers such as Jeff Jarvis and Chris Anderson talk about the non-stop media cycle and the impact it is having on reporting the news.Just as media companies have had to adapt to this always-on new...

    By • Nov. 21, 2012

  • Mobile Marketing: It's About Convenience, Simplicity, and Proximity

    When I was in school, we were taught to begin any serious analysis, debate, or discussion by first defining terms. Here's the official definition of mobile marketing, taken from the MMA's (Mobile Marketing Association) website: Mobile Marketing is a set of practices that enables organizations to ...

    By • Nov. 21, 2012

  • Social Media Isn't About Campaigns It's About Strategy

    When I talk to people about social media or see how companies are using the tools, the pervasive impression is that it is still used primarily in a campaign orientated way. Social media folks will be required to show evidence of their Facebook campaign or some viral video on YouTube in order to...

    By • Nov. 21, 2012

  • Is Social Media a Broadcast Right? University of Washington Plows New Ground

    Limit in-game tweeting by reporters? How dare they? Fact is, the NCAA already does it, and it's a little known fact outside the national media circles that cover NCAA championship events live. The University of Washington recently came under fire on a national scale for defining in-game social me...

    By • Nov. 20, 2012

  • Stupid Titles and Lame Topics Don't Create Great Content

    Blogging is difficult work. Creating content that resonates and gains traction on the web today is even harder. 2 million blog posts are published every 24 hours, so standing out takes more than just showing up to publish every Monday, Wednesday and Friday. You've got to create great content, bec...

    By • Nov. 20, 2012

  • Will Facebook Lose Small Business?

    My frustration with Facebook seems to be growing almost daily of late. I'm beginning to question the amount of time and energy needed to stay on top of my Facebook business Page and the Pages of clients. With the time and effort invested to reach a small percentage of fans on Facebook, the value ...

    By • Nov. 20, 2012

  • Business Reputation Doesn't Come Cheap

    Recent controversy over Facebook adjusting its EdgeRank algorithm to allegedly minimize organic reach and increase sales of promoted posts prompted me to write this post. While the rumors, in my opinion, have beenput to rest, the concept of companies like Facebook charging brands to access the au...

    By • Nov. 20, 2012

  • Social Commerce: This Field Needs a Fresh Start

    Is Fab.com, the hugely successful design items shop, the only social commerce shop out there? With 8 millions customers in 26 countries, the e-commerce rising star is not stopping - it's actually shopping, buying smaller me-too competitors over the world. Social has been good to Fab, but did no...

    By • Nov. 20, 2012

  • The Need For Marketing Integration - The Defense Rests

    Another survey reveals the seemingly never ending chasm that is the art of marketing integration.In these proverbial hallowed halls (and other hallowed spaces) I have put pen to paper on numerous occasions about the word "integration" and in particular marketing integration.In my quest to bring t...

    By • Nov. 20, 2012

  • What Coca Cola Can Teach Us About Content Marketing

    If you want to be successful in your content marketing endeavours, you will need to look at the brands that are utilising it effectively. I can't think of a better example than Coca Cola. They are a globally-recognised brand, operating in over 200 countries, and bring in around $50 billion in rev...

    By Daniel Blinman • Nov. 20, 2012

  • 4 Ways to Take Advantage of the Social Commerce Opportunity This Holiday Season

    For digital marketers, this last quarter of 2012 brings a new social commerce flavor. Social media will take a more central role in the brand marketing arsenal, with 90% of marketers planning to maintain or increase holiday campaign investments in social channels like Facebook, as reported by Exp...

    By • Nov. 20, 2012

  • Mark Cuban v Mark Zuckerberg: Comments from our Facebook Page

    We're having a lively discussion in our Social Media Today Facebook page (in spite of our updates being limited by Facebook's new policy and algorithm) about Mark Cuban's announcement that he was pulling support for his fan pages. Thought I'd share them here for those of you who might not see th...

    By • Nov. 19, 2012

  • Thanksgiving Recipe: Social Media Soup

    Thanksgiving time in the US always yields an onslaught of new and tried and true recipes to help us prepare a memorable meal for our friends and family. Last year, while enjoying the results of a well-planned Thanksgiving holiday dinner, it occurred to me that many business firms seem to spend l...

    By • Nov. 19, 2012

  • Finally Unlocked: The Social Media ROI Formula

    At last, it's been done- A simple, proven social media ROI (smROI) calculation for both B2B and B2C marketing efforts. Though this formula has been the bane of marketers for the past decade, we can now begin to quantitatively analyze the variables and bridge the gap of obscurity that has typicall...

    By • Nov. 19, 2012

  • Content Curation : An Essence of New-Age Digital Marketing

    With the instant availability of meaningful content, videos on You Tube, millions of blog scrolls and other informational gateways, organizations are finding the need for content curators in social media. Content curation is the method of locating, organizing and sharing online content. Frankly, ...

    By • Nov. 19, 2012

  • Tips for Writing Blog Titles that Earn ReTweets

    Drafting Irresistible Blog TitlesThe latest data is in, and it turns out your titles matter more than you might think. In fact, they might matter more than your content body. HubSpot's social media scientist Dan Zarrella analyzed over 2.7 million blog titles recently and found there's no correlat...

    By • Nov. 19, 2012

  • The Growth of Social Media and Ecommerce - Does It Work?

    Purchasing behaviour has shifted over the years due to technology changing, people having less time, the impact of the recession and a whole lot of other reasons. So with the trend of more people going online to compare products and make purchases - how important is Social Media for the Online Re...

    By • Nov. 19, 2012

  • Feeling the Vibe of the Tribe [ThankYouGraphic]

    As you set out to connect to an audience and build influence in social media, you can plot a path by aiming for big numbers. Many do. Some even attempt to buy friends and followers.But ultimately, the numbers game doesn't amount to much. The quality of your connections is sure to trump the quanti...

    By • Nov. 19, 2012

  • Marketers, Did You Know Men And Women Are Different?

    Hard to believe, right? I know I was floored when I heard the news.Ok, obviously I am just having some fun. It is Friday after all, but I figured sarcasm was the best way to go when I read the findings of a study done by Time Warner called "Understanding Women Today" which was done in partnership...

    By • Nov. 19, 2012

  • Social Media is Dead; Long Live Social Design

    A recent survey, conducted by Forrester, tends to demonstrate - again - that people don't even realize that they're connected whereas they're actually online."They're using Google Maps or checking in on Facebook, but that's not considered online because it has become such a part of everyday life"...

    By • Nov. 19, 2012

  • Maximize Your Online Visibility

    Recent research makes clear that for high-value consumer purchases as well as B2B procurement, being as "findable" as possible online is critical to winning the business.Of course that means it's imperative to produce relevant, compelling, optimized content for your company's website and blog, bu...

    By • Nov. 19, 2012

  • Social Marketing: Listen and Understand, Says Marketer and Author Kent Huffman

    What are the most important social media marketing skills that graduating college students need to understand?Kent HuffmanI'm asking three questions of some leaders in the field of social marketing and this is what I learned. Today: Kent Huffman, is the Chief Marketing Officer at BearCom Wireles...

    By • Nov. 19, 2012