Content Marketing: Page 396

  • Tips for Writing Blog Titles that Earn ReTweets

    Drafting Irresistible Blog TitlesThe latest data is in, and it turns out your titles matter more than you might think. In fact, they might matter more than your content body. HubSpot's social media scientist Dan Zarrella analyzed over 2.7 million blog titles recently and found there's no correlat...

    By • Nov. 19, 2012

  • The Growth of Social Media and Ecommerce - Does It Work?

    Purchasing behaviour has shifted over the years due to technology changing, people having less time, the impact of the recession and a whole lot of other reasons. So with the trend of more people going online to compare products and make purchases - how important is Social Media for the Online Re...

    By • Nov. 19, 2012

  • Feeling the Vibe of the Tribe [ThankYouGraphic]

    As you set out to connect to an audience and build influence in social media, you can plot a path by aiming for big numbers. Many do. Some even attempt to buy friends and followers.But ultimately, the numbers game doesn't amount to much. The quality of your connections is sure to trump the quanti...

    By • Nov. 19, 2012

  • Marketers, Did You Know Men And Women Are Different?

    Hard to believe, right? I know I was floored when I heard the news.Ok, obviously I am just having some fun. It is Friday after all, but I figured sarcasm was the best way to go when I read the findings of a study done by Time Warner called "Understanding Women Today" which was done in partnership...

    By • Nov. 19, 2012

  • Social Media is Dead; Long Live Social Design

    A recent survey, conducted by Forrester, tends to demonstrate - again - that people don't even realize that they're connected whereas they're actually online."They're using Google Maps or checking in on Facebook, but that's not considered online because it has become such a part of everyday life"...

    By • Nov. 19, 2012

  • Maximize Your Online Visibility

    Recent research makes clear that for high-value consumer purchases as well as B2B procurement, being as "findable" as possible online is critical to winning the business.Of course that means it's imperative to produce relevant, compelling, optimized content for your company's website and blog, bu...

    By • Nov. 19, 2012

  • Social Marketing: Listen and Understand, Says Marketer and Author Kent Huffman

    What are the most important social media marketing skills that graduating college students need to understand?Kent HuffmanI'm asking three questions of some leaders in the field of social marketing and this is what I learned. Today: Kent Huffman, is the Chief Marketing Officer at BearCom Wireles...

    By • Nov. 19, 2012

  • The 3 Worst Ways Companies Waste Money in Social Media

    They say you learn something new everyday...And one of the things I recently learned was a new oxymoron: a social media budget.Because in most companies, it simply doesn't exist. They expect Fans, Followers, Likes and Pins to fall from the sky.But that's not the worst part...No, the worst part is...

    By • Nov. 19, 2012

  • 7 Bold Ways to Build Brand Personality

    Put a Face on Your BrandSocial media and blogs account for 23% of all time spent online, and reach over 80% of Americans with an internet connection. Your consumers want to digitally connect with your brand, but that doesn't mean they want to buy from a faceless, electronic corporation. Building ...

    By • Nov. 18, 2012

  • Protecting Your Reputation in a Hyper-Connected World

    We've all heard stories about a misjudged tweet costing a candidate a job - or seriously denting a company's reputation. No doubt Gap marketers regretted using Hurricane Sandy to promote their online store, after they came under fire for their lack of sensitivity. And when Kieran Allen quit a Lon...

    By • Nov. 18, 2012

  • Online Marketing X's & O's

    Football season, as you know, is well underway. America's favorite sport has a death grip on our television sets once again.Certainly you have found yourself sitting in your favorite chair, shouting profanity at your favorite team's coaching staff for their decisions. While they generally don't h...

    By • Nov. 17, 2012

  • Now There Is No Reason for a Brand Not to Be on Pinterest

    This is a message to all those brands out there - and you know who you are, who have been reluctant, reticent or downright scared to join Pinterest.Yes I said "scared" as many brands may have been afraid to jump into Pinterest because Pinterest's terms of service used to have this language: "for ...

    By • Nov. 17, 2012

  • Popularity Is Not a Proxy for Influence

    Michael Wu holds the exalted title of Principal Scientist of Analytics at Lithium, the SaaS provider of Social CRM services. Last week he wrote a thoughtful piece about social influence that made the point that social influence scores are inherently false measures because they can be gamed-much ...

    By • Nov. 17, 2012

  • How Do Millennial Marketers Score and Turn Singles to Home Runs?

    The zeitgeist of marketing has updated with the world to the 2.0 status. The raw energy andpassion of the net (new) gen marketers, belonging to the millennial group (aged 16-34), hasturned around the already dynamic field of marketing. They are different, yet they seem topossess the cultural inte...

    By • Nov. 16, 2012

  • Content Marketing Advice from 6 Industry Pros

    While content marketing is not easy, it represents a crucial method for drawing and engaging prospects and customers. Content marketing is the key way to create engagement with the social consumers who start their information journey on Google - as a matter of fact, Google handles close to 18 bi...

    By • Nov. 16, 2012

  • Content Marketing For SEO

    With the arrival of the Google Panda and Penguin updates, quality content has never been more important in achieving organic search success. Content alone though is not enough anymore - a comprehensive content marketing based approach is necessary in order to really move the needle. Here's what you need to know.

    By • Nov. 16, 2012

  • The 3 Myths of Online Reputation Management

    I am old school. When I think of reputation management, I think of branding strategies, content management, social responsibility, transparency, customer service, and all those old-fashioned ideals that make an organization or person valued and revered in the public's eye. This kind of reputation...

    By • Nov. 16, 2012

  • Improve Your Email Click-Through Rates by Farming Out Your Social Media Content

    Email newsletters are on the Marketing 101 checklist, so most businesses create and send at least one each month. But are you getting the most mileage out of your email newsletter by including your best content, or are you scrambling to include stuff that your audience doesn't really care about?W...

    By • Nov. 16, 2012

  • 3 Reasons Yelp Cannot Be Trusted

    Recently, I had a client that experienced a viral online crisis because of an insensitive remark made by the president of the company. Long story short-under stress, physically exhausted, and no business being on Facebook. Nonetheless, he ignorantly made a remark that resulted in a viral firestor...

    By • Nov. 16, 2012

  • Marketing Naughty or Nice List

    From Purple Fish Marketing

    By • Nov. 16, 2012

  • Making Social Holiday Shopping Trends Work for Your Brand

    Holiday shopping trendsIt's coming. That time of year when you can buy tech, apparel, and holiday gifts at jaw-dropping prices. The Black Friday, Cyber Monday, and Christmas specials that make you remind yourself shopping at any other time of the year is just plain folly.However, gone are the day...

    By • Nov. 15, 2012

  • Is the Millennial Workforce Linked In?

    Millennials aren't only disrupting the consumer landscape, they're changing the game for human resources. To say that the digital lifestyle of Gen Y is unique is an understatement. How they express themselves and what's important to them is much different than the generations before them. As such...

    By • Nov. 15, 2012
  • SMT Expert

    The Great Debate: Does Social Media Really Level the Playing Field?

    There's been discussion between Gini Dietrich and Mark Schaefer, which I've been calling, The Great Debate. Essentially, the argument is whether or not social media really levels the playing field. According to Gini, it does because as a business, "no longer do you need millions of dollars to spe...

    By • Nov. 15, 2012

  • Emotional Engagement Is the Key to Viral Content Marketing

    Emotional engagement is the key to content marketing success. People discover and share information, videos, pictures and other types of media constantly. Assuming that all content starts out equally however, viral content seems to take on a life of its own, rapidly spreading among the masses in ...

    By • Nov. 15, 2012

  • 5 Post Types to Attract Fans to Your Facebook Page

    Is your Facebook page lonely? Not getting the number of fans you'd hoped for? Don't be discouraged! You have to start somewhere and it's usually at the bottom. The good news is the only direction to go from there is up. When it comes to building an audience, a fan base, clientele, etc., it takes ...

    By • Nov. 14, 2012