Content Marketing: Page 396

  • Why Big Brands Are Going Local In 2013

    "For consumers, local search is a near-daily ritual - 4 in 10 individuals use local search once a day, while two-thirds use local search at least 3-4 times per week."That's one of the key findings from a recent YP study which revealed among many things "local search is not only pervasive and grow...

    By • Nov. 6, 2012

  • A New Framework for Quantifying Social Media Investments: Part II

    Transaction and Endorsement: The keys to ROI in DITEAs mentioned in our first post on DITE, marketers need a new framework to better engage with and leverage fans on social media. In 2011, 80% of marketers failed to achieve quantifiable ROI from their social media efforts, which isn't surprising ...

    By • Nov. 6, 2012

  • A Marketer's Guide to Social Scoring (Infographic)

    Explore our infographic below for a three step "how-to" guide on social lead scoring. For more strategies and tactics to gain the social customers' attention, be sure to read Stand Out Social Marketing, available in stores and online starting November 9th. Want to drive engagement and sales fr...

    By • Nov. 6, 2012

  • Personal Problems That Sabotage Your Social Media Success (And How to Fix Each)

    Your social media success isn't dictated by your budget, competition, or bad economic conditions.It's dictated by you.Because at the end of the day, it's your skill, expertise and execution that will have the biggest impact on your results. Not the latest trend, tip, or tactic you read about on Mashable.Here are 3 personal problems sabotaging your success, and how to fix each one of them.

    By • Nov. 6, 2012

  • Who Won the War of Words?

    Mitt Romney closed his Facebook wall on June 5th this year and Paul Ryan followed suit on August 17th. Neither Obama nor Biden have had open walls during the campaign. Do we approve? No. It's not very 'socially devoted', but going through some of the pretty negative user posts, it's not surprising. Interestingly, 'pro Ron Paul' mentions made up more than 10% of Romney user-generated posts from the first of the year until the closure of his wall.

    By • Nov. 5, 2012

  • When Your Content Marketing Becomes Noise. And What To Do About It.

    According to B2B Content Marketing: 2013 Benchmarks, Budgets, and Trends-North America released last week by the Content Marketing Institute and MarketingProfs, 64 percent of B2B content marketers say they are challenged with producing enough content. This is the biggest challenge, above producin...

    By • Nov. 5, 2012

  • Is Your Content Marketing Keeping Pace with Your Buyers?

    Do you remember Moore's Law?Gordon Moore, co-founder of Intel, introduced this simple premise in 1965: transistor and computer-processing power would double every year. You have to admit, what we can do today with an Apple iPad versus computing power in the 1960's is amazing.Something similar is...

    By • Nov. 3, 2012

  • How to Effectively Listen on the Social Web [Infographic]

    For many brands, one of the appealing aspects of social media is the opportunity to target and acquire new customers. Marketers can also use social to learn more about existing customers and use that knowledge to increase the relevancy of your messaging. But how can you do this effectively? The t...

    By • Nov. 2, 2012

  • NYC & ING Marathon Fail at Handling Marathon Firestorm on Facebook

    When a crisis hits, conversations happen on social media whether the company, city or individual is controlling the conversation or not. The firestorm around Mayor Bloomberg's decision to continue the NYC Marathon is no different. In fact, it's very similar to Giuliani's decision to continue the ...

    By • Nov. 2, 2012

  • 3 Ways to Boost Your Brand Without Facebook

    While reading a piece from Jay Baer's blog, I was reminded that Facebook is slowly but surely adjusting their algorithm to require brands to pay for exposure to their own fans. Recently, a blog piece from Weber Shandwick mentioned that a Facebook vice president had announced that the free ride f...

    By • Nov. 2, 2012

  • 5 Key Lessons Learned from Pivoting Our Blog Twice

    The story of why we started a fully focused content marketing strategy here at Buffer is actually one that isn't glamorous at all. It was born out of pure necessity that we couldn't get any press coverage for the launch of Buffer.For the first few weeks I was on board, I tried restlessly to do on...

    By • Nov. 2, 2012

  • 12 Powerful Ideas On Creativity and Business From The PSFK Conference

    Groucho Marx once quipped, "I don't care to belong to any club that will have me as a member." I always feel his sentiment just a little bit everytime I agree to speak at any event because I am passionate about trying to share the stage with people much smarter than I am. So when Piers Fawkes inv...

    By • Nov. 2, 2012

  • Why Companies Should Practice Good Taste in Times of Tragedy and Beyond

    In the wake of Hurricane Sandy, marketers drew a hard line in the sand as to whether or not "newsjacking" was an appropriate way to promote their companies. While the practice of redirecting the momentum from breaking news in your company's favor is often lauded by marketers, in this case, the gr...

    By • Nov. 1, 2012

  • LinkedIn Company Pages: 5 Things You're Probably Not Doing

    I'm guessing there are features of the LinkedIn Company Pages you are not aware of. If you want to use your Company Page to generate leads or referrals, it's time to take advantage of the feature-rich LinkedIn Company Page.Multiple-Audience Messaging I am probably most excited about LinkedIn's n...

    By • Nov. 1, 2012

  • How Social Media Remains an Enigma to Big Business

    The Stanford Graduate School of Business recently published a fascinating study of 180 C-level executives* revealing their perceptions of social media versus social media implementation in their organizations. What they conclude is that there is a large knowledge gap between the potential for social media and how executives understand it.

    By • Oct. 31, 2012

  • President Barack Obama will win the Election, Here's why:

    Lately my direct messages have been reserved for messages from my Twitter followers who have incorrectly clicked on a link proclaiming things like "LMAO can't believe ur in this facebook vid"...I know enough to never click on these links. These type of spammy messages are part of the social medi...

    By • Oct. 31, 2012

  • Facebook: The Ultimate Short Guide for Business

    When you get right down to it, a lot of the chatter surrounding using Facebook for business makes it seem more complicated than it really is. It is really somewhat simple: drive engagement, stay 'Liked' and get to the top of the stream. Follow these seven simple best practices and you can't miss....

    By • Oct. 31, 2012

  • Disruption, the Strength of New Marketing and the Social Media Revolution

    Many consider 2011 and 2012 as an awful time. However, some consider these years were necessary: a time for change, a time for disruption in communication and marketing and for the appearance of new ways of thinking and doing. Many companies, marketing and communication agencies and brands have s...

    By • Oct. 31, 2012

  • Mobile Marketing - The Elephant In the Room for Marketers

    "A difficult situation that is very obvious but not discussed or addressed."That's just one of I'm sure many definitions of the phrase "elephant in the room." Frankly I don't really care which definition you subscribe to. The fact of the matter is that mobile marketing - despite all it's continue...

    By • Oct. 31, 2012

  • Making Life a Little Simpler - Putting Your Product Where the People Are

    As entrepreneurs, we need to focus on the things that we do that are unique and present those features to users in the place and perspective where they are most likely to need them. Designing a better mousetrap can be a lofty goal on its own, but is often only the beginning of the process.For th...

    By • Oct. 31, 2012

  • Is 'Toxic Data' Making Email Marketing Pointless?

    More and more companies rely on generating leads from consumer collected online, but research reported by Eloqua shows that 14% of this data is faked, while 30% is valid for just one year or less.21% hit 'mark as spam'The next hurdle is the inbox. Email marketing targets those potential customers...

    By • Oct. 31, 2012

  • Where Marketing Automation is Heading: SiriusDecisions Weighs In

    As we talked to Marketing Automation experts to prepare our recent white paper 52 Secrets to Marketing Automation Success, we saw an outpouring of fascinating predictions and analyses of the industry. Some discussions were simply too good not to share in full. Case in point, Jonathan Block and Ja...

    By • Oct. 30, 2012

  • Social Media: the Hidden Costs of Success.

    I recently attended the #140 conference in San Francisco. At the event, one of the many presenters made a rather poignant and relevant presentation titled "Why Small Business sucks at marketing". While the title may be arresting, the sentiment might be right given today's rapidly changing market...

    By • Oct. 30, 2012

  • Why Small Business Is Making a Mess of Social Media

    "Does your small business have a social media marketing strategy that takes time and effort but fails to deliver a positive ROI (Return on Investment)?" Most small business Internet marketing campaigns are in the same boat!If your business puts more time, effort and money into its social media th...

    By • Oct. 30, 2012

  • Why Your Social Strategy is Failing (And What to Do Instead)

    "Social tactics are not meaningful sales drivers", according to Forrester's latest research report.They analyzed primary sales drivers for eCommerce, and concluded that less than 1% of buyers were from social visitors.There's a few possible explanations for this.The first (and most important) is ...

    By • Oct. 29, 2012