Content Marketing: Page 397

  • 20 Questions - Why Your Social Media Isn't Working

    The ProblemsDo you ever feel like your tweets and updates fall into a black hole, never to be seen again? Does your idea of building a following consist of spamming your entire friend list with a plea to like your page and share it with their friends?Are you never retweeted, and do your new follo...

    By • Nov. 12, 2012

  • What to Look for in a Social Media Monitoring Tool

    Social media monitoring is now an essential activity for any large organization. Even companies that aren't using social media for marketing, PR or customer services can take advantage of the real-time insights to gain feedback and better understand their customers.But with more than 400 social m...

    By • Nov. 12, 2012

  • Tips for Creating an Ebook

    Creating information products is an easy way to get started as an internet marketer. One of the most popular forms of information products is the ebook. An ebook can be any length; some are around 50 pages and some are over 200 pages. Ebooks are popular because the person buying the book can, us...

    By • Nov. 12, 2012

  • Why 1700 CEOs Are Wrong about Social Media

    IBM asked CEOs all over the world what they believe is going to happen with social media for the next three to five years. What they had to say was revealing."For the first time in my career, I feel old. People in their 20s work and think about this social stuff in a different way," a U.K. insura...

    By • Nov. 11, 2012

  • Today's Sci-Fi Writers Are Tomorrow's Don Drapers

    William Gibson.If I were hiring at an advertising agency, I wouldn't be looking at VCU Brandcenter or Miami Ad School (no offense to those fine institutions). I'd be looking for graduates of the MFA programs at universities like Iowa, Michigan and Texas; they are turning out the next generation o...

    By • Nov. 11, 2012

  • Even More Brands Jumping On the Instagram Bandwagon

    In case you don't know this about me I am a huge sports fan. Huge. The reason I bring this up is because the word "bandwagon" is often bandied about in the sports world as in "more and more fans are jumping on the bandwagon." This jumping is associated with said team's fortunes rising thus the s...

    By • Nov. 10, 2012

  • 8 Tips for Marketing Your Business on Instagram

    This popular smartphone app barely makes two years since its launch from October 2010, but it is definitely on a hot run with an impressive growth, reaching more than 100 million users worldwide.SimplyMeasured study shows that more than half of the top 100 brands from Interbrand are now using Ins...

    By • Nov. 9, 2012

  • Social Republicans vs. Social Democrats: Who's the Social Media Sinner?

    During the 2012 presidential election, many social media experts were speculating about the role of social media in the path and outcome of the race. Some went as far to call the election for Obama based on the fact that his campaign appeared to focus more on social media marketing than Romney's....

    By • Nov. 9, 2012

  • Takeaways from Future M: The Future of Social is Action

    An agency, a brand manager, and a software vendor walk into a bar...Sorry, there's no punch line yet - any suggestions? On October 23rd, I had the opportunity to speak at Future M on how small startups can work with big brands. Before my session - thanks to those of you who came - I had the oppo...

    By • Nov. 9, 2012

  • Evolution of the Salesperson: Become Social or Die [Infographic]

    Have you ever wondered what it's like to be a salesperson in an age when anything from clothes to groceries can be bought online? We live in a social world: more and more consumers are buying things online, researching products and getting opinions from their friends and others they don't even k...

    By • Nov. 9, 2012

  • Fortune 500 CEOs Still Don't Embrace Social Media

    With the exception of LinkedIn, CEOs of Fortune 500 companies are participating in social media networks significantly less than the rest of us. CEO.com and Brandfog conducted surveys and looked at how many CEOs were actually using social media and what kind of influence they had. Their findings ...

    By • Nov. 9, 2012

  • Three Ways the US Election Changed Social Media

    Enthusiasts are claiming social media influenced the US Elections. But we think the reverse is true: the election campaigns have changed social media by maturing it into a mainstream communication tool.In 2008, social media got onto the radar through the feverish response of its users to the Obam...

    By • Nov. 9, 2012

  • 6 Considerations Before Engaging in Psychographic Targeting

    Ask any marketer you know (which may even be yourself) what they think is the most exciting aspect of Facebook ads, and I can just about guarantee you they (or you)'ll say (in exactly these words): "Targeting! There's so much opportunity for targeting people! Such specific targeting too, not just...

    By • Nov. 8, 2012

  • 3 Simple Ways to Connect with Your Target Audience

    Given all of the tools at our disposal, I'm continually surprised by the lack of personal touch in most B2B and even B2C Internet marketing initiatives. Just because online marketing is a digital medium does not mean it has to be cold and impersonal; rather, as marketing continues its rapid shift...

    By • Nov. 8, 2012

  • 5 Awesome, Non-boring Tips to Viral Success

    We are all aware of people and events going viral over night. We are aware of videos on YouTube getting millions of hits in matter of weeks. (Call me maybe?). And while we are staring in disbelief of their online success there are lessons to be learned from them. What do these videos have in comm...

    By • Nov. 8, 2012

  • Six YouTube Tools and Tips For Social Media Success

    Boost your social media presence by using YouTube.It seems that YouTube gets overlooked as a social network despite the fact that it is the most popular of the video sharing sites. (Vimeo is second.) In fact, seventy-two hours of video are uploaded to YouTube every minute, but not enough of it is...

    By • Nov. 8, 2012

  • How Did Gangnam Style Go VIral?

    We're all feeling sufficiently fed up with Gangnam Style, be it the original or the enormous number of spoofs, but how did Psy hit the big time? This is about more than one Korean pop star becoming a global phenomenon it's about our obsession with the word viral. How does something go from a YouT...

    By • Nov. 7, 2012

  • The Evolution of a (Social) Website

    With all the talk of social media marketing, I often wonder if people forget about the greatest tool in your marketing arsenal. I'm referring to your corporate website. It's still your main marketing hub, the place where people go to learn all about your brand and discover more about your product...

    By • Nov. 6, 2012

  • Why Focusing On Your Klout Score May Actually Lower It

    There have been plenty of talk online about Klout and some have built a case of how important it is to have a high Klout score, while others would argue that the score doesn't really matter at all. These types of blog posts or Facebook status updates usually get the attention of many, for a lot o...

    By • Nov. 6, 2012

  • Why Big Brands Are Going Local In 2013

    "For consumers, local search is a near-daily ritual - 4 in 10 individuals use local search once a day, while two-thirds use local search at least 3-4 times per week."That's one of the key findings from a recent YP study which revealed among many things "local search is not only pervasive and grow...

    By • Nov. 6, 2012

  • A New Framework for Quantifying Social Media Investments: Part II

    Transaction and Endorsement: The keys to ROI in DITEAs mentioned in our first post on DITE, marketers need a new framework to better engage with and leverage fans on social media. In 2011, 80% of marketers failed to achieve quantifiable ROI from their social media efforts, which isn't surprising ...

    By • Nov. 6, 2012

  • A Marketer's Guide to Social Scoring (Infographic)

    Explore our infographic below for a three step "how-to" guide on social lead scoring. For more strategies and tactics to gain the social customers' attention, be sure to read Stand Out Social Marketing, available in stores and online starting November 9th. Want to drive engagement and sales fr...

    By • Nov. 6, 2012

  • Personal Problems That Sabotage Your Social Media Success (And How to Fix Each)

    Your social media success isn't dictated by your budget, competition, or bad economic conditions.It's dictated by you.Because at the end of the day, it's your skill, expertise and execution that will have the biggest impact on your results. Not the latest trend, tip, or tactic you read about on Mashable.Here are 3 personal problems sabotaging your success, and how to fix each one of them.

    By • Nov. 6, 2012

  • Who Won the War of Words?

    Mitt Romney closed his Facebook wall on June 5th this year and Paul Ryan followed suit on August 17th. Neither Obama nor Biden have had open walls during the campaign. Do we approve? No. It's not very 'socially devoted', but going through some of the pretty negative user posts, it's not surprising. Interestingly, 'pro Ron Paul' mentions made up more than 10% of Romney user-generated posts from the first of the year until the closure of his wall.

    By • Nov. 5, 2012

  • When Your Content Marketing Becomes Noise. And What To Do About It.

    According to B2B Content Marketing: 2013 Benchmarks, Budgets, and Trends-North America released last week by the Content Marketing Institute and MarketingProfs, 64 percent of B2B content marketers say they are challenged with producing enough content. This is the biggest challenge, above producin...

    By • Nov. 5, 2012