Content Marketing: Page 397

  • Visibility Equals Credibility

    Living in a world dominated by technology and connected through social media has given us portals to reach people on the other side of the globe like never before. No matter if you are a business or personal brand, media has always been the key to reaching an audience, whether it be through radio...

    By • Oct. 29, 2012

  • Why You Should Quit Running Those Successful Facebook Promotions

    By Matthew Peneycad • Oct. 29, 2012

  • Inbound Marketing the Dale Carnegie Way

    Dale Carnegie was a massively influential writer, thinker and lecturer with much to teach the business world about self-improvement, salesmanship, corporate training, public speaking and interpersonal skills. Learning how to "win friends and influence people" is useful in any industry, and Carne...

    By • Oct. 29, 2012

  • Social Signals, Quality Content, And Search Marketing will Merge in 2013

    In May, 2010, Matt Cutts denied that social signals had an effect on search rankings. In December of the same year, he declared that they were actually starting to work in the buzz and signals they were able to get through social media into the site authority factor of their ranking algorithm. Si...

    By • Oct. 29, 2012

  • Online Marketing Basics for Attorneys and Law Firms

    The business of practicing law is just like any other business when it comes to the key ingredient for success: finding a steady stream of people that will pay you for your services. There are lots of people out there who are searching for legal information and services and most of them are turni...

    By • Oct. 28, 2012

  • 30 Twitter Community Management Tips

    Community Management on Twitter is all about the people we are following, those following us, and the people who are talking about us and our business with whom we are not yet connected.First Impressions Count!1. Twitter avatar/picture: Invest in a professional photo of yourself or your team. Th...

    By • Oct. 27, 2012

  • 5 Link Building Tactics That No Longer Work

    Like life itself, there is only one constant in link building: change.Many tactics that worked in prior years no longer do since Google caught wind of them and reconfigured its algorithm to make those tactics a liability rather than an asset.The key for any link builder or webmaster is to stay on...

    By • Oct. 26, 2012

  • With Social Media, Honesty Is Always the Best Policy

    While brand managers and brand marketers don't necessarily need to dress like Abraham Lincoln - although the stovepipe hat may come back in fashion at some point - they would be wise to adhere to one of his most famous sayings: "Honesty is the best policy." (NOTE: I realize this saying has been a...

    By • Oct. 26, 2012

  • 5 Judges of Your Content Marketing

    When you're building a content marketing strategy, you'll hear a lot of opinions. We spend so much time online everyday, we've all developed our own personal preferences for website content and navigation. That can mean that two different judges will have two very different opinions on the qualit...

    By • Oct. 26, 2012

  • The Great SEO Social Media PR Bubble

    Source: forums.joerogan.net via Umpf on PinterestIf you work in the SEO, PR or social media industry, this tale is probably being played out in your city, wherever you are in the UK.It goes something like this: SEO agency grows at exponential rate. Growth fueled by companies looking to get their ...

    By • Oct. 26, 2012

  • The Truth About Why Your Marketing Fails (and How to Produce a "Wow" Instead)

    Extremely creative marketing is certainly nothing new, but it is exceptionally rare. No, I am not talking about cool graphics, quirky scripts, and high paid spokespersons like William Shatner as the Priceline Negotiator. I am talking about "holy cow, did they just really do that? Can they really ...

    By • Oct. 25, 2012

  • It Was 20 Years Ago Today! Social What?

    Here's an Idea that just might work.Let's market our business or brand the way we did 20 years ago!Turn off your computer (actually some of you may still have been using a word processor), lose the smartphone or at least your portable telephone (you know, the one with the curly lead going to a bi...

    By • Oct. 25, 2012

  • Attracting Industry Influencers

    In order for a company to develop a name, networking needs to put it on the map. Fortunately, in today's society, it can be easy to find influencers who not only do this, but also use social platforms in order to generate conversation about your company. The important thing is determining which t...

    By • Oct. 25, 2012

  • 28 (of the) Best Twitter Tips, Tools and Tactics of 2012 (So Far)

    Twitter isn't just for the birds anymore. According to recent social media research, Twitter now has more than 165 million users, and is attracting nearly a million new users each day. Twitterers collectively post a billion tweets every three days. 62% of the Fortune 500 companies have at least ...

    By • Oct. 25, 2012

  • Five Traits of Successful B2B Content Marketers

    Get excited. The 2013 edition of the annual content marketing study of North American B2B marketers conducted by Content Marketing Institute (CMI) and Marketing Profs is out, and has a number of findings that should be of interest to anyone in the B2B space. Titled,"B2B Content Marketing: 2013 Be...

    By • Oct. 25, 2012

  • How to Track an Email Campaign Using Google Analytics

    Tracking results is crucial to success. If you don't know what's working and what's not, how are you supposed to make good decisions? And considering how easy tracking stuff online is, there's no excuse not to track every campaign you run.This tutorial will show you how to track an email campaign...

    By • Oct. 25, 2012

  • 5 Reasons Why Visual Content Needs to Be Included In Your Marketing

    Many businesses still feel that marketing needs to be solely about their brand, products, and services. Even with the introduction of social media, companies still have a hard time diversifying the content they share within their social networks. Businesses feel that sharing anything other than w...

    By • Oct. 25, 2012

  • A New Framework for Quantifying Social Media Investments: Part I

    Social media participation: The need for a new fan engagement frameworkBrands today understand that they must participate in social media channels both to leverage those communities and to avoid a negative backlash from consumers who expect their favorite brands to have an active social presence....

    By • Oct. 24, 2012

  • Classy FB Response from Student Group Saves LSU from PR Mess

    When all hell breaks loose on Facebook surrounding an issue of religion, you better watch out. Incidents that appear to smack of religious persecution or censorship ignite passionate fans on both sides. Lousiana State Unversity (Baton Rouge) found that out recently when an altered picture showed ...

    By • Oct. 24, 2012

  • Michelle Obama and Ann Romney: Social Media Breakdown 2012

    Social media has played a huge role in this year's presidential campaign, not just representing the candidates themselves, but also their biggest supporters: their wives. And Michelle Obama and Ann Romney are no exception.Traditionally, candidates' wives have supported their husbands by reaching ...

    By • Oct. 24, 2012

  • How Simple is Your Brand?

    What does the world's simplest brand have in common with one of the world's least simple brands? They're both Google. Though to be fair, the Google brands are search and Google+. (I'll let you guess which one is simpler.) According to the 2012 Global Brand Simplicity Index released by Siegel+Gale...

    By • Oct. 24, 2012

  • 2012 Social Election Monitor: Can Social Media Predict How Undecided Voters Will Swing?

    Two weeks from Election Day, the keys to the White House are dangling in the hands of the undecided, many of who are women, Latinos and youthful first-time voters. While these diverse groups of constituents cross the voter spectrum, they do share a common denominator-social engagement.Following...

    By • Oct. 24, 2012

  • Will Lack of Creativity Be the Demise of the PR Industry?

    Have you seen that Visa commercial where the little girl asks Ray Lewis questions during a press conference, such as, "Hashbrowns or home fries" and "Do you like my dress?"?It's one of my favorite commercials because a) I totally want to interview an NFL player (cough, Tom Brady, cough) and ask s...

    By • Oct. 24, 2012

  • Social Media Gone Wrong ... And How to Avoid Making the Same Mistakes

    We're all human. We all make mistakes. However, when your mistake involves social media, it's not that easy to make amends. Take, for example, the case of the (now) infamous KitchenAid tweet about President Obama's dead grandmother. If you somehow missed it, it went a little something like this: ...

    By • Oct. 23, 2012

  • Social Marketing: 'Be able to communicate well,' says strategist and author Jason Falls

    What are the most important social media marketing skills that graduating college students need to understand?Jason FallsI'm asking three questions of some leaders in the field of social marketing and this is what I learned. This is No. 24 in the series (see the links below for other posts in the...

    By • Oct. 23, 2012