Content Marketing: Page 408

  • Are Athletes Social Media Idiots?

    Should college athletes suffer a penalty if they make a reference to illegal drug use on Facebook?When does an athlete's tweet cross the line from confident and playful trash-talk to unsportsmanlike conduct?How much should colleges - which, after all, are dedicated to instilling the values of aca...

    By • Aug. 30, 2012

  • Knowing Your Customers & Letting Them Know You

    Obviously the goal of any marketing campaign in any medium is to generate more revenue for your business. Within that however each marketing avenue has a specific goal that helps achieve this, be it exposure through billboards, brand loyalty through discount cards, lead generation through emails...

    By • Aug. 29, 2012

  • 5 Ways to Drive Even More Leads from Twitter Ads

    Twitter is a unique channel that is both an inbound and outbound channel. If you're using Twitter as an outbound channel to drive leads with Twitter Ads, here are five ways to optimize your Promoted Tweets campaigns to drive even more leads.1. Include call-to-actions in Tweets with a required for...

    By • Aug. 29, 2012

  • The Mouse that Roars: Why RebelMouse May Just Make Twitter Work for the Rest of Us

    Facebook is slipping in the hearts and minds of its worldwide audience, if only because of its recent stumbles in the stock market rather than, as well, for more legitimate reasons like its slow embrace of mobile. On the other hand, Facebook continues to be the natural choice of web presence for ...

    By • Aug. 29, 2012

  • The Science of Generating Leads Exactly the Right Way

    The economy today is more difficult for businesses to navigate and to survive, than it's ever been. Buyers are more than willing to part with their money than they ever have before in recent memory. With businesses desperate to find customers who might be willing to pay for purchase, they usually...

    By • Aug. 29, 2012

  • Best Practices for Email Marketing

    Social media is unquestionably the marketer's tool of choice when it comes to generating engagement and increasing brand reputation, but whatever happened to good old-fashioned email marketing? Well, not much in short; it's still the primary driver of traffic and e-commerce sales. Brands that see...

    By • Aug. 29, 2012

  • Social Media Content Violates FTC Regulations

    Your Social Media Marketing tactics may be in violation of Advertising Standards designed to protect consumers from unwanted solicitation, deceptive ad practices, and inappropriate content. With the growth of Mobile and Social Web, we are seeing a shift in the way Advertising Standards are viewi...

    By • Aug. 28, 2012

  • How to Add Value to Social Media Fans and Create Deep Loyalty

    "Give and it shall be given to you" is one of the oldest proverbs from the Biblical gospels. Giving has a reciprocal reaction when done sincerely. If you add value to people with the intent of solving their problems, making their lives better, or just giving them a shout-out, you will receive bac...

    By • Aug. 28, 2012

  • The 5 Core Elements of Online Content Marketing

    If you are a marketer or business executive trying to connect with your target audience, you may want to join other early adaptors who are shifting resources from traditional forms of marketing and advertising to online content marketing. In doing so, your business goals don't have to change, but...

    By • Aug. 28, 2012

  • Twitter's Inherent Edge over Facebook as an Ad Medium

    Facebook is a great company with a product that has revolutionized how people find and stay in touch with their friends and family. The ability for users to add "friends", send them messages, post announcements, and update their personal profiles to notify friends about themselves, in an intuitiv...

    By • Aug. 28, 2012

  • Building Stronger Sales and Marketing Trade Show Teams

    How would you help marketers and sales people work in tandem more seamlessly during a trade show?That's the question Ardath Albee recently asked when commenting on another blog post I'd written. It's a good question, as the economic hardships of the last couple of years have accelerated the need...

    By • Aug. 28, 2012

  • "Superstacks," Social Media and Analytics: Keys to Building Consumer Electronics Customer Loyalty

    Guest post by Mitch Cline, global managing director of Accenture's Electronics & High-Tech groupConsumer electronics manufacturers are grappling with a vexing issue: How to make consumers more loyal to their products and companies. New Accenture research explored this question and arrived at ...

    By • Aug. 27, 2012

  • Apple vs. Samsung Trial Verdict: Why It's Still a #WIN for Samsung

    "I will spend my last dying breath if I need to, and I will spend every penny of Apple's $40 billion in the bank, to right this wrong...I'm going to destroy Android, because it's a stolen product. I'm willing to go thermonuclear war on this." - Steve JobsAfter a surprisingly short time, the jury ...

    By • Aug. 27, 2012

  • Creative Struggles (and Social Cluelessness) Look to Continue at NBC

    Growing up in the 80s, NBC wasn't just a television network, it was the television network for me. Cosby, Cheers, Family Ties, Night Court, Wings, Facts of Life, Hill St. Blues, St. Elsewhere, LA Law, Miami Vice and, of course, The Tonight Show and Letterman. Oh, sure, I may have dabbled in other...

    By • Aug. 27, 2012

  • Little-Known Social Media Misconceptions that Can Destroy Your Marketing Strategy

    Success in social media has more to do with the underlying principles, and less with the visible tools or tactics used.So it's easy to get the wrong idea or impression being on the outside, looking in.But the problem with misconceptions is that they give you a false belief, and waste your resourc...

    By • Aug. 27, 2012

  • 34 Social Media Truths in a Nut Shell

    As my loyal blog readers know, I have been working on a series over the past year titled "35 Social Media Truths."The Social Media Truth series is based on a keynote presentation I did at the Rochester Institute of Technology last year. I have been writing on the core concepts since then and it h...

    By • Aug. 25, 2012

  • Twitter Continues to Expand its Advertising Platform

    With 140 million users that send more than 400 million messages a day, Twitter is an ideal platform for online positioning of commercial products. Two years ago, the social network started to offer advertising systems that currently provide a possibility of recruiting promoted messages, trends an...

    By • Aug. 25, 2012

  • Social Marketing: "Don't be timid," says Ford's Scott Monty.

    What are the most important skills for graduating college students if they want to have a future in social marketing?Scott MontyI'm asking three questions of some of leaders in the field of social media marketing and this is what I learned. This is the fourth in the series (see the links below fo...

    By • Aug. 24, 2012

  • Three of Four CMOs Say Social Media Impacts Sales

    Not long ago I wrote an article on the use of social media among CEOs and how many often talk the social media talk on behalf of their brands/companies but very few actually walk the social media walk for their own personal use.Today comes results of a survey conducted by Bazaarvoice of 100 membe...

    By • Aug. 24, 2012

  • Recruiting Socially! How IBM is hiring.

    By • Aug. 24, 2012

  • Introduction to Social Marketing Automation [Infographic]

    In our newest infographic, we define Social Marketing Automation and provide various use cases for marketers to explore. Marketers can use Social Marketing Automation to identify brand advocates, customers who are ripe for an upsell, and prospective customers. Learn more about Social Marketing Au...

    By • Aug. 23, 2012

  • What can sports learn from business when it comes to social media?

    In today's socially-connected world, it's increasingly the norm for high profile companies to have a clearly defined social media policy for their public-facing staff to follow when conducting business conversations on Twitter, Facebook, LinkedIn etc. The most comprehensive policies go a step fur...

    By • Aug. 23, 2012

  • Social Media and Registered Advisors (RIA)

    Social media has changed the way businesses market their products and services. It has changed the way businesses communicate with their customers, perform customer service and obtain referrals. Some businesses have found it easier than others to jump on the bandwagon.This blog post looks at the...

    By • Aug. 23, 2012

  • Social Media Done Right Means Quality Over Quantity

    My partner Marc Hausman wrote an excellent column last week for the Washington Business Journal. In it he introduces a concept we've been stressing to clients and prospects -- lead introduction vs. lead generation.What's the difference? Really it comes down to numbers. Our B2B and B2G clients are...

    By • Aug. 23, 2012

  • Drawing a Line Between Negative and Unacceptable Comments on Facebook

    I've spoken before about the difference between negative comments and unacceptable comments, so as you know, there's a big difference.Quick overviewNegative comments need to be responded to and give you the opportunity to turn an unhappy customer or fan into a life-long advocate.Unacceptable comm...

    By • Aug. 23, 2012