Content Marketing: Page 408

  • Social Media Promotion - Skill and Transparency Required

    It's a lot more than pressing a button (Image courtesy of memeburn.com)Recently I got involved in a LinkedIn discussion thread that combined two interests of mine, social media and BMW maintenance. The BMW Group on LinkedIn is a fairly active one. It's also an open group, so this link should reso...

    By • Aug. 31, 2012

  • How Online Content Impacts Your Social Media Marketing Strategy

    There is a quasi-conventional wisdom developing which says that social media is best used (and sometimes is only useful) for top-of-the-funnel (TOFU) brand awareness. Though this may have been true early on, as social media becomes a more broadly accepted mode of communication by consumers of all...

    By • Aug. 31, 2012

  • New Page Post Targeting Options Coming to Facebook Pages Over 5000 Likes

    Facebook page owners with more than 5,000 fans will soon have access to advanced post targeting options including age, gender, relationship status and education.Page post targeting will only apply to News Feed distribution. All posts will remain visible from the page's Timeline. This will allow t...

    By • Aug. 31, 2012

  • Women vs Men: Social's Not for Sissies, No Matter What John Tesh Says

    "Women love social media." That's how it was explained to me by a female friend and marketing manager. "It gives a whole new meaning to the term 'social butterfly,'" she continued.She's right, of course; we've seen lots of studies on this, and they just keep coming. The UK's Telegraph just report...

    By • Aug. 31, 2012

  • Best Email Prospecting Tactics: Optimize Email for Mobile

    The fourth tip in my series on the best email prospecting tactics is to optimize email for mobile. By now, it's no secret that a significant and increasing portion of the emails you send are being read on a smart phone. A number of studies conducted in the last two years have suggested this trend...

    By • Aug. 31, 2012

  • Automating Social Media Sharing at your Event Delivers Data

    A recent article on marketing budgets posted in Marketing Charts revealed two interesting insights. The first is that marketers are continuing to devote larger portions of their budgets to digital media with growth slated at 11.5%. The second is the move by these same professionals to invest 8.2%...

    By • Aug. 31, 2012

  • Using your Pins as a Source of Inspiration for Branded Content

    Take a look at the title of this post. If you think about Pinterest, it's really a case of seeing the forest for the trees. This social platform is meant to be a place where users share and organize the things that inspire them based on different facets of their lives. Businesses can and should b...

    By • Aug. 30, 2012

  • 10 Keys to Ensure Success for Growing Companies and for Sales People

    I had to write this post right away, before I forgot some of the details or lost my train of thought. If you are looking for a technical post on why Hubspot 3, launched at INBOUND 2012, is going to represent a real change to the way companies communicate and generate interest this isn't it. This ...

    By • Aug. 30, 2012

  • 3 Shocking Social Media Stats That Will Amp Up Your Marketing

    We recently uncovered some seriously shocking social media statistics - take this one for instance - it's said that more than 600 million people who own a mobile phone don't own a toothbrush. Crazy, right? Beyond 'shock-value,' these stats lead to targeted, insightful lessons that marketers can a...

    By • Aug. 30, 2012

  • Get a Chief Marketing Technologist on your staff. [Infographic]

    As always, click on the image to see it full size.From Venturebeat:"CMTOs are using significant technology and analytical expertise to help companies make sense of and exploit vast amounts of customer and market data from sources as diverse as Facebook, the company blog, customer databases, sale...

    By • Aug. 30, 2012

  • Collaborative Consumption - Could Your Business Benefit from Crowd Power?

    Collaborative consumption (CC) is not a new concept, but technology - and, in particular, social media - has given this age-old practice a method of delivery that has allowed it to expand on a global scale that, until now, has not been possible. This concept of peer-to-peer sharing and peer-drive...

    By • Aug. 30, 2012

  • Are Athletes Social Media Idiots?

    Should college athletes suffer a penalty if they make a reference to illegal drug use on Facebook?When does an athlete's tweet cross the line from confident and playful trash-talk to unsportsmanlike conduct?How much should colleges - which, after all, are dedicated to instilling the values of aca...

    By • Aug. 30, 2012

  • Knowing Your Customers & Letting Them Know You

    Obviously the goal of any marketing campaign in any medium is to generate more revenue for your business. Within that however each marketing avenue has a specific goal that helps achieve this, be it exposure through billboards, brand loyalty through discount cards, lead generation through emails...

    By • Aug. 29, 2012

  • 5 Ways to Drive Even More Leads from Twitter Ads

    Twitter is a unique channel that is both an inbound and outbound channel. If you're using Twitter as an outbound channel to drive leads with Twitter Ads, here are five ways to optimize your Promoted Tweets campaigns to drive even more leads.1. Include call-to-actions in Tweets with a required for...

    By • Aug. 29, 2012

  • The Mouse that Roars: Why RebelMouse May Just Make Twitter Work for the Rest of Us

    Facebook is slipping in the hearts and minds of its worldwide audience, if only because of its recent stumbles in the stock market rather than, as well, for more legitimate reasons like its slow embrace of mobile. On the other hand, Facebook continues to be the natural choice of web presence for ...

    By • Aug. 29, 2012

  • The Science of Generating Leads Exactly the Right Way

    The economy today is more difficult for businesses to navigate and to survive, than it's ever been. Buyers are more than willing to part with their money than they ever have before in recent memory. With businesses desperate to find customers who might be willing to pay for purchase, they usually...

    By • Aug. 29, 2012

  • Best Practices for Email Marketing

    Social media is unquestionably the marketer's tool of choice when it comes to generating engagement and increasing brand reputation, but whatever happened to good old-fashioned email marketing? Well, not much in short; it's still the primary driver of traffic and e-commerce sales. Brands that see...

    By • Aug. 29, 2012

  • Social Media Content Violates FTC Regulations

    Your Social Media Marketing tactics may be in violation of Advertising Standards designed to protect consumers from unwanted solicitation, deceptive ad practices, and inappropriate content. With the growth of Mobile and Social Web, we are seeing a shift in the way Advertising Standards are viewi...

    By • Aug. 28, 2012

  • How to Add Value to Social Media Fans and Create Deep Loyalty

    "Give and it shall be given to you" is one of the oldest proverbs from the Biblical gospels. Giving has a reciprocal reaction when done sincerely. If you add value to people with the intent of solving their problems, making their lives better, or just giving them a shout-out, you will receive bac...

    By • Aug. 28, 2012

  • The 5 Core Elements of Online Content Marketing

    If you are a marketer or business executive trying to connect with your target audience, you may want to join other early adaptors who are shifting resources from traditional forms of marketing and advertising to online content marketing. In doing so, your business goals don't have to change, but...

    By • Aug. 28, 2012

  • Twitter's Inherent Edge over Facebook as an Ad Medium

    Facebook is a great company with a product that has revolutionized how people find and stay in touch with their friends and family. The ability for users to add "friends", send them messages, post announcements, and update their personal profiles to notify friends about themselves, in an intuitiv...

    By • Aug. 28, 2012

  • Building Stronger Sales and Marketing Trade Show Teams

    How would you help marketers and sales people work in tandem more seamlessly during a trade show?That's the question Ardath Albee recently asked when commenting on another blog post I'd written. It's a good question, as the economic hardships of the last couple of years have accelerated the need...

    By • Aug. 28, 2012

  • "Superstacks," Social Media and Analytics: Keys to Building Consumer Electronics Customer Loyalty

    Guest post by Mitch Cline, global managing director of Accenture's Electronics & High-Tech groupConsumer electronics manufacturers are grappling with a vexing issue: How to make consumers more loyal to their products and companies. New Accenture research explored this question and arrived at ...

    By • Aug. 27, 2012

  • Apple vs. Samsung Trial Verdict: Why It's Still a #WIN for Samsung

    "I will spend my last dying breath if I need to, and I will spend every penny of Apple's $40 billion in the bank, to right this wrong...I'm going to destroy Android, because it's a stolen product. I'm willing to go thermonuclear war on this." - Steve JobsAfter a surprisingly short time, the jury ...

    By • Aug. 27, 2012

  • Creative Struggles (and Social Cluelessness) Look to Continue at NBC

    Growing up in the 80s, NBC wasn't just a television network, it was the television network for me. Cosby, Cheers, Family Ties, Night Court, Wings, Facts of Life, Hill St. Blues, St. Elsewhere, LA Law, Miami Vice and, of course, The Tonight Show and Letterman. Oh, sure, I may have dabbled in other...

    By • Aug. 27, 2012