Content Marketing: Page 408

  • Building Stronger Sales and Marketing Trade Show Teams

    How would you help marketers and sales people work in tandem more seamlessly during a trade show?That's the question Ardath Albee recently asked when commenting on another blog post I'd written. It's a good question, as the economic hardships of the last couple of years have accelerated the need...

    By • Aug. 28, 2012

  • "Superstacks," Social Media and Analytics: Keys to Building Consumer Electronics Customer Loyalty

    Guest post by Mitch Cline, global managing director of Accenture's Electronics & High-Tech groupConsumer electronics manufacturers are grappling with a vexing issue: How to make consumers more loyal to their products and companies. New Accenture research explored this question and arrived at ...

    By • Aug. 27, 2012

  • Apple vs. Samsung Trial Verdict: Why It's Still a #WIN for Samsung

    "I will spend my last dying breath if I need to, and I will spend every penny of Apple's $40 billion in the bank, to right this wrong...I'm going to destroy Android, because it's a stolen product. I'm willing to go thermonuclear war on this." - Steve JobsAfter a surprisingly short time, the jury ...

    By • Aug. 27, 2012

  • Creative Struggles (and Social Cluelessness) Look to Continue at NBC

    Growing up in the 80s, NBC wasn't just a television network, it was the television network for me. Cosby, Cheers, Family Ties, Night Court, Wings, Facts of Life, Hill St. Blues, St. Elsewhere, LA Law, Miami Vice and, of course, The Tonight Show and Letterman. Oh, sure, I may have dabbled in other...

    By • Aug. 27, 2012

  • Little-Known Social Media Misconceptions that Can Destroy Your Marketing Strategy

    Success in social media has more to do with the underlying principles, and less with the visible tools or tactics used.So it's easy to get the wrong idea or impression being on the outside, looking in.But the problem with misconceptions is that they give you a false belief, and waste your resourc...

    By • Aug. 27, 2012

  • 34 Social Media Truths in a Nut Shell

    As my loyal blog readers know, I have been working on a series over the past year titled "35 Social Media Truths."The Social Media Truth series is based on a keynote presentation I did at the Rochester Institute of Technology last year. I have been writing on the core concepts since then and it h...

    By • Aug. 25, 2012

  • Twitter Continues to Expand its Advertising Platform

    With 140 million users that send more than 400 million messages a day, Twitter is an ideal platform for online positioning of commercial products. Two years ago, the social network started to offer advertising systems that currently provide a possibility of recruiting promoted messages, trends an...

    By • Aug. 25, 2012

  • Social Marketing: "Don't be timid," says Ford's Scott Monty.

    What are the most important skills for graduating college students if they want to have a future in social marketing?Scott MontyI'm asking three questions of some of leaders in the field of social media marketing and this is what I learned. This is the fourth in the series (see the links below fo...

    By • Aug. 24, 2012

  • Three of Four CMOs Say Social Media Impacts Sales

    Not long ago I wrote an article on the use of social media among CEOs and how many often talk the social media talk on behalf of their brands/companies but very few actually walk the social media walk for their own personal use.Today comes results of a survey conducted by Bazaarvoice of 100 membe...

    By • Aug. 24, 2012

  • Recruiting Socially! How IBM is hiring.

    By • Aug. 24, 2012

  • Introduction to Social Marketing Automation [Infographic]

    In our newest infographic, we define Social Marketing Automation and provide various use cases for marketers to explore. Marketers can use Social Marketing Automation to identify brand advocates, customers who are ripe for an upsell, and prospective customers. Learn more about Social Marketing Au...

    By • Aug. 23, 2012

  • What can sports learn from business when it comes to social media?

    In today's socially-connected world, it's increasingly the norm for high profile companies to have a clearly defined social media policy for their public-facing staff to follow when conducting business conversations on Twitter, Facebook, LinkedIn etc. The most comprehensive policies go a step fur...

    By • Aug. 23, 2012

  • Social Media and Registered Advisors (RIA)

    Social media has changed the way businesses market their products and services. It has changed the way businesses communicate with their customers, perform customer service and obtain referrals. Some businesses have found it easier than others to jump on the bandwagon.This blog post looks at the...

    By • Aug. 23, 2012

  • Social Media Done Right Means Quality Over Quantity

    My partner Marc Hausman wrote an excellent column last week for the Washington Business Journal. In it he introduces a concept we've been stressing to clients and prospects -- lead introduction vs. lead generation.What's the difference? Really it comes down to numbers. Our B2B and B2G clients are...

    By • Aug. 23, 2012

  • Drawing a Line Between Negative and Unacceptable Comments on Facebook

    I've spoken before about the difference between negative comments and unacceptable comments, so as you know, there's a big difference.Quick overviewNegative comments need to be responded to and give you the opportunity to turn an unhappy customer or fan into a life-long advocate.Unacceptable comm...

    By • Aug. 23, 2012

  • Industry experience is overrated

    I've lost track of how many times I've seen this happen.A company needs to hire a new strategic sales or marketing role. They're looking for a certain skill set, sure, but prioritize industry experience. They want someone with a long history in the (insert industry here) space, who knows the play...

    By • Aug. 22, 2012

  • Social Influence on B2B Buying: Fad, Fiction or Fantastic Opportunity

    Can you say with conviction what the role of social media should be in your B2B marketing mix? Whether your answer is a lot, a little or not at all, it's difficult to put more than a vague level of confidence in the response. In a world where marketing is increasingly budgeted against measurable ...

    By • Aug. 22, 2012

  • Is marketing really dead?

    "Marketing is dead."With a blog post headline like that, it's no wonder Bill Lee's obituary for marketing on the HBR Blog Network is getting a lot of attention.Upon further examination, the reader discovers that what Lee means is that forms of "traditional marketing" (defined as "advertising, pub...

    By • Aug. 22, 2012

  • Warning Signs That Your Next Marketing Campaign Will Fail

    Launching a new marketing campaign is like conducting an orchestra.You need to carefully plan and organize every move in sequence. Each step builds on the last. And each isolated element comes together to produce something special.But if you're missing any part, then the whole performance will cr...

    By • Aug. 22, 2012

  • Starbucks Customer Profile; Relationship Marketing Customer Analysis

    Starbucks and MarketingStarbucks makes good coffee. I know there are those who think it is too strong or it tastes burned; however, I think it tastes really good. In addition to making fine coffee, Starbucks is first-rate at integrated marketing.I receive Starbucks communications via text, email,...

    By • Aug. 22, 2012

  • Klout, Schmout. Connecting is the Real Clout

    Let me start by saying, I'm not against numbers, scores or analytical methods that give us an objective understanding of how far-reaching our brand's impact is, be it our personal or professional brand.Whew. Okay, now that I've stated that, here's my real point today: The impact we make through s...

    By • Aug. 22, 2012

  • For Progressive, Social Media's Not Going With The Flo

    Last week the VOC was predictably swift and brutal as Progressive Insurance seemed to stoke the fires of discontent by replying with an automated "bobble head Flo" response to Matt Fisher's viral post "My Sister Paid Progressive to Defend Her Killers." Given the highly competitive insurance ind...

    By • Aug. 22, 2012

  • Marketing Powers Activate! GraphEffect's Social Network Now Open to the Rest of Us

    Earlier this year Gartner predicted that more than 60% of Fortune 500 companies will "actively engage" customers with Facebook marketing by 2013. One company, GraphEffect, has been helping fulfill on those estimates. GraphEffect serves as a collaboration platform for Fortune 500 brands and agenci...

    By • Aug. 22, 2012

  • 3 Waves of Social Marketing -- and Why Social Activation Is What Matters Today

    There are 1.5 billion members of social platforms globally, with most of them interacting with social networks regularly, according to a report by the McKinsey Global Institute. It may come as a surprise to some that what took commercial television 30 years to achieve - getting to 50 million view...

    By • Aug. 21, 2012

  • Ambush Marketing at the Olympics: Driven By Social Media and Online Video

    During the 2012 Olympics in London, between online streams of Gabby Douglas' brilliant gymnastics performances, Kayla Harrison winning the US first-ever gold medal in Judo, and Usain Bolt's blisteringly-fast 100m and 200m wins, web audiences were also wowed by clever marketing campaigns from Nike...

    By • Aug. 21, 2012