Content Marketing: Page 421

  • The Future of Social Media Relevance - Mobile, Niche, Meaning?

    A friend of mine recently joined Facebook. He's tech savvy, but had always resisted being part of the 900 million people around the world who are already on Facebook. He found the mobile applications for Facebook to be severely lacking as he was used to the immersive user experience on Flipboard,...

    By • May 14, 2012

  • How to Build Social Capital Using Storytelling

    Social capital is a term that dates back almost to the beginning of the twentieth century. In a nutshell, it is "the expected collective or economic benefits derived from the preferential treatment and cooperation between individuals and groups" (Wikipedia). In present-day social media lingo, we ...

    By • May 14, 2012

  • Social Media Secrets for a Sold-Out Event

    You know that feeling when you see something really cool in action? You see it unfold right before you. Last Fall, I had the incredible opportunity of attending in NYC and saw social media and online marketing used so smartly to sell out an event with zero seats to spare and create an enormous a...

    By • May 14, 2012

  • Startup E-commerce Businesses: 'Backup social media marketing by cost savvy traditional media'!

    People see hundreds of startup E-commerce business advertisements on various social media platforms every day, but they rarely click on FEW of them to check out their services or product offerings. Also, clicks on those few Startup E-commerce business advertisements are influenced by factors such...

    By • May 14, 2012

  • Is Bing More Social Than Google?

    Is Bing the better social browser than Google? Last week Microsoft's Bing launched the Sidebar that's part of a major rehaul in order to integrate it with signed-in Facebook users. Should this move send Google back to the labs again? Let's find out.So what's the deal with the Sidebar? It somehow...

    By • May 14, 2012

  • Content Marketing in Highly Regulated Industries

    On the global speaking circuit, I frequently get pushback from audience members who work in highly regulated industries. They claim, erroneously, that laws like HIPAA and regulations like those from the SEC forbid them from creating valuable content on the Web or engaging in social media.Nonsense!

    By • May 13, 2012

  • Is Your Blog Full of Sh*t?

    Get your thick skin on or get out of here now, get into another article, and get on with your day.Still with me? Cool. If you too have a low tolerance for turds, I reckon you're up for hearing what I've come to say.Stop blogging bullsh*t. I love digital media as much as you. But let's be frank: h...

    By • May 12, 2012

  • Social Media Guide to the Olympics Part I: Legal Overview

    As the torch is lit and we approach the 30th Olympiad in London, the excitement is unmistakeable. Add to that the fact that this is being dubbed the 'first social Olympics' and we're positively abuzz. It may be hard to believe, but just 4 years ago there was no official integration of the Beiji...

    By • May 12, 2012

  • What's Hot, What's Not in Advertising Technology - ad:tech Survey [Infographic]

    Lots of exciting trends and technologies were revealed at last month's ad:tech conference in San Francisco. The conference included a total of seven keynotes and 35+ breakout sessions covering topics, including things like display advertising, mobile, social, video, media and more. The Local Corp...

    By • May 11, 2012

  • Social Media, Law and Risk Aversion

    Risk-aversion kills innovation. This is one of the fundamental certainties in the world, whether one is speaking of business or personal decisions or opportunities. In fact, heightened risk aversion often leads to stagnation, the opposite of innovation. As an attorney, and a facilitator of tran...

    By • May 11, 2012

  • Permission-Based Social Media Strategy

    How is your business benefiting from social media?Permission-based social media strategy can help you jump-off the social media nightmares.There is a better way to approach social media. Every marketing campaign has its penetration concept - when you penetrate these networks effectively, the resu...

    By • May 11, 2012

  • Facebook To Consider Charging Users to Highlight a Post

    Facebook is currently testing the idea to charge users to highlight a given post or picture on their Facebook wall. Let's say you're out one night at a club and you take a picture of your buddies making complete idiots out of themsleves and you want to post that picture to Facebook.Happens all th...

    By • May 11, 2012

  • Awakening the Green Giant through Content Marketing

    Once upon a time, in lush fields of green, lived a powerful brand icon. After an early life in the limelight, he slowed down. For many years he lived in seclusion; few saw or heard from him...I've embellished a bit, but that's kind-of how the Green Giant story goes in a presentation by Simon Kell...

    By • May 11, 2012

  • Leveraging Internal and External Social Influence [Infographic]

    With 90 percent of purchases subject to social influence, it's no surprise that savvy marketers are looking to leverage social influencers to increase sales and awareness. Influence is the single most effective and most enduring marketing asset. To help shed some light on the subject, our latest ...

    By • May 10, 2012

  • Blogging and How-to Make Your Blogs Stand Out

    As I was thinking about an inbound marketing topic to follow my blog last week on the need for powerful positioning statements, it occurred to me that I'd never written on the mechanics of writing a great blog. A blog is one of the best tools for regularly adding relevant, keyword-rich content t...

    By • May 10, 2012

  • Facebook Page - 10 Tips for Improving Your Fan Page

    On March 30th 2012, all Facebook pages were converted to Facebook's new timeline interface. The new Facebook timeline changes the way content is displayed on your Facebook page. It has also completely changed the way content is displayed as well customisation option s available for your page.If ...

    By • May 10, 2012

  • Social Scorecard: How the Presidential Candidates Stack Up

    Social media helped win the White House in 2008. It will no doubt play a defining role in the 2012 election. Where do the President and former Governor Romney stand in social media? Best-selling social media author and founder of Resonate Social, Eric Harr, scores the candidates-and gives them ad...

    By • May 9, 2012

  • Social Media Training for Women Professionals

    2012-05-08Social Media TrainingI'm super excited about the opportunity to teach a social media webcast providing women professionals an overview of the social media landscape, platforms and tools on May 17. I will also be sharing effective ways to manage your day-to-day social media activities...

    By • May 9, 2012

  • Top Warning Signs That Your Social Media Efforts Will Fail

    Businesses shouldn't rush into social media.Because having no social media presence at all is better than having a bad one.Just because something is popular or trendy doesn't mean you need to do it.Pinterest for your business is probably a waste of time. It all depends on your unique situation.He...

    By • May 8, 2012

  • Bang for Your Buck? The Cost of Social Media Marketing

    I've been travelling a lot lately working with a wide variety of companies from Olympic sponsors to global beer companies. I'm asked the same questions time and again - what does it cost to do Facebook marketing right? How much are other companies spending on social media marketing? What are the ...

    By • May 8, 2012

  • Why I Follow Whole Foods

    Whole Foods is one of my favorite brands to follow on Facebook, Twitter and Pinterest. They successfully use social media to increase brand awareness and connect with their customers. Here's how.

    By • May 7, 2012

  • Facebook Offers: 5 Things To Consider Before Creating An Offer

    It has arrived.The newest edition of the Facebook Deals has become available on our Pages this morning and I wanted to share my two cents. Facebook Offers is a very simple solution to entice users to engage your store and drive foot traffic into your location. However, I am not quite sure this ...

    By • May 7, 2012

  • Five Money-Making SEO Tips for Small Business Online Stores

    Small businesses operating their own online stores have to use SEO (Search Engine Optimization) to drive traffic, convert visitors into customers and make money online.But, most traditional small businesses don't have the time or resources to implement a sustained SEO campaign, or pay a good SEO ...

    By • May 7, 2012

  • Facebook Offers Helps Businesses Leverage Social Mobile Local

    On May 3rd, Facebook officially rolled out its new Groupon-like marketing platform, Facebook Offers, to all local U.S. companies. With Offers, businesses can distribute coupons or other promotions to fans directly through news their news feeds.

    By • May 7, 2012

  • So... What is Your Klout Score?

    While presence in the social sphere is gaining momentum, it becomes increasingly important for organisation to measure the actual impact of the social presence. While it was always difficult to quantify the ROMI, with the advent of the social channel this has increased manyfolds. Success of any venture lies in knowing what to measure and controlling the key metrics within the desired range. While there are a lots of theories and practices of measuring the social media ROI( SMROI), there is no one-size-fits-all kind of a management theory, which can be adapted.

    By • May 7, 2012