Content Marketing: Page 422

  • Content Marketing in B2B - why is it all about experts?

    Marketing yourself, a business or a product via meaningful content is a main aspect of social media. Yet to understand it, you have to step back and rethink marketing. Content marketing is not about a quick sale or special offer - it is about creating a reputation and establishing thought leaders...

    By • April 25, 2012

  • Build it before you need it: Social Crisis Management@Scale

    A few days ago, BPI, one of the leading meat processing innovators found itself engulfed in a social media firestorm.Despite years of evidence that its "lean textured" beef products were safe from the industry and approval from the the USDA, founder Eldon Roth found himself and his company on the...

    By • April 25, 2012

  • The 4 P's Redefined: Social Media Now Rules Promotion

    Most business owners are familiar with the 4 P's: Product, Place, Price, and Promotion. The 4 P's are widely used to define a company's "marketing mix," a general phrase used to describe the different kinds of choices organizations have to make in the whole process of bringing a product or servic...

    By • April 25, 2012

  • The Social Aftertaste of Jack-in-the-Box's Bacon Shake

    Despite the promotion of Jack-in-the-Box's Bacon Shake, the beverage has not yet reached cult status. A limited edition offer as part of the brand's Super Bowl launch of the somewhat strange Marry Bacon campaign, Bacon Shake might attract more than just this year's bacon-crazed "foodies," but t...

    By • April 25, 2012

  • Marketing goes to the dogs: owners swap poop for wifi

    Mexican internet portal Terra is encouraging dog owners to scoop the poop by offering them free WiFi in return. The company is piloting the idea at 10 parks in Mexico City.The greater the weight of your dog's, umm, contribution, the more minutes are added - so everyone can enjoy a poop-free park...

    By • April 24, 2012

  • Is Blog Commenting As Effective As It Used To Be?

    I started blogging back in 2006.Much has changed in the blogosphere when I look back now. Sometimes it's good. Sometimes it's bad.One of the most effective ways to build backlinks, drive traffic, and connect with the blog owners was through comments back when I started. It was pretty much like gu...

    By • April 24, 2012

  • Our social media contacts leave a giant virtual hole when they are gone

    "You can be friends from hundreds, even thousands of miles away." -© @tommytrc 2009"....amazing that someone so far away, can influence. This is the power of twitter. 100%." - © @tommytrc 2009I noticed one of Tommy's 2009 Tommylog videos about someone who had passed away."A friend from twitter, M...

    By • April 23, 2012

  • Social Media Buzz: The False Perception of Social Business Success

    It's easy to get caught up in the social buzz. We love real-time engagement and the simple fact we can get a tweet, reply or retweet within seconds when we're having a gloomy day or simply need an ego boost.Klout, Peer Index & Kred influence scores, tweets, retweets, likes, comments, shares, ...

    By • April 23, 2012

  • Time for You to Shine Online!

    Photo Credit: bjorn.watland As more and more individuals become involved in professional online communities, understanding how to engage online becomes increasingly important. While most professionals develop good skills at in-person networking and idea-sharing, when they start looking to use...

    By • April 23, 2012

  • Facebook Acquires Instagram - Why?

    Facebook Acquires Instagram - Why?On April third Android users were able to download the crazy-popular app Instagram. Up to that point the app was iPhone only. The following Monday, now that Instagram was available to iPhone and Android users, Facebook acquired it for $1 billion. Since Monday, th...

    By • April 23, 2012

  • How LinkedIn Works [infographic]

    Now that you've filed your tax returns it's time to get back to generating revenue so you have even more taxes to pay next year! One of the best ways to do this is by plugging into the power of LinkedIn. Much of our time is spent polishing images on LinkedIn, building search engine optimized prof...

    By • April 23, 2012

  • Why Your Pinterest Boards Have More Followers Than Your Account

    Marketers, businesses and brands alike are striving to understand what engagement strategies work best with Pinterest, while figuring out how to measure these strategies as they go. Many would assume that taking note of followers of your overall Pinterest account is the best way to determine your...

    By • April 20, 2012

  • Where to Find Quality Social Media Marketing Ideas

    Where to Find quality Social Media Marketing IdeasSocial Media Marketing is big news at the moment, for good reason. It has bridged the gap between corporate businesses and their customers, between celebrities and their fans and has leveled the playing field for small businesses versus their big...

    By • April 20, 2012

  • Ad Impressions for the Planet: One Company's Earth Day Contribution

    Earth Day 2012Earth Day began in 1970. At a time when V-8 engines and chrome ruled the U.S. highways, and plumes of factory smoke filled the air with reckless abandon, the movement tapped into the emerging cultural consciousness of environmental concerns. Now, over 30 years later, sentiment has g...

    By • April 20, 2012

  • Social Casual vs. Direct Qualified Prospects

    Every sales person knows that there is a difference in prospects. Leads provided by people who love your products and services convert better than those found in the phone book. Prospects who request catalogs generate better response rates than those from rented lists. Pre-qualifying people befor...

    By • April 20, 2012

  • 10 Trends to Beat Digital Darwinism

    The digital landscape continues to undergo a significant shift that will have profound effects on business this year. The challenge is that hardly any business leaders noticed. That's not their fault however. Even through the impact of technology on business and consumer behavior was widely repor...

    By • April 20, 2012

  • Ogilvy Business Wisdom

    Known as the 'Father of Advertising,' David Ogilvy (1911-1999) founded an advertising agency in 1948 that eventually became the Ogilvy & Mather we know today. Ogilvy was not shy about opining on what he believed to be the foundational principles and thoughts of strong business practices.I've...

    By • April 19, 2012

  • Confessions of A Social Media Girl - Social Media: The Bermuda Triangle of Productivity?

    It was nearly 80 degrees in the New York Metro earlier this week, and found myself in the office drooling over the sunshine and rainbows outside my window. This use to be my favorite way to waste time while at work, school, or any other time I had to be stuck inside a building on a sunny day. Tha...

    By • April 19, 2012

  • One Brand's Social Media Crisis is Another Brand's Social Media Salvation

    One amazing aspect of social media is how, within mere days it can help bring a 7 year-long open-ended court case to a prompt closure. Lassonde, a mega Quebec brand has just experienced this first hand.In 2005 Lassonde sued a small Quebec-based soap company for using the word "Oasis" as their pro...

    By • April 19, 2012

  • Revealing Human Nature Through Social Media Measurement

    The Atlantic Ocean contains 100 billion, billion gallons of water and "if each gallon of water represented a byte or character, the Atlantic Ocean would be able to store, just barely, all the data generated by the world in 2010", as stated by DARPA director Dr. Kaigham Gabriel.This recently publi...

    By • April 19, 2012
  • SMT Expert

    Becoming a "Corporate Executive Tweeter"

    When I started to run my own business years ago, I never would have guessed that, come 2012, I would be expected to update the internet on my life in 140 characters or less. Yet here I am, keeping as close an eye on my Twitter feed as I do on my iPhone and e-mail. In this digital age CEO's are ex...

    By • April 18, 2012

  • Manager and Leader, Not Always Synonymous

    While leaders can be managers, managers aren't necessarily leaders. There's been an increasing trend to use these descriptors interchangeably, almost to the point of deliberate ignorance. So, what is a manager? Managers are characterized by efficiency. And, what is a leader? Leaders are charac...

    By • April 18, 2012

  • What Will AuthorRank Do to Content Generation?

    AuthorRank is a phenomenal thing. It was submitted as a patent by Google last May and has been working behind the scenes the past year or so. AuthorRank is essentially a way to rank content by the authority of the author, rather than the quality of the domain the content is placed on.As opposed t...

    By • April 18, 2012

  • A Strong Cast of Characters is Vital to Telling Your Company's Story

    Today's guest post is written by Brad Marley.You can't tell a great story without great characters.Charles Dickens knew it.Stephen King knows it.Heck, even the dude who wrote "A Million Little Pieces" beefed up his life story to make himself more interesting to his readers.While the premise of a ...

    By • April 18, 2012

  • 25 Tips to Build Your LinkedIn Following

    LinkedIn is the world's largest professional network on the Internet with more than 130 million members following over 1.9 million companies worldwide.A LinkedIn Company Page provides an ideal platform to tell your story, engage with followers, and share career opportunities. It helps humanize yo...

    By • April 18, 2012