Content Marketing: Page 422

  • Get Social: Become an Authority in Your Industry

    Whether you're a suit-wearing corporate company or the local bakery, you can establish your brand as an authority in your industry and in your community using social media.

    By • May 7, 2012

  • Advice: How to Market to Millennials -- and How to Use Social Media to Get a First Job

    Last month I wrote a post called Tough love for marketing and PR job seekers. In it I challenged you to prove you are a great marketer by showing, not telling. I said that you need to create content that will brand you as someone to hire. Now. Starting today.I've delivered this advice to hundreds of people. Sadly for them, I know from experience that nearly all ignore this advice.

    By • May 5, 2012

  • Is It Time To Stop Listening to Social Media?

    Shhhh. Can you hear it? It's the sound of yet another corporate giant falling to its knees after a tidal wave of social media criticism.Corporate capitulation is happening with frightening regularity these days. We no longer look at the Fortune 500 as impenetrable monoliths; instead, they now app...

    By • May 5, 2012

  • Brand Building on Facebook

    Facebook Brand BuildingOnce you have created your incentives for fans to "Like" your page you must deliver engaging content to keep them coming back and building your brand. This is defined in your Facebook Insight Analytics as "Reach". Today we will show what gets the most views on Facebook an...

    By • May 4, 2012

  • Defining the Big "E" in Social Media

    What is engagement? Conversation? Compelling content? Jason Falls has posted twice in the past week about what defines it, raising a quick reaction from Rachel Kay, Mashable has an entire subsection dedicated to it, - but what's the consensus?Merriam -Webster's definition: Something that engages...

    By • May 4, 2012

  • 5 Blog Commenting Tips for Link Building

    It's important to develop a link building strategy that incorporates a variety of tactics. One popular link building tactic is blog commenting. Leaving a thoughtful and insightful comment on a blog post along with a name, email address, and link is not only a great way to get an inbound link but ...

    By • May 4, 2012

  • Slide Sorter: By Acquiring SlideShare, LinkedIn Will Make Even More Money

    If I told you I yawned when I read the announcement of SlideShare's $119 million acquisition by LinkedIn earlier today, would you believe me? [But first, a disclaimer: Frost & Sullivan, my employer, is an Enterprise Pro Platinum user of SlideShare, and as the administrator and relationship m...

    By • May 4, 2012

  • Measuring Social Media Success: Tactical and Strategic

    This week I attended The Internet Show in Melbourne and presented at Social Media World on Measuring Social Media Success.My presentation went through a few subjects close to my heart; firstly that thanks to the wealth of information provided by data merchants Facebook and Google, we find ourselv...

    By • May 4, 2012

  • Navigating Social Media Legal Risks: Safeguarding Your Business - New Book

    The plain-English business guide to avoiding social media legal risks and liabilities-for anyone using social media for business: http://amzn.to/IGJ7REYou already know social media can help you find customers, strengthen relationships, and build your reputation. But, if you are not careful, it wi...

    By • May 3, 2012

  • Will the "Flickr Fix" Work for Pinterest?

    Pinterest just announced a partnership with photo-sharing site Flickr. This deal isn't a no-brainer considering that Pinterest users are siphoning most images from Flickr. A sharing button has been added to Pinterest, and each pin will contain full attribution info which is useless for now.Whenev...

    By • May 3, 2012

  • When Did It Become Cool to Coupon?

    4 Influencers that Make Coupon Marketing CoolThe coupon industry has come a long way from the nostalgic days of my grandmother clipping coupons from Manchester, New Hampshire's Union Leader newspaper. In some ways, it's even become "cool." Inmar, a company that operates collaborative commerce ne...

    By • May 3, 2012

  • Can I Really Make Money With Pinterest?

    This social bookmarking website experienced tremendous growth in the past year. In fact, it now generates more website referral traffic than LinkedIn, YouTube, Reddit and Google Plus combined (source: MarketProfs). That's an amazing statistic for any website who sells products to the public. You ...

    By • May 3, 2012

  • How Would Your Social Media Strategy Change if Facebook Bought BING?

    These days we talk so much about disruption that we forget that one of the most disruptive companies around grew and revolved around search. Google used search to help us make sense of a massive web and then monetized it by radically changing the way advertising worked. We talk of social media wi...

    By • May 2, 2012

  • Who needs a structured social strategy?

    Good question. What difference does it make if I go with the flow and use ad hoc, day-to-day comunication to achieve my social goals? My target audience is so specific, I can't go wrong.How we got hereSocial media, for many, is about connecting with individuals online. What started off as a great...

    By • May 2, 2012

  • Your Website is a Mousetrap and Your Content is the Cheese

    Mice aren't attracted to mousetraps. They're attracted to what you put on it. The same goes for websites. What are you putting on yours?Let's start with a dead mouse.When you run down to the hardware store to invest in a mousetrap, I'm quite sure you have a very clear idea of what you're trying t...

    By • May 1, 2012

  • Major League Baseball can Hit A Social Media Marketing Home Run

    I fell asleep at a very important baseball game and woke up in a BBC documentary on Facebook and Social Media Marketing!This dream video shows the power of ambient social media experiences which were so talked about at SXSW although this is using tagged photos which give a much higher ROI for Soc...

    By • May 1, 2012

  • Hugo Boss uses an Integrated 3D Social Media Campaign

    I came across a very interesting integrated social media campaign this morning from Hugo Boss. The use of 3D technology has been a big trend in the box office lately, and Hugo Boss has taken this 3D buzz to help promote their Boss Black Fall/Winter 2012 line.Hugo Boss will be releasing their Boss...

    By • April 30, 2012

  • What's Up With All the Talk About Negative SEO?

    Your Website Is One Among Millions © by FindYourSearchA lot of discussion lately has been going around if negative SEO exists. You may be thinking, what is negative SEO? Negative SEO is when a competitor that is trying to rank for the same keyword as you would point thousands and thousands of s...

    By • April 30, 2012

  • 6 Ways to Help the Victims of Another Company's Social Media Crisis

    Note from the editor: This is the second part of a two-part series on helping the victims of another company's social media crisis by providing them with a solution. The first part of this series talks about Bob Taylor, of Taylor Guitars, and how he increased his sales revenue by 25% after helpin...

    By • April 30, 2012

  • Want Change? Use Video

    Okay, hands up if you're struggling with making change within your organisation?The greatest challenge in the change management is making people care about the message that we are telling them. This isn't an easy thing to do - especially in organisations, where people are swamped with daily work activities.Most people just want to get on with their daily routine and maintain status quo. It's not that people are lazy. They just need to be convinced that the change is worth their attention and energy.

    By • April 30, 2012

  • 21 Seriously Strong Content Marketing Magnets

    Content marketing is the process of creating and delivering valuable content to your target customers. While the essential ingredient is, of course, content, the recipe only works when a bond forms between your brand and customer. Because in a connected world, the disconnected are doomed.End of s...

    By • April 30, 2012

  • LinkedIn 4x Better for B2B Leads than Facebook or Twitter

    I presented at the LinkedIn #B2BConnect 2012 event on April 17, 2012 in Mumbai, India. A few weeks ago as I was preparing my talk, I asked my friends at HubSpot if they had any data on the effectiveness of LinkedIn that I could share with my audience. Rebecca Corliss came through with some awesome new data which I am releasing for the first time here.

    By • April 29, 2012

  • Interactive Advertising Makes Inroads at America's Malls

    It had only been a few weeks since my last visit to Sun Valley Mall in Concord, California, but during our trek this weekend, we found that the mall had added two interactive installations that foretell part of the future of advertising.On entering the mall, we saw a Fox-sponsored "Stop. Scan. Shop." display driven by both QR codes and proprietary Fox images. The display featured a video monitor playing clips of movies, along with movie ads the featured QR codes. Passers-by could scan the codes with their phones and order the movie for delivery to their homes.

    By • April 29, 2012

  • Helping the Victims of Another Company's Social Media Crisis: Taylor Guitars

    Note from the editor: This is the first of a two-part series on helping the victims of another company's social media crisis and providing them with a solution to their problem. Read the second part of this series here. A crisis is a hectic time for everybody involved. But what about when you're ...

    By • April 29, 2012

  • How Brands Will Redeem Klout's Clout

    As a community manager, I'm constantly fascinated with social influence. So, when Klout introduced itself as the standard for that very thing, I took notice. You may already know from a previous article that I was less than impressed. As it stands today, Klout thinks I'm influential about a numbe...

    By • April 28, 2012