Content Marketing: Page 422

  • 21 Seriously Strong Content Marketing Magnets

    Content marketing is the process of creating and delivering valuable content to your target customers. While the essential ingredient is, of course, content, the recipe only works when a bond forms between your brand and customer. Because in a connected world, the disconnected are doomed.End of s...

    By • April 30, 2012

  • LinkedIn 4x Better for B2B Leads than Facebook or Twitter

    I presented at the LinkedIn #B2BConnect 2012 event on April 17, 2012 in Mumbai, India. A few weeks ago as I was preparing my talk, I asked my friends at HubSpot if they had any data on the effectiveness of LinkedIn that I could share with my audience. Rebecca Corliss came through with some awesome new data which I am releasing for the first time here.

    By • April 29, 2012

  • Interactive Advertising Makes Inroads at America's Malls

    It had only been a few weeks since my last visit to Sun Valley Mall in Concord, California, but during our trek this weekend, we found that the mall had added two interactive installations that foretell part of the future of advertising.On entering the mall, we saw a Fox-sponsored "Stop. Scan. Shop." display driven by both QR codes and proprietary Fox images. The display featured a video monitor playing clips of movies, along with movie ads the featured QR codes. Passers-by could scan the codes with their phones and order the movie for delivery to their homes.

    By • April 29, 2012

  • Helping the Victims of Another Company's Social Media Crisis: Taylor Guitars

    Note from the editor: This is the first of a two-part series on helping the victims of another company's social media crisis and providing them with a solution to their problem. Read the second part of this series here. A crisis is a hectic time for everybody involved. But what about when you're ...

    By • April 29, 2012

  • How Brands Will Redeem Klout's Clout

    As a community manager, I'm constantly fascinated with social influence. So, when Klout introduced itself as the standard for that very thing, I took notice. You may already know from a previous article that I was less than impressed. As it stands today, Klout thinks I'm influential about a numbe...

    By • April 28, 2012

  • Prevent a Social Media Crisis with a Simple Game of Devil's Advocate

    Although many social media crises are unpreventable and most annoyingly unpredictable, there does exist another category of social media crises - the ones that could have been avoided - the preventable.As our social media marketing is done through online campaigns and the creation and sharing of ...

    By • April 28, 2012

  • 5 Facebook Insights Your Business Can't Ignore

    Don't get me wrong, I happen to love third-party social media tools. I'm an sucker early adopter for most of them and I like to see what's happening in the social media metric world. But when it comes time to get down and dirty with Facebook metrics, I turn to the spreadsheet everyone loves to h...

    By • April 27, 2012

  • Confessions of a Social Media Girl: No Botox Needed, Being an Aged Brand on Facebook is Cool

    For those of you who were lucky enough to have been great-great grandfathered into the company you now own, I envy you. Being able to maintain a brand through the last 10 years of our country's economic roller coaster is like running back to back marathons- I tip my hat to you folks. So your bra...

    By • April 27, 2012

  • Tragic News Demands Marine Corps Social Media Leadership, Not Retreat

    Moments after I posted my sympathies about the loss of two Marines in Afghanistan on their unit's Facebook page, it was gone. Deleted. Arbitrarily removed as a violation by their public affairs office.

    By • April 27, 2012

  • How to Use HubSpot to Measure Your Social Media Marketing

    Boston-based inbound marketing company Hubspot has created a comprehensive suite of marketing automation software tools that help companies efficiently manage their online (inbound) marketing efforts. Hubspot's all-in-one solution helps your business connect with prospects interested in your prod...

    By • April 27, 2012

  • Importance of Internal PR

    I started my career as a project management professional in telecom. Although I am back in Telecom now, I've had quite an interesting journey getting here. From setting up an agricultural business selling low cost drip irrigation to high-tech financial services over mobile phones, I've bumped sho...

    By • April 27, 2012

  • The Future of Social Media and Business

    The future of social media is evolving and consumers have increasingly turned first and foremost to digital media, both at home and on the go. Beyond just social media, customers are deeply engaged with products and services across the entire digital space-and it's by choice. They're using multip...

    By • April 26, 2012

  • Return on Influence: 5 Questions with Mark Schaefer

    Whether you realize it or not, every tweet, comment and "Like" is being scrutinized and scored for your social influential power. Companies like Klout and Kred are developing complex algorithms that attempt to standardize social influence and evaluate your social muscle to develop strategic busin...

    By • April 26, 2012

  • ViDEO: Todd Wheatland from the C-Suite about Jumping into Social

    Small companies jumping into social media may constrained by resources. But a large company that spends year controlling its messages to maintain a positive, consistent face in the marketplace might just find it even harder.That's why big companies need to determine if they have the right struct...

    By • April 26, 2012

  • 10 Tips to Gain More Exposure on Facebook

    If you're like most companies, your Facebook business page is meant to build connections with new prospects and solidify relationships with existing customers. Facebook's switch to Timeline facilitates these goals by providing a more visually-engaging and user-friendly format for displaying conte...

    By • April 25, 2012

  • Content Marketing in B2B - why is it all about experts?

    Marketing yourself, a business or a product via meaningful content is a main aspect of social media. Yet to understand it, you have to step back and rethink marketing. Content marketing is not about a quick sale or special offer - it is about creating a reputation and establishing thought leaders...

    By • April 25, 2012

  • Build it before you need it: Social Crisis Management@Scale

    A few days ago, BPI, one of the leading meat processing innovators found itself engulfed in a social media firestorm.Despite years of evidence that its "lean textured" beef products were safe from the industry and approval from the the USDA, founder Eldon Roth found himself and his company on the...

    By • April 25, 2012

  • The 4 P's Redefined: Social Media Now Rules Promotion

    Most business owners are familiar with the 4 P's: Product, Place, Price, and Promotion. The 4 P's are widely used to define a company's "marketing mix," a general phrase used to describe the different kinds of choices organizations have to make in the whole process of bringing a product or servic...

    By • April 25, 2012

  • The Social Aftertaste of Jack-in-the-Box's Bacon Shake

    Despite the promotion of Jack-in-the-Box's Bacon Shake, the beverage has not yet reached cult status. A limited edition offer as part of the brand's Super Bowl launch of the somewhat strange Marry Bacon campaign, Bacon Shake might attract more than just this year's bacon-crazed "foodies," but t...

    By • April 25, 2012

  • Marketing goes to the dogs: owners swap poop for wifi

    Mexican internet portal Terra is encouraging dog owners to scoop the poop by offering them free WiFi in return. The company is piloting the idea at 10 parks in Mexico City.The greater the weight of your dog's, umm, contribution, the more minutes are added - so everyone can enjoy a poop-free park...

    By • April 24, 2012

  • Is Blog Commenting As Effective As It Used To Be?

    I started blogging back in 2006.Much has changed in the blogosphere when I look back now. Sometimes it's good. Sometimes it's bad.One of the most effective ways to build backlinks, drive traffic, and connect with the blog owners was through comments back when I started. It was pretty much like gu...

    By • April 24, 2012

  • Our social media contacts leave a giant virtual hole when they are gone

    "You can be friends from hundreds, even thousands of miles away." -© @tommytrc 2009"....amazing that someone so far away, can influence. This is the power of twitter. 100%." - © @tommytrc 2009I noticed one of Tommy's 2009 Tommylog videos about someone who had passed away."A friend from twitter, M...

    By • April 23, 2012

  • Social Media Buzz: The False Perception of Social Business Success

    It's easy to get caught up in the social buzz. We love real-time engagement and the simple fact we can get a tweet, reply or retweet within seconds when we're having a gloomy day or simply need an ego boost.Klout, Peer Index & Kred influence scores, tweets, retweets, likes, comments, shares, ...

    By • April 23, 2012

  • Time for You to Shine Online!

    Photo Credit: bjorn.watland As more and more individuals become involved in professional online communities, understanding how to engage online becomes increasingly important. While most professionals develop good skills at in-person networking and idea-sharing, when they start looking to use...

    By • April 23, 2012

  • Facebook Acquires Instagram - Why?

    Facebook Acquires Instagram - Why?On April third Android users were able to download the crazy-popular app Instagram. Up to that point the app was iPhone only. The following Monday, now that Instagram was available to iPhone and Android users, Facebook acquired it for $1 billion. Since Monday, th...

    By • April 23, 2012